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The North America stevia market is led by the growing production of the natural sweetener in the USA. In 2020, the US stevia output was worth US 252 million, an increase of 12% as compared to the previous year.
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Being a leading regional market, the thriving North America stevia market is also aiding the global industry growth. By 2026, the global market is projected to attain a value of USD 787 million, growing robustly at a CAGR of 8.6% in the forecast period of 2021-2026.
The industry in North America is being driven by the expanding application sectors in the industry. Currently, the natural sweetener finds the majority of its application in North America in soft drinks followed by sports nutrition and dairy. The soft drinks sector accounts for over 30% of the stevia application in the North America and Latin America markets while the sports nutrition sector accounts for a fifth of the application of the natural sweetener in the two regions. The market in the regions is being aided by greater government regulations like taxation on sugary beverages and rising awareness about the ill-effects of sugar consumption.
The North America stevia market is finding further impetus due to the innovation and research being undertaken in the industry. Major manufacturers are incorporating Reb M based stevia sweeteners in their products due to their superior taste profiles. They can either be derived from the stevia leaf or through the conversion of the first-generation type of the natural sweetener. The Reb M based natural sweetener is expected to sweeten almost 1 billion cases of low or zero-calorie carbonated soft-drinks, annually. With consumers increasingly seeking out non-genetically modified products, manufacturers are investing in growing or sourcing non-GMO stevia leaf to produce the natural sweetener.
Stevia is native to countries like Brazil and Paraguay. It is used as a natural sweetener and sugar substitute containing zero calories. Leaves, powder, and liquid are the common extract forms of the sweetener. Its common application sectors are:
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The EMR report also gives an in-depth look into the regional markets like the US and Canada.
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North America stevia market is being driven by the rising health awareness about the growing prevalence of diseases like type 2 diabetes and obesity, which can be linked to high consumption of sugar. Nearly 37.7% of the US population was afflicted with obesity in 2017. With consumers looking for alternatives to sugar in the region, the sugar-substitute market is expected to grow in the coming years. Currently, North America accounts for almost 37% of the industry and is aiding the stevia market growth in the area. With consumers moving away from artificial sweeteners and adopting natural alternatives, the industry is being further propelled forward. Trending low sugar or lifestyle diets like keto or paleo diets are also aiding the North America stevia market as consumers are looking to stevia as a healthier and natural substitute for sugar with a similar taste profile.
The North America industry is being aided by the rising demand for low-calorie food and beverages with either low or no sugar content. With growing disposable incomes and busier lifestyles, consumers in the US and Canada are increasingly preferring healthier ready-to-drink (RTD) beverages. The rise in the demand for healthier RTD drinks is also aiding the stevia market. The sugary beverage tax imposed in multiple US cities is providing a further impetus to the industry. While the consumption of carbonated drinks, where stevia finds a majority of its application in the US, has declined, it is being offset by the increased demand for US carbonated drinks imports by overseas markets like Mexico. The market is being further aided by not just the increasing innovations taking place within the industry but also in its various application sectors like the sports and energy drinks sector.
Stevia has been approved for use in food and beverage products in Canada and the US. In the US, whole-leaf stevia and crude extracts of the sweetener have not been approved by the US Food and Drug Administration. However, refined preparations of the natural sweetener like Reb A and Reb M have been classified as GRAS or ‘Generally Recognised as Safe’ by the FDA.
The report provides a detailed insight into the following key players in the North America stevia market, covering their market share, capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The report by EMR gives an in-depth insight into the manufacturing process and provides a cost analysis. The comprehensive report assesses the market based on the Porter’s Five Forces model. It also provides an overview of the other regional markets like the Asia Pacific, Middle East and Africa, Europe, and Latin America.
|Scope of the Report||Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Extract Type, Application, Country|
|Breakup by Extract Type||Leaf, Powder, Liquid|
|Breakup by Application||Food and Beverages, Oral Care, Pharmaceutical, Tabletop Sweetener, Others|
|Breakup by Country||United States of America, Canada|
|Market Dynamics||SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand|
|Price Analysis||Historical and Forecast Price Trends- Regional|
|Competitive Landscape||Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications|
|Companies Covered||PureCircle Limited, GLG Life Tech Corporation, Cargill Inc., Archer Daniels Midland Company, Ingredion Incorporated, Others|
|Report Price and Purchase Option||Explore our purchase options that are best suited to your resources and industry needs.|
|Delivery Format||Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.|
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6.1 North America
7 Industry Opportunities and Challenges
8 Global Stevia Market Analysis
8.1 Key Industry Highlights
8.2 Global Stevia Historical Market (2016-2020)
8.3 Global Stevia Market Forecast (2021-2026)
8.4 Global Stevia Market by Extract Type
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2016-2020)
22.214.171.124 Forecast Trend (2021-2026)
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2016-2020)
184.108.40.206 Forecast Trend (2021-2026)
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2016-2020)
22.214.171.124 Forecast Trend (2021-2026)
8.5 Global Stevia Market by Application
8.5.1 Food and Beverages
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2016-2020)
184.108.40.206 Forecast Trend (2021-2026)
8.5.2 Oral Care
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2016-2020)
22.214.171.124 Forecast Trend (2021-2026)
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2016-2020)
184.108.40.206 Forecast Trend (2021-2026)
8.5.4 Tabletop Sweetener
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2016-2020)
22.214.171.124 Forecast Trend (2021-2026)
8.6 Global Stevia Market by Region
8.6.1 Market Share
126.96.36.199 North America
188.8.131.52 Latin America
184.108.40.206 Middle East and Africa
220.127.116.11 Asia Pacific
9 North America Stevia Market Analysis
9.1 Key Industry Highlights
9.2 North America Stevia Historical Market (2016-2020)
9.3 North America Stevia Market Forecast (2021-2026)
9.4 North America Stevia Market by Extract Type
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2016-2020)
126.96.36.199 Forecast Trend (2021-2026)
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2016-2020)
220.127.116.11 Forecast Trend (2021-2026)
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2016-2020)
126.96.36.199 Forecast Trend (2021-2026)
9.5 North America Stevia Market by Application
9.5.1 Food and Beverages
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2016-2020)
220.127.116.11 Forecast Trend (2021-2026)
9.5.2 Oral Care
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2016-2020)
126.96.36.199 Forecast Trend (2021-2026)
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2016-2020)
220.127.116.11 Forecast Trend (2021-2026)
9.5.4 Tabletop Sweetener
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2016-2020)
126.96.36.199 Forecast Trend (2021-2026)
9.6 North America Stevia Market by Country
9.6.1 Market Share
188.8.131.52 United States of America
10 Market Dynamics
10.1 SWOT Analysis
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 EMR’s Key Indicators for Demand
10.4 EMR’s Key Indicators for Price
11 Value Chain Analysis
12 North America Stevia Market Price Analysis
12.1 United States of America Historical Price Trends (2016-2020) and Forecast (2021-2026)
12.2 Canada Historical Price Trends (2016-2020) and Forecast (2021-2026)
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 PureCircle Limited
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
13.2.2 GLG Life Tech Corporation
22.214.171.124 Company Overview
126.96.36.199 Product Portfolio
188.8.131.52 Demographic Reach and Achievements
13.2.3 Cargill Inc.
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
13.2.4 Archer Daniels Midland Company
22.214.171.124 Company Overview
126.96.36.199 Product Portfolio
188.8.131.52 Demographic Reach and Achievements
13.2.5 Ingredion Incorporated
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
14 Industry Events and Developments
List of Figures and Tables
1. Global Stevia Market: Key Industry Highlights, 2016 and 2026
2. Global Stevia Historical Market: Breakup by Extract Type (USD Million), 2016-2020
3. Global Stevia Market Forecast: Breakup by Extract Type (USD Million), 2021-2026
4. Global Stevia Historical Market: Breakup by Application (USD Million), 2016-2020
5. Global Stevia Market Forecast: Breakup by Application (USD Million), 2021-2026
6. Global Stevia Historical Market: Breakup by Region (USD Million), 2016-2020
7. Global Stevia Market Forecast: Breakup by Region (USD Million), 2021-2026
8. North America Stevia Market: Key Industry Highlights, 2016 and 2026
9. North America Stevia Historical Market: Breakup by Extract Type (USD Million), 2016-2020
10. North America Stevia Market Forecast: Breakup by Extract Type (USD Million), 2021-2026
11. North America Stevia Historical Market: Breakup by Application (USD Million), 2016-2020
12. North America Stevia Market Forecast: Breakup by Application (USD Million), 2021-2026
13. North America Stevia Historical Market: Breakup by Country (USD Million), 2016-2020
14. North America Stevia Market Forecast: Breakup by Country (USD Million), 2021-2026
15. United States of America Historical Price Trends and Forecast 2016-2026
16. Canada Historical Price Trends and Forecast 2016-2026
17. North America Stevia Market Structure
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