Navigating Sustainable, Profitable Growth in a Rapidly Changing World

Consumer Goods and Services

Global Transparent Display Market R...

Historical and Forecast Market Trends

2018-32

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The Asia Pacific region is projected to hold a significant share in the overall market growth of transparent glass in the coming years. This can be attributed to the launch of transparent displays in various end-use industries including commercial, automotive, and consumer applications, among others, in countries like Japan, South Korea, and China, which is driving the growth of the market. The rapid industrialisation and the subsequent rise in disposable incomes and expanding standards of living is further invigorating the demand for advanced display technology from the commercial sector, which in turn is providing impetus to the market growth. Moreover, owing to the low cost associated with the production of transparent displays in China and the presence of leading industry layers in major countries of the region, the market growth in the region is further enhancing.

Panasonic Corporation (TYO: 6752), leading player in the global market for transparent displays, recently announced the commercialisation of a 55-inch transparent OLED display in December 2020. As the display panel is transparent, objects behind the glass are still visible allowing a variety of image presentations such as display of images over actual objects in the background. The product uses the OLED technology which does not require a backlight and the ultra-thin displays offers high transparency and renders high quality pictures with vivid colours. In addition, the product is provided with a highly versatile modular specification which enables various applications at homes and outdoor spaces like commercial complexes, transit advertisements and public facilities. Such developments by leading market players are augmenting the overall growth of the market.

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Market Analysis by Display Size, Product, Technology, Resolution, End-Use Industry, and Region:

  • On the basis of display size, the market can be divided into small and medium sized, and large sized.
  • Based on product, the market can be segmented into head-mounted display (HMD), head-up display (HUD), smart appliance, and digital signage, among others.
  • The market, based on technology, can be categorised into LCD and OLED, among others.
  • On the basis of resolution, the market can be divided into ultra-high definition, full HD, and HD, among others.
  • Based on end-use industry, the market can be classified into consumer, industrial, retail and hospitality, sports and entertainment, healthcare, aerospace and defence, and automotive and transportation, among others.
  • The major regional markets for the product include North America, Latin America, Europe, the Asia Pacific and the Middle East and Africa.

Key Findings of the Report:

  • The growth in the global market for transparent glass is a result of rapid advancements in the nanoparticle and transparent sensors in the electric circuit, which gave rise to the transparent display technology.
  • HUD or HMD displays are being increasingly deployed in the healthcare sector to assist doctors in critical surgeries and regular checkups, thereby invigorating the market growth.
  • The automobile sector is expected to emerge as a significant application of transparent glass with the glass being incorporated on the windshield to provide an enhanced driving experience and eliminating the risk of distractions that may cause accidents.
  • The gradual rise in autonomous vehicles is anticipated to drive the growth of transparent display in the automotive sector.

Key Offerings of the Report:

  • The EMR report gives an overview of the global transparent display industry for the periods (2018-2023) and (2024-2032).
  • The report also offers historical (2018-2023) and forecast (2024-2032) markets for display sizes, products, technologies resolutions, end-use industries, and major regions.
  • The market report also analyses the trade data by covering the major importing and exporting countries.
  • The report analyses market dynamics, covering the key demand and price indicators in the market along with an assessment of the SWOT and Porter’s Five Forces Model.

The major players in the global transparent display market are Hangzhou Hikvision Digital Technology Co., Ltd., LG Electronics Inc., BenQ Corporation, Samsung Electronics Co., Ltd., Panasonic Corporation, Planar Systems, Inc., and Crystal Display Systems Ltd, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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