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Global Alcoholic Tea Market to Grow at a Healthy Pace During 2020-2025, Aided by the Growing Demand for Alcoholic Beverages

According to a new report by EMR titled, ‘Global Alcoholic Tea Market Report and Forecast 2020-2025’, the global market for alcoholic tea is being driven by the rising RTD alcoholic beverage market, which is projected to expand at a CAGR of 7% between 2020 and 2025.

The Asia Pacific region is expected to significantly contribute to the alcoholic tea industry growth over the forecast period owing to the rising disposable incomes in the emerging nations and the growing western influence. The growing acceptance of alcoholic beverages in countries like India and China are aiding the industry growth. Based on base, the mint segment is expected to significantly contribute to the market expansion owing to the growing consumer demand for refreshing and minty flavours. The alcoholic tea with gin, vodka, or rum is particularly becoming popular among the millennials, which is driving the regional industry growth.

Meanwhile, the growing investments by the major players to enhance their global reach and create brand awareness are further aiding the market growth. For instance, In April 2020, Scottish tea brand, Eteaket, launched a mindfulness challenge on social media, encouraging the customers to pause, re-balance, and create a calming space in a 3-minute tea routine. This is aimed at engaging tea fans to head online and tag Eteaket on social media, thus, creating brand awareness among consumers.

Expansion of the distribution channels in countries with high growth potential for tea as on-the-go beverage are expected to further propel the industry growth. Easy availability of a wide range of flavours from alcoholic tea manufacturers like Noveltea through retail channels like Walmart Inc (NYSE: WMT) and Amazon.com, Inc. (NASDAQ: AMZN) will positively impact the industry growth. Also, the online platforms provide various coupons and discount offers to the consumers, which is anticipated to enhance the online sales of alcoholic tea, thus, creating enhanced growth opportunities for the market expansion.

Market Breakup by Flavour, Base, End Use, and Region:

  • The various flavours of alcoholic tea available in the market include gin, vodka, bourbon, rum, and Irish cream, among others.
  • By base, the industry can be segmented into berries, lime, cucumber, peach, mint, coconut, mango, and sweet apricot, among others.
  • On the basis of end use, the industry is bifurcated into retail and industrial sectors.
  • Region-wise, the global market for alcoholic tea can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

  • The market is being driven by the growing demand for alcoholic beverages like tea cocktails and beers, particularly among the millennials.
  • The rising standards of living, escalating disposable incomes, and the growing preference for tea as on-the-go beverage are further accelerating the industry growth.
  • The growing retail sector and rising brand awareness among consumers are also aiding the market growth.
  • The industry will receive further impetus with the growing R&D activities and product diversification by the manufacturers.

Key Offerings of the Report:

  • The EMR report gives an overview of the global market for alcoholic tea for the periods (2015-2019) and (2020-2025).
  • The report also offers historical (2015-2019) and forecast (2020-2025) market information for the flavours, bases, end uses, and major regions of alcoholic tea.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global alcoholic tea market include Red Diamond, Inc., Tea Venture Limited, MB-Holding GmbH & Co. KG, and Noveltea, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.

EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over a 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.

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