North America Stevia Market Key Insights:
The North America stevia market is led by the growing production of the natural sweetener in the USA. In 2019, the US stevia output was worth US 252 million, an increase of 12% as compared to the previous year. Being a leading regional market, the thriving North America stevia market is also aiding the global industry growth. By 2025, the global market is projected to attain a value of USD 787 million, growing robustly at a CAGR of 8.6% in the forecast period of 2020-2025.
Get a Free Sample Report with Table of Content - Download Now
The industry in North America is being driven by the expanding application sectors in the industry. Currently, the natural sweetener finds the majority of its application in North America in soft drinks followed by sports nutrition and dairy. The soft drinks sector accounts for over 30% of the stevia application in the North America and Latin America markets while the sports nutrition sector accounts for a fifth of the application of the natural sweetener in the two regions. The market in the regions is being aided by greater government regulations like taxation on sugary beverages and rising awareness about the ill-effects of sugar consumption.
The North America stevia market is finding further impetus due to the innovation and research being undertaken in the industry. Major manufacturers are incorporating Reb M based stevia sweeteners in their products due to their superior taste profiles. They can either be derived from the stevia leaf or through the conversion of the first-generation type of the natural sweetener. The Reb M based natural sweetener is expected to sweeten almost 1 billion cases of low or zero-calorie carbonated soft-drinks, annually. With consumers increasingly seeking out non-genetically modified products, manufacturers are investing in growing or sourcing non-GMO stevia leaf to produce the natural sweetener.
Properties and Applications
Stevia is native to countries like Brazil and Paraguay. It is used as a natural sweetener and sugar substitute containing zero calories. Leaves, powder, and liquid are the common extract forms of the sweetener. Its common application sectors are:
The EMR report also gives an in-depth look into the regional markets like the US and Canada.
North America stevia market is being driven by the rising health awareness about the growing prevalence of diseases like type 2 diabetes and obesity, which can be linked to high consumption of sugar. Nearly 37.7% of the US population was afflicted with obesity in 2017. With consumers looking for alternatives to sugar in the region, the sugar-substitute market is expected to grow in the coming years. Currently, North America accounts for almost 37% of the industry and is aiding the stevia market growth in the area. With consumers moving away from artificial sweeteners and adopting natural alternatives, the industry is being further propelled forward. Trending low sugar or lifestyle diets like keto or paleo diets are also aiding the North America stevia market as consumers are looking to stevia as a healthier and natural substitute for sugar with a similar taste profile.
The North America industry is being aided by the rising demand for low-calorie food and beverages with either low or no sugar content. With growing disposable incomes and busier lifestyles, consumers in the US and Canada are increasingly preferring healthier ready-to-drink (RTD) beverages. The rise in the demand for healthier RTD drinks is also aiding the stevia market. The sugary beverage tax imposed in multiple US cities is providing a further impetus to the industry. While the consumption of carbonated drinks, where stevia finds a majority of its application in the US, has declined, it is being offset by the increased demand for US carbonated drinks imports by overseas markets like Mexico. The market is being further aided by not just the increasing innovations taking place within the industry but also in its various application sectors like the sports and energy drinks sector.
Stevia has been approved for use in food and beverage products in Canada and the US. In the US, whole-leaf stevia and crude extracts of the sweetener have not been approved by the US Food and Drug Administration. However, refined preparations of the natural sweetener like Reb A and Reb M have been classified as GRAS or ‘Generally Recognised as Safe’ by the FDA.
The report provides a detailed insight into the following key players in the North America stevia market, covering their market share, capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The report by EMR gives an in-depth insight into the manufacturing process and provides a cost analysis. The comprehensive report assesses the market based on the Porter’s Five Forces model. It also provides an overview of the other regional markets like the Asia Pacific, Middle East and Africa, Europe, and Latin America.
2 Research Methodology
3 Executive Summary
3.1 Market Overview
3.2 Key Demand Drivers
3.3 Key Players
3.4 Supply Market Changes
4 Global Stevia Market Outlook
5 Global Stevia Market
5.1 Global Stevia Market Analysis
5.1.1 Figure: Global Stevia Historical Market (2015-2019) and Forecast (2020-2025)
5.1.2 Chart: Global Stevia Market Breakup by Extract Type
5.1.3 Chart: Global Stevia Market Breakup by Application
126.96.36.199 Food and Beverages
188.8.131.52 Oral Care
184.108.40.206 Tabletop Sweetener
5.1.4 Chart: Global Stevia Market Breakup by Region
220.127.116.11 North America
18.104.22.168 Asia Pacific
22.214.171.124 Middle East & Africa
6 North America Stevia Market
6.1 North America Stevia Market Analysis
6.1.1 Figure: North America Stevia Historical Market (2015-2019) and Forecast (2020-2025)
6.1.2 Chart: North America Stevia Market Breakup by Extract Type
6.1.3 Figure: North America Stevia Market Breakup by Extract Type: Historical Market (2015-2019) & Forecast (2020-2025)
6.1.4 Chart: North America Stevia Market Breakup by Application
126.96.36.199 Food and Beverages
188.8.131.52 Oral Care
184.108.40.206 Tabletop Sweetener
6.1.5 Figure: North America Stevia Market Breakup by Application: Historical Market (2015-2019) & Forecast (2020-2025)
220.127.116.11 Food and Beverages
18.104.22.168 Oral Care
22.214.171.124 Tabletop Sweetener
6.1.6 Chart: North America Stevia Market Breakup by Country
126.96.36.199 United States of America
6.1.7 Figure: North America Stevia Market Breakup by Country: Historical Market (2015-2019) & Forecast (2020-2025)
188.8.131.52 United States of America
6.2 SWOT Analysis
6.3 Value Chain Analysis
6.4 Porter’s Five Forces Analysis
6.4.2 Buyer’s Power
6.4.3 Supplier’s power
6.4.4 New Entrants
6.4.5 Degree of Rivalry
7 North America Stevia Market Price Analysis
7.1 United States of America Historical Price Trends (2015-2019) & Forecast (2020-2025)
7.2 Canada Historical Price Trends (2015-2019) & Forecast (2020-2025)
8 Manufacturing Process
8.1 Detailed Process Flow
8.2 Operations Involved
8.3 Mass Balance
9 Cost Analysis
9.1 Land, Location and Site Development
9.3 Plant Machinery
9.4 Cost of Raw Material
9.9 Other Capital Investment
10 Competitive Landscape & Supplier Analysis
10.2 Cargill, Incorporated
10.3 Archer-Daniels-Midland Company
10.4 Ingredion Incorporated
10.5 GLG Life Teach Corporation
10.6 Tate & Lyle
10.7 Stevia First Corporation
11 Consumer Analysis
12 Events and Development
EMR is one of the foremost business intelligence and market research firms with a database of syndicated and customised reports spanning more than 100 industries across global and regional markets. We leverage the knowledge of our highly skilled team of over 100 analysts and more than 3000 independent consultants to provide our clients with thoroughly researched and reliable data tailored to their requirements. We help our clients, who range from Fortune 1000 companies to medium and niche enterprises, make informed strategic decisions through our varied tools and methodology.
Our meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. We understand the distinct nature and requirements for each market and thus, modify our methodology to best fit the industry in question. Our research methodology uses a combination of cutting-edge analytical tools and the expertise of our highly accomplished team, thus, providing our customers with market insights that are accurate, actionable, and help them remain ahead of their competition. EMR’ s fine-tuned research methodology and data analysis, formulated through years of cross-industry experience of our team, ensure that our clients are provided with:
Our approach gives our clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources.
We assess the historical, prevailing, and expected prices of commodities and raw materials by analysing our assiduously collected data from verified primary and secondary sources. Our assessments reflect the market values of related commodities within a region to help our consumers understand the interdependencies and formulate profitable market strategies. Our price assessments cover both the average global prices along with the prevailing regional prices.
Our market assessments determine the global and regional production and consumption of the product, according to their value and volume. We identify the key growth drivers, opportunities, and restraints that might promote or hinder the future market growth along with an expansive overview of the competitive landscape to help our clients make informed strategic decisions. We also take into account the demographic, economic, cultural, and political factors that might influence the market.
We gather market intelligence through our extensive database of reliable secondary sources and our exhaustive interviews with multiple industry stakeholders. The information gathered through our primary and secondary sources help us verify and extrapolate data relating to prices, trade, and market fluctuations along with the latest developments in the market.
As a part of our primary research, we interact with highly placed industrial professionals possessing an expansive and meticulous insight into the market. We conduct our interviews via mails, telephonic conversations, and one-on-one meetings. Thus, our exhaustive interviews with both buyers and consumers help us provide our clients with verified intelligence regarding the market size, share, drivers, prices, and forecast along with a detailed assessment of your supply chain.
EMR has access to extensive internal and subscribed databases, which apprise us of the historical and prevailing market conditions and help us forecast the market for the coming few years. Our secondary research involves a wide array of sources ranging from the annual and financial reports of the key players in the industry to governmental and regulatory databases. We refer to various scientific and industry publications and whitepapers to form a comprehensive understanding of the product and the supply chain. Our wide-ranging research also refers to relevant articles and press releases to provide our customers with an up-to-date understanding of the contemporary market. We derive extensive raw data from our secondary research, which then go through a thorough verification and validation process, to help us formulate an exhaustive understanding of the market, the supply chain, the competitive landscape, and the product.
Other Analyst Tools and Data Models
Our extensive and intricate data models, formulated through our propriety technological and analytical resources, help you easily comprehend the expansive market data and aid you in framing vital business and market strategies. Our tools provide you with a cohesive understanding of the industry outlook, taking into account the qualitative and quantitative market variables. Our analytical tools and models are regularly updated according to the changes in the continually evolving market scenarios as well as being adapted to best meet our client’s specific needs. Our research methods involve a blend of the best technological tools used in the industry along with the expertise of our analysts and consultants who can spot and assess the implications of the subtle factors influencing the more complex markets.
Our market assessments take into consideration only those data that are confirmed and are derived from credible and transparent sources. Thus, our clients are presented with accurate and infallible data which can be incorporated into their business strategies.
Before our data is presented to the clients, they undergo an intensive cross-verification and validation process. We corroborate the data gathered through our primary and secondary research by the review and validation of the initial sources along with the verification of the data from other thoroughly vetted sources.
Our qualitative and quantitative assessments are time-sensitive, reflecting the most recent value and volume of the market across regions. By constantly updating our databases and reports to reflect the changes taking place in the market, our market and price assessments accurately reflect the prevailing industry conditions.
Thus, our rigorous data collection, thorough statistical analysis, and specialist assessments ensure that our clientele has a greater understanding of the market space, supply chain, price fluctuations, competitive landscape, and other vital factors, helping them emerge as the undisputed industry leaders in their respective fields.
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.
The global sugar and high fructose corn syrup market is being driven by the growing food and beverage industry. The global sugar market reached a consumption volume of around 175 million metric tons i...
The global high intensity sweeteners market reached a value of nearly USD 8.22 billion in 2019. The market is further expected to grow at a CAGR of 4.5% in the forecast period of 2020-2025. By 2025, t...
The Latin America natural sweeteners market was aided by the growth of the stevia market, globally. The global stevia market attained a value of nearly USD 520 million in 2019. The global stevia marke...
The Asia Pacific natural sweeteners market is being driven by the growing stevia industry in the region. The global stevia extract demand was around 3.5 thousand metric tons in 2019. In 2019, the glob...
The global natural sweeteners market is being driven by the surged demand for the production of stevia. The global production value of stevia stood at nearly USD 521.3 million in 2019. It is further e...
Buy Full Version
"North America Stevia Market Size, Share, Trends & Report 2020-2025" Purchase Enquiry