The global laundry detergents market stood at a value of USD 68 billion in 2018. The rising penetration of washing machines in the developing economies and technological advancements have driven the industry growth at a CAGR of 4.7% between 2014 and 2018. The industry is further expected to attain a value of USD 89 billion by 2024, displaying a CAGR of about 4.6% during the forecasted period.
The laundry detergent market witnessed a growth of almost 20% in 2018, as compared to 2014. The industry is expected to see a further increase of 26% in the coming five years. On the basis of types, the industry is dominated by the enzymatic detergent, which accounts for over 50% of the market share. Enzymatic detergents are expected to witness a faster growth in the emerging economies in the forecast period as compared to developed countries. By form, the powder form of the product represents the largest segment, accounting for over 40% of the industry share. The market for powder detergents is being driven by the rising demand for the product from China, India, and Brazil. Tablets and pods are the significant emerging segments by form in the industry. Pods, a comparatively recent innovation, is being driven by its rising popularity, especially, in the North America and Europe regions. Laundry detergents find their primary utilisation in the household sector, which accounts for nearly 90% of the laundry detergent uses in the global industry.
The Asia Pacific is the leading regional market, globally, accounting for 50% of the industry share. The regional market is being driven by the increasing disposable incomes and rising urbanisation in the emerging economies of the region. China is the leading market for the industry with the Asia Pacific region. However, in the coming years, India is expected to see a faster growth than China. The laundry detergent industry in India is projected to see an annual hike of 8% in the forecasted years. Europe and North America follow the Asia Pacific market as the other leading regional markets. Europe and North America, together, account for over a quarter of the global industry. LATAM is also a significant market for laundry detergents, which is expected to witness a healthy growth in the coming years aided by the rising demand for organic detergents in the region.
Properties and Applications
Laundry detergents are used to wash laundry and usually contain surfactants that have cleaning properties. They are widely available in powder and liquid forms. They are also available as bars, pods, and tablets. They can be bifurcated on the basis of enzyme-content as:
Their application sectors are categorised into household and industrial and institutional sectors. The report also covers the regional markets of the product like the Asia Pacific, Middle East and Africa, Europe, North America, and LATAM.
The global laundry detergent market is being driven by the rising demand for the product from North America. The increasing penetration of the product in the emerging markets is further aiding the industry growth. The growing adoption of washing machines are also boosting the industry growth. The increasing awareness of hygiene is further propelling the industry forward. Rising urbanisation and increasing disposable incomes along with mounting consumerism, are also driving the industry growth. The household application segment of the laundry detergents industry is finding the impetus for its growth in the rise in spending on clothing and homecare products. The application of laundry detergents in the industrial sector, meanwhile, is being driven by the increasing demand for laundry services, growing hospitality industry, and the growing tourism sector.
The global market is being driven by rising technological and product innovations taking place within the industry. The mounting demand for sustainable products is expected to drive the industry in the coming years, especially, propelling the growth of the liquid product segment. The demand for liquid detergents is being driven by its favourable properties like being easily dissolvable in water. Liquid detergents are also more energy efficient as compared to powder detergents as they are effective even in cold water. Ultra-concentrated liquid detergents are witnessing a growth due to the minimal use of water in their production process, making them environmentally friendly. Due to the rising spending power of consumers, detergent pods are witnessing a growth in the premium segment. The rising demand for pods is also a result of the convenience and ease of storage of the products. Tablets and bars are being, particularly, preferred by students for their convenience and cost-efficiency.
The report gives a detailed analysis of the following key players in the global laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter’s five forces model along with giving a SWOT analysis.
2 Research Methodology
3 Executive Summary
3.1 Market Overview
3.2 Key Demand Drivers
3.3 Key Players
3.4 Supply Market Changes
4 Global Laundry Detergents Market Outlook
5 Global Laundry Detergents Market
5.1 Global Laundry Detergents Market Analysis
5.1.1 Figure: Global Detergents Historical Market (2014-2018) & Forecast (2019-2024)
5.1.2 Figure: Global Laundry Detergents Historical Market (2014-2018) & Forecast (2019-2024)
5.1.3 Chart: Global Laundry Detergents Market Breakup by Form
5.1.4 Chart: Global Laundry Detergents Market Breakup by Form: Historical Market (2014-2018) & Forecast (2019-2024)
5.1.5 Chart: Global Laundry Detergents Market Breakup by Type
5.1.6 Chart: Global Laundry Detergents Market Breakup by Type: Historical Market (2014-2018) & Forecast (2019-2024)
5.1.7 Chart: Global Laundry Detergents Market Breakup by Application
18.104.22.168 Industrial and Institutional
5.1.8 Chart: Global Laundry Detergents Market Breakup by Application: Historical Market (2014-2018) & Forecast (2019-2024)
22.214.171.124 Industrial and Institutional
5.1.9 Chart: Global Laundry Detergents Market Breakup by Region
126.96.36.199 North America
188.8.131.52 Asia Pacific
184.108.40.206 Middle East and Asia
5.1.10 Chart: Global Laundry Detergents Market Breakup by Region: Historical Market (2014-2018) & Forecast (2019-2024)
220.127.116.11 North America
18.104.22.168 Asia Pacific
22.214.171.124 Middle East and Asia
5.2 SWOT Analysis
5.3 Value Chain Analysis
5.4 Porter’s Five Forces Analysis
5.4.2 Buyer’s Power
5.4.3 Supplier’s power
5.4.4 New Entrants
5.4.5 Degree of Rivalry
6 Global (HS Code-3402) Laundry Detergents Trade Analysis (2018)
6.1 Major Exporting Countries by Value & Volume
6.2 Major Importing Countries by Value & Volume
7 Regional Laundry Detergents Price Analysis
7.1 North America
7.1.1 Powder Detergents
7.1.2 Liquid Detergents
7.2.1 Powder Detergents
7.2.2 Liquid Detergents
7.3 Asia Pacific
7.3.1 Powder Detergents
7.3.2 Liquid Detergents
7.4 Latin America
7.4.1 Powder Detergents
7.4.2 Liquid Detergents
7.5 Middle East and Africa
7.5.1 Powder Detergents
7.5.2 Liquid Detergents
8 Competitive Landscape
8.1 Profile Analysis
8.2 Global Laundry Detergents Market Share (%) by Manufacturers (2018)
8.2.1 The Procter & Gamble Company
8.2.2 Henkel AG & Company, KGaA
8.2.3 Church & Dwight Co., Inc
8.2.4 S. C. Johnson & Son, Inc.
8.2.5 Seventh Generation, Inc.
8.2.6 Alticor Inc.
8.2.7 The Clorox Company
8.2.8 USA Detergents Manufacturing Inc.
9 Events and Developments
Additional Customisations Available
10 Global Laundry Detergents Market Share (Volume) by Manufacturers (2018)
10.1 The Procter & Gamble Company
10.2 Henkel AG & Company, KGaA
10.3 Church & Dwight Co., Inc
10.4 S. C. Johnson & Son, Inc.
10.5 Seventh Generation, Inc.
10.6 Alticor Inc.
10.7 The Clorox Company
10.8 USA Detergents Manufacturing Inc.
11 Chart: Global Laundry Detergents Market Share (%) by Brands (2018)
11.3 Tide Simply Clean and Fresh
11.4 Arm & Hammer
11.6 Tide Plus a Touch of Downy
11.7 Arm & Hammer Plus Oxy Clean
11.8 Tide Plus Febreze
11.9 Persil Pro Clean
12 Chart: Global Laundry Detergents Market Share (Volume) by Brands (2018)
EMR is one of the foremost business intelligence and market research firms with a database of syndicated and customised reports spanning more than 100 industries across global and regional markets. We leverage the knowledge of our highly skilled team of over 100 analysts and more than 3000 independent consultants to provide our clients with thoroughly researched and reliable data tailored to their requirements. We help our clients, who range from Fortune 1000 companies to medium and niche enterprises, make informed strategic decisions through our varied tools and methodology.
Our meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. We understand the distinct nature and requirements for each market and thus, modify our methodology to best fit the industry in question. Our research methodology uses a combination of cutting-edge analytical tools and the expertise of our highly accomplished team, thus, providing our customers with market insights that are accurate, actionable, and help them remain ahead of their competition. EMR’ s fine-tuned research methodology and data analysis, formulated through years of cross-industry experience of our team, ensure that our clients are provided with:
Our approach gives our clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources.
We assess the historical, prevailing, and expected prices of commodities and raw materials by analysing our assiduously collected data from verified primary and secondary sources. Our assessments reflect the market values of related commodities within a region to help our consumers understand the interdependencies and formulate profitable market strategies. Our price assessments cover both the average global prices along with the prevailing regional prices.
Our market assessments determine the global and regional production and consumption of the product, according to their value and volume. We identify the key growth drivers, opportunities, and restraints that might promote or hinder the future market growth along with an expansive overview of the competitive landscape to help our clients make informed strategic decisions. We also take into account the demographic, economic, cultural, and political factors that might influence the market.
We gather market intelligence through our extensive database of reliable secondary sources and our exhaustive interviews with multiple industry stakeholders. The information gathered through our primary and secondary sources help us verify and extrapolate data relating to prices, trade, and market fluctuations along with the latest developments in the market.
As a part of our primary research, we interact with highly placed industrial professionals possessing an expansive and meticulous insight into the market. We conduct our interviews via mails, telephonic conversations, and one-on-one meetings. Thus, our exhaustive interviews with both buyers and consumers help us provide our clients with verified intelligence regarding the market size, share, drivers, prices, and forecast along with a detailed assessment of your supply chain.
EMR has access to extensive internal and subscribed databases, which apprise us of the historical and prevailing market conditions and help us forecast the market for the coming few years. Our secondary research involves a wide array of sources ranging from the annual and financial reports of the key players in the industry to governmental and regulatory databases. We refer to various scientific and industry publications and whitepapers to form a comprehensive understanding of the product and the supply chain. Our wide-ranging research also refers to relevant articles and press releases to provide our customers with an up-to-date understanding of the contemporary market. We derive extensive raw data from our secondary research, which then go through a thorough verification and validation process, to help us formulate an exhaustive understanding of the market, the supply chain, the competitive landscape, and the product.
Other Analyst Tools and Data Models
Our extensive and intricate data models, formulated through our propriety technological and analytical resources, help you easily comprehend the expansive market data and aid you in framing vital business and market strategies. Our tools provide you with a cohesive understanding of the industry outlook, taking into account the qualitative and quantitative market variables. Our analytical tools and models are regularly updated according to the changes in the continually evolving market scenarios as well as being adapted to best meet our client’s specific needs. Our research methods involve a blend of the best technological tools used in the industry along with the expertise of our analysts and consultants who can spot and assess the implications of the subtle factors influencing the more complex markets.
Our market assessments take into consideration only those data that are confirmed and are derived from credible and transparent sources. Thus, our clients are presented with accurate and infallible data which can be incorporated into their business strategies.
Before our data is presented to the clients, they undergo an intensive cross-verification and validation process. We corroborate the data gathered through our primary and secondary research by the review and validation of the initial sources along with the verification of the data from other thoroughly vetted sources.
Our qualitative and quantitative assessments are time-sensitive, reflecting the most recent value and volume of the market across regions. By constantly updating our databases and reports to reflect the changes taking place in the market, our market and price assessments accurately reflect the prevailing industry conditions.
Thus, our rigorous data collection, thorough statistical analysis, and specialist assessments ensure that our clientele has a greater understanding of the market space, supply chain, price fluctuations, competitive landscape, and other vital factors, helping them emerge as the undisputed industry leaders in their respective fields.
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.
The Middle East and Africa household care market reached a value of nearly USD 7 billion in 2018 driven by the growth of the laundry detergent segment. Detergents represent the largest segment of the ...
The Latin America household care market is being driven by the rising demand for laundry detergents in the region. The laundry detergent market in Latin America reached a value of USD 4.7 billion in 2...
The Europe household care market, along with its professional cleaning and hygiene product industry, reached a total production value of approximately 30 USD billion in 2018. Germany is the major cons...
The global laundry detergents industry attained a value of USD 68 billion in 2018, aided by the growth of the Europe laundry detergents market. The Europe laundry detergents market is projected to fur...
The laundry detergents market in the Middle East and Africa attained a value of USD 8.8 billion in 2018. The industry is expected to witness a healthy growth in the coming five years, supported by the...
Buy Full Version
"Global Laundry" Purchase Enquiry