South Africa Frozen Food Market to Grow at a CAGR of 3.7% During 2024-2032, Driven by the Extended Shelf Stability of Frozen Foods

With a population of over 50 million, South Africa is a nation whose economy is expanding quickly. Compared to other food categories, frozen food offers a variety of benefits. It has a long shelf life, and is portable, handy, and stable, which makes it compatible with consumers' busy lifestyles. Around 58% of consumers prefer things that they can cook or consume right out of the freezer, saving them the trouble of having to wait for the product to defrost.

Checkers, Shoprite, and Pick n Pay are the three main supermarkets that sell a vast variety of frozen food products in the country. With rapidly changing consumer preferences, retailers are adapting to changing consumer tastes and behaviours by providing a wide selection of convenient, reasonably priced, and superior frozen food products, aiding the South Africa frozen food market growth.

Increasing merger and acquisition activities by key players further fuel the market expansion. For instance, in July 2021, RFG (JSE: RFG) announced the acquisition of the frozen foods business from Pioneer Foods which owns brands such as Big Jack, Mama’s, Man’s Meal, and Today. The latter’s product range includes frozen sausage rolls, pies, pizza, and pastry, among others. The acquisition aims to diversify RFG’s offering in retail channels.

Besides, key food and beverage companies such as PepsiCo (NASDAQ: PEP) are attempting to enhance the accessibility of frozen foods amid the growing customer demand for convenient snacks and meals. The development of innovative and healthy frozen foods with exceptional nutrition and flavour profiles is positively impacting the market growth.

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Market Analysis by Product Type, End Use and Distribution Channel:

• The market, on the basis of product type, can be divided into frozen fruits, frozen vegetables, and frozen meals, among others.

• Based on end use, the market can be divided into food service and retail.

• Based on distribution channels, the market can be divided into supermarkets and hypermarkets, convenience stores, and online, among others.

Key Findings of the Report:

• The growing desire for high-quality and reasonably priced vegetarian and vegan products creates opportunities for the market growth.

• Improvements in cold chain logistics, such as heightened efficacy in product distribution, increased product quality and shelf life, and decreased waste and spoilage, support the South Africa frozen food market expansion.

• The trend of health and wellness trend aid the demand for clean-labelled and additive-free frozen foods in South Africa. For instance, The Fry Family Food Co., a well-known plant-based meat substitute business in South Africa, has introduced a new clean label line of products called Crafted that are manufactured entirely of organic ingredients.

• The evolving consumer lifestyles, increasing dual-income households, and the expansion of online platforms such as Frozen for You and FitChef, among others, drive the market expansion of the market in South Africa.

Key Offerings of the Report:

• The EMR report gives an overview of the South Africa frozen food market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the product types, end uses, and distribution channels of frozen food in South Africa.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the South Africa frozen food market are KÜHNE + HEITZ Holland B.V., Euroberry Pty Ltd, Dluu Fresh Agri Processing, Berries Express, McCain Foods Limited, and Merlog Foods, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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