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The edible meat industry in Saudi Arabia is witnessing rapid growth owing to robust economic development and the flourishing tourism sector. This, in turn, is increasing the demand for processed meat, hence invigorating the growth of the bouillon and stock cubes industry. Moreover, the rising demand for convenience food owing to the hectic lifestyles of the working population is leading to the growing use of stock cubes to enhance flavour and colour, which is further aiding the market growth. Furthermore, the development of bouillon and stock cubes with no additional colour and flavour is also positively impacting the market growth. Additionally, the trend of diversification and individualisation of eating style and the consequent demand for products with innovative packaging is providing further impetus to the growth of the bouillon and stock cubes industry.
Unilever plc (NYSE: UL), one of the leading players of the market, launched Knorr Zero Salt Bouillon Cubes in March 2021. The product is completely free from MSG and artificial colours and is salt-free. Moreover, it contains high-quality ingredients, including free-range chicken, beef from organic farming, and sustainably grown vegetables to set a new standard for healthier stock cubes. In addition, the stock cubes are made from a unique blend of vegetables, herbs and spices such as rosemary, nutmeg, and turmeric, which provides a rich flavour to food without the use of extra salt. This adheres to the rising demand for less salt consumption, which can prevent several diseases such as hypertension. Hence, innovations and developments of bouillon and stock cubes without MSG and salt are expected to propel the market growth.
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The major players in the Saudi Arabia market for bouillon and stock cubes are Nestle S.A., Unilever plc, Ajinomoto Co. Inc, Riyadh Food Pvt. Ltd., and Al alali, among others, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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