Press Release
Press Release
According to a new report by EMR titled, ‘South Korea Fashion Influencer Marketing Market Report and Forecast 2024-2032’, the market attained a value of about USD 2.46 billion in 2023. The market is estimated to grow at a CAGR of 17.3% in the forecast period of 2024-2032 to reach a value of around USD 10.31 million by 2032.
South Korea is ranked 2nd with the largest number of active social media users globally. 38.4 million people out of 52 million are active users on social media platforms such as Instagram, Facebook, and YouTube. The most frequently used social media sites in South Korea are YouTube, KakaoTalk, and Facebook (NASDAQ: META). Hence, the rising social media usage in the country is aiding the South Korea fashion influencer marketing market expansion.
Businesses in South Korea find it a lucrative opportunity to promote their businesses through fashion influencers to gain consumer attention. Brands urge such influencers to showcase their clothes or other products at fashion shows, designer dinners, events, special excursions, and social media picture shoots, and sometimes it involves paid sponsorships. Some of the most-followed influencers include lomon991111 with 6.5 million followers, Leeyoum262 with 6.4 million followers, and Yujin_an with 5.9 million followers.
In February 2024, iKala Interactive Media Inc., a leading AI transformation solutions provider, updated its AI influencer marketing service, KOL Radar, to include important updates such as "Audience Authenticity Detection," "Competitor Analysis," and the integration of "New Korean Influencer Data." These services help brands gain valuable AI-driven data from an expanding database of around 3 million influencers across eight Asian countries. The service platform KOL Radar included 700,000 Korean influencer profiles from Instagram in March 2024. This enables brand owners to better understand influencer marketing trends and key areas, grow into new international markets, and lower barriers to cross-border business by using AI influencer data. It also gives them access to influencer data that is particular to their target markets.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
The major players in the South Korea fashion influencer marketing market are Lotte Group (Daehong Communication), Hashmeta Pte Ltd., AXJ International Pte Ltd, Market It Co., Ltd., S Marketing & Communications Co,.Ltd, The SMC Group, and Admax Co., Ltd. among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
Breakup by Influencer Type |
|
Breakup by Fashion Type |
|
Market Dynamics |
|
Competitive Landscape |
|
Companies Covered |
|
Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.
EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over a 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.
Expert Market Research
Website: www.expertmarketresearch.com
Email: [email protected]
US & Canada Phone no: +1-415-325-5166
UK Phone no: +44-702-402-5790
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
Right People
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
Right Methodology
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
Right Price
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Right Support
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.