South Korea Bath Products Market to Grow at a CAGR of 2.10% During 2026-2035, Aided by a Growing Consumer Preference for Premium and Luxurious Bath Products

A diverse array of bath products exists to cater to various cleansing, moisturising, and relaxation needs. From the classic shower gels and soaps to invigorating body scrubs, soothing bath salts, indulgent bubble baths, bath oils, and bath bombs, these solutions have become essential elements of a consumer's bathing ritual, promoting both healthy skin and a sense of well-being.

The South Korea bath products market growth is being fuelled by a rising consumer preference for premium and high-quality offerings. This shift is being driven by a growing awareness of the benefits associated with quality bath products, such as improved skin health and enhanced relaxation. As a result, consumers are increasingly opting for these products, viewing them as valuable additions to their self-care routines.

The market benefits not only from traditional uses but also from their expanding applications across various sectors. Notably, the hospitality industry consumes a significant portion of bath products, including them as guest amenities. Similarly, spas and wellness centres utilise bath products like bath oils, bath salts, and body scrubs in their therapeutic treatments, promoting relaxation and skin rejuvenation. This multi-faceted demand creates a robust market for bath products in South Korea.

Unilever plc (NYSE: UL), a multinational consumer goods company, offers a diverse portfolio of bath products under well-established brands such as Dove, Lifebuoy, and Lux. To ensure widespread availability, Unilever leverages a comprehensive distribution network encompassing various channels. These channels include hypermarkets, supermarkets, cash and carry stores, convenience stores, wholesalers, and e-commerce platforms.

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Market Breakup by Product, Form, End User, and Distribution Channel:

• On the basis of the product, the market is bifurcated into shower cream/gel, bar soap, shower oil, and others.
• The market can be segmented based on form into solid, and gels and liquid.
• On the basis of the end user, the market is bifurcated into male, female, and unisex.
• The market can be segmented based on distribution channel into supermarkets and hypermarkets, convenience stores, online, and others.

Key Findings of the Report:

• The growing emphasis on self-care and overall well-being has fuelled a surge in demand for bath products. Consumers increasingly view these products as essential elements of their self-care routines.

• Major cosmetic companies are strategically developing new bath products that cater to the evolving needs of consumers. These products often boast added skincare benefits, incorporate natural ingredients, and feature enticing fragrances, creating a holistic approach to bathing that transcends mere cleansing.
• The surge in popularity of online shopping and e-commerce platforms has significantly impacted the South Korea bath products market expansion. By providing easy access to a vast array of bath products, these platforms have empowered consumers with greater choice and convenience.

Key Offerings of the Report:

• The EMR report gives an overview of the South Korea bath products market for the periods (2019-2025) and (2026-2035).
• The report also offers historical (2019-2025) and forecast (2026-2035) market information for products, forms, end users, and distribution channels of bath products in South Korea.
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

Top Players

• Amorepacific Corporation
• LG H&H Co., Ltd
• Aekyung Industrial Co., Ltd
• Unilever Plc
• Johnson & Johnson Services, Inc.
• Reckitt Benckiser Group plc
• Beiersdorf AG
• Lion Corporation
• Lush Retail Ltd.
• Klairs
• Others

The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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