South Korea Air Purifier Market to Grow at a CAGR of 10.0% During 2024-2032, Aided by the Growing Health Consciousness Among Consumers

One of the principal factors propelling the South Korea air purifier market growth is the recurring episodes of 'yellow dust', also known as Asian Dust in the country. These seasonal meteorological events significantly degrade air quality levels. The dust storms originate from deserts located in Mongolia and China, carrying sand as well as a variety of pollutants and microorganisms eastward.

Such occurrences have led South Korean residents to increasingly purchase air purifiers in order to guarantee a more salubrious indoor atmosphere. These periodic dust storms stemming from Central and East Asian deserts, coupled with their assorted airborne contaminants, have created heightened awareness among the South Korean population regarding indoor air purification.

As awareness of indoor air quality continues to grow, more individuals are investing in residential air purification systems. This upward trend stems from heightened health consciousness and a desire for purer living environments.

While commercial and industrial applications still account for sizable portions of sales, the rapid rise of domestic adoption signals a notable change in end-user preferences within the market. Manufacturers are responding to meet this demand by engineering compact, energy-efficient models customised for residential installation and use.

The increasing launches of innovative air purifiers by key players such as Koninklijke Philips N.V. (OTCMKTS: RYLPF) and Coway are aiding the market. For instance, in April 2023, Coway launched the Airmega 250 Art, an air purifier with aesthetic appeal that can fit into any indoor space’s décor. The air purifier is equipped with features like smart modes, real-time air quality indicators, filter replacement indicators, and certified Green True HEPA™ filter technology.

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Market Breakup by Technology and Application:

• On the basis of the technology, the market is divided into HEPA (high-efficiency particulate air), activated carbon, and ionic filters, among others.

• The market, based on application, is segmented into commercial, residential, and industrial.

Key Findings of the Report:

• The adoption of air purifiers in residential environments has expanded due to heightened awareness around the risks posed by volatile organic compounds (VOCs), smoke particulates, and additional airborne particles to human wellness. Moreover, growing safety concerns, especially after the COVID-19 pandemic, and the rising trend of remote work have fuelled the South Korea air purifier market expansion.

• Industries such as printing, petrochemicals, power generation, chemicals, food and beverage, and manufacturing frequently utilise air purification systems. When harmful particulates including welding smoke, asbestos, construction dust, and other irritants go untreated, they can cause injury to personnel and negatively impact facilities. Air purifiers help remove such particles, improving workplace safety and environmental conditions. Proper filtration equipment is thus important across multiple sectors to protect occupational health and indoor air quality, aiding in the demand for air purifiers across the industrial segment.

• Certain chemicals released by indoor air purifiers can contribute to global warming and ozone depletion. UV radiation in purifiers destroys particles trapped in filters but can split water and oxygen into compounds reactive with other contaminants, potentially posing health hazards. While UV treatment improves filtration efficiency, the breakdown products interacting with other substances may present challenges. Thus, UV purifiers may not suit particle removal needs despite expanded environmental consciousness among consumers affecting market opportunities.

Key Offerings of the Report:

• The EMR report gives an overview of the South Korea air purifier market for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the technologies and applications of air purifier in South Korea.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the South Korea air purifier market are IQAir AG, LG Electronics, Blueair, Koninklijke Philips N.V., Samsung Electronics Co., Ltd., Coway, Dyson Limited, WINIA Electronics Co., Ltd, Cuckoo Holdings Co., Ltd., and Xiaomi Corporation, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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