Press Release

South Korea Bath Products Market to Grow at a CAGR of 2.10% During 2024-2032, Aided by a Growing Consumer Preference for Premium and Luxurious Bath Products

South Korea Bath Products Market

According to a new report by EMR titled, ‘South Korea Bath Products Market Report and Forecast 2024-2032’, the South Korea market size for bath products reached a value of more than USD 350 million in 2023. The South Korea bath products industry is expected to grow at a CAGR of 2.10% between 2024 and 2032.

A diverse array of bath products exists to cater to various cleansing, moisturising, and relaxation needs. From the classic shower gels and soaps to invigorating body scrubs, soothing bath salts, indulgent bubble baths, bath oils, and bath bombs, these solutions have become essential elements of a consumer's bathing ritual, promoting both healthy skin and a sense of well-being.


The South Korea bath products market growth is being fuelled by a rising consumer preference for premium and high-quality offerings. This shift is being driven by a growing awareness of the benefits associated with quality bath products, such as improved skin health and enhanced relaxation. As a result, consumers are increasingly opting for these products, viewing them as valuable additions to their self-care routines.


The market benefits not only from traditional uses but also from their expanding applications across various sectors. Notably, the hospitality industry consumes a significant portion of bath products, including them as guest amenities. Similarly, spas and wellness centres utilise bath products like bath oils, bath salts, and body scrubs in their therapeutic treatments, promoting relaxation and skin rejuvenation. This multi-faceted demand creates a robust market for bath products in South Korea.


Unilever plc (NYSE: UL), a multinational consumer goods company, offers a diverse portfolio of bath products under well-established brands such as Dove, Lifebuoy, and Lux. To ensure widespread availability, Unilever leverages a comprehensive distribution network encompassing various channels. These channels include hypermarkets, supermarkets, cash and carry stores, convenience stores, wholesalers, and e-commerce platforms.


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Market Breakup by Product, Form, End User, and Distribution Channel:

  • On the basis of the product, the market is bifurcated into shower cream/gel, bar soap, shower oil, and others.
  • The market can be segmented based on form into solid, and gels and liquid.
  • On the basis of the end user, the market is bifurcated into male, female, and unisex.
  • The market can be segmented based on distribution channel into supermarkets and hypermarkets, convenience stores, online, and others.


Key Findings of the Report:

  • The growing emphasis on self-care and overall well-being has fuelled a surge in demand for bath products. Consumers increasingly view these products as essential elements of their self-care routines.


Share of online sales in South Korea


  • Major cosmetic companies are strategically developing new bath products that cater to the evolving needs of consumers. These products often boast added skincare benefits, incorporate natural ingredients, and feature enticing fragrances, creating a holistic approach to bathing that transcends mere cleansing.
  • The surge in popularity of online shopping and e-commerce platforms has significantly impacted the South Korea bath products market expansion. By providing easy access to a vast array of bath products, these platforms have empowered consumers with greater choice and convenience.


Key Offerings of the Report:

  • The EMR report gives an overview of the South Korea bath products market for the periods (2018-2023) and (2024-2032).
  • The report also offers historical (2018-2023) and forecast (2024-2032) market information for products, forms, end users, and distribution channels of bath products in South Korea.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.


The major players in the South Korea bath products market are Amorepacific Corporation, LG H&H Co., Ltd, Aekyung Industrial Co., Ltd, Unilever Plc, Johnson & Johnson Services, Inc., Reckitt Benckiser Group plc, Beiersdorf AG, Lion Corporation, Lush Retail Ltd., and Klairs, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.


Key Highlights of the Report

Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Form
  • End User
  • Distribution Channel
Breakup by Product
  • Shower Cream/Gel
  • Bar Soap
  • Shower Oil
  • Others
Breakup by Form
  • Solid
  • Gels and Liquid
Breakup by End User
  • Male
  • Female
  • Unisex
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Amorepacific Corporation
  • LG H&H Co., Ltd
  • Aekyung Industrial Co., Ltd
  • Unilever Plc
  • Johnson & Johnson Services, Inc.
  • Reckitt Benckiser Group plc
  • Beiersdorf AG
  • Lion Corporation
  • Lush Retail Ltd.
  • Klairs
  • Others


About Us:

Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.


EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over a 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.


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