South Korea Health Supplements Market to Grow at a CAGR of 5.2% During 2024-2032, Aided by the Increasing Health Concerns and Demand for Plant-Based Health Supplements

The South Korea health supplements market growth is driven by the increasing awareness regarding health and fitness and the growing preference for plant-based health supplements. Health supplements including vitamins, minerals, herbs, and other dietary ingredients support the body's nutritional needs and are not intended to treat diseases. These supplements contribute to improved physical and cognitive functions. South Korea's Ministry of Food and Drug Safety reported a significant increase in the availability of health supplements, from 12,495 types in 2012 to 26,342 in 2019. Red ginseng and probiotics were popular, but sales of supplements like collagen, hyaluronic acid, and multivitamins surged due to increased interest from young consumers in health maintenance.

Fig: Health Supplements Consumption Pattern Survey

Annually, the Ministry of Health and Welfare and the Korea Disease Control and Prevention Agency conduct the KNHANES, a comprehensive nationwide survey. It aims to gather statistical insights into the health and nutritional status of South Koreans while pinpointing priority groups for health policy considerations. Employing a stratified multistage probability sampling method, the KNHANES ensures nationwide representativeness. This study analyzed dietary supplement data and usage duration from KNHANES 2018–2020.

Additionally, the trend towards plant-based and sustainable health supplements is gaining momentum due to increased awareness of cruelty-free products. Consumers are opting for plant-based proteins, vitamins, and minerals for better absorption and health benefits.

Due to increased focus on maintaining body’s shape and weight in South Korea, people have turned to health supplements to meet their nutritional needs. The market offers a wide variety of supplements in attractive packaging at competitive prices.

Probiotics dominate the health supplement market, with widespread use in various food and beverages to enhance nutritional value and digestibility. Popular products like probiotic juices, kefir water, and yogurt incorporate probiotics for daily supplementation. Female-focused probiotics targeting reproductive health are gaining traction, claiming benefits like supporting gut health and preventing urinary tract infections. Demand for immunity-boosting products post COVID-19 has driven a surge in probiotic sales in South Korea.

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Market Breakup by Type, Ingredients, Application, and End Use:

• Based on type, the market can be divided into dietary supplement, and eye health supplements, among others.

• The market is segmented based on ingredients into enzymes, botanicals, amino acids, and vitamins and minerals, among others.

• By application, the market is segmented into cardiology, rheumatic disorders, and allergy, among others.

• On the basis of end use, the market is categorised into hospitals, clinics, and research centers, among others.

Key Findings of the Report:

• The South Korea health supplements market is driven by the increasing demand for plant-based and sustainable health supplements.

• The increasing focus on mainitaining body’s shape and health, along with the rising fear of unhealthy weight gain is driving the market.

• Health supplement manufacturers are launching eco-friendly, clean label products to align with shifting consumer preferences and the need to reduce ecological impact. They are investing in diverse supplement variants to attract a wider customer base.

Key Offerings of the Report:

• The EMR report gives an overview of the South Korea health supplements market for the periods (2018-2023) and (2024-2032). 

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the type, ingredients, application, and end use of health supplements in South Korea.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the South Korea health supplements market are DSM Nutritional Products AG, NOVAREX, Cellromax Co.,Ltd., Asianwhiteskin, and Biovea, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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