Press Release

South Africa Frozen Food Market to Grow at a CAGR of 3.7% During 2024-2032, Driven by the Extended Shelf Stability of Frozen Foods

South Africa Frozen Food Market

According to a new report by EMR titled, ‘South Africa Frozen Food Market Report and Forecast 2024-2032’, the market is estimated to grow at a CAGR of 3.7% in the forecast period of 2024-2032. The market is being driven by rapid urbanisation and the extended shelf stability offered by frozen foods.

With a population of over 50 million, South Africa is a nation whose economy is expanding quickly. Compared to other food categories, frozen food offers a variety of benefits. It has a long shelf life, and is portable, handy, and stable, which makes it compatible with consumers' busy lifestyles. Around 58% of consumers prefer things that they can cook or consume right out of the freezer, saving them the trouble of having to wait for the product to defrost.


Checkers, Shoprite, and Pick n Pay are the three main supermarkets that sell a vast variety of frozen food products in the country. With rapidly changing consumer preferences, retailers are adapting to changing consumer tastes and behaviours by providing a wide selection of convenient, reasonably priced, and superior frozen food products, aiding the South Africa frozen food market growth.


Increasing merger and acquisition activities by key players further fuel the market expansion. For instance, in July 2021, RFG (JSE: RFG) announced the acquisition of the frozen foods business from Pioneer Foods which owns brands such as Big Jack, Mama’s, Man’s Meal, and Today. The latter’s product range includes frozen sausage rolls, pies, pizza, and pastry, among others. The acquisition aims to diversify RFG’s offering in retail channels.


Besides, key food and beverage companies such as PepsiCo (NASDAQ: PEP) are attempting to enhance the accessibility of frozen foods amid the growing customer demand for convenient snacks and meals. The development of innovative and healthy frozen foods with exceptional nutrition and flavour profiles is positively impacting the market growth.


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Market Analysis by Product Type, End Use and Distribution Channel:

  • The market, on the basis of product type, can be divided into frozen fruits, frozen vegetables, and frozen meals, among others.
  • Based on end use, the market can be divided into food service and retail.
  • Based on distribution channels, the market can be divided into supermarkets and hypermarkets, convenience stores, and online, among others.


Key Findings of the Report:

  • The growing desire for high-quality and reasonably priced vegetarian and vegan products creates opportunities for the market growth.
  • Improvements in cold chain logistics, such as heightened efficacy in product distribution, increased product quality and shelf life, and decreased waste and spoilage, support the South Africa frozen food market expansion.
  • The trend of health and wellness trend aid the demand for clean-labelled and additive-free frozen foods in South Africa. For instance, The Fry Family Food Co., a well-known plant-based meat substitute business in South Africa, has introduced a new clean label line of products called Crafted that are manufactured entirely of organic ingredients.
  • The evolving consumer lifestyles, increasing dual-income households, and the expansion of online platforms such as Frozen for You and FitChef, among others, drive the market expansion of the market in South Africa.


Key Offerings of the Report:

  • The EMR report gives an overview of the South Africa frozen food market for the periods (2018-2023) and (2024-2032).
  • The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the product types, end uses, and distribution channels of frozen food in South Africa.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.


The major players in the South Africa frozen food market are KÜHNE + HEITZ Holland B.V., Euroberry Pty Ltd, Dluu Fresh Agri Processing, Berries Express, McCain Foods Limited, and Merlog Foods, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.


Key Highlights of the Report

Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • End Use
  • Distribution Channels
Breakup by Product Type
  • Frozen Fruits
  • Frozen Vegetables
  • Frozen Meals
  • Others
Breakup by End Use
  • Food Service
  • Retail
Breakup by Distribution Channels
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • KÜHNE + HEITZ Holland B.V.
  • Euroberry Pty Ltd
  • Dluu Fresh Agri Processing
  • Berries Express
  • McCain Foods Limited
  • Merlog Foods
  • Others


About Us:

Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.


EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over a 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.


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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

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