The market is experiencing significant growth, driven by heightened consumer awareness regarding oral hygiene. This increased understanding of the interconnectedness between oral health and overall well-being has led to a noticeable shift towards adopting comprehensive oral care routines. Consequently, there has been a surge in demand for electric toothbrushes as consumers seek more effective methods to maintain optimal oral health.
Furthermore, the increasing digitalisation of the personal care industry has fostered the South Korea electric toothbrush market expansion. Consumers increasingly view electric toothbrush as a technologically advanced solution for maintaining good oral hygiene.
Furthermore, the South Korean market for electric toothbrush benefits from its broad user base encompassing various age groups. For children, the automated brushing action of electric toothbrushes makes maintaining oral hygiene a fun and effortless task, fostering positive habits from a young age. Conversely, for the elderly population, particularly those facing mobility limitations, electric toothbrushes significantly ease the process of brushing, ultimately contributing to improved oral health outcomes.
Further, cutting-edge features like smart connectivity, AI integration, and personalised brushing modes are being incorporated into the latest models. This fosters a customised brushing experience, catering to the increasing demand among tech-savvy consumers.
Procter & Gamble Co (NYSE: PG) is a leading multinational corporation in the consumer goods sector. The company specialises in the development, production, and marketing of Fast-Moving Consumer Goods (FMCG). P&G's extensive brand portfolio encompasses a wide range of personal care products, including shampoos and conditioners, shaving solutions for both men and women, as well as oral care products like toothbrushes and toothpaste. Their household product lines include dishwashing liquids, detergents, surface cleaners, and air fresheners. Additionally, P&G offers innovative electric toothbrushes under the well-recognized Oral-B brand.
Panasonic Holdings Corporation (OTCMKTS: PCRFY) is a diversified technology company that provides a wide range of solutions across various sectors, including consumer electronics, logistics, automotive, aviation, entertainment, manufacturing, and housing. Their product portfolio extends to personal care items such as rechargeable electric toothbrushes designed for gentle cleaning and periodontal pocket care. These toothbrushes incorporate three innovative features, extra-fine bristles, sonic vibrations powered by a linear motor, and a unique horizontal brushing motion.
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Market Breakup by Product Type, Technology, End User, and Distribution Channel:
- On the basis of the product type, the market is bifurcated into battery powered and rechargeable.
- The market can be segmented based on technology into rotational and vibrational.
- On the basis of the end user, the market is bifurcated into kids and adults.
- The market can be segmented based on distribution channels into offline and online.
Key Findings of the Report:
- Within the dental field, electric toothbrushes have earned significant support from professionals due to their efficacy in combating plaque buildup and promoting overall gum health.
- The increasing popularity of online shopping has facilitated convenient access to a wider variety of products for consumers. Further, the rise of e-commerce platforms has fostered a competitive environment, propelling the South Korea electric toothbrush market growth.
- Driven by the increased usage of smartphones and the subsequent rise of e-commerce platforms, online sales channels are experiencing consistent growth within the nation. However, traditional brick-and-mortar stores still hold a considerable market share due to the diverse product selection they offer across various price points.
Key Offerings of the Report:
- The EMR report gives an overview of the South Korea electric toothbrush market for the periods (2019-2025) and (2026-2035).
- The report also offers historical (2019-2025) and forecast (2026-2035) market information for product types, technologies, end users, and distribution channels of electric toothbrush in South Korea.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.
The major players in the South Korea electric toothbrush market are Panasonic Corporation, Koninklijke Philips N.V., The Procter & Gamble Company, COOLSSHA CO., LTD., Kitten Planet Co., Ltd (Brush Monster), Oa Co., Ltd., and Xiaomi Inc, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players
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