The global A2P messaging market reached a value of USD 71.51 Billion in 2025. The market is further expected to grow at a CAGR of 3.50% in the forecast period of 2026-2035 to reach a value of USD 100.87 Billion by 2035. Rising smartphone penetration, coupled with growing demand for secure, real-time customer engagement, is driving market growth.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
3.5%
Value in USD Billion
2026-2035
*this image is indicative*
Due to the vast mobile subscriber base, the Asia Pacific region accounts for a considerable market share in the A2P messaging industry. A2P messaging solutions are helping businesses become more competitive and provide better customer service. As a result, huge corporations are enticed to invest in the A2P messaging technology. With the high concentration of feature mobile phones in this region, the market growth can be associated with the vast advertising opportunities provided by A2P messaging. Thus, several multinational corporations are working on increasing their operations in the Asia Pacific countries, which presents potential growth prospects for A2P SMS providers in terms of raising brand awareness among businesses, thereby stimulating the market growth.
In addition, the increased demand for A2P messaging services such as push content services, interactive services, promotional campaigns, and inquiry related services, is further driving the market growth. The market in the Asia Pacific is also growing due to the developments in regulations and technologies and the large-scale acceptance of A2P messaging industry services by enterprises.
A2P messaging, variously known as application-to-person messaging, refers to any kind of traffic in which a person receives messages from an application. Some of the examples of A2P messaging include notifications, alerts, bulk messages, and mobile contextual marketing. It enables organisations to reach their consumer base in a fast and reliable manner. In addition, A2P messaging include promotional notifications and one-time passcode notifications from third-party applications.
Market Breakup by Component
Market Breakup by Application
Market Breakup by Deployment Mode
Market Breakup by SMS Traffic
Market Breakup by End-User
Market Breakup by Region
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The global market for A2P messaging is anticipated to be driven by rising mobile marketing and increasing revenues for mobile network providers in the coming years. In addition, the growing number of mobile users and mobile banking services are expected to give the sector a boost in the future years. Furthermore, the BFSI sector is expected to account for a considerable portion of the market, as A2P messages are used for transaction details, alerts, delivery updates, and verification, among other uses. Tech-savvy customers demand rapid service owing to the growing dependency on internet facilities. Further, the increased convenience of purchasing things through the internet is expanding the use of A2P SMS in the retail industry, which is another factor shaping the growth of the market.
The report gives a detailed analysis of the following key players in the global A2P messaging market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
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In 2025, the global A2P messaging market attained a value of more than USD 71.51 Billion.
The market is projected to grow at a CAGR of 3.50% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach over USD 100.87 Billion by 2035.
The market is being driven by the rising market penetration of mobile phones, robust internet facilities, and increasing use of A2P messaging for providing enhanced customer service.
The market growth is being led by the robust use of A2P messaging services by the BFSI and e-commerce sectors to provide instant information to customers and augment customer engagement.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The different components of A2P messaging are platform and A2P service.
The leading applications of A2P messaging include authentication services, promotional and marketing services, pushed content services, interactive messages services, and customer relationship management services, among others.
The major deployment modes of A2P messaging are on-premises and cloud.
The significant SMS traffics of A2P messaging are national traffic and multi-country.
The various end-users of A2P messaging are banking, financial services, and insurance, retail and ecommerce, e-governance, hyperlocal businesses, healthcare, and travel and hospitality, among others.
The major players in the industry are Sinch AB, Infobip Ltd., Twilio Inc., Comviva Technologies Limited, and Route Mobile Limited, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Application |
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| Breakup by Deployment Mode |
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| Breakup by SMS Traffic |
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| Breakup by End-User |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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