The global mezcal market is dominated by the United States, Mexico, the United Kingdom, and France. This increasing demand for premium mezcal spirits could be attributed to increased consumer spending in North America and Western Europe's developed economies. Market events like London Mezcal Week and Tequila Mezcal Week help raise awareness of mezcal production and its differences among customers with regard to other premium drinks. North America held the largest share in the global mezcal market in 2019 and is likely to continue the dominance over the forecast period. The region will give the market vendors many growth opportunities. Mezcal's growing popularity in cocktail space, as well as the rapid growth in on-site sales of mezcal spirits, would have a major effect on the region's mezcal demand growth. Between 2020 and 2025, more than 75% of the demand growth will come from North America. The United States is a leading market in North America for mezcal goods.
In June 2017, Pernod Ricard SA (EPA: RI), one of the leading key players, partnered with Del Maguey Single Village Mezcal. Through this partnership, the distribution channel of the mezcal is expected to increase, and more consumers would be able to have access to mezcal in their countries. Such developments are expected to aid the growth of the market in the coming years.
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The major key players in the global mezcal market include companies like Pernod Ricard SA, Ilegal Mezcal, William Grant & Sons Ltd, Rey Campero, El Silencio Holdings Inc., and Mezcal Vago, among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, and capacity expansions.
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