Press Release

South Korea Electric Toothbrush Market to Grow at a CAGR of 8.3% During 2024-2032, Aided by Growing Emphasis on Maintaining Good Oral Hygiene

South Korea Electric Toothbrush Market

According to a new report by EMR titled, ‘South Korea Electric Toothbrush Market Report and Forecast 2024-2032’, the market attained a value of around USD 119.80 million in 2023. The market is estimated to grow at a CAGR of 8.3% between 2024 and 2032 to reach nearly USD 243.73 million by 2032.

The market is experiencing significant growth, driven by heightened consumer awareness regarding oral hygiene.  This increased understanding of the interconnectedness between oral health and overall well-being has led to a noticeable shift towards adopting comprehensive oral care routines. Consequently, there has been a surge in demand for electric toothbrushes as consumers seek more effective methods to maintain optimal oral health.


Furthermore, the increasing digitalisation of the personal care industry has fostered the South Korea electric toothbrush market expansion. Consumers increasingly view electric toothbrush as a technologically advanced solution for maintaining good oral hygiene.


Furthermore, the South Korean market for electric toothbrush benefits from its broad user base encompassing various age groups.  For children, the automated brushing action of electric toothbrushes makes maintaining oral hygiene a fun and effortless task, fostering positive habits from a young age. Conversely, for the elderly population, particularly those facing mobility limitations, electric toothbrushes significantly ease the process of brushing, ultimately contributing to improved oral health outcomes.


Further, cutting-edge features like smart connectivity, AI integration, and personalised brushing modes are being incorporated into the latest models. This fosters a customised brushing experience, catering to the increasing demand among tech-savvy consumers.


Procter & Gamble Co (NYSE: PG) is a leading multinational corporation in the consumer goods sector. The company specialises in the development, production, and marketing of Fast-Moving Consumer Goods (FMCG).  P&G's extensive brand portfolio encompasses a wide range of personal care products, including shampoos and conditioners, shaving solutions for both men and women, as well as oral care products like toothbrushes and toothpaste.  Their household product lines include dishwashing liquids, detergents, surface cleaners, and air fresheners.  Additionally, P&G offers innovative electric toothbrushes under the well-recognized Oral-B brand.


Panasonic Holdings Corporation (OTCMKTS: PCRFY) is a diversified technology company that provides a wide range of solutions across various sectors, including consumer electronics, logistics, automotive, aviation, entertainment, manufacturing, and housing. Their product portfolio extends to personal care items such as rechargeable electric toothbrushes designed for gentle cleaning and periodontal pocket care. These toothbrushes incorporate three innovative features, extra-fine bristles, sonic vibrations powered by a linear motor, and a unique horizontal brushing motion.


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Market Breakup by Product Type, Technology, End User, and Distribution Channel:

  • On the basis of the product type, the market is bifurcated into battery powered and rechargeable.
  • The market can be segmented based on technology into rotational and vibrational.
  • On the basis of the end user, the market is bifurcated into kids and adults.
  • The market can be segmented based on distribution channels into offline and online.


Key Findings of the Report:

  • Within the dental field, electric toothbrushes have earned significant support from professionals due to their efficacy in combating plaque buildup and promoting overall gum health.
  • The increasing popularity of online shopping has facilitated convenient access to a wider variety of products for consumers. Further, the rise of e-commerce platforms has fostered a competitive environment, propelling the South Korea electric toothbrush market growth.
  • Driven by the increased usage of smartphones and the subsequent rise of e-commerce platforms, online sales channels are experiencing consistent growth within the nation. However, traditional brick-and-mortar stores still hold a considerable market share due to the diverse product selection they offer across various price points.


Smartphone users in South Korea 2017-2023


Key Offerings of the Report:

  • The EMR report gives an overview of the South Korea electric toothbrush market for the periods (2018-2023) and (2024-2032).
  • The report also offers historical (2018-2023) and forecast (2024-2032) market information for product types, technologies, end users, and distribution channels of electric toothbrush in South Korea.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.


The major players in the South Korea electric toothbrush market are Panasonic Corporation, Koninklijke Philips N.V., The Procter & Gamble Company, COOLSSHA CO., LTD., Kitten Planet Co., Ltd (Brush Monster), Oa Co., Ltd., and Xiaomi Inc, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.


Key Highlights of the Report

Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Technology
  • End User
  • Distribution Channel
Breakup by Product Type
  • Battery Powered
  • Rechargeable
Breakup by Technology
  • Rotational
  • Vibrational
Breakup by End User
  • Kids
  • Adult
Breakup by Distribution Channel
  • Offline
  • Online
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Panasonic Corporation
  • Koninklijke Philips N.V.
  • The Procter & Gamble Company
  • Kitten Planet Co., Ltd (Brush Monster)
  • Oa Co., Ltd.
  • Xiaomi Inc
  • Others


About Us:

Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.


EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over a 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.


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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

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