Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
Base Year
Historical Year
Forecast Year
The global laundry detergents market size reached a value of USD 70.79 billion in 2023. The market is projected to grow at a CAGR of 4.1% during 2024-2032 to attain a value of USD 101.35 billion by 2032, driven by technological advancements and the rising penetration of washing machines in the developing economies.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
People are adopting more healthier habits as a result of growing concerns about cleanliness and hygiene. As a result, more household cleaning supplies, such laundry detergents, are being used. The global laundry detergent market has suppliers who offer their goods online and through e-commerce platforms. The addition of scented compounds to laundry detergents has become a key trend in the market for laundry detergents globally during the past several years. Over the course of the forecast period, the household segment is anticipated to lead the market. The growth is anticipated to be fuelled by the increasing penetration of washing machines in developing nations. A lot of vendors are aiming to increase their market share by setting up facilities in developing nations with significant revenue growth potential. During the forecast period, a consistent growth rate is anticipated in the industrial and institutional segments. In many different industries, including textiles, paper, rubber, engineering, dry cleaning, hospitals, railways, tourism, housekeeping, and others, industrial detergents are employed as cleaning agents. Over the forecast period, the hospitality industry's continuous expansion is likely to be a key driver of segment growth.
On the basis of types, the market is dominated by the enzymatic detergent. Enzymatic detergents are expected to witness a faster growth in the emerging economies in the forecast period as compared to developed countries. By form, the powder form of the product represents the largest segment. The market for powder detergents is being driven by the rising demand for the product from China, India, and Brazil. Tablets and pods are the significant emerging segments by form in the market. Pods, a comparatively recent innovation, is being driven by its rising popularity, especially, in the North America and Europe regions. Laundry detergents find their primary utilisation in the household sector.
Asia Pacific is the leading regional market, globally, driven by the increasing disposable incomes and rising urbanisation in the emerging economies of the region. China is a leading market within the Asia Pacific region. However, in the coming years, India is expected to see a faster growth than China. Europe and North America follow the Asia Pacific market as the other leading regional markets. Europe and North America, together, account for over a quarter of the global market. Latin America is also a significant market for laundry detergents, which is expected to witness a healthy growth in the coming years aided by the rising demand for organic detergents in the region.
Laundry detergents are used to wash laundry and usually contain surfactants that have cleaning properties. They are widely available in powder and liquid forms, among others. They are also available as bars, pods, and tablets.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Based on type, the market is bifurcated into:
On the basis of form, the market is divided into:
By application, the market is categorised into:
Based on distribution channel, the market is divided into:
The report also covers the regional markets of the product like the Asia Pacific, the Middle East and Africa, Europe, North America, and Latin America.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
The global laundry detergents market is being driven by the rising demand for the product from North America. The increasing penetration of the product in the emerging markets is further aiding the market growth. The growing adoption of washing machines are also boosting the market growth. The increasing awareness of hygiene is further propelling the market forward. Rising urbanisation and increasing disposable incomes along with mounting consumerism, are also driving the growth of the market. The household application segment of the laundry detergents market is finding the impetus for its growth in the rise in spending on clothing and homecare products. The application of laundry detergents in the industrial sector, meanwhile, is being driven by the increasing demand for laundry services, growing hospitality industry, and the growing tourism sector.
The global laundry detergents market is being driven by rising technological and product innovations taking place within the industry. The mounting demand for sustainable products is expected to drive the market in the coming years, especially, propelling the growth of the liquid product segment. The demand for liquid detergents is being driven by its favourable properties like being easily dissolvable in water. Liquid detergents are also more energy efficient as compared to powder detergents as they are effective even in cold water. Ultra-concentrated liquid detergents are witnessing a growth due to the minimal use of water in their production process, making them environmentally friendly. Due to the rising spending power of consumers, detergent pods are witnessing a growth in the premium segment. The rising demand for pods is also a result of the convenience and ease of storage of the products. Tablets and bars are being, particularly, preferred by students for their convenience and cost-efficiency.
The report gives a detailed analysis of the following key players in the global laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter’s five forces model along with giving a SWOT analysis.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
Breakup by Type |
|
Breakup by Form |
|
Breakup by Application |
|
Breakup by Distribution Channel |
|
Breakup by Region |
|
Market Dynamics |
|
Trade Data Analysis |
|
Competitive Landscape |
|
Companies Covered |
|
North America Battery Storage Service Market
Online Trading Platform Market
Injection Moulding Machine Market
Laundry Detergents Market Size
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us today for customized, data-driven solutions tailored to your unique requirements!
In 2023, the global market for laundry detergents attained a value of USD 70.79 billion.
The market is projected to grow at a CAGR of 4.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 101.35 billion by 2032.
The major drivers of the laundry detergents market expected to aid the market growth are rising disposable incomes, increasing population, growing hygiene consciousness, and rising urbanisation.
The rising adoption of laundry detergent tablets and pods is expected to be a key trend supporting market growth in the coming years.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Powder form of laundry detergent represents the largest form segment in the market, accounting for over 40% of the global market share.
The household segment leads the market, accounting for nearly 85% of the laundry detergent usages globally.
The various distribution channels for laundry detergents are hypermarkets and supermarkets, convenience stores, and online, among others.
The major players in the market are Henkel AG & Company, KGaA, The Procter & Gamble Company, S. C. Johnson & Son, Inc., RSPL Group Pvt Ltd, Church & Dwight Co., Inc, The Clorox Company, Unilever Plc, Reckitt Benckiser Group PLC, Kao Corporation, Jyothy Laboratories Ltd, Venus Laboratories Inc., and Fábrica de Jabón La Corona S.A. de C.V., among others.
The primary types of laundry detergents are enzymatic and non-enzymatic.
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Pricing Plans
Purchase Full Report
Datasheet
Single User License
One User
Five User License
Five Users
Corporate License
Unlimited Users
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-120-433-0800
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124