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The North America saccharin market is being driven by the rising demand of the artificial sweetener in the region. The Americas, as a whole, account for almost 50% of the global consumption of low-calorie sweetener. North America is also a leading market for sugar substitutes, and dominates the industry, globally, by volume. The United States, particularly, was a leading market in the region. The country is the largest importer of saccharin, globally. The sweetener finds extensive demand from the food processing industry in the US and its thriving cosmetics sector. Saccharin types like calcium saccharin and sodium saccharin are approved by the US Food and Drug Administration (FDA) as a non-nutritive sweetening agent.
The regional saccharin market is being driven by the rising demand for low-calorie and low-sugar food and beverage products. Consumers are increasingly avoiding sugar because of the increasing incidences of lifestyle-related diseases like hypertension, diabetes, and obesity. Almost 40% of the US population was obese in 2017. It is used extensively in table top sweeteners like Sweet ‘N Low, which is primarily made of granulated saccharin. The artificial sweetener also finds its application in the region in diet carbonated drinks like Tab, which was Coca-Cola’s first diet drink. Saccharin’s expansion into the non-food sector is also aiding the market. They are used as a non-cariogenic sweetener in toothpaste and are added to cosmetic products like lipsticks to add a sweet flavour.
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The major players in the North America saccharin market are PMC Specialties Group, Inc, Penta International Corporation, Cumberland Packing Corp., JMC Corporation, Kaifeng Xinghua Fine Chemical LTD, Tianjin North Food Co. Ltd, and Blue Circle Organics Pvt. Ltd., among others. Their capacity, market share, and latest developments like mergers and acquisitions, capacity expansions, and plant turnarounds, have been explored in the EMR report.
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