United States Footwear Market to Grow at a CAGR of 3.80% During 2026-2035, Aided by the Increasing Demand for Comfortable Footwear for Everyday Usage

The growth of the United States footwear market is fueled by the increasing demand for comfortable footwear for everyday usage that offers features such as cushioned insoles, padding on sandals, and flexible outsoles, among others. Footwear, made from materials like leather, plastic, rubber, and synthetics, serves purposes ranging from protection and comfort to aesthetic appeal. Encompassing shoes, boots, sandals, and slippers, footwear protects feet from injuries and harsh environments. Modern footwear integrates advanced technology for support and comfort, catering to activities like running and hiking, while also playing a key role in fashion and individual style.

Fig.: Top Five Athletic Footwear Brands with the Largest Revenue Shares, 2023

The rising demand for vibrant colours like neon and hot pink, along with bold patterns, adds a fun and expressive element to footwear, driving growth in the US market. These trends allow individuals to showcase their personality through their choice of shoes.

Amid the rising trend of sustainable fashion, many footwear manufacturers are incorporating eco-friendly materials like natural fibers, ethically sourced leather, vegan leather, and recycled polyester into their products. This shift towards renewable resources reflects a commitment to environmental responsibility and resonates with consumers seeking sustainable options.

Increased investments in online and print advertising by footwear brands are boosting market visibility and driving growth in the U.S. footwear market. Additionally, there is a growing demand for athletic footwear with cushioned insoles and other supportive features to enhance the performance of sports professionals. These trends highlight the focus of footwear manufacturers on both effective promotion and offering improved comfort to consumers.

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Market Breakup by Material, Product, Pricing, End Use, Distribution Channel, and Region:

• The market is segmented based on material into rubber, plastic, leather, and fabric, among others.
• On the basis of product, the market can be categorised into athletic footwear and non-athletic footwear.
• The market is segmented on the basis of pricing into mass and premium.
• Based on end use, the market can be divided into men, women, and kids.
• The market is further categorized on the basis of distribution channel into hypermarkets/supermarkets, speciality stores, and online channels, among others.
• By region, the market is categorised into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

Key Findings of the Report:

• Athletic footwear dominates the U.S. market due to its use in running, walking, and sports. This segment's growth is bolstered by the casual use of sports shoes and increasing partnerships between professional sports teams and shoe brands.
• Rising health and fitness trends drive the demand for men’s athletic shoes while evolving fashion boosts the popularity of casual footwear. Women's footwear is set to experience significant demand, fueled by increased purchasing power and celebrity endorsements.
• Expansion into emerging markets and collaboration with international brands present new opportunities for footwear manufacturers. Brands are focusing on offering various footwear options, supporting innovation and diversification. This strategic move enables U.S. footwear companies to broaden their reach and strengthen their position in the global market.
• Regulations and standards on quality and sustainability are reshaping industry practices. Compliance ensures products meet set criteria, enhancing consumer trust.

Key Offerings of the Report:

• The EMR report gives an overview of the footwear market in the United States for the periods (2019-2025) and (2026-2035).
• The report also offers historical (2019-2025) and forecast (2026-2035) market information for the material, product, pricing, end use, distribution channel, and region of the United States footwear market.
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

Top Players:

The major players in the United States footwear market are:

• Nike, Inc. 
• adidas AG 
• PUMA SE
• New Balance Athletics, Inc.
• ASICS Corporation
• Skechers U.S.A., Inc.
• Under Armour, Inc.
• FILA Luxembourg, S.a.r.l. 
• Okabashi Brands, Inc.
• The Aldo Group Inc.
• Others

The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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