In South Korea, mobile gaming has gained popularity due to the country’s growing gaming culture and strong smartphone penetration rate. The country is the world’s 4th largest market for video games. The South Korea mobile gaming market expansion is being fuelled by the country's robust IT infrastructure and the proliferation of internet cafés and PC rooms.
Over 50% of Korea’s population plays games on their smartphones. As a result, old successful PC games such as KartRider and Maple Story have been successfully converted to mobile games. Cookie Run: Kingdom, Lineage, Overwatch, and Crazy Arcade are some of the most popular video games in South Korea.
In April 2024, NEXON Co., Ltd. (Nexon) (OTCMKTS: NEXOY), a global leader in online games, announced that Nexon Korea Corporation, its subsidiary, signed a publishing deal with Theorycraft Games Inc. to release Project Loki, a new PC game, in Japan and Korea. The project has received positive reviews from gamers in North America and Europe. The founders of Theorycraft Games are seasoned professionals who have worked on some of the most well-known video games ever, such as Overwatch, League of Legends, and VALORANT. Nexon offers over 45 live games for PC, console, and mobile devices in over 190 countries. Some well-known gaming franchises are Dungeon & Fighter, KartRider, and MapleStory.
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Market Analysis by Monetisation Type and Platform:
- The market, on the basis of monetisation type, can be divided into in-app purchases, paid apps, and advertising.
- Based on platform, the market can be divided into Android and iOS, among others.
Key Findings of the Report:
- South Korea has one of the highest smartphone penetration rates globally, accounting for 95%. As a result, mobile gaming is gaining popularity due to its convenience and enhanced features.
- There are over 20 million mobile game users in South Korea. Samsung Electronics Co. Ltd.’s dominance, the longevity of firms like NCSoft and Nexon, and the nation's early investment in internet infrastructure development made it an ideal location to convert its diverse gaming population to mobile consumers.
- The growing popularity of mobile gaming communities and large app markets support the South Korea mobile gaming market growth. Every week, the average user spends about USD 17 USD on games or gaming-related products, and this amount is steadily rising.
- South Korea is witnessing the trend of hyper-casual games. These games are distinguished by their straightforward gameplay loops and addicting mechanisms. These games' simple gameplay and brief play sessions have made them very popular among mobile audiences, drawing millions of players.
Figure: Rough Market Share of Mobile, PC and Console Games in South Korea
Key Offerings of the Report:
- The EMR report gives an overview of the South Korea mobile gaming market for the periods (2018-2023) and (2024-2032).
- The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the monetisation types and platforms of mobile gaming in South Korea.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.
The major players in the South Korea mobile gaming market are Com2uS Corporation, KRAFTON, Inc., Netmarble Corp, NCSoft Corporation, NEXON Co., Ltd, Pearl Abyss Corp., Kakao Games Corp., Webzen Co., Ltd., NHN Co., Ltd., and Actozsoft Co., Ltd, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
Key Highlights of the Report
| REPORT FEATURES |
DETAILS |
| Base Year |
2023 |
| Historical Period |
2018-2023 |
| Forecast Period |
2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
- Monetisation Type
- Platform
|
| Breakup by Monetisation Type |
- In-app Purchases
- Paid Apps
- Advertising
|
| Breakup by Platform |
|
| Market Dynamics |
- SWOT Analysis
- Porter's Five Forces Analysis
- Key Indicators for Demand
- Key Indicators for Price
|
| Competitive Landscape |
- Market Structure
- Company Profiles
- Company Overview
- Product Portfolio
- Demographic Reach and Achievements
- Certifications
|
| Companies Covered |
- Com2uS Corporation
- KRAFTON, Inc.
- Netmarble Corp
- NCSoft Corporation
- NEXON Co., Ltd
- Pearl Abyss Corp.
- Kakao Games Corp.
- Webzen Co., Ltd.
- NHN Co., Ltd.
- Actozsoft Co., Ltd
- Others
|
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