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The organic milk market in India is supported by the growing consumer awareness regarding health and the burgeoning demand for organic food products. As organic milk is free from antibiotics and other chemicals and offers higher nutritional content as compared to regular milk, its demand is witnessing a healthy growth. The thriving food and beverage industry in the country is supporting the market growth further. To fulfill the growing demand for organic milk, the traditional farming industry has joined hands with dairy tech start-ups, thus, bringing digital technology to rural spaces. Moreover, increased government support to aid the farmers and support the organic dairy sector in the region is expected to boost the industry growth over the forecast period. For instance, government initiatives like Akshayakalpa, that offers financial assistance to farmers for setting up an organic dairy farm free of GMO fodder, will foster the demand in the market. Govind Milk and Milk Products and Indicow Dairy Foods LLP are some of the leading companies in the organic milk market in the country.
The economic growth in the country and the rising consumer disposable incomes is also propelling the demand for the organic variants. The growing retail and e-commerce industry, with players like Amazon (NASDAQ: AMZN) and Big Basket, in the region, is aiding the market growth. In May 2018, Govind Milk joined hands with LifeHarDin.net, an online platform from where consumers can shop for the company’s products. The platform will further deliver these products for free to the consumers in Pune. Further, in October 2019, Hills and Valleys Brand of Govind Milk was awarded the best organic milk brand of Maharashtra. Thus, such developments are expected to aid the growth of the organic milk market in India over the forecast period.
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The major players in the India organic milk market are Govind Milk and Milk Products, Indicow Dairy Foods LLP, and Happy Milk, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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