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North America Stevia Market: By Extract Type: Leaf, Powder, Liquid; By Application: Food and Beverages, Oral Care, Pharmaceutical, Tabletop Sweetener; By Country: United States of America, Canada; Historical Production and Consumption (2014-2018); Production and Consumption Forecast (2019-2024); SWOT Analysis; Value Chain Analysis; Porter’s Five Forces Analysis; North America Stevia Market Price Analysis;Manufacturing Process; Cost Analysis; Competitive Landscape & Supplier Analysis; Consumer Analysis; Events and Development

North America Stevia Market Key Insights:

  • Extract Types: Leaves, Powder, Liquid
  • Market Analysis and Outlook 2019-2024
  • Price Trends
  • Consumer Analysis
  • Breakup by Region
  • Cost Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers and Acquisitions

 

Market Outlook

The North America stevia market is led by the growing production of the natural sweetener in the USA. In 2018, the US stevia output was worth US 250 million, an increase of 12% as compared to the previous year. Being a leading regional market, the thriving North America stevia market is also aiding the global industry growth. By 2024, the global market is projected to attain a value of USD 785 million, growing robustly at a CAGR of 8.5% in the forecast period of 2019-2024.

The industry in North America is being driven by the expanding application sectors in the industry. Currently, the natural sweetener finds the majority of its application in North America in soft drinks followed by sports nutrition and dairy. The soft drinks sector accounts for over 30% of the stevia application in the North America and LATAM markets while the sports nutrition sector accounts for a fifth of the application of the natural sweetener in the two regions. The market in the regions is being aided by greater government regulations like taxation on sugary beverages and rising awareness about the ill-effects of sugar consumption.

The North America stevia market is finding further impetus due to the innovation and research being undertaken in the industry. Major manufacturers are incorporating Reb M based stevia sweeteners in their products due to their superior taste profiles. They can either be derived from the stevia leaf or through the conversion of the first-generation type of the natural sweetener. The Reb M based natural sweetener is expected to sweeten almost 1 billion cases of low or zero-calorie carbonated soft-drinks, annually. With consumers increasingly seeking out non-genetically modified products, manufacturers are investing in growing or sourcing non-GMO stevia leaf to produce the natural sweetener.

Properties and Applications

Stevia is native to countries like Brazil and Paraguay. It is used as a natural sweetener and sugar substitute containing zero calories. Leaves, powder, and liquid are the common extract forms of the sweetener. Its common application sectors are:

  • Food and Beverages
  • Dairy
  • Oral Care
  • Pharmaceutical 
  • Others

The EMR report also gives an in-depth look into the regional markets like the US and Canada.

Market Analysis

North America stevia market is being driven by the rising health awareness about the growing prevalence of diseases like type 2 diabetes and obesity, which can be linked to high consumption of sugar. Nearly 37.7% of the US population was afflicted with obesity in 2017. With consumers looking for alternatives to sugar in the region, the sugar-substitute market is expected to grow in the coming years. Currently, North America accounts for almost 37% of the industry and is aiding the stevia market growth in the area. With consumers moving away from artificial sweeteners and adopting natural alternatives, the industry is being further propelled forward. Trending low sugar or lifestyle diets like keto or paleo diets are also aiding the North America stevia market as consumers are looking to stevia as a healthier and natural substitute for sugar with a similar taste profile.

The North America industry is being aided by the rising demand for low-calorie food and beverages with either low or no sugar content. With growing disposable incomes and busier lifestyles, consumers in the US and Canada are increasingly preferring healthier ready-to-drink (RTD) beverages. The rise in the demand for healthier RTD drinks is also aiding the stevia market. The sugary beverage tax imposed in multiple US cities is providing a further impetus to the industry. While the consumption of carbonated drinks, where stevia finds a majority of its application in the US, has declined, it is being offset by the increased demand for US carbonated drinks imports by overseas markets like Mexico. The market is being further aided by not just the increasing innovations taking place within the industry but also in its various application sectors like the sports and energy drinks sector.

Stevia has been approved for use in food and beverage products in Canada and the US. In the US, whole-leaf stevia and crude extracts of the sweetener have not been approved by the US Food and Drug Administration. However, refined preparations of the natural sweetener like Reb A and Reb M have been classified as GRAS or ‘Generally Recognised as Safe’ by the FDA.

Competitive Landscape

The report provides a detailed insight into the following key players in the North America stevia market, covering their market share, capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • PureCircle
  • Cargill, Incorporated
  • Archer-Daniels-Midland Company
  • Ingredion Incorporated
  • GLG Life Teach Corporation
  • Tate & Lyle
  • Stevia First Corporation
  • Sweegen
  • Others

The report by EMR gives an in-depth insight into the manufacturing process and provides a cost analysis. The comprehensive report assesses the market based on the Porter’s Five Forces model. It also provides an overview of the other regional markets like the Asia Pacific, Middle East and Africa, Europe, and LATAM.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Key Players
    3.4    Supply Market Changes
4    Global Stevia Market Outlook
5    Global Stevia Market
    5.1    Global Stevia Market Analysis

        5.1.1    Figure: Global Stevia Historical Market (2014-2018) and Forecast (2019-2024)
        5.1.2    Chart: Global Stevia Market Breakup by Extract Type
            5.1.2.1    Leaf
            5.1.2.2    Powder
            5.1.2.3    Liquid
        5.1.3    Chart: Global Stevia Market Breakup by Application
            5.1.3.1    Food and Beverages
            5.1.3.2    Oral Care
            5.1.3.3    Pharmaceutical 
            5.1.3.4    Tabletop Sweetener
            5.1.3.5    Others
        5.1.4    Chart: Global Stevia Market Breakup by Region
            5.1.4.1    North America
            5.1.4.2    Europe
            5.1.4.3    Asia Pacific
            5.1.4.4    LATAM
            5.1.4.5    Middle East & Africa 
6    North America Stevia Market
    6.1    North America Stevia Market Analysis

        6.1.1    Figure: North America Stevia Historical Market (2014-2018) and Forecast (2019-2024)
        6.1.2    Chart: North America Stevia Market Breakup by Extract Type
            6.1.2.1    Leaf
            6.1.2.2    Powder
            6.1.2.3    Liquid
        6.1.3    Figure: North America Stevia Market Breakup by Extract Type: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.3.1    Leaf
            6.1.3.2    Powder
            6.1.3.3    Liquid
        6.1.4    Chart: North America Stevia Market Breakup by Application
            6.1.4.1    Food and Beverages
            6.1.4.2    Oral Care
            6.1.4.3    Pharmaceutical 
            6.1.4.4    Tabletop Sweetener
            6.1.4.5    Others
        6.1.5    Figure: North America Stevia Market Breakup by Application: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.5.1    Food and Beverages
            6.1.5.2    Oral Care
            6.1.5.3    Pharmaceutical 
            6.1.5.4    Tabletop Sweetener
            6.1.5.5    Others 
        6.1.6    Chart: North America Stevia Market Breakup by Country 
            6.1.6.1    United States of America
            6.1.6.2    Canada
        6.1.7    Figure: North America Stevia Market Breakup by Country: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.7.1    United States of America
            6.1.7.2    Canada
    6.2    SWOT Analysis
        6.2.1    Overview
        6.2.2    Strengths
        6.2.3    Weaknesses 
        6.2.4    Opportunities
        6.2.5    Threats
    6.3    Value Chain Analysis
    6.4    Porter’s Five Forces Analysis

        6.4.1    Overview
        6.4.2    Buyer’s Power
        6.4.3    Supplier’s power
        6.4.4    New Entrants
        6.4.5    Degree of Rivalry
        6.4.6    Substitutes
7    North America Stevia Market Price Analysis
    7.1    United States of America Historical Price Trends (2014-2018) & Forecast (2019-2024)
    7.2    Canada Historical Price Trends (2014-2018) & Forecast (2019-2024)
8    Manufacturing Process
    8.1     Detailed Process Flow
    8.2     Operations Involved
    8.3      Mass Balance
9    Cost Analysis
    9.1    Land, Location and Site Development
    9.2    Construction
    9.3    Plant Machinery
    9.4    Cost of Raw Material
    9.5    Packaging
    9.6    Transportation
    9.7     Utilities
    9.8    Manpower
    9.9    Other Capital Investment 
10    Competitive Landscape & Supplier Analysis
    10.1    PureCircle
    10.2    Cargill, Incorporated
    10.3    Archer-Daniels-Midland Company
    10.4    Ingredion Incorporated
    10.5    GLG Life Teach Corporation
    10.6    Tate & Lyle
    10.7    Stevia First Corporation
    10.8    Sweegen
    10.9    Others
11    Consumer Analysis
12    Events and Development

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