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With the growing awareness regarding waterborne diseases and health concerns, the demand for clean and healthy water has increased significantly, thus, aiding to the growth of the global water purifier market. Along with the increasing awareness, the growing disposable incomes of the middle-class consumer base in emerging economies have also contributed to the increased sales of water purifiers and led to the overall market growth.
The Asia Pacific market is one of the most significant markets for water purifiers. Developing economies, such as India and China, in the Asia Pacific are anticipated to account for the majority of the demand for water purifiers due to the growing income of people and increasing water pollution in these regions. Europe and North America are also some of the leading markets for water purifier owing to the increasing need for clean water. In Europe, countries like Germany, France, and the United Kingdom are some of the major markets for water purifiers.
Some of the major players in the industry include Unilever (NYSE: UL), Panasonic Corporation, and LG Electronics, among others. The market is expected to be driven by the rising product diversification by the key players in the industry. In May 2018, Blue Star Limited, a key player in the Indian market, launched its new range of stylish and differentiated water purifiers suited for residential needs. The company has expanded its product portfolio, launching 35 new models with RO, UV, RO+UV, and RO+UV+UF technologies, and new innovative ‘Immuno Boost’ technology, to attract more customers and expand the reach of the company.
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The major players in the global water purifier market are Unilever, Panasonic Corporation, LG Electronics, Kinetico Incorporated, Eureka Forbes, Whirlpool, KENT RO Systems Ltd., A.O., Smith Water Technologies, Aquatech International LLC, and Mitsubishi Chemical Cleansui Corporation, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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