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Global Water Purifier Market: By Technology Type: Gravity Purifiers, RO Purifiers, UV Purifiers, Sediment Filter, Water Softener, Others; By Distribution Channel: Retail Stores, Direct Sales, Online; By End Use; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Water Purifier Market Outlook

The global water purifier market attained a value USD 35.3 billion in 2019. The market is further expected to grow in the forecast period of 2020-2025 at a CAGR of 8.7% to reach USD 58 billion by 2025. 

As the drinking water levels decline, the demand for these purifiers have increased worldwide. The rapid urbanization and growing industrialization are also aiding the market growth. Furthermore, increasing consumer awareness about safe potable water consumption has a positive impact on the global sales of the product.

 

Properties and Applications

Water purifier is used to extract impurities such as toxins, bacteria, chemical substances, damaging gases and other dissolved solids from water. Thus, they help decrease the amount of particulate material from water and reduce the risk of waterborne diseases.

The players in the water purifier market are focused on launching  products with advanced technology for the product. The technologies used in the water purifier market are gravity purifiers, RO, UV, sediment filter, softener, and others.

The market can be broadly categorised on the basis of its end-use segments into:

  • Industrial
  • Commercial
  • Household
  • Others

Due to the decreased water quality, the growth in urbanization, and increased incidences of waterborne diseases, the water purifying sector has become more popular among household consumers.  Such purifiers are distributed within the market through retail stores and direct sales, and online platforms. The EMR report looks into the regional markets of the product like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific markets.

 

Market Analysis

Decreasing water quality is a severe risk to health. It presents enormous health hazards that cause different waterborne diseases. Most public water supplies in metropolitan zones are not secure for drinking and require decontamination from heavy metal, virus, cyst, bacteria and other toxins. In the coming years, industrialization is anticipated to increase, leading to rise in pollution, thus, increasing demand for water purifiers.

The growth of water purifier market is driven by increased disposable income in emerging countries. In developing nations, demand for water treatment technologies has been driven by a rise in municipalities ' access to safe water and an increase in the amount of recycling processes. RO and UV purifying technologies account for the major market share of the global water purifier market. Due to their effectiveness, low electricity consumption, and periodic technological innovation, RO and UV water purification technologies are commonly implemented all over the globe.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global water purifier market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Unilever 
  • Panasonic Corporation 
  • LG Electronics 
  • Kinetico Incorporated 
  • Eureka Forbes 
  • Whirlpool 
  • KENT RO Systems Ltd. 
  • A.O. Smith Water Technologies 
  • Aquatech International LLC 
  • Mitsubishi Chemical Cleansui Corporation. 
  • Others

The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s five forces.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Water Purifier Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Water Purifier Historical Market (2015-2019) 
    8.3    Global Water Purifier Market Forecast (2020-2025)
    8.4    Global Water Purifier Market by Technology Type
        8.4.1    Gravity Purifiers
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
        8.4.2    RO Purifiers
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
        8.4.3    UV Purifiers
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2015-2019)
            8.4.3.3    Forecast Trend (2020-2025)
        8.4.4    Sediment Filter
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2015-2019)
            8.4.4.3    Forecast Trend (2020-2025)
        8.4.5    Water Softener
            8.4.5.1    Market Share
            8.4.5.2    Historical Trend (2015-2019)
            8.4.5.3    Forecast Trend (2020-2025)
        8.4.6    Others
    8.5    Global Water Purifier Market by Distribution Channel
        8.5.1    Retail Stores
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2015-2019)
            8.5.1.3    Forecast Trend (2020-2025)
        8.5.2    Direct Sales
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2015-2019)
            8.5.2.3    Forecast Trend (2020-2025)
        8.5.3    Online
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2015-2019)
            8.5.3.3    Forecast Trend (2020-2025)
    8.6    Global Water Purifier Market by End Use
        8.6.1    Industrial
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2015-2019)
            8.6.1.3    Forecast Trend (2020-2025)
        8.6.2    Commercial
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2015-2019)
            8.6.2.3    Forecast Trend (2020-2025)
        8.6.3    Household
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2015-2019)
            8.6.3.3    Forecast Trend (2020-2025)
        8.6.4    Others
    8.7    Global Water Purifier Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2015-2019)
        9.3.2    Forecast Trend (2020-2025)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2015-2019)
        9.5.2    Forecast Trend (2020-2025)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Key Players' Market Share
    13.3    Company Profiles
        13.3.1    Unilever 
            13.3.1.1    Company Overview
            13.3.1.2    Product Portfolio
            13.3.1.3    Demographic Reach and Achievements
            13.3.1.4    Financial Summary
            13.3.1.5    Certifications
        13.3.2    Panasonic Corporation
            13.3.2.1    Company Overview
            13.3.2.2    Product Portfolio
            13.3.2.3    Demographic Reach and Achievements
            13.3.2.4    Financial Summary
            13.3.2.5    Certifications
        13.3.3    LG Electronics
            13.3.3.1    Company Overview
            13.3.3.2    Product Portfolio
            13.3.3.3    Demographic Reach and Achievements
            13.3.3.4    Financial Summary
            13.3.3.5    Certifications
        13.3.4    Kinetico Incorporated
            13.3.4.1    Company Overview
            13.3.4.2    Product Portfolio
            13.3.4.3    Demographic Reach and Achievements
            13.3.4.4    Financial Summary
            13.3.4.5    Certifications
        13.3.5    Eureka Forbes 
            13.3.5.1    Company Overview
            13.3.5.2    Product Portfolio
            13.3.5.3    Demographic Reach and Achievements
            13.3.5.4    Financial Summary
            13.3.5.5    Certifications
        13.3.6    Whirlpool
            13.3.6.1    Company Overview
            13.3.6.2    Product Portfolio
            13.3.6.3    Demographic Reach and Achievements
            13.3.6.4    Financial Summary
            13.3.6.5    Certifications
        13.3.7    KENT RO Systems Ltd.
            13.3.7.1    Company Overview
            13.3.7.2    Product Portfolio
            13.3.7.3    Demographic Reach and Achievements
            13.3.7.4    Financial Summary
            13.3.7.5    Certifications
        13.3.8    A.O. Smith Water Technologies
            13.3.8.1    Company Overview
            13.3.8.2    Product Portfolio
            13.3.8.3    Demographic Reach and Achievements
            13.3.8.4    Financial Summary
            13.3.8.5    Certifications
        13.3.9    Aquatech International LLC
            13.3.9.1    Company Overview
            13.3.9.2    Product Portfolio
            13.3.9.3    Demographic Reach and Achievements
            13.3.9.4    Financial Summary
            13.3.9.5    Certifications
        13.3.10    Mitsubishi Chemical Cleansui Corporation.
            13.3.10.1    Company Overview
            13.3.10.2    Product Portfolio
            13.3.10.3    Demographic Reach and Achievements
            13.3.10.4    Financial Summary
            13.3.10.5    Certifications
        13.3.11    Others
14    Industry Events and Developments


List of Figures and Tables

1.    Global Water Purifier Market: Key Industry Highlights, 2015 and 2025
2.    Global Water Purifier Historical Market: Breakup by Technology Type (USD Billion), 2015-2019
3.    Global Water Purifier Market Forecast: Breakup by Technology Type (USD Billion), 2020-2025
4.    Global Water Purifier Historical Market: Breakup by Distribution Channel (USD Billion), 2015-2019
5.    Global Water Purifier Market Forecast: Breakup by Distribution Channel (USD Billion), 2020-2025
6.    Global Water Purifier Historical Market: Breakup by End Use (USD Billion), 2015-2019
7.    Global Water Purifier Market Forecast: Breakup by End Use (USD Billion), 2020-2025
8.    Global Water Purifier Historical Market: Breakup by Region (USD Billion), 2015-2019
9.    Global Water Purifier Market Forecast: Breakup by Region (USD Billion), 2020-2025
10.    North America Water Purifier Historical Market: Breakup by Country (USD Billion), 2015-2019
11.    North America Water Purifier Market Forecast: Breakup by Country (USD Billion), 2020-2025
12.    Europe Water Purifier Historical Market: Breakup by Country (USD Billion), 2015-2019
13.    Europe Water Purifier Market Forecast: Breakup by Country (USD Billion), 2020-2025
14.    Asia Pacific Water Purifier Historical Market: Breakup by Country (USD Billion), 2015-2019
15.    Asia Pacific Water Purifier Market Forecast: Breakup by Country (USD Billion), 2020-2025
16.    Latin America Water Purifier Historical Market: Breakup by Country (USD Billion), 2015-2019
17.    Latin America Water Purifier Market Forecast: Breakup by Country (USD Billion), 2020-2025
18.    Middle East and Africa Water Purifier Historical Market: Breakup by Country (USD Billion), 2015-2019
19.    Middle East and Africa Water Purifier Market Forecast: Breakup by Country (USD Billion), 2020-2025
20.    Global Water Purifier Market Structure

Key Questions Answered in the Report

In 2019, the global water purifier market attained a value of nearly USD 35.3 billion.

The market is projected to grow at a CAGR of 8.7% between 2020 and 2025.

The market is estimated to witness a healthy growth in the forecast period of 2020-2025 to reach about USD 58 billion by 2025.

The major drivers of the industry such as rising disposable incomes, declining drinking water levels, rapid urbanisation, growing industrialisation, and increasing consumer awareness about safe potable water consumption are expected to aid the market growth.

The key market trend guiding the growth of the industry include technological innovations within the industry.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Gravity purifiers, RO purifiers, UV purifiers, sediment filter, and water softener, among others, are the major technology types in the industry.

Retail stores, direct sales, and online are the significant distribution channels in the industry. 

Industrial, commercial, and household, among others are the major end uses of the product.

The major players in the industry are Unilever, Panasonic Corporation, LG Electronics, Kinetico Incorporated, Eureka Forbes, Whirlpool, KENT RO Systems Ltd., A.O. Smith Water Technologies, Aquatech International LLC, and Mitsubishi Chemical Cleansui Corporation, among others.

Analyst Review

The global water purifier market attained a value of USD 35.3 billion in 2019 driven by declining drinking water levels and rising consumer awareness about safe potable water consumption. Aided by the technological advancements, the market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 8.7%. The water purifier market is projected to reach USD 58 billion by 2025. 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its technology types, the industry can be segmented into gravity purifiers, RO purifiers, UV purifiers, sediment filter, water softener, and others. On the basis of distribution channels, the industry is divided into retail stores, direct sales, and online. On the basis of end-uses, the industry is divided into industrial, commercial, household and others. The major regional markets for water purifiers are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Unilever, Panasonic Corporation, LG Electronics, Kinetico Incorporated, Eureka Forbes, Whirlpool, KENT RO Systems Ltd., A.O. Smith Water Technologies, Aquatech International LLC, and Mitsubishi Chemical Cleansui Corporation, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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