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The global laundry detergents market stood at a value of USD 71 billion in 2019. The rising penetration of washing machines in the developing economies and technological advancements have driven the industry growth at a CAGR of 4.7% between 2015 and 2019. The industry is further expected to attain a value of USD 93 billion by 2025, displaying a CAGR of about 4.6% during the forecasted period.
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The laundry detergents market witnessed a growth of almost 20% in 2018, as compared to 2014. The industry is expected to see a further increase of 26% in the coming five years. On the basis of types, the industry is dominated by the enzymatic detergent, which accounts for over 50% of the market share. Enzymatic detergents are expected to witness a faster growth in the emerging economies in the forecast period as compared to developed countries. By form, the powder form of the product represents the largest segment, accounting for over 40% of the industry share. The market for powder detergents is being driven by the rising demand for the product from China, India, and Brazil. Tablets and pods are the significant emerging segments by form in the industry. Pods, a comparatively recent innovation, is being driven by its rising popularity, especially, in the North America and Europe regions. Laundry detergents find their primary utilisation in the household sector, which accounts for nearly 90% of the laundry detergent uses in the global industry.
The Asia Pacific is the leading regional market, globally, accounting for 50% of the industry share. The regional market is being driven by the increasing disposable incomes and rising urbanisation in the emerging economies of the region. China is the leading market for the industry with the Asia Pacific region. However, in the coming years, India is expected to see a faster growth than China. The laundry detergents industry in India is projected to see an annual hike of 8% in the forecasted years. Europe and North America follow the Asia Pacific market as the other leading regional markets. Europe and North America, together, account for over a quarter of the global industry. Latin America is also a significant market for laundry detergents, which is expected to witness a healthy growth in the coming years aided by the rising demand for organic detergents in the region.
Properties and Applications
Laundry detergents are used to wash laundry and usually contain surfactants that have cleaning properties. They are widely available in powder and liquid forms. They are also available as bars, pods, and tablets. They can be bifurcated on the basis of enzyme-content as:
Their application sectors are categorised into household and industrial and institutional sectors. The report also covers the regional markets of the product like the Asia Pacific, Middle East and Africa, Europe, North America, and Latin America.
The global laundry detergents market is being driven by the rising demand for the product from North America. The increasing penetration of the product in the emerging markets is further aiding the industry growth. The growing adoption of washing machines are also boosting the industry growth. The increasing awareness of hygiene is further propelling the industry forward. Rising urbanisation and increasing disposable incomes along with mounting consumerism, are also driving the industry growth. The household application segment of the laundry detergents industry is finding the impetus for its growth in the rise in spending on clothing and homecare products. The application of laundry detergents in the industrial sector, meanwhile, is being driven by the increasing demand for laundry services, growing hospitality industry, and the growing tourism sector.
The global market is being driven by rising technological and product innovations taking place within the industry. The mounting demand for sustainable products is expected to drive the industry in the coming years, especially, propelling the growth of the liquid product segment. The demand for liquid detergents is being driven by its favourable properties like being easily dissolvable in water. Liquid detergents are also more energy efficient as compared to powder detergents as they are effective even in cold water. Ultra-concentrated liquid detergents are witnessing a growth due to the minimal use of water in their production process, making them environmentally friendly. Due to the rising spending power of consumers, detergent pods are witnessing a growth in the premium segment. The rising demand for pods is also a result of the convenience and ease of storage of the products. Tablets and bars are being, particularly, preferred by students for their convenience and cost-efficiency.
The report gives a detailed analysis of the following key players in the global laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter’s five forces model along with giving a SWOT analysis.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
7 Industry Opportunities and Challenges
8 Global Detergents Market Overview
8.1 Key Industry Highlights
8.2 Global Detergents Historical Market (2015-2019)
8.3 Global Detergents Market Forecast (2020-2025)
9 Global Laundry Detergents Market Analysis
9.1 Key Industry Highlights
9.2 Global Laundry Detergents Historical Market (2015-2019)
9.3 Global Laundry Detergents Market Forecast (2020-2025)
9.4 Global Laundry Detergents Market by Type
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2015-2019)
126.96.36.199 Forecast Trend (2020-2025)
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2015-2019)
220.127.116.11 Forecast Trend (2020-2025)
9.5 Global Laundry Detergents Market by Form
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2015-2019)
126.96.36.199 Forecast Trend (2020-2025)
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2015-2019)
220.127.116.11 Forecast Trend (2020-2025)
9.6 Global Laundry Detergents Market by Application
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2015-2019)
126.96.36.199 Forecast Trend (2020-2025)
9.6.2 Industrial and Institutional
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2015-2019)
220.127.116.11 Forecast Trend (2020-2025)
9.7 Global Laundry Detergents Market by Region
9.7.1 Market Share
18.104.22.168 North America
22.214.171.124 Asia Pacific
126.96.36.199 Latin America
188.8.131.52 Middle East and Africa
10 Regional Analysis
10.1 North America
10.1.1 Historical Trend (2015-2019)
10.1.2 Forecast Trend (2020-2025)
10.1.3 Breakup by Country
10.1.3.1 United States of America
10.2.1 Historical Trend (2015-2019)
10.2.2 Forecast Trend (2020-2025)
10.2.3 Breakup by Country
10.2.3.1 United Kingdom
10.3 Asia Pacific
10.3.1 Historical Trend (2015-2019)
10.3.2 Forecast Trend (2020-2025)
10.3.3 Breakup by Country
10.4 Latin America
10.4.1 Historical Trend (2015-2019)
10.4.2 Forecast Trend (2020-2025)
10.4.3 Breakup by Country
10.5 Middle East and Africa
10.5.1 Historical Trend (2015-2019)
10.5.2 Forecast Trend (2020-2025)
10.5.3 Breakup by Country
10.5.3.1 Saudi Arabia
10.5.3.2 United Arab Emirates
10.5.3.4 South Africa
11 Market Dynamics
11.1 SWOT Analysis
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyers Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 EMR’s Key Indicators for Demand
11.4 EMR’s Key Indicators for Price
12 Trade Data Analysis (HS Code - 3402)
12.1 Major Importing Countries
12.1.1 By Volume
12.1.2 By Value
12.2 Major Exporting Countries
12.2.1 By Volume
12.2.2 By Value
13 Value Chain Analysis
14 Price Analysis
14.1 Powder Detergents Historical Price Trends (2015-2019) & Forecast (2020-2025)
14.1.1 North America
14.1.3 Asia Pacific
14.1.4 Latin America
14.1.5 Middle East & Africa
14.2 Liquid Detergents Historical Price Trends (2015-2019) & Forecast (2020-2025)
14.2.1 North America
14.2.3 Asia Pacific
14.2.4 Latin America
14.2.5 Middle East & Africa
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players Market Share
15.3 Company Profiles
15.3.1 Procter & Gamble
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
22.214.171.124 Financial Summary
15.3.2 Henkel AG & Company, KGaA
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
220.127.116.11 Financial Summary
15.3.3 Church & Dwight Co., Inc
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
188.8.131.52 Financial Summary
15.3.4 S. C. Johnson & Son, Inc.
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
22.214.171.124 Financial Summary
15.3.5 Seventh Generation, Inc.
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
220.127.116.11 Financial Summary
15.3.6 The Clorox Company
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
188.8.131.52 Financial Summary
16 Industry Events and Developments
Additional Customisations Available
1 Global Laundry Detergents Market Share (Volume) by Manufacturers
1.1 The Procter & Gamble Company
1.2 Henkel AG & Company, KGaA
1.3 Church & Dwight Co., Inc
1.4 S. C. Johnson & Son, Inc.
1.5 Seventh Generation, Inc.
1.6 Alticor Inc.
1.7 The Clorox Company
1.8 USA Detergents Manufacturing Inc.
2 Chart: Global Laundry Detergents Market Share (%) by Brands
2.3 Tide Simply Clean and Fresh
2.4 Arm & Hammer
2.6 Tide Plus a Touch of Downy
2.7 Arm & Hammer Plus Oxy Clean
2.8 Tide Plus Febreze
2.9 Persil Pro Clean
3 Chart: Global Laundry Detergents Market Share (Volume) by Brands
3.3 Tide Simply Clean and Fresh
3.4 Arm & Hammer
3.6 Tide Plus a Touch of Downy
3.7 Arm & Hammer Plus Oxy Clean
3.8 Tide Plus Febreze
3.9 Persil Pro Clean
List of Figures and Tables
1. Global Laundry Detergents Market: Key Industry Highlights, 2015 and 2025
2. Global Laundry Detergents Historical Market: Breakup by Type (USD Billion), 2015-2019
3. Global Laundry Detergents Market Forecast: Breakup by Type (USD Billion), 2020-2025
4. Global Laundry Detergents Historical Market: Breakup by Form (USD Billion), 2015-2019
5. Global Laundry Detergents Market Forecast: Breakup by Form (USD Billion), 2020-2025
6. Global Laundry Detergents Historical Market: Breakup by Application (USD Billion), 2015-2019
7. Global Laundry Detergents Market Forecast: Breakup by Application (USD Billion), 2020-2025
8. Global Laundry Detergents Historical Market: Breakup by Region (USD Billion), 2015-2019
9. Global Laundry Detergents Market Forecast: Breakup by Region (USD Billion), 2020-2025
10. North America Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2015-2019
11. North America Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2020-2025
12. Europe Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2015-2019
13. Europe Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2020-2025
14. Asia Pacific Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2015-2019
15. Asia Pacific Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2020-2025
16. Latin America Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2015-2019
17. Latin America Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2020-2025
18. Middle East and Africa Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2015-2019
19. Middle East and Africa Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2020-2025
20. Major Importing Countries by Volume (2019)
21. Major Exporting Countries by Volume (2019)
22. Major Importing Countries by Value (2019)
23. Major Exporting Countries by Value (2019)
24. Powder Detergents Historical Price Trends and Forecast 2015-2025
25. Liquid Detergents Historical Price Trends and Forecast 2015-2025
26. Global Laundry Detergents Market Structure
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