South Korea Tea Market to Reach Around USD 503.24 Million by 2032, Aided by the Growing Demand for Healthy Beverages

Tea is quickly becoming the most popular caffeinated beverage among Korean millennials and Gen-Zs. With the growing health consciousness, there is a significant demand for functional and healthy teas that can support weight loss, promote immune health, and boost dehydration.

Korea has four prominent tea-growing regions, including Mt. Jiri, Boseong, Jeju Island, and Jeonnam. The most widely consumed tea in Korea is green tea. Local specialities such as nokdon samgyeopsal include green tea leaves with pork belly.

The growing focus on sustainability, especially among young consumers, is prompting manufacturers to source tea from sustainable farms, use recycled packaging, and reduce their overall water usage. Moreover, flavour innovations are also defining the South Korea tea market growth. Tea blends infused with botanicals and spices, floral teas, fruit infusions, detox tea, and chamomile tea, among others, are gaining significant popularity in the country.

The expansion of outlets by prominent companies supports the market growth. In March 2024, a Chinese tea chain, Heytea, inaugurated its first store in Seoul, South Korea. The 860-square-foot store is situated in Seoul's Gangnam District's Apgujeong ward, which is regarded as one of the wealthiest districts in the city and a centre for the fashion and cultural industries.  According to Heytea, South Korean customers are seeking "Instagram-worthy" cafes that offer high-quality and healthier teas. The menu's top-selling beverages are anticipated to be Very Grape Cheese, Mango Grapefruit Sago, Roasted Brown Bobo Milk, and Strawberry Mulberry Black.

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Market Analysis by Type, Packaging, and Distribution Channels:

• The market on the basis of type can be divided into green tea, oolong tea, black tea, and fruit/ herbal tea, among others.

• Based on packaging, the market can be divided into tea bags, plastic containers, loose tea, paperboards, and aluminium tins.

• The various distribution channels for tea include supermarkets/ hypermarkets, convenience store, speciality stores, and online stores, among others.

Key Findings of the Report:

• Natural and unprocessed teas are gaining popularity among health-conscious consumers. As tea includes antioxidant properties with calming effects, it helps with health and weight management.

• Chinese milk tea has gained popularity in South Korea due to diversified consumer preferences. Additionally, there is a growing demand for teas with innovative flavours such as honey and citrus-infused teas, herbal-infused black teas, and blue tea.

• In South Korea, barley tea enjoys high popularity as it is caffeine-free, good for the digestive system, and a body cleanser. In 2023, the demand for traditional Korean teas like ginger and Schisandra grew by 78%.

• The growing consumer preference for tea over aerated beverages is driving the South Korea tea market expansion. Ready-to-drink bottled teas and single-serve tea bags are preferred by consumers as they can be enjoyed on the go.

Key Offerings of the Report:

• The EMR report gives an overview of the South Korea tea market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the types, packaging, and distribution channels of tea in South Korea.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the South Korea tea market are Osulloc Co., Ltd., Nokchawon Co. Ltd., Kwangdong pharmaceutical co., ltd., Dong Suh Co., Ltd, Ssanggye Myung Tea Co., Ltd, and Lotte Chilsung Beverage Co.,Ltd., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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