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Global Mezcal Market is Expected to Grow at a CAGR of 21% in the Forecast Period of 2020-2025.

According to a new report by EMR titled, ‘Global Mezcal Market Report and Forecast 2020-2025’, the global mezcal market is projected to witness a healthy growth over the forecast period of 2020-2025, growing at a CAGR of more than 21%.

The global mezcal market is dominated by the United States, Mexico, the United Kingdom, and France. This increasing demand for premium mezcal spirits could be attributed to increased consumer spending in North America and Western Europe's developed economies. Market events like London Mezcal Week and Tequila Mezcal Week help raise awareness of mezcal production and its differences among customers with regard to other premium drinks. North America held the largest share in the global mezcal market in 2019 and is likely to continue the dominance over the forecast period. The region will give the market vendors many growth opportunities. Mezcal's growing popularity in cocktail space, as well as the rapid growth in on-site sales of mezcal spirits, would have a major effect on the region's mezcal demand growth. Between 2020 and 2025, more than 75% of the demand growth will come from North America. The United States is a leading market in North America for mezcal goods.

In June 2017, Pernod Ricard SA (EPA: RI), one of the leading key players, partnered with Del Maguey Single Village Mezcal. Through this partnership, the distribution channel of the mezcal is expected to increase, and more consumers would be able to have access to mezcal in their countries. Such developments are expected to aid the growth of the market in the coming years.

Market Analysis by Type, Distribution Channel, and Region:

  • On the basis of type, the market is divided into mezcal joven, mezcal reposado, and mezcal anejo, among others.
  • The distribution channels for mezcal include offline stores and online stores.
  • The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

  • The rising demand for premium spirit products and the growing emphasis on sustainable methods of mezcal production is driving the market growth.
  • The rising popularity among the millennials for its authentic flavours and small-batch spirits is propelling the market growth.
  • Luxury hotels, restaurants, and cafes are encouraging mezcal sales and establishing a new reputation for mezcal, thus, attracting upmarket customers among the young generation.
  • The shift in consumer preferences due to increased awareness about mezcal will provide an impetus to the market growth.
  • The shifting preference for beverages suggests an inculcation of western drinking habits, which is expected to support the growth of the market in the coming years.

Key Offerings of the Report:

  • The EMR report gives an overview of the global mezcal market for the periods (2015-2019) and (2020-2025).
  • The report also offers the historical (2015-2019) and forecast (2020-2025) markets for the types, distribution channels, and major regions of mezcal.
  • The EMR report also provides an insight into the market with the help of SWOT and Porter’s Five Forces analysis.

The major key players in the global mezcal market include companies like Pernod Ricard SA, Ilegal Mezcal, William Grant & Sons Ltd, Rey Campero, El Silencio Holdings Inc., and Mezcal Vago, among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, and capacity expansions.

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Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.

EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over a 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.

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