Global Laundry Detergents Market: By Form: Powder, Liquid, Others; By Type: Enzymatic, Non-Enzymatic; By Application: Household, Industrial and Institutional; By Region: North America, Europe, Asia Pacific, LATAM, Middle East and Asia; Historical Production and Consumption (2014-2018); Production and Consumption Forecast (2019-2024); SWOT Analysis; Value Chain Analysis; Porter’s Five Forces Analysis; Global (HS Code-3402) Laundry Detergents Trade Analysis (2018); Competitive Landscape

Global Laundry Detergents Market Key Insight:

Market Outlook

The global laundry detergents market stood at a value of USD 68 billion in 2018. The rising penetration of washing machines in the developing economies and technological advancements have driven the industry growth at a CAGR of 4.7% between 2014 and 2018. The industry is further expected to attain a value of USD 89 billion by 2024, displaying a CAGR of about 4.6% during the forecasted period.

The laundry detergent market witnessed a growth of almost 20% in 2018, as compared to 2014. The industry is expected to see a further increase of 26% in the coming five years. On the basis of types, the industry is dominated by the enzymatic detergent, which accounts for over 50% of the market share. Enzymatic detergents are expected to witness a faster growth in the emerging economies in the forecast period as compared to developed countries. By form, the powder form of the product represents the largest segment, accounting for over 40% of the industry share. The market for powder detergents is being driven by the rising demand for the product from China, India, and Brazil. Tablets and pods are the significant emerging segments by form in the industry. Pods, a comparatively recent innovation, is being driven by its rising popularity, especially, in the North America and Europe regions. Laundry detergents find their primary utilisation in the household sector, which accounts for nearly 90% of the laundry detergent uses in the global industry.

The Asia Pacific is the leading regional market, globally, accounting for 50% of the industry share. The regional market is being driven by the increasing disposable incomes and rising urbanisation in the emerging economies of the region. China is the leading market for the industry with the Asia Pacific region. However, in the coming years, India is expected to see a faster growth than China. The laundry detergent industry in India is projected to see an annual hike of 8% in the forecasted years. Europe and North America follow the Asia Pacific market as the other leading regional markets. Europe and North America, together, account for over a quarter of the global industry. LATAM is also a significant market for laundry detergents, which is expected to witness a healthy growth in the coming years aided by the rising demand for organic detergents in the region.

Properties and Applications

Laundry detergents are used to wash laundry and usually contain surfactants that have cleaning properties. They are widely available in powder and liquid forms. They are also available as bars, pods, and tablets. They can be bifurcated on the basis of enzyme-content as:

• Enzymatic
• Non-Enzymatic

Their application sectors are categorised into household and industrial and institutional sectors. The report also covers the regional markets of the product like the Asia Pacific, Middle East and Africa, Europe, North America, and LATAM.

Market Analysis

The global laundry detergent market is being driven by the rising demand for the product from North America. The increasing penetration of the product in the emerging markets is further aiding the industry growth. The growing adoption of washing machines are also boosting the industry growth. The increasing awareness of hygiene is further propelling the industry forward. Rising urbanisation and increasing disposable incomes along with mounting consumerism, are also driving the industry growth. The household application segment of the laundry detergents industry is finding the impetus for its growth in the rise in spending on clothing and homecare products. The application of laundry detergents in the industrial sector, meanwhile, is being driven by the increasing demand for laundry services, growing hospitality industry, and the growing tourism sector.

The global market is being driven by rising technological and product innovations taking place within the industry. The mounting demand for sustainable products is expected to drive the industry in the coming years, especially, propelling the growth of the liquid product segment. The demand for liquid detergents is being driven by its favourable properties like being easily dissolvable in water. Liquid detergents are also more energy efficient as compared to powder detergents as they are effective even in cold water. Ultra-concentrated liquid detergents are witnessing a growth due to the minimal use of water in their production process, making them environmentally friendly. Due to the rising spending power of consumers, detergent pods are witnessing a growth in the premium segment. The rising demand for pods is also a result of the convenience and ease of storage of the products. Tablets and bars are being, particularly, preferred by students for their convenience and cost-efficiency.

Competitive Landscape

The report gives a detailed analysis of the following key players in the global laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• The Procter & Gamble Company
• Henkel AG & Company, KGaA
• Church & Dwight Co., Inc
• S. C. Johnson & Son, Inc.
• Seventh Generation, Inc.
• Alticor Inc.
• The Clorox Company
• USA Detergents Manufacturing Inc.
• Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter’s five forces model along with giving a SWOT analysis.

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