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The North America stevia market is one of the leading stevia markets globally. Within North America, the US has emerged as a leading stevia market owing to an increased demand for natural sweeteners in the country. The US stevia output, in 2018, recorded an increase of 12% in comparison to the previous year. The stevia market has gained a boost from an increasing demand for sugar substitutes in the food and beverage sector. The soft drinks segment lead in the stevia application in North America. Soft drinks, being a leading sector in both the North America and Latin America stevia markets, account for over 30% of stevia application in these two regions. The increasing cases of diabetes and obesity in North America, along with the strict government regulations on the use of sugar, are further propelling the market growth.
Due to the growing innovations, the North America stevia market has witnessed a healthy growth. The leading companies are incorporating Reb M based stevia sweeteners in their products due to their superior taste and zero-calorie content. In North and Latin America, as soft drinks lead in stevia application, their growing popularity provides a further boost to the stevia market with major beverage companies like Coca Cola (NYSE: KO) introducing diet drinks with stevia as the sweetener. In 2018, Tate & Lyle PLC (LON: TATE) launched its first premium Reb M stevia sweetener, TASTEVA® M Stevia Sweetener, providing a natural alternative to sugar and, thus, allowing for new innovations in the food and beverage sector.
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The major players in the North America stevia market are PureCircle, Cargill, Incorporated, Archer-Daniels-Midland Company, Ingredion Incorporated, GLG Life Teach Corporation, Tate & Lyle, Stevia First Corporation and Sweegen, among others. The report provided by EMR covers the market share, capacity, and latest developments like mergers and acquisitions of the major players, along with their plant turnarounds and capacity expansion.
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