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Global Laundry Detergents Market: By Type: Enzymatic, Non-Enzymatic; By Form: Liquid, Powder, Others; By Application: Household, Industrial and Institutional; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics: SWOT Analysis; Value Chain Analysis; Competitive Landscape; Industry Events and Developments
Global Laundry Detergents Market Outlook
The global laundry detergents market stood at a value of USD 62.4 billion in 2020. The rising penetration of washing machines in the developing economies and technological advancements have driven the industry growth at a CAGR of 4.5% between 2016 and 2020. The industry is further expected to attain a value of USD 79.6 billion by 2026, displaying a CAGR of about 4% during the forecast period of 2022-2027.
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The laundry detergents market witnessed a growth of almost 20% in 2018, as compared to 2014. The industry is expected to see a further increase of 26% in the coming five years. On the basis of types, the industry is dominated by the enzymatic detergent, which accounts for over 50% of the market share. Enzymatic detergents are expected to witness a faster growth in the emerging economies in the forecast period as compared to developed countries. By form, the powder form of the product represents the largest segment, accounting for over 40% of the industry share. The market for powder detergents is being driven by the rising demand for the product from China, India, and Brazil. Tablets and pods are the significant emerging segments by form in the industry. Pods, a comparatively recent innovation, is being driven by its rising popularity, especially, in the North America and Europe regions. Laundry detergents find their primary utilisation in the household sector, which accounts for nearly 90% of the laundry detergent uses in the global industry.
The Asia Pacific is the leading regional market, globally, accounting for 50% of the industry share. The regional market is being driven by the increasing disposable incomes and rising urbanisation in the emerging economies of the region. China is the leading market for the industry within the Asia Pacific region. However, in the coming years, India is expected to see a faster growth than China. The laundry detergents industry in India is projected to see an annual hike of 8% in the forecasted years. Europe and North America follow the Asia Pacific market as the other leading regional markets. Europe and North America, together, account for over a quarter of the global industry. Latin America is also a significant market for laundry detergents, which is expected to witness a healthy growth in the coming years aided by the rising demand for organic detergents in the region.
Properties and Applications
Laundry detergents are used to wash laundry and usually contain surfactants that have cleaning properties. They are widely available in powder and liquid forms, among others. They are also available as bars, pods, and tablets. They can be bifurcated on the basis of type as:
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- Enzymatic
- Non-Enzymatic
Their application sectors are categorised into household and industrial and institutional sectors.
The report also covers the regional markets of the product like the Asia Pacific, the Middle East and Africa, Europe, North America, and Latin America.
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Market Analysis
The global laundry detergents market is being driven by the rising demand for the product from North America. The increasing penetration of the product in the emerging markets is further aiding the industry growth. The growing adoption of washing machines are also boosting the industry growth. The increasing awareness of hygiene is further propelling the industry forward. Rising urbanisation and increasing disposable incomes along with mounting consumerism, are also driving the industry growth. The household application segment of the laundry detergents industry is finding the impetus for its growth in the rise in spending on clothing and homecare products. The application of laundry detergents in the industrial sector, meanwhile, is being driven by the increasing demand for laundry services, growing hospitality industry, and the growing tourism sector.
The global laundry detergents market is being driven by rising technological and product innovations taking place within the industry. The mounting demand for sustainable products is expected to drive the industry in the coming years, especially, propelling the growth of the liquid product segment. The demand for liquid detergents is being driven by its favourable properties like being easily dissolvable in water. Liquid detergents are also more energy efficient as compared to powder detergents as they are effective even in cold water. Ultra-concentrated liquid detergents are witnessing a growth due to the minimal use of water in their production process, making them environmentally friendly. Due to the rising spending power of consumers, detergent pods are witnessing a growth in the premium segment. The rising demand for pods is also a result of the convenience and ease of storage of the products. Tablets and bars are being, particularly, preferred by students for their convenience and cost-efficiency.
Competitive Landscape
The report gives a detailed analysis of the following key players in the global laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Procter & Gamble
- Henkel AG & Company, KGaA
- Church & Dwight Co., Inc
- S. C. Johnson & Son, Inc.
- Unilever plc
- The Clorox Company
- Others
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter’s five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2020 |
| Historical Period | 2017-2021 |
| Forecast Period | 2022-2027 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Form, Application, Region |
| Breakup by Type | Enzymatic, Non-Enzymatic |
| Breakup by Form | Liquid, Powder, Others |
| Breakup by Application | Household, Industrial and Institutional |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand |
| Trade Data Analysis | Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume |
| Price Analysis | Historical and Forecast Price Trends- Regional |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered Share (Volume) by Manufacturers | Procter & Gamble, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever plc, The Clorox Company, Others |
| Companies Covered Share (%) by Brands | Tide, Gain, Tide Simply Clean and Fresh, Arm & Hammer, Purex, Tide Plus a Touch of Downy, Arm & Hammer Plus Oxy Clean, Tide Plus Febreze, Persil Pro Clean, Xtra, Others |
| Companies Covered Share (Volume) by Brands | Tide, Gain, Tide Simply Clean and Fresh, Arm & Hammer, Purex, Tide Plus a Touch of Downy, Arm & Hammer Plus Oxy Clean, Tide Plus Febreze, Persil Pro Clean, Xtra, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Detergents Market Overview
8.1 Key Industry Highlights
8.2 Global Detergents Historical Market (2015-2019)
8.3 Global Detergents Market Forecast (2020-2025)
9 Global Laundry Detergents Market Analysis
9.1 Key Industry Highlights
9.2 Global Laundry Detergents Historical Market (2015-2019)
9.3 Global Laundry Detergents Market Forecast (2020-2025)
9.4 Global Laundry Detergents Market by Type
9.4.1 Enzymatic
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2015-2019)
9.4.1.3 Forecast Trend (2020-2025)
9.4.2 Non-Enzymatic
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2015-2019)
9.4.2.3 Forecast Trend (2020-2025)
9.5 Global Laundry Detergents Market by Form
9.5.1 Liquid
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2015-2019)
9.5.1.3 Forecast Trend (2020-2025)
9.5.2 Powder
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2015-2019)
9.5.2.3 Forecast Trend (2020-2025)
9.5.3 Others
9.6 Global Laundry Detergents Market by Application
9.6.1 Household
9.6.1.1 Market Share
9.6.1.2 Historical Trend (2015-2019)
9.6.1.3 Forecast Trend (2020-2025)
9.6.2 Industrial and Institutional
9.6.2.1 Market Share
9.6.2.2 Historical Trend (2015-2019)
9.6.2.3 Forecast Trend (2020-2025)
9.7 Global Laundry Detergents Market by Region
9.7.1 Market Share
9.7.1.1 North America
9.7.1.2 Europe
9.7.1.3 Asia Pacific
9.7.1.4 Latin America
9.7.1.5 Middle East and Africa
10 Regional Analysis
10.1 North America
10.1.1 Historical Trend (2015-2019)
10.1.2 Forecast Trend (2020-2025)
10.1.3 Breakup by Country
10.1.3.1 United States of America
10.1.3.2 Canada
10.2 Europe
10.2.1 Historical Trend (2015-2019)
10.2.2 Forecast Trend (2020-2025)
10.2.3 Breakup by Country
10.2.3.1 United Kingdom
10.2.3.2 Germany
10.2.3.3 France
10.2.3.4 Italy
10.2.3.5 Others
10.3 Asia Pacific
10.3.1 Historical Trend (2015-2019)
10.3.2 Forecast Trend (2020-2025)
10.3.3 Breakup by Country
10.3.3.1 China
10.3.3.2 Japan
10.3.3.3 India
10.3.3.4 ASEAN
10.3.3.5 Australia
10.3.3.6 Others
10.4 Latin America
10.4.1 Historical Trend (2015-2019)
10.4.2 Forecast Trend (2020-2025)
10.4.3 Breakup by Country
10.4.3.1 Brazil
10.4.3.2 Argentina
10.4.3.3 Mexico
10.4.3.4 Others
10.5 Middle East and Africa
10.5.1 Historical Trend (2015-2019)
10.5.2 Forecast Trend (2020-2025)
10.5.3 Breakup by Country
10.5.3.1 Saudi Arabia
10.5.3.2 United Arab Emirates
10.5.3.3 Nigeria
10.5.3.4 South Africa
10.5.3.5 Others
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 EMR’s Key Indicators for Demand
11.4 EMR’s Key Indicators for Price
12 Trade Data Analysis (HS Code - 3402)
12.1 Major Importing Countries
12.1.1 By Volume
12.1.2 By Value
12.2 Major Exporting Countries
12.2.1 By Volume
12.2.2 By Value
13 Value Chain Analysis
14 Price Analysis
14.1 Powder Detergents Historical Price Trends (2015-2019) and Forecast (2020-2025)
14.1.1 North America
14.1.2 Europe
14.1.3 Asia Pacific
14.1.4 Latin America
14.1.5 Middle East and Africa
14.2 Liquid Detergents Historical Price Trends (2015-2019) and Forecast (2020-2025)
14.2.1 North America
14.2.2 Europe
14.2.3 Asia Pacific
14.2.4 Latin America
14.2.5 Middle East and Africa
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Company Profiles
15.3.1 Procter & Gamble
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Demographic Reach and Achievements
15.3.1.4 Certifications
15.3.2 Henkel AG & Company, KGaA
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Demographic Reach and Achievements
15.3.2.4 Certifications
15.3.3 Church & Dwight Co., Inc
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Demographic Reach and Achievements
15.3.3.4 Certifications
15.3.4 S. C. Johnson & Son, Inc.
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Demographic Reach and Achievements
15.3.4.4 Certifications
15.3.5 Seventh Generation, Inc.
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Demographic Reach and Achievements
15.3.5.4 Certifications
15.3.6 The Clorox Company
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Demographic Reach and Achievements
15.3.6.4 Certifications
15.3.7 Others
16 Industry Events and Developments
Additional Customisations Available
1 Global Laundry Detergents Market Share (Volume) by Manufacturers
1.1 Procter & Gamble
1.2 Henkel AG & Company, KGaA
1.3 Church & Dwight Co., Inc
1.4 S. C. Johnson & Son, Inc.
1.5 Seventh Generation, Inc.
1.6 Alticor Inc.
1.7 The Clorox Company
1.8 USA Detergents Manufacturing Inc.
1.9 Others
2 Chart: Global Laundry Detergents Market Share (%) by Brands
2.1 Tide
2.2 Gain
2.3 Tide Simply Clean and Fresh
2.4 Arm & Hammer
2.5 Purex
2.6 Tide Plus a Touch of Downy
2.7 Arm & Hammer Plus Oxy Clean
2.8 Tide Plus Febreze
2.9 Persil Pro Clean
2.10 Xtra
2.11 Others
3 Chart: Global Laundry Detergents Market Share (Volume) by Brands
3.1 Tide
3.2 Gain
3.3 Tide Simply Clean and Fresh
3.4 Arm & Hammer
3.5 Purex
3.6 Tide Plus a Touch of Downy
3.7 Arm & Hammer Plus Oxy Clean
3.8 Tide Plus Febreze
3.9 Persil Pro Clean
3.10 Xtra
3.11 Others
List of Figures and Tables
1. Global Laundry Detergents Market: Key Industry Highlights, 2015 and 2025
2. Global Laundry Detergents Historical Market: Breakup by Type (USD Billion), 2015-2019
3. Global Laundry Detergents Market Forecast: Breakup by Type (USD Billion), 2020-2025
4. Global Laundry Detergents Historical Market: Breakup by Form (USD Billion), 2015-2019
5. Global Laundry Detergents Market Forecast: Breakup by Form (USD Billion), 2020-2025
6. Global Laundry Detergents Historical Market: Breakup by Application (USD Billion), 2015-2019
7. Global Laundry Detergents Market Forecast: Breakup by Application (USD Billion), 2020-2025
8. Global Laundry Detergents Historical Market: Breakup by Region (USD Billion), 2015-2019
9. Global Laundry Detergents Market Forecast: Breakup by Region (USD Billion), 2020-2025
10. North America Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2015-2019
11. North America Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2020-2025
12. Europe Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2015-2019
13. Europe Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2020-2025
14. Asia Pacific Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2015-2019
15. Asia Pacific Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2020-2025
16. Latin America Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2015-2019
17. Latin America Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2020-2025
18. Middle East and Africa Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2015-2019
19. Middle East and Africa Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2020-2025
20. Major Importing Countries by Volume (2019)
21. Major Exporting Countries by Volume (2019)
22. Major Importing Countries by Value (2019)
23. Major Exporting Countries by Value (2019)
24. Powder Detergents Historical Price Trends and Forecast 2015-2025
25. Liquid Detergents Historical Price Trends and Forecast 2015-2025
26. Global Laundry Detergents Market Structure
Key Questions Answered in the Report
The global laundry detergents market reached a value of USD 62.4 billion in 2020.
The market is expected to grow at a CAGR of about 4% in the forecast period of 2022-2027.
The industry is expected to expand in the forecast period to reach USD 79.6 billion by 2026.
The major drivers of the market, such as rising disposable incomes, increasing population, growing hygiene consciousness, and rising urbanisation, are expected to aid the industry growth.
The rising adoption of tablets and pods is expected to be a key trend expected to define the market growth in the coming years.
The Asia Pacific is the leading regional market for the product. North America, Europe, Latin America and the Middle East and Africa are the other major regions in the market.
Enzymatic detergent accounts for the largest market share and is expected to witness rapid growth in the forecast period.
Powder form of the product represents the largest form segment in the industry, accounting for over 40% of the industry share.
The household sector leads the market, accounting for nearly 85% of the laundry detergent uses in the global industry.
The major players in the market are The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Seventh Generation, Inc., and The Clorox Company, among others.
Analyst Review
The global laundry detergents market attained a value of USD 62.4 billion in 2020, driven by the rising penetration of washing machines and growing hygiene consciousness. It is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 4%. The industry is projected to be driven by the rising adoption of tablets and pods and is expected to reach USD 79.6 billion by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of types, the market is bifurcated into enzymatic and non-enzymatic, with the enzymatic segment leading the market. Based on forms, the market is led by the powder form. On the basis of application sectors, the market is divided into household and industrial and institutional sectors, with the household sector accounting for the largest share in the market. The major regional markets for the product are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with the Asia Pacific region leading the market. The key players in the above industry include Procter & Gamble, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever plc, The Clorox Company, and others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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