Press Release
Press Release
The South Korea organic food market growth is driven by a surge in demand for high-quality and safe food products post-COVID-19. This, coupled with stringent government regulations around food safety standards is driving a shift from pesticide farming to organic farming. Increased food safety concerns and evolving consumer preferences in South Korea drive the demand for imported organic foods. Traditionally, South Korean consumers have been wary of artificial sweeteners but are now embracing reduced-sugar products due to health consciousness amplified by the COVID-19 pandemic. The trend towards healthier eating is expected to boost the popularity of reduced-sugar and reduced-salt products, particularly among the younger demographic.
Table: Organic Packaged Food and Beverage Data, USD Million, 2018-2025
Data type | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
Health & wellness products consumption | 7,707.60 | 7,890.10 | 8,214.90 | 8,651.00 | 8,956.90 | 9,166.30 | 9,400.30 | 9,636.50 |
Organic beverages consumption | 8.5 | 12.4 | 13 | 13.5 | 13.9 | 14 | 14.8 | 15.7 |
Organic packaged food and beverages consumption | 270.4 | 293 | 320.7 | 340.3 | 353.7 | 362.6 | 369.5 | 376.4 |
Organic packaged food consumption | 261.9 | 280.6 | 307.7 | 326.8 | 339.8 | 348.6 | 354.8 | 360.7 |
South Korean consumers are increasingly prioritising health, leading to a surge in demand for reduced-sugar packaged foods and beverages. While artificial sweeteners previously had limited appeal due to taste preferences, healthier eating habits have spurred interest in reduced-sugar options.
Organic foods are rich in nutrients and antioxidants like vitamin C, zinc, and iron, with up to 67-69% higher antioxidant levels compared to conventionally produced foods. They also have lower nitrate levels by about 28-30%, reducing cancer and methemoglobinemia risks. Organic dairy products contain increased levels of iron, vitamin E, omega-3 fatty acids, and carotenoids. Organic meat has higher omega-3 fatty acids and slightly lower saturated fats, promoting heart health and offering market opportunities in South Korea.
Organic foods, nurtured in healthier soil, offer superior nutrition and taste compared to conventional foods, driving a surge in demand.
In South Korea, social media marketing and celebrity endorsements are integral to food advertisements. K-pop singer Hwasa's influence on sales, dubbed the "Hwasa Effect," is a notable example. Lotte Home Shopping collaborated with Hwasa to launch a food product named Hwazakaya. Media coverage also shapes consumer choices, with many following celebrity lifestyles and endorsements. These trends contribute to the growth of South Korea's organic food industry.
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The major players in the South Korea organic food market are Pulmuone Corporate, Maeil Co.Ltd, HiPP GmbH & Co. Vertrieb KG, and The Chorocmaeul Co., Ltd., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Process |
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Breakup by Distribution Channels |
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Competitive Landscape |
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