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The North America stevia market attained a value of nearly USD 218.45 million in 2021. It is expected to grow further in the forecast period of 2023-2028, growing at a CAGR of 10.5%.
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Being a leading regional market, the thriving North America stevia market is also aiding the global industry growth. By 2026, the global market is projected to attain a value of USD 787 million, growing robustly at a CAGR of 8.6% in the forecast period of 2023-2028.
The industry in North America is being driven by the expanding application sectors in the industry. Currently, the natural sweetener finds the majority of its application in North America in soft drinks followed by sports nutrition and dairy. The soft drinks sector accounts for over 30% of the stevia application in the North America and Latin America markets while the sports nutrition sector accounts for a fifth of the application of the natural sweetener in the two regions. The market in the regions is being aided by greater government regulations like taxation on sugary beverages and rising awareness about the ill-effects of sugar consumption.
The North America stevia market is finding further impetus due to the innovation and research being undertaken in the industry. Major manufacturers are incorporating Reb M based stevia sweeteners in their products due to their superior taste profiles. They can either be derived from the stevia leaf or through the conversion of the first-generation type of the natural sweetener. The Reb M based natural sweetener is expected to sweeten almost 1 billion cases of low or zero-calorie carbonated soft-drinks, annually. With consumers increasingly seeking out non-genetically modified products, manufacturers are investing in growing or sourcing non-GMO stevia leaf to produce the natural sweetener.
Stevia is native to countries like Brazil and Paraguay. It is used as a natural sweetener and sugar substitute containing zero calories. Leaves, powder, and liquid are the common extract forms of the sweetener. Its common application sectors are:
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The EMR report also gives an in-depth look into the regional markets like the US and Canada.
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North America stevia market is being driven by the rising health awareness about the growing prevalence of diseases like type 2 diabetes and obesity, which can be linked to high consumption of sugar. Nearly 37.7% of the US population was afflicted with obesity in 2017. With consumers looking for alternatives to sugar in the region, the sugar-substitute market is expected to grow in the coming years. Currently, North America accounts for almost 37% of the industry and is aiding the stevia market growth in the area. With consumers moving away from artificial sweeteners and adopting natural alternatives, the industry is being further propelled forward. Trending low sugar or lifestyle diets like keto or paleo diets are also aiding the North America stevia market as consumers are looking to stevia as a healthier and natural substitute for sugar with a similar taste profile.
The North America industry is being aided by the rising demand for low-calorie food and beverages with either low or no sugar content. With growing disposable incomes and busier lifestyles, consumers in the US and Canada are increasingly preferring healthier ready-to-drink (RTD) beverages. The rise in the demand for healthier RTD drinks is also aiding the stevia market. The sugary beverage tax imposed in multiple US cities is providing a further impetus to the industry. While the consumption of carbonated drinks, where stevia finds a majority of its application in the US, has declined, it is being offset by the increased demand for US carbonated drinks imports by overseas markets like Mexico. The market is being further aided by not just the increasing innovations taking place within the industry but also in its various application sectors like the sports and energy drinks sector.
Stevia has been approved for use in food and beverage products in Canada and the US. In the US, whole-leaf stevia and crude extracts of the sweetener have not been approved by the US Food and Drug Administration. However, refined preparations of the natural sweetener like Reb A and Reb M have been classified as GRAS or ‘Generally Recognised as Safe’ by the FDA.
The report provides a detailed insight into the following key players in the North America stevia market, covering their market share, capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The report by EMR gives an in-depth insight into the manufacturing process and provides a cost analysis. The comprehensive report assesses the market based on the Porter’s Five Forces model. It also provides an overview of the other regional markets like the Asia Pacific, Middle East and Africa, Europe, and Latin America.
|Scope of the Report||Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Extract Type, Application, Country|
|Breakup by Extract Type||Leaf, Powder, Liquid|
|Breakup by Application||Food and Beverages, Oral Care, Pharmaceutical, Tabletop Sweetener, Others|
|Breakup by Country||United States of America, Canada|
|Market Dynamics||SWOT, Porter's Five Forces, Key Indicators for Price and Demand|
|Price Analysis||Historical and Forecast Price Trends- Regional|
|Competitive Landscape||Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications|
|Companies Covered||Nascent Health Sciences LLC (SoPure), GLG Life Tech Corporation, Cargill Inc., Archer Daniels Midland Company, Ingredion Incorporated, Others|
|Report Price and Purchase Option||Explore our purchase options that are best suited to your resources and industry needs.|
|Delivery Format||Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6.1 North America
7 Industry Opportunities and Challenges
8 Global Stevia Market Overview
8.1 Key Industry Highlights
8.2 Global Stevia Historical Market (2018-2022)
8.3 Global Stevia Market Forecast (2023-2028)
8.4 Global Stevia Market by Region
8.4.1 Market Share
126.96.36.199 North America
188.8.131.52 Asia Pacific
184.108.40.206 Latin America
220.127.116.11 Middle East and Africa
9 North America Stevia Market Analysis
9.1 Key Industry Highlights
9.2 North America Stevia Historical Market (2018-2022)
9.3 North America Stevia Market Forecast (2023-2028)
9.4 North America Stevia Market by Extract Type
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2018-2022)
220.127.116.11 Forecast Trend (2023-2028)
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
9.5 North America Stevia Market by Application
9.5.1 Food and Beverages
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2018-2022)
220.127.116.11 Forecast Trend (2023-2028)
9.5.2 Oral Care
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2018-2022)
220.127.116.11 Forecast Trend (2023-2028)
9.5.4 Tabletop Sweetener
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
9.6 North America Stevia Market by Country
9.6.1 Market Share
188.8.131.52 United States of America
10 Regional Analysis
10.1 United States
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
11 Market Dynamics
11.1 SWOT Analysis
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Nascent Health Sciences LLC (SoPure)
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
14.2.2 GLG Life Tech Corporation
22.214.171.124 Company Overview
126.96.36.199 Product Portfolio
188.8.131.52 Demographic Reach and Achievements
14.2.3 Cargill Inc.
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
14.2.4 Archer Daniels Midland Company
22.214.171.124 Company Overview
126.96.36.199 Product Portfolio
188.8.131.52 Demographic Reach and Achievements
14.2.5 Ingredion Incorporated
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
14 Industry Events and Developments
List of Key Figures and Tables
1. Global Stevia Market: Key Industry Highlights, 2018 and 2028
2. Global Stevia Historical Market: Breakup by Extract Type (USD Million), 2018-2022
3. Global Stevia Market Forecast: Breakup by Extract Type (USD Million), 2023-2028
4. Global Stevia Historical Market: Breakup by Application (USD Million), 2018-2022
5. Global Stevia Market Forecast: Breakup by Application (USD Million), 2023-2028
6. Global Stevia Historical Market: Breakup by Region (USD Million), 2018-2022
7. Global Stevia Market Forecast: Breakup by Region (USD Million), 2023-2028
8. North America Stevia Market: Key Industry Highlights, 2018 and 2028
9. North America Stevia Historical Market: Breakup by Extract Type (USD Million), 2018-2022
10. North America Stevia Market Forecast: Breakup by Extract Type (USD Million), 2023-2028
11. North America Stevia Historical Market: Breakup by Application (USD Million), 2018-2022
12. North America Stevia Market Forecast: Breakup by Application (USD Million), 2023-2028
13. North America Stevia Historical Market: Breakup by Country (USD Million), 2018-2022
14. North America Stevia Market Forecast: Breakup by Country (USD Million), 2023-2028
15. North America Historical Price Trends and Forecast 2018-2028
16. North America Stevia Market Structure
The North America stevia market attained a value of nearly USD 218.45 million in 2021.
The market is further expected to grow at a CAGR of 10.5% in the forecast period of 2023-2028
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 401.66 million by 2027.
The major drivers of the industry include rising disposable incomes, increasing population, rising health awareness, and the increased demand for low-calorie food and beverages.
The increasing innovations as well as the sugary beverage tax imposed in various United States cities is expected to be a key trend guiding the growth of the industry.
The United States of America and Canada are the major regions in the market.
The leading extract types of the product in the industry are leaf, powder, and liquid.
The major application segments of the industry are food and beverages, oral care, pharmaceuticals, and tabletop sweetener, among others.
The leading players in the market are Nascent Health Sciences LLC (SoPure), GLG Life Tech Corporation, Cargill Inc., Archer Daniels Midland Company, Ingredion Incorporated, Others.
The North America stevia market attained a value of nearly USD 218.45 million in 2021. Aided by the growing health awareness, the market is further expected to grow at a CAGR of 10.5% in the forecast period of 2023-2028 to reach USD 401.66 million by 2027.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on extract types, the market can be segmented into leaf, powder, and liquid. On the basis of application, the industry can be divided into food and beverages, oral care, pharmaceutical, and tabletop sweetener, among others. The major regional markets for stevia in North America are the United States of America and Canada. The key players in the above industry include Nascent Health Sciences LLC (SoPure), GLG Life Tech Corporation, Cargill Inc., Archer Daniels Midland Company, Ingredion Incorporated, Others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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