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The global laundry detergents market has a strong demand due to the rising health and hygiene awareness among the consumers. Laundry detergents are cleaning agents which help remove dirt from the fabrics. They play a major role in the hygiene and cleanliness of an individual. There is a range of laundry detergents according to the changing and evolving demands of consumers. The products have been conveniently segregated into bars, powder, liquid, pods, and others.
The significant growth in household consumption of laundry detergents is a driving force for industry growth. The chief players of laundry detergents are focusing on coming up with eco-friendly laundry products. They are made using biodegradable ingredients like natural washing soda, coconut oil, mineral-based surfactants, and plant-based enzymes. This approach will guide industry growth forward.
Henkel (OTCMKTS: HENKY) and the Procter & Gamble (NYSE:PG) are the leading companies in the global laundry detergents market. In 2018, Laundry and Homecare segment of Henkel amounted to 32% of the total sales by business unit. This growth has been possible due to businesses strong innovation strategy and increased marketing support in emerging markets. P&G is another key player in the market. P&G's brand Tide has reinvented its classic liquid detergent with the packaging of new Eco-box made of an ultra-concentrated formula meant for efficient e-commerce purposes.
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The Procter & Gamble Company, Henkel AG & Company, S. C. Johnson & Son, Inc., KGaA, Church & Dwight Co., Inc, Seventh Generation, Inc., Alticor Inc., The Clorox Company, USA Detergents Manufacturing Inc., among others are key players in the global laundry detergents market as identified by EMR.. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, and capacity expansions.
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