The South Korea organic food market growth is driven by a surge in demand for high-quality and safe food products post-COVID-19. This, coupled with stringent government regulations around food safety standards is driving a shift from pesticide farming to organic farming. Increased food safety concerns and evolving consumer preferences in South Korea drive the demand for imported organic foods. Traditionally, South Korean consumers have been wary of artificial sweeteners but are now embracing reduced-sugar products due to health consciousness amplified by the COVID-19 pandemic. The trend towards healthier eating is expected to boost the popularity of reduced-sugar and reduced-salt products, particularly among the younger demographic.
Table: Organic Packaged Food and Beverage Data, USD Million, 2018-2025
Data type |
2018 |
2019 |
2020 |
2021 |
2022 |
2023 |
2024 |
2025 |
Health & wellness products consumption |
7,707.60 |
7,890.10 |
8,214.90 |
8,651.00 |
8,956.90 |
9,166.30 |
9,400.30 |
9,636.50 |
Organic beverages consumption |
8.5 |
12.4 |
13 |
13.5 |
13.9 |
14 |
14.8 |
15.7 |
Organic packaged food and beverages consumption |
270.4 |
293 |
320.7 |
340.3 |
353.7 |
362.6 |
369.5 |
376.4 |
Organic packaged food consumption |
261.9 |
280.6 |
307.7 |
326.8 |
339.8 |
348.6 |
354.8 |
360.7 |
South Korean consumers are increasingly prioritising health, leading to a surge in demand for reduced-sugar packaged foods and beverages. While artificial sweeteners previously had limited appeal due to taste preferences, healthier eating habits have spurred interest in reduced-sugar options.
Organic foods are rich in nutrients and antioxidants like vitamin C, zinc, and iron, with up to 67-69% higher antioxidant levels compared to conventionally produced foods. They also have lower nitrate levels by about 28-30%, reducing cancer and methemoglobinemia risks. Organic dairy products contain increased levels of iron, vitamin E, omega-3 fatty acids, and carotenoids. Organic meat has higher omega-3 fatty acids and slightly lower saturated fats, promoting heart health and offering market opportunities in South Korea.
Organic foods, nurtured in healthier soil, offer superior nutrition and taste compared to conventional foods, driving a surge in demand.
In South Korea, social media marketing and celebrity endorsements are integral to food advertisements. K-pop singer Hwasa's influence on sales, dubbed the "Hwasa Effect," is a notable example. Lotte Home Shopping collaborated with Hwasa to launch a food product named Hwazakaya. Media coverage also shapes consumer choices, with many following celebrity lifestyles and endorsements. These trends contribute to the growth of South Korea's organic food industry.
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Market Breakup by Product Type, Process, and Distribution Channels:
- Based on product type, the market can be divided into fruits and vegetables, meat, fish and poultry, dairy products, and cerelas and grains, among others.
- On the basis of process, the market can be segmented into processed and unprocessed.
- By distribution channels, the market is categorised into supermarkets and hypermarkets, convenience stores, specialty stores, and online stores, among others.
Key Findings of the Report:
- Consumers prioritize health, resulting in increased spending on organic alternatives. The COVID-19 pandemic has further boosted organic food sales in Korea, reflecting a broader trend towards healthier eating choices.
- The organic food market is driven by the increasing focus on research and development by the government.
- Extended Covid-19 restrictions have further driven this shift, with products like Heinz's reduced-sugar offerings gaining traction, particularly among younger consumers.
Key Offerings of the Report:
- The EMR report gives an overview of the South Korea organic food market for the periods (2018-2023) and (2024-2032).
- The report also offers historical (2018-2023) and forecast (2024-2032) market information for the product type, process, and distribution channels of organic food in the South Korea.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.
The major players in the South Korea organic food market are Pulmuone Corporate, Maeil Co.Ltd, HiPP GmbH & Co. Vertrieb KG, and The Chorocmaeul Co., Ltd., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
Key Highlights of the Report
REPORT FEATURES |
DETAILS |
Base Year |
2023 |
Historical Period |
2018-2023 |
Forecast Period |
2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
- Product Type
- Process
- Distribution Channels
|
Breakup by Product Type |
- Fruits and Vegetables
- Meat, Fish, and Poultry
- Dairy Products
- Cereals and Grain
- Others
|
Breakup by Process |
|
Breakup by Distribution Channels |
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
- Others
|
Market Dynamics |
- SWOT Analysis
- Porter's Five Forces Analysis
- Key Indicators for Demand
- Key Indicators for Price
|
Competitive Landscape |
- Market Structure
- Company Profiles
- Company Overview
- Product Portfolio
- Demographic Reach and Achievements
- Certifications
|
Companies Covered |
- Pulmuone Corporate
- Maeil Co.Ltd
- HiPP GmbH & Co. Vertrieb KG
- The Chorocmaeul Co., Ltd.
- Others
|
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