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Water Purifier Market

Global Water Purifier Market Size, Share, Trends, Forecast: By Technology Type: Gravity Purifiers, RO Purifiers, UV Purifiers, Sediment Filter, Water Softener, Others; By Distribution Channel: Retail Stores, Direct Sales, Online; By End Use: Industrial, Commercial, Household, Others; Regional Analysis; Competitive Landscape; 2024-2032

Global Water Purifier Market Size

The global water purifier market attained a value USD 49.37 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 8.5% to reach USD 102.70 billion in 2032.

 

Water Purifier Market Outlook

  • The market’s growth is driven by increasing concerns about contaminants, pollutants, and waterborne diseases.
  • Advanced filtration technologies like reverse osmosis, UV purification, and activated carbon also contribute to market growth.
  • A recent study by the U.S. Geological Survey found that at least 45% of America's tap water contains polyfluorinated alkyl substances (PFAS), impacting market dynamics.

 

Water Purifier Market

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Water Purifier Market Growth

Water purifier is a machinery used to extract impurities such as toxins, bacteria, chemical substances, damaging gases, and other dissolved solids from water. Thus, they help decrease the amount of particulate material from water and reduce the risk of waterborne diseases. As the drinking water levels decline, the demand for these purifiers have increased worldwide. Furthermore, increasing consumer awareness about safe potable water consumption has had a positive impact on sales of the product.

 

The escalating urbanisation and industrialisation in countries like India, China, and Brazil have led to a heightened release of pollutants into water bodies, favourably impacting the water purifier market outlook. For instance, the 2019 water pollution crisis in Chennai, India, highlighted the importance of water purification systems in ensuring access to clean drinking water.

 

Additionally, the increasing awareness about waterborne diseases and the benefits of purified water have contributed to the adoption of water purifiers. For example, the World Health Organisation (WHO) recommends the use of water purification systems to reduce the risk of waterborne illnesses.

 

Key Trends and Developments

Favourable government initiatives to provide access to clean water, introduction of portable purifiers, and increasing demand for smart purifiers are factors supporting the water purifier market expansion

 

June 2024

Vitesy has introduced the Natede smart air purifier, which uses phytoremediation technology, where plants absorb pollutants and convert them into nourishment, and a washable photocatalytic filter to eliminate VOCs, bacteria, and odours from water.

 

June 2024

DrinkingMaker is set to launch DrinkingWater, a solar-powered air-to-water dispenser that can extract up to 19 litres of water per day from the air. The device also functions as an air purifier.

 

May 2024

Two Texas teenagers, Victoria Ou and Justin Huang, have won USD 50,000 for inventing a device that can filter up to 94% of toxic microplastics from water using ultrasonic technology.

 

August 2022

LG unveiled its new PuriCare Self-Service Tankless Water Purifier, a cutting-edge system designed for the Malaysian market. This innovative device uses tankless technology to deliver purified water directly from the source, ensuring a continuous supply of clean water.

 

Rising government initiatives

Government initiatives and awareness campaigns are playing a crucial role in driving the water purifier market growth. For example, the Government of India, with the support of the World Bank, is working to bring clean drinking water to villages across the country.

 

Rising demand for tech-efficient purifiers

The market is witnessing a surge in demand for advanced technology, particularly smart water purifiers with features like app connectivity and IoT integration. Kent RO Systems, a leading player in the market, has introduced smart water purifiers that can be controlled remotely via apps.

 

Growing demand for portable purifiers

Portable water purifiers are gaining popularity due to their ease of use and portability. For instance, in disaster-prone areas, portable purifiers helps to provide a steady supply of clean drinking water. Companies like Brita are capitalising on this trend by offering portable purifiers.

 

Water Purifier Market Trends

Degraded water quality is a severe risk to health as it presents enormous health hazards that cause different waterborne diseases. Most public water supplies in metropolitan zones are not secure for drinking and require decontamination occurred from heavy metal, virus, cyst, bacteria, and other toxins. In the coming years, industrialisation is anticipated to increase, leading to rise in pollution, thus, increasing demand for water purifiers as well. Furthermore, the availability of advanced technologies and the expansion of the online sales platform have made water purifiers more accessible, further propelling market growth.

 

Water Purifier Market By Segments

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Water purifier Industry Segmentation

The EMR’s report titled “Water Purifier Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Technology Type

  • Gravity Purifiers
  • RO Purifiers
  • UV Purifiers
  • Sediment Filter
  • Water Softener
  • Others

 

Market Breakup by Distribution Channel

  • Retail Stores
  • Direct Sales
  • Online

 

Market Breakup by End Use

  • Industrial
  • Commercial
  • Household
  • Others

 

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

 

Water Purifier Market Share

RO and UV purifying technologies have a dominant share as they consume less electricity and are more effective

RO purifiers hold major share in the market. They use reverse osmosis technology to remove impurities from water, making them highly effective in removing dissolved solids and other contaminants. As per water purifier market analysis, RO purifiers are widely used in households, where high-quality water is required.

 

Gravity purifiers follow RO purifiers in terms of market share due to their simplicity and ease of use. They are commonly used in households, commercial settings, and industrial applications where water purification is necessary, but electricity is not readily available.

 

UV purifiers use ultraviolet light to kill bacteria, viruses, and other microorganisms, making them effective in removing biological contaminants from water. UV purifiers are commonly used in industrial applications where water purification is necessary to prevent waterborne diseases.

 

The market is dominated by the household segment; however, the commercial segment is growing by the expansion of industries that require large volumes of purified water.

The household segment is the largest end-user of water purifiers due to the rising disposable incomes and growing health consciousness among consumers. Households prefer point-of-use filters such as countertop, pitcher, and faucet-mounted filters due to their compact size and ease of installation. RO purifiers is the most popular technology used in household water purifiers as it is effective in removing impurities and contaminants from water, ensuring clean and safe drinking water for households.

 

However, the commercial segment in water purifier market report is expected to witness significant growth in the coming years due to the expansion of industries such as food and beverage, manufacturing, and processing, which require large volumes of purified water. Gravity and UV purifiers are the most popular technologies used in commercial water purifiers due to their ability to remove a wide range of contaminants and provide high water output.

 

Leading Companies in the Water Purifier Market

Market players are emphasising the development of advanced technologies and expanding their online sales platforms to increase accessibility of water purifiers

 

Kinetico Incorporated was founded in 1970 and is headquartered in Ohio, United States. It offers a range of products, including water treatment products, water softeners, water filtration systems, and problem water treatment solutions.

 

Eureka Forbes was established in 1982 and is based in Maharashtra, India. It offers water purification devices, vacuum cleaners, air purification systems, and home security products through direct sales, retail, e-commerce, franchises, rural markets, and an extensive service network.

 

KENT RO Systems Ltd was founded in 1999 and is headquartered in Uttar Pradesh, India. It offers reverse osmosis purifiers, air purifiers, vacuum cleaners, vegetable and fruit purifiers, and water softeners. The company provides water purification solutions and healthcare products to its customers.

 

Whirlpool was founded in 1911 and is headquartered in Michigan, United States. The company offers a wide range of home appliances, including refrigerators, washing machines, and air conditioners. The company also provides maintenance and repair services to its customers.

 

Other key players in the global water purifier market include Unilever, Panasonic Corporation, LG Electronics, A.O. Smith Water Technologies, Aquatech International LLC, and Mitsubishi Chemical Cleansui Corporation, among others.

 

Water Purifier Market By Region

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Water Purifier Market Analysis by Region

North America is the prominent market due to the high penetration of water treatment systems among consumers of the region

North America accounts for the largest water purifier market share, driven by increasing concerns about water quality and health awareness among consumers. For instance, research by the Environmental Working Group revealed that half of those surveyed believe their tap water is unsafe to drink. This has driven the demand for water purifiers in United States. Moreover, Kent RO Systems, a leading water purifier manufacturer from India, announced plans to enter the US market in 2024. The company will manufacture water purifiers in collaboration with Black & Decker in India and ship them to the US market. This move will provide NA consumers with more options to choose from.

 

Asia Pacific also dominates the water purifier market due to the population growth, which has led to concerns about water quality and access to safe drinking water. The Middle East is also largely dependent on water purification technologies due to the region's water scarcity issues, which is driving the adoption of water purifiers in the region. For instance, Unilever Plc launched the Pureit Revito series of water purifiers in July 2023, which allows consumers to save up to 70% of the water and infuses the purified water with essential minerals like calcium and magnesium. This innovative technology is expected to gain popularity across regions in the coming years and can drive market’s growth further.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Technology Type
  • Distribution Channel
  • End Use
  • Region
Breakup by Technology Type
  • Gravity Purifiers
  • RO Purifiers
  • UV Purifiers
  • Sediment Filter
  • Water Softener
  • Others
Breakup by Distribution Channel
  • Retail Stores
  • Direct Sales
  • Online
Breakup by End Use
  • Industrial
  • Commercial
  • Household
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Unilever 
  • Panasonic Corporation 
  • LG Electronics 
  • Kinetico Incorporated 
  • Eureka Forbes 
  • Whirlpool 
  • KENT RO Systems Ltd. 
  • A.O. Smith Water Technologies 
  • Aquatech International LLC 
  • Mitsubishi Chemical Cleansui Corporation. 
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Water Purifier Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Water Purifier Historical Market (2018-2023) 
    8.3    Global Water Purifier Market Forecast (2024-2032)
    8.4    Global Water Purifier Market by Technology Type
        8.4.1    Gravity Purifiers
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    RO Purifiers
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    UV Purifiers
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Sediment Filter
            8.4.4.1    Historical Trend (2018-2023)
            8.4.4.2    Forecast Trend (2024-2032)
        8.4.5    Water Softener
            8.4.5.1    Historical Trend (2018-2023)
            8.4.5.2    Forecast Trend (2024-2032)
        8.4.6    Others
    8.5    Global Water Purifier Market by Distribution Channel
        8.5.1    Retail Stores
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Direct Sales
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Online
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
    8.6    Global Water Purifier Market by End Use
        8.6.1    Industrial
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Commercial
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Household
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Others
    8.7    Global Water Purifier Market by Region     
     8.7.1    North America
         8.7.1.1    Historical Trend (2018-2023) 
         8.7.1.2    Forecast Trend (2024-2032)
     8.7.2    Europe
         8.7.2.1    Historical Trend (2018-2023) 
         8.7.2.2    Forecast Trend (2024-2032)
     8.7.3    Asia Pacific
         8.7.3.1    Historical Trend (2018-2023) 
         8.7.3.2    Forecast Trend (2024-2032)
     8.7.4    Latin America
         8.7.4.1    Historical Trend (2018-2023) 
         8.7.4.2    Forecast Trend (2024-2032)
     8.7.5    Middle East and Africa
         8.7.5.1    Historical Trend (2018-2023) 
         8.7.5.2    Forecast Trend (2024-2032)
9    North America Water Purifier  Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Water Purifier Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5   Others
11    Asia Pacific Water Purifier Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Water Purifier Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Water Purifier Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Price Analysis
17    Competitive Landscape

    17.1    Market Structure
    17.2    Company Profiles
        17.3.1    Unilever 
            17.3.1.1    Company Overview
            17.3.1.2    Product Portfolio
            17.3.1.3    Demographic Reach and Achievements
            17.3.1.4    Financial Summary
            17.3.1.5    Certifications
        17.3.2    Panasonic Corporation
            17.3.2.1    Company Overview
            17.3.2.2    Product Portfolio
            17.3.2.3    Demographic Reach and Achievements
            17.3.2.4    Financial Summary
            17.3.2.5    Certifications
        17.3.3    LG Electronics
            17.3.3.1    Company Overview
            17.3.3.2    Product Portfolio
            17.3.3.3    Demographic Reach and Achievements
            17.3.3.4    Financial Summary
            17.3.3.5    Certifications
        17.3.4    Kinetico Incorporated
            17.3.4.1    Company Overview
            17.3.4.2    Product Portfolio
            17.3.4.3    Demographic Reach and Achievements
            17.3.4.4    Financial Summary
            17.3.4.5    Certifications
        17.3.5    Eureka Forbes 
            17.3.5.1    Company Overview
            17.3.5.2    Product Portfolio
            17.3.5.3    Demographic Reach and Achievements
            17.3.5.4    Financial Summary
            17.3.5.5    Certifications
        17.3.6    Whirlpool
            17.3.6.1    Company Overview
            17.3.6.2    Product Portfolio
            17.3.6.3    Demographic Reach and Achievements
            17.3.6.4    Financial Summary
            17.3.6.5    Certifications
        17.3.7    KENT RO Systems Ltd.
            17.3.7.1    Company Overview
            17.3.7.2    Product Portfolio
            17.3.7.3    Demographic Reach and Achievements
            17.3.7.4    Financial Summary
            17.3.7.5    Certifications
        17.3.8    A.O. Smith Water Technologies
            17.3.8.1    Company Overview
            17.3.8.2    Product Portfolio
            17.3.8.3    Demographic Reach and Achievements
            17.3.8.4    Financial Summary
            17.3.8.5    Certifications
        17.3.9    Aquatech International LLC
            17.3.9.1    Company Overview
            17.3.9.2    Product Portfolio
            17.3.9.3    Demographic Reach and Achievements
            17.3.9.4    Financial Summary
            17.3.9.5    Certifications
        17.3.10    Mitsubishi Chemical Cleansui Corporation.
            17.3.10.1    Company Overview
            17.3.10.2    Product Portfolio
            17.3.10.3    Demographic Reach and Achievements
            17.3.10.4    Financial Summary
            17.3.10.5    Certifications
        17.3.11    Others
18    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Water Purifier Market: Key Industry Highlights, 2018 and 2032
2.    Global Water Purifier Historical Market: Breakup by Technology Type (USD Billion), 2018-2023
3.    Global Water Purifier Market Forecast: Breakup by Technology Type (USD Billion), 2024-2032
4.    Global Water Purifier Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5.    Global Water Purifier Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6.    Global Water Purifier Historical Market: Breakup by End Use (USD Billion), 2018-2023
7.    Global Water Purifier Market Forecast: Breakup by End Use (USD Billion), 2024-2032
8.    Global Water Purifier Historical Market: Breakup by Region (USD Billion), 2018-2023
9.    Global Water Purifier Market Forecast: Breakup by Region (USD Billion), 2024-2032
10.    North America Water Purifier Historical Market: Breakup by Country (USD Billion), 2018-2023
11.    North America Water Purifier Market Forecast: Breakup by Country (USD Billion), 2024-2032
12.    Europe Water Purifier Historical Market: Breakup by Country (USD Billion), 2018-2023
13.    Europe Water Purifier Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.    Asia Pacific Water Purifier Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    Asia Pacific Water Purifier Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Latin America Water Purifier Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Latin America Water Purifier Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Middle East and Africa Water Purifier Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Middle East and Africa Water Purifier Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Global Water Purifier Market Structure

Key Questions Answered in the Report

In 2023, the water purifier market reached an approximate value of USD 49.37 billion.

The market is expected to grow at a CAGR of 8.5% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to USD 102.70 billion by 2032.

The major drivers of the market include rising disposable incomes, declining drinking water levels, rapid urbanisation, growing industrialisation, and increasing consumer awareness about safe potable water consumption.

Key trends aiding market expansion include the major technological advancements, introduction of portable purifiers, rising contamination in water, and emergence of awareness campaigns related to clean water and water-borne diseases.

Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Gravity purifiers, RO purifiers, UV purifiers, sediment filter, and water softener, among others, are the major technology types in the market.

Retail stores, direct sales, and online are the significant distribution channels in the market.

Key players in the market are Unilever, Panasonic Corporation, LG Electronics, Kinetico Incorporated, Eureka Forbes, Whirlpool, KENT RO Systems Ltd., A.O. Smith Water Technologies, Aquatech International LLC, and Mitsubishi Chemical Cleansui Corporation, among others.

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