South Korea has an in-built wine culture, as wine signifies sophistication and societal status. The South Korea wine packaging market is primarily driven by the rise in wine consumption, due to changing consumer preferences, the influence of cosmopolitan culture in big cities such as Seoul and Busan, and an increase in disposable income. Wine is typically drunk at home with a meal or at the end of the day as it is commonly perceived as a beverage to be savoured and sipped in this country.
In 2022, South Korea recorded 12.6 million wine drinkers, and in nearly the same time period, the proportion of people who drink wine once a week or more has increased by nearly 2 million. One of the major trends in the South Korea market for wine packaging is the growing emphasis on sustainability. This is driving the demand for lightweight packaging made of eco-friendly and recyclable materials that can reduce carbon emissions during transportation.
In November 2023, Dutch packaging company IPL Brands BV, based in Amsterdam, launched Beaujolais Nouveau wines in South Korea. The product was packaged in 200-ml cans from Ardagh Metal Packaging (AMP) (NYSE: AMBP). Beaujolais Nouveau is classified as a "vin de primeur," or a type of French wine that can be marketed the year it is harvested, according to AOC regulations.
The cans are ideal for freight transportation as they are easy to handle, lightweight, shatterproof, and make optimal space usage during transit. They are also aimed at offering convenience and practicality to customers. The cans were filled by the family-run company In Can We Trust (ICT Drinks), which manages specialised canning facilities in France.
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Market Analysis by Material Type, Product, and Sales Channel:
- The market, on the basis of material type, can be divided into glass, metal, paper board, and plastics.
- Based on product, the market can be segmented into bottles, bag in box, and closures, among others.
- The various sales channels for wine packaging include online retail and offline retail.
Key Findings of the Report:
- The need for distinctive and aesthetically pleasing packaging solutions has significantly increased, indicating a noteworthy trend in new designs in the wine packaging business. This change emphasises the importance of packaging in influencing purchase decisions, which is in line with consumer expectations.
- Sustainable packaging is becoming increasingly important in revolutionising the South Korea wine packaging market dynamics. Recycled and biodegradable materials are being employed more frequently to satisfy environmentally concerned customer demands. This change is indicative of a larger movement in the packaging sector towards eco-friendly products.
- To take advantage of growing consumer demand, major Korean grocery retailers, such as hypermarkets, supermarkets, and convenience stores, are launching low-cost private label wine programmes, aiding the market expansion.
- In order to create a favourable business environment for wine packaging manufacturers, the South Korean government has established initiatives such as tax benefits for wine imports, labelling and pre-registration requirements, and investment in wine-related infrastructure.
Key Offerings of the Report:
- The EMR report gives an overview of the South Korea wine packaging market for the periods (2018-2023) and (2024-2032).
- The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the material types, products, and sales channels of wine packaging in South Korea.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.
The major players in the South Korea wine packaging market are Amcor Group GmbH, International Paper Company, Tetra Pak Group, SIG Group AG, Avery Dennison Corporation, and Dongwon Systems, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
Key Highlights of the Report
REPORT FEATURES |
DETAILS |
Base Year |
2023 |
Historical Period |
2018-2023 |
Forecast Period |
2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
- Material Type
- Product
- Sales Channel
|
Breakup by Material Type |
- Glass
- Metal
- Paper Board
- Plastics
|
Breakup by Product |
- Bottles
- Bag in Box
- Closures
- Others
|
Breakup by Sales Channel |
- Online Retail
- Offline Retail
|
Market Dynamics |
- SWOT Analysis
- Porter's Five Forces Analysis
- Key Indicators for Demand
- Key Indicators for Price
|
Competitive Landscape |
- Market Structure
- Company Profiles
- Company Overview
- Product Portfolio
- Demographic Reach and Achievements
- Certifications
|
Companies Covered |
- Amcor Group GmbH
- International Paper Company
- Tetra Pak Group
- SIG Group AG
- Avery Dennison Corporation
- Dongwon Systems
- Others
|
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