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Global Water Purifier Market: By Technology Type: Gravity Purifiers, RO Purifiers, UV Purifiers, Sediment Filter, Water Softener, Others; By Distribution Channel: Retail Stores, Direct Sales, Online; by End Use: Industrial, Commercial, Household; By Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Porter’s Five Forces Analysis; Competitive Landscape & Supplier Analysis

Global Water Purifier Market Key Insights:

  • Market Overview
  • Market Opportunities
  • Regional Market Analysis
  • Historical Market Size 2015-2019

Competitive Landscape

  • SWOT Analysis
  • Market Forecast 2020-2025
  • Events and Developments
  • Market Indicators


Market Outlook

The global water purifier market attained a value USD 35.3 billion in 2019. The market is further expected to grow in the forecast period of 2020-2025 at a CAGR of 8.7% to reach USD 58 billion in 2025. As the drinking water levels decline, the demand for these purifiers have increased worldwide. The rapid urbanization and growing industrialisation are also aiding the market growth. Furthermore, increasing consumer awareness about safe potable water consumption has a positive impact on the global sales of water purifiers.

Global Water Purifier Market Report and Forecast 2020-2025

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Properties and Applications

Water purifier is used to extract impurities such as toxins, bacteria, chemical substances, damaging gases and other dissolved solids from water. Thus, they help decrease the amount of particulate material from water and reduce the risk of waterborne diseases.

The players in the water purifier market are focused on launching  products with advanced technology for water purification. The technologies used in the water purifier market are gravity purifiers, RO, UV, sediment filters, water softeners, and others.

The market can be broadly categorised on the basis of its end-use segments into:

  • Industrial
  • Commercial
  • Household

Due to the decreased water quality, the growth in urbanization, and increased incidences of waterborne diseases, the water purifying sector has become more popular among household consumers.  Water purifiers are distributed within the market through retail stores and direct sales, among others. The EMR report looks into the regional markets of water purifier like North America, Latin America, Europe, Middle East and Africa, and Asia Pacific markets.

Market Analysis

Decreasing water quality is a severe risk to health. It presents enormous health hazards that cause different waterborne diseases. Most public water supplies in metropolitan zones are not secure for drinking and require decontamination from heavy metal, virus, cyst, bacteria and other toxins. In the coming years, industrialization is anticipated to increase, leading to rise in water pollution, thus, increasing demand for water purifiers.

The growth of water purifier market is driven by increased disposable income in emerging countries. In developing nations, demand for water treatment technologies has been driven by a rise in municipalities ' access to safe water and an increase in the amount of water recycling processes. RO and UV purifying technologies account for the major market share of the global water purifier market. Due to their effectiveness, low electricity consumption, and periodic technological innovation, RO and UV water purification technologies are commonly implemented all over the globe.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global water purifier market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • LG Electronics
  • Unilever N.V.
  • Panasonic Corporation
  • Kinetico Inc.
  • Aquatech International LLC
  • A.O. Smith Corporation
  • Whirlpool Corporation
  • Eureka Forbes Ltd.
  • Pentair Plc
  • Mitsubishi Rayon Cleansui Co., Ltd.
  • Kent RO Systems Ltd.

The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s five forces.

Key Questions Answered in the Market Report:

  • How has the global water purifier market performed in the previous years (2015-2019)?
  • What is the forecasted assessment of the market for 2020-2025?
  • What are the major drivers in the historical (2015-2019) and forecast (2020-2025) periods?
  • What are the major constraints in the historical (2015-2019) and forecast (2020-2025) periods?
  • What are the major demand indicators of the global water purifier market?
  • What are the key manufacturers of gravity purifiers, RO, UV, sediment filters, and water softeners in the water purifier market?
  • What is the degree of competition in the global water purifier market?
  • What are the major events and developments taking place within the global industry?

1    Preface
    1.1    Objectives of the Study
    1.2    Key findings of the Study
2    Research Methodology
    2.1    Data Extraction
    2.2    Data Corroboration
    2.3    Market Structure
    2.4    Inference Data 
3    Executive Summary
    3.1    Market Overview
    3.2    Market Analysis
4    Global Water Purifier Market Analysis
    4.1    Global Water Purifier Market (2015-2019) & Forecast (2020-2025)
    4.2    Global Water Purifier Market Breakup by Technology Type
        4.2.1    Gravity Purifiers
        4.2.2    RO Purifiers
        4.2.3    UV Purifiers
        4.2.4    Sediment Filter
        4.2.5    Water Softener
        4.2.6    Others
    4.3    Global Water Purifier Market Breakup by Technology Type: Historical Market (2015-2019) & Forecast (2020-2025)
        4.3.1    Gravity Purifiers
        4.3.2    RO Purifiers
        4.3.3    UV Purifiers
        4.3.4    Sediment filter
        4.3.5    Water Softener
        4.3.6    Others 
    4.4    Global Water Purifier Market Breakup by Distribution Channel
        4.4.1    Retail Stores
        4.4.2    Direct Sales
        4.4.3    Online
    4.5    Global Water Purifier Market Breakup by Distribution Channel: Historical Market (2015-2019) & Forecast (2020-2025)
        4.5.1    Retail Stores
        4.5.2    Direct sales
        4.5.3    Online 
    4.6    Global Water Purifier Market Breakup by End Use
        4.6.1    Industrial
        4.6.2    Commercial
        4.6.3    Household
    4.7    Global Water Purifier Market Breakup by End Use: Historical Market (2015-2019) & Forecast (2020-2025)
        4.7.1    Industrial
        4.7.2    Commercial
        4.7.3    Household 
    4.8    Global Water Purifier Market Breakup by Region
        4.8.1    North America
      United States of America
        4.8.2    Europe
      United Kingdom
        4.8.3    Asia Pacific
        4.8.4    Latin America
        4.8.5    Middle East & Africa
      Saudi Arabia
      United Arab Emirates
      South Africa
    4.9     Global Water Purifier Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025)
        4.9.1    North America
      United States of America
        4.9.2    Europe
      United Kingdom
        4.9.3    Asia Pacific
        4.9.4    Latin America
        4.9.5    Middle East & Africa
      Saudi Arabia
      United Arab Emirates
      South Africa
5    SWOT Analysis
    5.1    Overview
    5.2    Strengths
    5.3    Weaknesses
    5.4    Opportunities
    5.5    Threats
6    Porter’s Five Forces Analysis
    6.1    Overview
    6.2    Buyer’s Power
    6.3    Supplier’s Power
    6.4    New Entrants
    6.5    Degree of Rivalry
    6.6    Substitutes
7    Competitive Landscape & Supplier Analysis
    7.1    LG Electronics
    7.2    Unilever N.V.
    7.3    Panasonic Corporation
    7.4    Kinetico Inc.
    7.5    Aquatech International LLC
    7.6    A.O. Smith Corporation
    7.7    Whirlpool Corporation
    7.8    Eureka Forbes Ltd.
    7.9    Pentair Plc
    7.10    Mitsubishi Rayon Cleansui Co., Ltd.
    7.11    Kent RO Systems Ltd.
8    Events and Developments


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Our approach gives our clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources.

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We assess the historical, prevailing, and expected prices of commodities and raw materials by analysing our assiduously collected data from verified primary and secondary sources. Our assessments reflect the market values of related commodities within a region to help our consumers understand the interdependencies and formulate profitable market strategies. Our price assessments cover both the average global prices along with the prevailing regional prices.

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EMR has access to extensive internal and subscribed databases, which apprise us of the historical and prevailing market conditions and help us forecast the market for the coming few years. Our secondary research involves a wide array of sources ranging from the annual and financial reports of the key players in the industry to governmental and regulatory databases. We refer to various scientific and industry publications and whitepapers to form a comprehensive understanding of the product and the supply chain. Our wide-ranging research also refers to relevant articles and press releases to provide our customers with an up-to-date understanding of the contemporary market. We derive extensive raw data from our secondary research, which then go through a thorough verification and validation process, to help us formulate an exhaustive understanding of the market, the supply chain, the competitive landscape, and the product.

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Before our data is presented to the clients, they undergo an intensive cross-verification and validation process. We corroborate the data gathered through our primary and secondary research by the review and validation of the initial sources along with the verification of the data from other thoroughly vetted sources.

Exigent Data Assessment

Our qualitative and quantitative assessments are time-sensitive, reflecting the most recent value and volume of the market across regions. By constantly updating our databases and reports to reflect the changes taking place in the market, our market and price assessments accurately reflect the prevailing industry conditions.

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