Strawberries Price Trend and Forecast 2026-2027

Market Overview

Fresh produce never sits still, and the strawberries have proved it again in 2025. European prices began the year at USD 0.961/KG, sank to a USD 0.690/KG low when the harvest peaked, then climbed to USD 1.134/KG once the picking window closed. The global average rode the same wave, finishing the year high in Q4 before falling away again as the next crop came in.

A strawberry is a perishable soft fruit, grown in open fields and tunnels and sold mostly fresh, with the remainder turned into jam, frozen packs and juice. Fresh retail and food service eat up most of the supply, ahead of processing and a small flavour and ingredient trade. What drives the price here is the harvest calendar, the weather, the cost and availability of pickers, and the cold chain that moves the fruit, not the industrial cost factors that dominate most commodities.

Strawberries Price Forecast for 2026

Through the rest of 2026, look for swings rather than a direction. Each region’s main harvest will flood the market and pull prices down, then off-season scarcity will lift them again as supply leans on imports and protected growing. Weather holds the wild card. A frost, heatwave or drought that cuts a harvest short would send prices up; a bumper crop arriving in peak season can halve them in a quarter, exactly as North America showed in early 2026.

For the Quarter Ending March 2026

Strawberries Prices Q1 2026:

• Europe: USD 1.042/KG
• North America: USD 0.511/KG

Strawberries Prices in Europe

Winter kept European fruit dear in Q1 2026, though prices did ease 8.1% to USD 1.042/KG. With the cold season still reliant on tunnels and imports, supply stayed tight. The small dip simply reflected the first southern-hemisphere and Mediterranean fruit reaching shelves, taking a little heat out of the late-2025 run-up.

Why did the price of Strawberries change in Q1 2026 in Europe?

Early imported and protected-crop supply eased winter scarcity, trimming prices 8.1% to USD 1.042/KG.

Strawberries Prices in North America

North America tells the seasonal story in one number: prices halved, down 50.9% to USD 0.511/KG. There is nothing structural in that. Winter scarcity had driven the Q4 spike, and when the early Californian and Mexican harvest arrived in the new year it swamped the market overnight. For a fruit this perishable, swings of that size are routine.

Why did the price of Strawberries change in Q1 2026 in North America?

The early Californian and Mexican harvest flooded the market after winter scarcity, halving prices to USD 0.511/KG.

For the Quarter Ending December 2025

Strawberries Prices Q4 2025:

• Europe: USD 1.134/KG
• North America: USD 1.040/KG

Strawberries Prices in Europe

Q4 2025 was Europe’s high point at USD 1.134/KG, a 39.5% jump. The field harvest had wound down, leaving the market dependent on pricier protected and imported fruit. Add firm festive-season demand to thin supply and the sharp climb into winter made itself.

Why did the price of Strawberries change in Q4 2025 in Europe?

The end of the field harvest and firm festive demand drove a 39.5% surge to USD 1.134/KG.

Strawberries Prices in North America

Prices more than doubled in North America in Q4 2025, up 103.2% to USD 1.040/KG. The autumn harvest had finished and winter supply turned scarce, leaning on greenhouse and imported fruit. Thin availability against steady demand sent prices soaring, the exact opposite of the spring glut.

Why did the price of Strawberries change in Q4 2025 in North America?

Off-season scarcity after the autumn harvest more than doubled prices to USD 1.040/KG.

Quarterly Strawberries Price Trends

Plotted across six quarters, the global strawberry price is a sawtooth. It fell from USD 0.863/KG in Q1 2025 to a USD 0.600/KG harvest low, spiked to USD 1.087/KG in the Q4 off-season, then dropped to USD 0.777/KG as the next crop landed. The modest net change hides quarterly swings of 30% to 100%. Harvest timing, not cost, drove every one of them.

What was Strawberries Price in 2025?

Seasonality, not direction, defined 2025. The global average fell from USD 0.863/KG in Q1 to USD 0.600/KG in Q2 as harvests peaked, then climbed to USD 1.087/KG by Q4 as supply thinned. Three things set the rhythm: each region’s harvest calendar, the weather that stretched or shortened picking windows, and the cost of protected growing and imports that fixed the off-season floor.

Strawberries Prices in Europe in 2025

Europe opened 2025 at USD 0.961/KG, bottomed at USD 0.690/KG through the spring and summer flush, then climbed steadily to USD 1.134/KG by Q4. The 18.0% full-year rise matters less than the swing from glut to winter scarcity. The supply calendar ran the show, with tunnels and imports setting the off-season highs.

Strawberries Prices in North America in 2025

No market in this dataset swung harder than North America. Prices opened at USD 0.766/KG, slid to around USD 0.510/KG through the peak Q2 and Q3 harvest, then more than doubled to USD 1.040/KG in the Q4 off-season. The 35.8% headline gain badly understates quarterly moves that ran well past 50%. The Californian and Mexican harvest calendar drove all of it.

How We Can Help

Expert Market Research: Your Source for Real-Time Strawberries Price Intelligence

Expert Market Research tracks strawberry prices continuously across the major producing and consuming regions, always digging into why a price moved, whether that is the harvest calendar, a weather event, labour and input costs, the economics of protected growing or cold-chain freight. The forecasts weave together seasonal supply patterns, weather risk, trade flows and demand trends so buyers can see around the corner in a famously volatile market. Contact Expert Market Research today for strawberry pricing data, bespoke market analysis, and strategic procurement advisory.