South Korea Instant Coffee Market to Grow at a CAGR of 5.4% During 2024-2032, Driven by The Growing Popularity of Freshly Brewed Coffees And 3-In-1 Coffee Premixes

In South Korea, instant coffee is gaining popularity due to the convenience offered by such products. As it does not require special coffee-making equipment and preparation is simple, the demand for instant coffee among the young population is rising.

In Korean culture, instant coffee premixes were originally consumed for outdoor activities such as hiking, climbing, and fishing. The escalating coffee culture in the country, buoyed by the expansion of cafes and coffeehouses like Starbucks (NASDAQ: SBUX), stimulates the South Korea instant coffee market expansion. South Koreans seek more affordable coffee options that can be made at home and enjoyed on the go. Due to its affordability, instant coffee is a preferred option for consumers on a tight budget.

One of the major factors aiding the market growth is the growing popularity of 3-in-1 instant coffee mixes in the international market due to the rising influence of K-pop and Korean television shows. Besides, flavour innovations and the use of high-quality ingredients by emerging South Korean instant coffee start-ups are positively impacting the market.

New product launches support the instant coffee market in South Korea. In March 2024, Newmix Coffee was launched by the founder of Baedal Minjok (Baemin). Newmix Coffee is a reimagining of instant coffee mix. Consumers have the option of consuming instant coffee in-store or to-go.

Besides, Dongsuh Foods, a prominent South Korean instant coffee brand, launched two new Kanu instant coffee stick aromas, Kanu Espresso Milk Tea Latte and Kanu Espresso Matcha Latte. The blend of instant tea and coffee aims to support customers in preparing delicious coffee at-home.

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Market Analysis by Coffee Type and Distribution Channel:

• The market, on the basis of coffee type, can be divided into freeze-dried instant coffee and spray-dried instant coffee.

• Based on distribution channels, the market can be divided into online, supermarkets and hypermarkets, and convenience stores, among others.

Key Findings of the Report:

• Koreans, on average, drink 2 to 3 cups of coffee per day. The widespread coffee culture supports the demand for instant coffees that can be enjoyed on the go. South Korea is the world’s second-largest coffee consumer, boosting the sales of instant coffee mixes.

• Freshly brewed coffees and 3-in-1 coffee premixes have gained popularity in South Korea as well as overseas due to their promotion through K-dramas. This is enhancing brand visibility and consumer engagement.

• Innovations in instant coffee flavours and speciality instant coffee products can satisfy consumer preferences. Some of the trending flavours include green bean, hazelnut, mocha, caramel, Italian roast, mint, and French vanilla.

• Prominent companies such as LOTTE-Nestlé Korea Co., Ltd. and Dongsuh Companies Inc. are launching high-end and customised instant coffee products with remarkable taste qualities to satisfy consumers’ evolving preferences. The easy availability of such products on e-commerce sites and their quick doorstep delivery propels the South Korea instant coffee market growth.

Key Offerings of the Report:

• The EMR report gives an overview of the South Korea instant coffee market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the coffee types and distribution channels of instant coffee in South Korea.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the South Korea instant coffee market are LOTTE-Nestlé Korea Co., Ltd, Dongsuh Companies Inc., Namyang Dairy Products Co., Ltd., Starbucks Coffee Company, Ediya Coffee Company, Luigi Lavazza S.p.A., and Maxpresso, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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