Press Release
Press Release
The market is experiencing significant growth, driven by heightened consumer awareness regarding oral hygiene. This increased understanding of the interconnectedness between oral health and overall well-being has led to a noticeable shift towards adopting comprehensive oral care routines. Consequently, there has been a surge in demand for electric toothbrushes as consumers seek more effective methods to maintain optimal oral health.
Furthermore, the increasing digitalisation of the personal care industry has fostered the South Korea electric toothbrush market expansion. Consumers increasingly view electric toothbrush as a technologically advanced solution for maintaining good oral hygiene.
Furthermore, the South Korean market for electric toothbrush benefits from its broad user base encompassing various age groups. For children, the automated brushing action of electric toothbrushes makes maintaining oral hygiene a fun and effortless task, fostering positive habits from a young age. Conversely, for the elderly population, particularly those facing mobility limitations, electric toothbrushes significantly ease the process of brushing, ultimately contributing to improved oral health outcomes.
Further, cutting-edge features like smart connectivity, AI integration, and personalised brushing modes are being incorporated into the latest models. This fosters a customised brushing experience, catering to the increasing demand among tech-savvy consumers.
Procter & Gamble Co (NYSE: PG) is a leading multinational corporation in the consumer goods sector. The company specialises in the development, production, and marketing of Fast-Moving Consumer Goods (FMCG). P&G's extensive brand portfolio encompasses a wide range of personal care products, including shampoos and conditioners, shaving solutions for both men and women, as well as oral care products like toothbrushes and toothpaste. Their household product lines include dishwashing liquids, detergents, surface cleaners, and air fresheners. Additionally, P&G offers innovative electric toothbrushes under the well-recognized Oral-B brand.
Panasonic Holdings Corporation (OTCMKTS: PCRFY) is a diversified technology company that provides a wide range of solutions across various sectors, including consumer electronics, logistics, automotive, aviation, entertainment, manufacturing, and housing. Their product portfolio extends to personal care items such as rechargeable electric toothbrushes designed for gentle cleaning and periodontal pocket care. These toothbrushes incorporate three innovative features, extra-fine bristles, sonic vibrations powered by a linear motor, and a unique horizontal brushing motion.
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The major players in the South Korea electric toothbrush market are Panasonic Corporation, Koninklijke Philips N.V., The Procter & Gamble Company, COOLSSHA CO., LTD., Kitten Planet Co., Ltd (Brush Monster), Oa Co., Ltd., and Xiaomi Inc, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Technology |
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Breakup by End User |
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Breakup by Distribution Channel |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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