Press Release

As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

Global Laundry Detergents Market to Grow at a CAGR of about 4.6% between 2020 and 2025

According to a new report by EMR titled, ‘Global Laundry Detergents Market Report and Forecast 2020-2025', the global laundry detergents market reached a value of almost USD 71.13 billion in 2019. The market is further expected to grow at a CAGR of 4.6% in the forecast period of 2020-2025, to attain USD 93.16 billion in 2025.

The global laundry detergents market has a strong demand due to the rising health and hygiene awareness among the consumers. Laundry detergents are cleaning agents which help remove dirt from the fabrics. They play a major role in the hygiene and cleanliness of an individual. There is a range of laundry detergents according to the changing and evolving demands of consumers. The products have been conveniently segregated into bars, powder, liquid, pods, and others.

The significant growth in household consumption of laundry detergents is a driving force for industry growth. The chief players of laundry detergents are focusing on coming up with eco-friendly laundry products. They are made using biodegradable ingredients like natural washing soda, coconut oil, mineral-based surfactants, and plant-based enzymes. This approach will guide industry growth forward.

Henkel (OTCMKTS: HENKY) and the Procter & Gamble (NYSE:PG) are the leading companies in the global laundry detergents market. In 2018, Laundry and Homecare segment of Henkel amounted to 32% of the total sales by business unit. This growth has been possible due to businesses strong innovation strategy and increased marketing support in emerging markets. P&G is another key player in the market. P&G's brand Tide has reinvented its classic liquid detergent with the packaging of new Eco-box made of an ultra-concentrated formula meant for efficient e-commerce purposes.

Market Analysis by Forms, Types, Applications, and Regions:

  • Laundry detergents come in various forms, like powder and liquid, among others.
  • Laundry detergents are broadly divided into two types, namely enzymatic and non-enzymatic.
  • It is used for household, industrial as well as institutional purposes.
  • The major regional markets for laundry detergents are North America, Europe, Asia Pacific, Latin America, and the Middle East and Asia.

Key Findings of The Report:

  • The market is being driven by the increasing demand for household care products from North America. 
  • The increasing adoption of laundry detergent in the emerging markets is further aiding industry growth.
  • The increasing awareness of hygiene is further providing the industry impetus.
  • Rising urbanisation and increasing disposable incomes along with escalating consumerism are also driving the industry forward.
  • Rising applications of laundry detergents in the industrial sector due to increasing laundry services, growing hospitality industry, and the growing tourism industry is also propelling the industry forward.
  • The rising technological and product innovations taking place within the household care industry is further driving the industry.

Key Offerings of the Report:

  • The EMR report gives an overview of the global laundry detergents market for the periods (2015-2019) and (2020-2025).
  • The report also offers the historical (2015-2019) and forecast (2020-2025) markets for the forms, types, applications, and regional markets of global laundry detergent.
  • It gives an in-depth look at the regional price trends in the global laundry detergents market for the periods (2015-2019) and (2020-2025).
  • It evaluates the global trade analysis for the year 2019, examining the value and volume of the major importing as well as exporting countries.

The Procter & Gamble Company, Henkel AG & Company, S. C. Johnson & Son, Inc., KGaA, Church & Dwight Co., Inc, Seventh Generation, Inc., Alticor Inc., The Clorox Company, USA Detergents Manufacturing Inc., among others are key players in the global laundry detergents market as identified by EMR.. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, and capacity expansions.

About Us:

EMR is a leading business intelligence firm, providing custom and syndicated market reports along with consultancy services for our clients. We serve a wide client base ranging from Fortune 1000 companies to small and medium enterprises. Our reports cover over 100 industries across established and emerging markets researched by our skilled analysts who track the latest economic, demographic, trade and market data globally.

At EMR, we tailor our approach according to our clients’ needs and preferences, providing them with valuable, actionable and up-to-date insights into the market, thus, helping them realize their optimum growth potential. We offer market intelligence across a range of industry verticals which include Pharmaceuticals, Food and Beverage, Technology, Retail, Chemical and Materials, Energy and Mining, Packaging and Agriculture.

Contact Us:

Expert Market Research
US & Canada Phone no: +1-415-325-5166
UK Phone no: +44-702-402-5790

Why Expert Market Research?


We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.


We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.


We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.


Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

Similar Reports

Global Electric Mop Market Report and Forecast 2020-2025