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Global Laundry Detergents Market Size, Share, Growth, Forecast: By Type: Enzymatic, Non-Enzymatic; By Form: Liquid, Powder, Pods, Others; By Application: Household, Industrial and Institutional; By Distribution Channel; Regional Analysis; Market Dynamics; Competitive Landscape; Key Trends and Developments in the Market; 2023-2028
Global Laundry Detergents Market Outlook
The global laundry detergents market size reached a value of USD 69.5 billion in 2022. The market is projected to grow at a CAGR of 4.8% during 2023-2028 to attain a value of USD 92.08 billion by 2028, driven by technological advancements and the rising penetration of washing machines in the developing economies.
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People are adopting more healthier habits as a result of growing concerns about cleanliness and hygiene. As a result, more household cleaning supplies, such laundry detergents, are being used. The global laundry detergent market has suppliers who offer their goods online and through e-commerce platforms. The addition of scented compounds to laundry detergents has become a key trend in the market for laundry detergents globally during the past several years. Over the course of the forecast period, the household segment is anticipated to lead the market. The growth is anticipated to be fuelled by the increasing penetration of washing machines in developing nations. A lot of vendors are aiming to increase their market share by setting up facilities in developing nations with significant revenue growth potential. During the forecast period, a consistent growth rate is anticipated in the industrial and institutional segments. In many different industries, including textiles, paper, rubber, engineering, dry cleaning, hospitals, railways, tourism, housekeeping, and others, industrial detergents are employed as cleaning agents. Over the forecast period, the hospitality industry's continuous expansion is likely to be a key driver of segment growth.
On the basis of types, the market is dominated by the enzymatic detergent. Enzymatic detergents are expected to witness a faster growth in the emerging economies in the forecast period as compared to developed countries. By form, the powder form of the product represents the largest segment. The market for powder detergents is being driven by the rising demand for the product from China, India, and Brazil. Tablets and pods are the significant emerging segments by form in the market. Pods, a comparatively recent innovation, is being driven by its rising popularity, especially, in the North America and Europe regions. Laundry detergents find their primary utilisation in the household sector.
Asia Pacific is the leading regional market, globally, driven by the increasing disposable incomes and rising urbanisation in the emerging economies of the region. China is a leading market within the Asia Pacific region. However, in the coming years, India is expected to see a faster growth than China. Europe and North America follow the Asia Pacific market as the other leading regional markets. Europe and North America, together, account for over a quarter of the global market. Latin America is also a significant market for laundry detergents, which is expected to witness a healthy growth in the coming years aided by the rising demand for organic detergents in the region.
Properties and Applications
Laundry detergents are used to wash laundry and usually contain surfactants that have cleaning properties. They are widely available in powder and liquid forms, among others. They are also available as bars, pods, and tablets.
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Based on type, the market is bifurcated into:
- Enzymatic
- Non-Enzymatic
On the basis of form, the market is divided into:
- Liquid
- Powder
- Pods
- Others
By application, the market is categorised into:
- Household
- Industrial and Institutional
Based on distribution channel, the market is divided into:
- Hypermarkets and Supermarkets
- Convenience Stores
- Online
- Others
The report also covers the regional markets of the product like the Asia Pacific, the Middle East and Africa, Europe, North America, and Latin America.
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Market Analysis
The global laundry detergents market is being driven by the rising demand for the product from North America. The increasing penetration of the product in the emerging markets is further aiding the market growth. The growing adoption of washing machines are also boosting the market growth. The increasing awareness of hygiene is further propelling the market forward. Rising urbanisation and increasing disposable incomes along with mounting consumerism, are also driving the growth of the market. The household application segment of the laundry detergents market is finding the impetus for its growth in the rise in spending on clothing and homecare products. The application of laundry detergents in the industrial sector, meanwhile, is being driven by the increasing demand for laundry services, growing hospitality industry, and the growing tourism sector.
The global laundry detergents market is being driven by rising technological and product innovations taking place within the industry. The mounting demand for sustainable products is expected to drive the market in the coming years, especially, propelling the growth of the liquid product segment. The demand for liquid detergents is being driven by its favourable properties like being easily dissolvable in water. Liquid detergents are also more energy efficient as compared to powder detergents as they are effective even in cold water. Ultra-concentrated liquid detergents are witnessing a growth due to the minimal use of water in their production process, making them environmentally friendly. Due to the rising spending power of consumers, detergent pods are witnessing a growth in the premium segment. The rising demand for pods is also a result of the convenience and ease of storage of the products. Tablets and bars are being, particularly, preferred by students for their convenience and cost-efficiency.
Competitive Landscape
The report gives a detailed analysis of the following key players in the global laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Henkel AG & Company, KGaA
- The Procter & Gamble Company
- S. C. Johnson & Son, Inc.
- RSPL Group Pvt Ltd
- Church & Dwight Co., Inc
- The Clorox Company
- Unilever Plc
- Reckitt Benckiser Group PLC
- Kao Corporation
- Jyothy Laboratories Ltd
- Venus Laboratories Inc.
- Fábrica de Jabón La Corona S.A. de C.V.
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter’s five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Form |
|
| Breakup by Application |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Trade Data Analysis |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Laundry Detergents Market Analysis
8.1 Key Industry Highlights
8.2 Global Laundry Detergents Historical Market (2018-2022)
8.3 Global Laundry Detergents Market Forecast (2023-2028)
8.4 Global Laundry Detergents Market by Type
8.4.1 Enzymatic
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Non-Enzymatic
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.5 Global Laundry Detergents Market by Form
8.5.1 Liquid
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Powder
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Pods
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Others
8.6 Global Laundry Detergents Market by Application
8.6.1 Household
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Industrial and Institutional
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.7 Global Laundry Detergents Market by Distribution Channel
8.7.1 Hypermarkets and Supermarkets
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Convenience Stores
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Online
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Others
8.8 Global Laundry Detergents Market by Region
8.8.1 North America
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2022)
8.8.1.3 Forecast Trend (2023-2028)
8.8.2 Europe
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2022)
8.8.2.3 Forecast Trend (2023-2028)
8.8.3 Asia Pacific
8.8.3.1 Market Share
8.8.3.2 Historical Trend (2018-2022)
8.8.3.3 Forecast Trend (2023-2028)
8.8.4 Latin America
8.8.4.1 Market Share
8.8.4.2 Historical Trend (2018-2022)
8.8.4.3 Forecast Trend (2023-2028)
8.8.5 Middle East and Africa
8.8.5.1 Market Share
8.8.5.2 Historical Trend (2018-2022)
8.8.5.3 Forecast Trend (2023-2028)
9 North America Laundry Detergents Market Analysis
9.1 Market by Type
9.2 Market by Form
9.3 Market by Application
9.4 Market by Distribution Channel
9.5 Market by Country
9.5.1 United States of America
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2018-2022)
9.5.1.3 Forecast Trend (2023-2028)
9.5.2 Canada
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2018-2022)
9.5.2.3 Forecast Trend (2023-2028)
10 Europe Laundry Detergents Market Analysis
10.1 Market by Type
10.2 Market by Form
10.3 Market by Application
10.4 Market by Distribution Channel
10.5 Market by Country
10.5.1 United Kingdom
10.5.1.1 Market Share
10.5.1.2 Historical Trend (2018-2022)
10.5.1.3 Forecast Trend (2023-2028)
10.5.2 Germany
10.5.2.1 Market Share
10.5.2.2 Historical Trend (2018-2022)
10.5.2.3 Forecast Trend (2023-2028)
10.5.3 France
10.5.3.1 Market Share
10.5.3.2 Historical Trend (2018-2022)
10.5.3.3 Forecast Trend (2023-2028)
10.5.4 Italy
10.5.4.1 Market Share
10.5.4.2 Historical Trend (2018-2022)
10.5.4.3 Forecast Trend (2023-2028)
10.5.5 Others
11 Asia Pacific Laundry Detergents Market Analysis
11.1 Market by Type
11.2 Market by Form
11.3 Market by Application
11.4 Market by Distribution Channel
11.5 Market by Country
11.5.1 China
11.5.1.1 Market Share
11.5.1.2 Historical Trend (2018-2022)
11.5.1.3 Forecast Trend (2023-2028)
11.5.2 Japan
11.5.2.1 Market Share
11.5.2.2 Historical Trend (2018-2022)
11.5.2.3 Forecast Trend (2023-2028)
11.5.3 India
11.5.3.1 Market Share
11.5.3.2 Historical Trend (2018-2022)
11.5.3.3 Forecast Trend (2023-2028)
11.5.4 ASEAN
11.5.4.1 Market Share
11.5.4.2 Historical Trend (2018-2022)
11.5.4.3 Forecast Trend (2023-2028)
11.5.5 South Korea
11.5.5.1 Market Share
11.5.5.2 Historical Trend (2018-2022)
11.5.5.3 Forecast Trend (2023-2028)
11.5.6 Australia
11.5.6.1 Market Share
11.5.6.2 Historical Trend (2018-2022)
11.5.6.3 Forecast Trend (2023-2028)
11.5.7 Others
12 Latin America Laundry Detergents Market Analysis
12.1 Market by Type
12.2 Market by Form
12.3 Market by Application
12.4 Market by Distribution Channel
12.5 Market by Country
12.5.1 Brazil
12.5.1.1 Market Share
12.5.1.2 Historical Trend (2018-2022)
12.5.1.3 Forecast Trend (2023-2028)
12.5.2 Argentina
12.5.2.1 Market Share
12.5.2.2 Historical Trend (2018-2022)
12.5.2.3 Forecast Trend (2023-2028)
12.5.3 Mexico
12.5.3.1 Market Share
12.5.3.2 Historical Trend (2018-2022)
12.5.3.3 Forecast Trend (2023-2028)
12.5.4 Others
13 Middle East and Africa Laundry Detergents Market Analysis
13.1 Market by Type
13.2 Market by Form
13.3 Market by Application
13.4 Market by Distribution Channel
13.5 Market by Country
13.5.1 Saudi Arabia
13.5.1.1 Market Share
13.5.1.2 Historical Trend (2018-2022)
13.5.1.3 Forecast Trend (2023-2028)
13.5.2 United Arab Emirates
13.5.2.1 Market Share
13.5.2.2 Historical Trend (2018-2022)
13.5.2.3 Forecast Trend (2023-2028)
13.5.3 Nigeria
13.5.3.1 Market Share
13.5.3.2 Historical Trend (2018-2022)
13.5.3.3 Forecast Trend (2023-2028)
13.5.4 South Africa
13.5.4.1 Market Share
13.5.4.2 Historical Trend (2018-2022)
13.5.4.3 Forecast Trend (2023-2028)
13.5.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code - 3402)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Price Analysis
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Henkel AG & Company, KGaA
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 The Procter & Gamble Company
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 S. C. Johnson & Son, Inc.
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 RSPL Group Pvt Ltd
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Church & Dwight Co., Inc
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 The Clorox Company
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Unilever Plc
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Reckitt Benckiser Group PLC
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Kao Corporation
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Jyothy Laboratories Ltd
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Venus Laboratories Inc.
18.2.11.1 Company Overview
18.2.11.2 Product Portfolio
18.2.11.3 Demographic Reach and Achievements
18.2.11.4 Certifications
18.2.12 Fábrica de Jabón La Corona S.A. de C.V.
18.2.12.1 Company Overview
18.2.12.2 Product Portfolio
18.2.12.3 Demographic Reach and Achievements
18.2.12.4 Certifications
18.2.13 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Laundry Detergents Market: Key Industry Highlights, 2018 and 2028
2. Global Laundry Detergents Historical Market: Breakup by Type (USD Million), 2018-2022
3. Global Laundry Detergents Market Forecast: Breakup by Type (USD Million), 2023-2028
4. Global Laundry Detergents Historical Market: Breakup by Form (USD Million), 2018-2022
5. Global Laundry Detergents Market Forecast: Breakup by Form (USD Million), 2023-2028
6. Global Laundry Detergents Historical Market: Breakup by Application (USD Million), 2018-2022
7. Global Laundry Detergents Market Forecast: Breakup by Application (USD Million), 2023-2028
8. Global Laundry Detergents Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
9. Global Laundry Detergents Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
10. Global Laundry Detergents Historical Market: Breakup by Region (USD Million), 2018-2022
11. Global Laundry Detergents Market Forecast: Breakup by Region (USD Million), 2023-2028
12. North America Laundry Detergents Historical Market: Breakup by Country (USD Million), 2018-2022
13. North America Laundry Detergents Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Europe Laundry Detergents Historical Market: Breakup by Country (USD Million), 2018-2022
15. Europe Laundry Detergents Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Asia Pacific Laundry Detergents Historical Market: Breakup by Country (USD Million), 2018-2022
17. Asia Pacific Laundry Detergents Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Latin America Laundry Detergents Historical Market: Breakup by Country (USD Million), 2018-2022
19. Latin America Laundry Detergents Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Middle East and Africa Laundry Detergents Historical Market: Breakup by Country (USD Million), 2018-2022
21. Middle East and Africa Laundry Detergents Market Forecast: Breakup by Country (USD Million), 2023-2028
22. Major Importing Countries by Value
23. Major Exporting Countries by Value
24. Major Importing Countries by Volume
25. Major Exporting Countries by Volume
26. Global Laundry Detergents Market Structure
Key Questions Answered in the Report
In 2022, the global market for laundry detergents attained a value of USD 69.5 billion.
The market is projected to grow at a CAGR of 4.8% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 92.08 billion by 2028.
The major drivers of the laundry detergents market expected to aid the market growth are rising disposable incomes, increasing population, growing hygiene consciousness, and rising urbanisation.
The rising adoption of tablets and pods and usage of specialised laundry detergents are expected to be key trends that would influence market growth in the coming years.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Powder form of the product represents the largest form segment in the market.
The household sector leads the market, based on laundry detergent uses globally.
The various distribution channels for laundry detergents are hypermarkets and supermarkets, convenience stores, and online, among others.
The major players in the market are Henkel AG & Company, KGaA, The Procter & Gamble Company, S. C. Johnson & Son, Inc., RSPL Group Pvt Ltd, Church & Dwight Co., Inc, The Clorox Company, Unilever Plc, Reckitt Benckiser Group PLC, Kao Corporation, Jyothy Laboratories Ltd, Venus Laboratories Inc., and Fábrica de Jabón La Corona S.A. de C.V., among others.
The primary types of laundry detergents are enzymatic and non-enzymatic.
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