Press Release
Press Release
People have embraced a healthy and plant-based diet as a result of the pandemic's devastating effects, which includes consuming fresh green vegetables, seasonal fruits, whole grains, nuts, and other superfoods, to achieve their daily nutritional requirement. There is also an increase in the consumption of immunity-boosting foods, which is boosting the growth of plant-based nutraceuticals in India. The consumer base is increasingly turning to nutraceuticals for losing weight, or to make their hair grow better, or to get glowing skin. Toddlers are generally hesitant to eat nutritious food, which often leads to deficiency disorders. Thus, parents are resorting to easily chewable nutraceutical products available in different shapes and flavours, such as gummies, to meet their child’s health needs, thus augmenting the growth of plant-based nutraceuticals. The rising obesity, cardiovascular disease, and obesity disease are expected to lead the nutraceutical industry in the forecast period. The growing preference for personalised nutrition is one of the key nutraceuticals market trends, which may further stimulate market growth. The trend of personalised nutrition is growing, particularly among individuals with gut-related medical conditions, where generic treatment is not effective. High adoption rates for herbal medicines across the globe on account of the rising concerns regarding hazardous effects of conventional pharma drugs are expected to expand the market size over the forecast period.
From manufacturers to retailers, companies across the food value chain are already investing in these prospects. Some corporations are hedging against or planning for the drop in demand for animal products by investing in alternative producers. Danone (EPA:BN) announced the commercial release of its Vega One plant-based protein products in China in May 2020, with the Vega One Sport specifically developed for athletes. Pumpkin seeds, alfalfa, sunflower seeds, and peas are among the protein sources in this dish.
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The major players in the Indian plant-based nutraceuticals industry include Zywie Ventures Private Limited. (Oziva), Organic India, Satiya Nutraceuticals (Plix), and Arbro Pharmaceuticals Private Limited, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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