Pet tech, or pet technology, involves the use of technological advancements in the pet sector to enhance various aspects of pet care and living conditions. With the increasing disposable income, pet owners are investing more in intelligent and smart pet products like cameras, feeders, and toys, driving the growth of the United States pet tech market. Additionally, the rise in the adoption of rescue pets and the growing popularity of pets overall contribute to the market's expansion. About 44.6% of Americans own at least one dog. Further, about 26% of Americans own cats.
Fig: Percent of US Households Owning Companion Animals, 2022

Consumers are increasingly tracking and monitoring their pets' everyday activities, ensuring their safety and well-being, which further boosts the demand for pet tech. In March 2024, PetPace launched PetPace 2.0, an AI-powered smart dog collar that captures data points and unique analytics to provide near real-time medical insights for early detection, treatment, and monitoring of canine health. It measures vital signs and health-related biometrics such as internal temperature, pulse, respiratory rate, and activity, and incorporates patented technology validated by leading research institutes and universities.
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Market Breakup by Product, Vertical, Distribution Channel, and Region:
- The market is segmented based on product into tracking equipment, monitoring equipment, entertainment equipment, and feeding equipment, among others.
- Based on vertical, the market can be bifurcated into private and commercial.
- By distribution channel, the market is segmented into offline and online.
- Region-wise, the US pet tech market is divided into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountains, and Far West.
Key Findings of the Report:
- Increasing disposable income is driving pet owners to invest more in intelligent pet products like cameras, feeders, and toys, leading to the expansion of the United States pet tech market.
- The rise in the adoption of pets is contributing to the expansion of the pet tech market, as pet owners seek innovative solutions to enhance their pets' well-being.
- Advanced technologies like AI to provide real-time medical insights for monitoring pet health and two-way communication are supporting the growth of the market.
Key Offerings of the Report:
- The EMR report gives an overview of the pet tech market in the United States for the periods (2018-2023) and (2024-2032).
- The report also offers historical (2018-2023) and forecast (2024-2032) market information for the product, vertical, distribution channel, and major regions of pet tech.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.
The major players in the United States pet tech market are Garmin Ltd, Softeq Development Corp., CleverPet, Inc., Dogtra Company, and Pawscout, Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
Key Highlights of the Report
REPORT FEATURES |
DETAILS |
Base Year |
2023 |
Historical Period |
2018-2023 |
Forecast Period |
2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
- Product
- Vertical
- Distribution Channel
- Region
|
Breakup by Product |
- Tracking Equipment
- Monitoring Equipment
- Entertainment Equipment
- Feeding Equipment
- Others
|
Breakup by Vertical |
|
Breakup by Distribution Channel |
|
Breakup by Region |
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
|
Market Dynamics |
- SWOT Analysis
- Porter's Five Forces Analysis
- Key Indicators for Demand
- Key Indicators for Price
|
Competitive Landscape |
- Market Structure
- Company Profiles
- Company Overview
- Product Portfolio
- Demographic Reach and Achievements
- Certifications
|
Companies Covered |
- Garmin Ltd
- Softeq Development Corp.
- CleverPet, Inc.
- Dogtra Company
- Pawscout, Inc.
- Others
|
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