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Global Laundry Detergents Market: By Type: Enzymatic, Non-Enzymatic; By Form: Liquid, Powder, Others; By Application: Household, Industrial and Institutional; Regional Analysis; Historical Market and Forecast (2016-2026); Trade Data Analysis; Competitive Landscape; Industry Events and Developments

Global Laundry Detergents Market Outlook

The global laundry detergents market stood at a value of USD 71 billion in 2020. The rising penetration of washing machines in the developing economies and technological advancements have driven the industry growth at a CAGR of 4.7% between 2016 and 2020. The industry is further expected to attain a value of USD 93 billion by 2026, displaying a CAGR of about 4.6% during the forecast period of 2021-2026.

 

Global Laundry Detergents Market

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The laundry detergents market witnessed a growth of almost 20% in 2018, as compared to 2014. The industry is expected to see a further increase of 26% in the coming five years. On the basis of types, the industry is dominated by the enzymatic detergent, which accounts for over 50% of the market share. Enzymatic detergents are expected to witness a faster growth in the emerging economies in the forecast period as compared to developed countries. By form, the powder form of the product represents the largest segment, accounting for over 40% of the industry share. The market for powder detergents is being driven by the rising demand for the product from China, India, and Brazil. Tablets and pods are the significant emerging segments by form in the industry. Pods, a comparatively recent innovation, is being driven by its rising popularity, especially, in the North America and Europe regions. Laundry detergents find their primary utilisation in the household sector, which accounts for nearly 90% of the laundry detergent uses in the global industry.

The Asia Pacific is the leading regional market, globally, accounting for 50% of the industry share. The regional market is being driven by the increasing disposable incomes and rising urbanisation in the emerging economies of the region. China is the leading market for the industry within the Asia Pacific region. However, in the coming years, India is expected to see a faster growth than China. The laundry detergents industry in India is projected to see an annual hike of 8% in the forecasted years. Europe and North America follow the Asia Pacific market as the other leading regional markets. Europe and North America, together, account for over a quarter of the global industry. Latin America is also a significant market for laundry detergents, which is expected to witness a healthy growth in the coming years aided by the rising demand for organic detergents in the region.

 

Properties and Applications

Laundry detergents are used to wash laundry and usually contain surfactants that have cleaning properties. They are widely available in powder and liquid forms, among others. They are also available as bars, pods, and tablets. They can be bifurcated on the basis of type as:

 

Global Laundry Detergents Market By Type

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  • Enzymatic
  • Non-Enzymatic

Their application sectors are categorised into household and industrial and institutional sectors. 

The report also covers the regional markets of the product like the Asia Pacific, the Middle East and Africa, Europe, North America, and Latin America.

 

Global Laundry Detergents Market

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Market Analysis 

The global laundry detergents market is being driven by the rising demand for the product from North America. The increasing penetration of the product in the emerging markets is further aiding the industry growth. The growing adoption of washing machines are also boosting the industry growth. The increasing awareness of hygiene is further propelling the industry forward. Rising urbanisation and increasing disposable incomes along with mounting consumerism, are also driving the industry growth. The household application segment of the laundry detergents industry is finding the impetus for its growth in the rise in spending on clothing and homecare products. The application of laundry detergents in the industrial sector, meanwhile, is being driven by the increasing demand for laundry services, growing hospitality industry, and the growing tourism sector.

The global laundry detergents market is being driven by rising technological and product innovations taking place within the industry. The mounting demand for sustainable products is expected to drive the industry in the coming years, especially, propelling the growth of the liquid product segment. The demand for liquid detergents is being driven by its favourable properties like being easily dissolvable in water. Liquid detergents are also more energy efficient as compared to powder detergents as they are effective even in cold water. Ultra-concentrated liquid detergents are witnessing a growth due to the minimal use of water in their production process, making them environmentally friendly. Due to the rising spending power of consumers, detergent pods are witnessing a growth in the premium segment. The rising demand for pods is also a result of the convenience and ease of storage of the products. Tablets and bars are being, particularly, preferred by students for their convenience and cost-efficiency.

 

Competitive Landscape

The report gives a detailed analysis of the following key players in the global laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Procter & Gamble 
  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc
  • S. C. Johnson & Son, Inc.
  • Seventh Generation, Inc.
  • Alticor Inc.
  • The Clorox Company
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter’s five forces model along with giving a SWOT analysis.

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Detergents Market Overview

    8.1    Key Industry Highlights
    8.2    Global Detergents Historical Market (2016-2020) 
    8.3    Global Detergents Market Forecast (2021-2026)
9    Global Laundry Detergents Market Analysis
    9.1    Key Industry Highlights
    9.2    Global Laundry Detergents Historical Market (2016-2020) 
    9.3    Global Laundry Detergents Market Forecast (2021-2026)
    9.4    Global Laundry Detergents Market by Type
        9.4.1    Enzymatic
            9.4.1.1    Market Share
            9.4.1.2    Historical Trend (2016-2020)
            9.4.1.3    Forecast Trend (2021-2026)
        9.4.2    Non-Enzymatic
            9.4.2.1    Market Share
            9.4.2.2    Historical Trend (2016-2020)
            9.4.2.3    Forecast Trend (2021-2026)
    9.5    Global Laundry Detergents Market by Form
        9.5.1    Liquid
            9.5.1.1    Market Share
            9.5.1.2    Historical Trend (2016-2020)
            9.5.1.3    Forecast Trend (2021-2026)
        9.5.2    Powder
            9.5.2.1    Market Share
            9.5.2.2    Historical Trend (2016-2020)
            9.5.2.3    Forecast Trend (2021-2026)
        9.5.3    Others
    9.6    Global Laundry Detergents Market by Application
        9.6.1    Household
            9.6.1.1    Market Share
            9.6.1.2    Historical Trend (2016-2020)
            9.6.1.3    Forecast Trend (2021-2026)
        9.6.2    Industrial and Institutional
            9.6.2.1    Market Share
            9.6.2.2    Historical Trend (2016-2020)
            9.6.2.3    Forecast Trend (2021-2026)
    9.7    Global Laundry Detergents Market by Region
        9.7.1    Market Share
            9.7.1.1    North America
            9.7.1.2    Europe
            9.7.1.3    Asia Pacific
            9.7.1.4    Latin America
            9.7.1.5    Middle East and Africa
10    Regional Analysis
    10.1    North America
        10.1.1    Historical Trend (2016-2020)
        10.1.2    Forecast Trend (2021-2026)
        10.1.3    Breakup by Country
            10.1.3.1    United States of America 
            10.1.3.2    Canada
    10.2    Europe
        10.2.1    Historical Trend (2016-2020)
        10.2.2    Forecast Trend (2021-2026)
        10.2.3    Breakup by Country
            10.2.3.1    United Kingdom
            10.2.3.2    Germany
            10.2.3.3    France
            10.2.3.4    Italy
            10.2.3.5    Others
    10.3    Asia Pacific
        10.3.1    Historical Trend (2016-2020)
        10.3.2    Forecast Trend (2021-2026)
        10.3.3    Breakup by Country
            10.3.3.1    China
            10.3.3.2    Japan
            10.3.3.3    India
            10.3.3.4    ASEAN
            10.3.3.5    Australia
            10.3.3.6    Others
    10.4    Latin America
        10.4.1    Historical Trend (2016-2020)
        10.4.2    Forecast Trend (2021-2026)
        10.4.3    Breakup by Country
            10.4.3.1    Brazil
            10.4.3.2    Argentina
            10.4.3.3    Mexico
            10.4.3.4    Others
    10.5    Middle East and Africa
        10.5.1    Historical Trend (2016-2020)
        10.5.2    Forecast Trend (2021-2026)
        10.5.3    Breakup by Country
            10.5.3.1    Saudi Arabia
            10.5.3.2    United Arab Emirates
            10.5.3.3    Nigeria
            10.5.3.4    South Africa
            10.5.3.5    Others
11    Market Dynamics
    11.1    SWOT Analysis
        11.1.1    Strengths
        11.1.2    Weaknesses
        11.1.3    Opportunities
        11.1.4    Threats
    11.2    Porter’s Five Forces Analysis
        11.2.1    Supplier’s Power
        11.2.2    Buyer’s Power
        11.2.3    Threat of New Entrants
        11.2.4    Degree of Rivalry
        11.2.5    Threat of Substitutes
    11.3    EMR’s Key Indicators for Demand
    11.4    EMR’s Key Indicators for Price
12    Trade Data Analysis (HS Code - 3402) 
    12.1    Major Importing Countries
        12.1.1    By Volume
        12.1.2    By Value
    12.2    Major Exporting Countries
        12.2.1    By Volume
        12.2.2    By Value
13    Value Chain Analysis
14    Price Analysis

    14.1    Powder Detergents Historical Price Trends (2016-2020) and Forecast (2021-2026)
        14.1.1    North America
        14.1.2    Europe 
        14.1.3    Asia Pacific
        14.1.4    Latin America
        14.1.5    Middle East and Africa
    14.2    Liquid Detergents Historical Price Trends (2016-2020) and Forecast (2021-2026)
        14.2.1    North America
        14.2.2    Europe 
        14.2.3    Asia Pacific
        14.2.4    Latin America
        14.2.5    Middle East and Africa
15    Competitive Landscape
    15.1    Market Structure
    15.2    Key Players 
    15.3    Company Profiles
        15.3.1    Procter & Gamble
            15.3.1.1    Company Overview
            15.3.1.2    Product Portfolio
            15.3.1.3    Demographic Reach and Achievements
            15.3.1.4    Certifications
        15.3.2    Henkel AG & Company, KGaA
            15.3.2.1    Company Overview
            15.3.2.2    Product Portfolio
            15.3.2.3    Demographic Reach and Achievements
            15.3.2.4    Certifications
        15.3.3    Church & Dwight Co., Inc
            15.3.3.1    Company Overview
            15.3.3.2    Product Portfolio
            15.3.3.3    Demographic Reach and Achievements
            15.3.3.4    Certifications
        15.3.4    S. C. Johnson & Son, Inc.
            15.3.4.1    Company Overview
            15.3.4.2    Product Portfolio
            15.3.4.3    Demographic Reach and Achievements
            15.3.4.4    Certifications
        15.3.5    Seventh Generation, Inc.
            15.3.5.1    Company Overview
            15.3.5.2    Product Portfolio
            15.3.5.3    Demographic Reach and Achievements
            15.3.5.4    Certifications
        15.3.6    The Clorox Company
            15.3.6.1    Company Overview
            15.3.6.2    Product Portfolio
            15.3.6.3    Demographic Reach and Achievements
            15.3.6.4    Certifications
        15.3.7    Others
16    Industry Events and Developments

 

Additional Customisations Available

1    Global Laundry Detergents Market Share (Volume) by Manufacturers 
    1.1    Procter & Gamble 
    1.2    Henkel AG & Company, KGaA
    1.3    Church & Dwight Co., Inc
    1.4    S. C. Johnson & Son, Inc.
    1.5    Seventh Generation, Inc.
    1.6    Alticor Inc.
    1.7    The Clorox Company
    1.8    USA Detergents Manufacturing Inc.
    1.9    Others
2    Chart: Global Laundry Detergents Market Share (%) by Brands
    2.1    Tide
    2.2    Gain
    2.3    Tide Simply Clean and Fresh
    2.4    Arm & Hammer
    2.5    Purex
    2.6    Tide Plus a Touch of Downy
    2.7    Arm & Hammer Plus Oxy Clean
    2.8    Tide Plus Febreze
    2.9    Persil Pro Clean
    2.10    Xtra
    2.11    Others
3    Chart: Global Laundry Detergents Market Share (Volume) by Brands 
    3.1    Tide
    3.2    Gain
    3.3    Tide Simply Clean and Fresh
    3.4    Arm & Hammer
    3.5    Purex
    3.6    Tide Plus a Touch of Downy
    3.7    Arm & Hammer Plus Oxy Clean
    3.8    Tide Plus Febreze
    3.9    Persil Pro Clean
    3.10    Xtra
    3.11    Others

 

List of Figures and Tables

1.    Global Laundry Detergents Market: Key Industry Highlights, 2016 and 2026
2.    Global Laundry Detergents Historical Market: Breakup by Type (USD Billion), 2016-2020
3.    Global Laundry Detergents Market Forecast: Breakup by Type (USD Billion), 2021-2026
4.    Global Laundry Detergents Historical Market: Breakup by Form (USD Billion), 2016-2020
5.    Global Laundry Detergents Market Forecast: Breakup by Form (USD Billion), 2021-2026
6.    Global Laundry Detergents Historical Market: Breakup by Application (USD Billion), 2016-2020
7.    Global Laundry Detergents Market Forecast: Breakup by Application (USD Billion), 2021-2026
8.    Global Laundry Detergents Historical Market: Breakup by Region (USD Billion), 2016-2020
9.    Global Laundry Detergents Market Forecast: Breakup by Region (USD Billion), 2021-2026
10.    North America Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2016-2020
11.    North America Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2021-2026
12.    Europe Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2016-2020
13.    Europe Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2021-2026
14.    Asia Pacific Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2016-2020
15.    Asia Pacific Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2021-2026
16.    Latin America Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2016-2020
17.    Latin America Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2021-2026
18.    Middle East and Africa Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2016-2020
19.    Middle East and Africa Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2021-2026
20.    Major Importing Countries by Volume (2020)
21.    Major Exporting Countries by Volume (2020)
22.    Major Importing Countries by Value (2020)
23.    Major Exporting Countries by Value (2020)
24.    Powder Detergents Historical Price Trends and Forecast 2016-2026
25.    Liquid Detergents Historical Price Trends and Forecast 2016-2026
26.    Global Laundry Detergents Market Structure

Key Questions Answered in the Report

The global laundry detergents market reached a value of USD 71 billion in 2020.

The market is expected to grow at a CAGR of about 4.6% in the forecast period of 2021-2026.

The industry is expected to expand in the forecast period to reach USD 93 billion by 2026.

The major drivers of the market, such as rising disposable incomes, increasing population, growing hygiene consciousness, and rising urbanisation, are expected to aid the industry growth.

The rising adoption of tablets and pods is expected to be a key trend expected to define the market growth in the coming years.

The Asia Pacific is the leading regional market for the product. North America, Europe, Latin America and the Middle East and Africa are the other major regions in the market.

Enzymatic detergent accounts for the largest market share and is expected to witness rapid growth in the forecast period.

Powder form of the product represents the largest form segment in the industry, accounting for over 40% of the industry share.

The household sector leads the market, accounting for nearly 90% of the laundry detergent uses in the global industry.

The major players in the market are The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Seventh Generation, Inc., and The Clorox Company, among others.

Analyst Review

The global laundry detergents market attained a value of USD 71 billion in 2020, driven by the rising penetration of washing machines and growing hygiene consciousness. It is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 4.6%. The industry is projected to be driven by the rising adoption of tablets and pods and is expected to reach USD 93 billion by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of types, the market is bifurcated into enzymatic and non-enzymatic, with the enzymatic segment leading the market. Based on forms, the market is led by the powder form. On the basis of application sectors, the market is divided into household and industrial and institutional sectors, with the household sector accounting for the largest share in the market. The major regional markets for the product are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with the Asia Pacific region leading the market. The key players in the above industry include Procter & Gamble, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Seventh Generation, Inc., The Clorox Company, and others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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