Reports

Global A2P Messaging Market to Reach USD 79.30 Billion by 2027, Aided by Increasing Mobile Marketing

A2P Messaging Market

Global A2P Messaging Market Size, Share, Trends, Forecast: By Component: Platform, A2P Service; By Application: Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Others; By Deployment Mode; By SMS Traffic; By End-User; Regional Analysis; Competitive Landscape; 2024-2032

Global A2P Messaging Market Outlook

The global A2P messaging market reached a value of more than USD 69.09 billion in 2023. The industry is further expected to grow at a CAGR of 3.50% in the forecast period of 2024-2032 to reach over USD 94.18 billion by 2032.

 

Global A2P Messaging Market

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The Asia Pacific Region to Account for a Significant Share in the Global Market for A2P Messaging

Due to the vast mobile subscriber base, the Asia Pacific region accounts for a considerable market share in the A2P messaging industry. A2P messaging solutions are helping businesses become more competitive and provide better customer service. As a result, huge corporations are enticed to invest in the A2P messaging technology. With the high concentration of feature mobile phones in this region, the market growth can be associated with the vast advertising opportunities provided by A2P messaging. Thus, several multinational corporations are working on increasing their operations in the Asia Pacific countries, which presents potential growth prospects for A2P SMS providers in terms of raising brand awareness among businesses, thereby stimulating the market growth.

In addition, the increased demand for A2P messaging services such as push content services, interactive services, promotional campaigns, and inquiry related services, is further driving the market growth. The market in the Asia Pacific is also growing due to the developments in regulations and technologies and the large-scale acceptance of A2P messaging industry services by enterprises.

 

A2P Messaging: Market Segmentation

A2P messaging, variously known as application-to-person messaging, refers to any kind of traffic in which a person receives messages from an application. Some of the examples of A2P messaging include notifications, alerts, bulk messages, and mobile contextual marketing. It enables organisations to reach their consumer base in a fast and reliable manner. In addition, A2P messaging include promotional notifications and one-time passcode notifications from third-party applications.

 

Global A2P Messaging Market By Segment

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By component, the market can be categorised  into:

  • Platform
  • A2P Service

The leading applications of the A2P messaging are:

On the basis of deployment mode, the market includes:

  • On-Premises
  • Cloud

On the basis of SMS traffic, the market can be classified into:

  • National Traffic
  • Multi-Country

The market, based on end-users, can be divided into:

  • Banking, Financial Services, and Insurance
  • Retail and Ecommerce
  • E-Governance
  • Hyperlocal Businesses
  • Healthcare
  • Travel and Hospitality
  • Others

The EMR report looks into the regional markets for A2P messaging like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global A2P Messaging Market By Region

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Increasing Mobile Marketing Boosting the Market Growth

The global market for A2P messaging is anticipated to be driven by rising mobile marketing and increasing revenues for mobile network providers in the coming years. In addition, the growing number of mobile users and mobile banking services are expected to give the sector a boost in the future years. Furthermore, the BFSI sector is expected to account for a considerable portion of the market, as A2P messages are used for transaction details, alerts, delivery updates, and verification, among other uses. Tech-savvy customers demand rapid service owing to the growing dependency on internet facilities. Further, the increased convenience of purchasing things through the internet is expanding the use of A2P SMS in the retail industry, which is another factor shaping the growth of the market.

 

Key Industry Players in the Global A2P Messaging Market

The report gives a detailed analysis of the following key players in the global A2P messaging market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Sinch AB
  • Infobip Ltd.
  • Twilio Inc.
  • Comviva Technologies Limited
  • Route Mobile Limited
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical
and Forecast Market Analysis by Segment- Component, Application, Deployment Mode, SMS Traffic, End-User, Region
Breakup by Component Platform, A2P Service
Breakup by Application Authentication Services, Promotional and Marketing Services, Pushed Content Services,
Interactive Messages Services, Customer Relationship Management Services, Others
Breakup by Deployment Mode On-Premises, Cloud
Breakup by SMS Traffic National Traffic, Multi-Country
Breakup by End-User Banking, Financial Services, and Insurance, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Sinch AB, Infobip Ltd., Twilio Inc., Comviva Technologies Limited, Route Mobile Limited, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface  
2    Report Coverage – Key Segmentation and Scope
3    Report Description
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global A2P Messaging Market Analysis
    8.1    Key Industry Highlights
    8.2    Global A2P Messaging Historical Market (2018-2023) 
    8.3    Global A2P Messaging Market Forecast (2024-2032)
    8.4    Global A2P Messaging Market by Component
        8.4.1    Platform
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    A2P Service
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global A2P Messaging Market by Application
        8.5.1    Authentication Services
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Promotional and Marketing Services
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Pushed Content Services
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    Interactive Messages Services
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)
        8.5.5    Customer Relationship Management Services
            8.5.5.1    Historical Trend (2018-2023)
            8.5.5.2    Forecast Trend (2024-2032)
        8.5.6    Others
    8.6    Global A2P Messaging Market by Deployment Mode
        8.6.1    On-Premises
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Cloud
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global A2P Messaging Market by SMS Traffic
        8.7.1    National Traffic
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Multi-Country 
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
    8.8    Global A2P Messaging Market by End-User
        8.8.1    Banking, Financial Services, and Insurance
            8.8.1.1    Historical Trend (2018-2023)
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Retail and Ecommerce
            8.8.2.1    Historical Trend (2018-2023)
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    E-Governance
            8.8.3.1    Historical Trend (2018-2023)
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Hyperlocal Businesses
            8.8.4.1    Historical Trend (2018-2023)
            8.8.4.2    Forecast Trend (2024-2032)
        8.8.5    Healthcare
            8.8.5.1    Historical Trend (2018-2023)
            8.8.5.2    Forecast Trend (2024-2032)
        8.8.6    Travel and Hospitality
            8.8.6.1    Historical Trend (2018-2023)
            8.8.6.2    Forecast Trend (2024-2032)
        8.8.7    Others    
    8.9    Global A2P Messaging Market by Region
        8.9.1    North America
            8.9.1.1    Historical Trend (2018-2023) 
            8.9.1.2    Forecast Trend (2024-2032)
        8.9.2    Europe
            8.9.2.1    Historical Trend (2018-2023) 
            8.9.2.2    Forecast Trend (2024-2032)
        8.9.3    Asia Pacific
            8.9.3.1    Historical Trend (2018-2023) 
            8.9.3.2    Forecast Trend (2024-2032)
        8.9.4    Latin America
            8.9.4.1    Historical Trend (2018-2023) 
            8.9.4.2    Forecast Trend (2024-2032)
        8.9.5    Middle East and Africa
            8.9.5.1    Historical Trend (2018-2023) 
            8.9.5.2    Forecast Trend (2024-2032)
9    North America A2P Messaging Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe  A2P Messaging Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific A2P Messaging Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America A2P Messaging Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa A2P Messaging Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Competitive Landscape
    16.1    Market Structure
    16.2    Company Profiles
        16.2.1     Sinch AB
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Infobip Ltd.
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Twilio Inc. 
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Comviva Technologies Limited
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Route Mobile Limited
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Others
17    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global A2P Messaging Market: Key Industry Highlights, 2018 and 2032
2.    Global A2P Messaging Historical Market: Breakup by Component (USD Billion), 2018-2023
3.    Global A2P Messaging Market Forecast: Breakup by Component (USD Billion), 2024-2032
4.    Global A2P Messaging Historical Market: Breakup by Application (USD Billion), 2018-2023
5.    Global A2P Messaging Market Forecast: Breakup by Application (USD Billion), 2024-2032
6.    Global A2P Messaging Historical Market: Breakup by Deployment Mode (USD Billion), 2018-2023
7.    Global A2P Messaging Market Forecast: Breakup by Deployment Mode (USD Billion), 2024-2032
8.    Global A2P Messaging Historical Market: Breakup by SMS Traffic (USD Billion), 2018-2023
9.    Global A2P Messaging Market Forecast: Breakup by SMS Traffic (USD Billion), 2024-2032
10.    Global A2P Messaging Historical Market: Breakup by End User (USD Billion), 2018-2023
11.    Global A2P Messaging Market Forecast: Breakup by End User (USD Billion), 2024-2032
12.    Global A2P Messaging Historical Market: Breakup by Region (USD Billion), 2018-2023
13.    Global A2P Messaging Market Forecast: Breakup by Region (USD Billion), 2024-2032
14.    North America A2P Messaging Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    North America A2P Messaging Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Europe A2P Messaging Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Europe A2P Messaging Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Asia Pacific A2P Messaging Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Asia Pacific A2P Messaging Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Latin America A2P Messaging Historical Market: Breakup by Country (USD Billion), 2018-2023
21.    Latin America A2P Messaging Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.    Middle East and Africa A2P Messaging Historical Market: Breakup by Country (USD Billion), 2018-2023
23.    Middle East and Africa A2P Messaging Market Forecast: Breakup by Country (USD Billion), 2024-2032
24.    Global A2P Messaging Market Structure

Key Questions Answered in the Report

What was the global A2P messaging market market size in 2021?

In 2021, the global A2P messaging market attained a value of more than USD 69.09 billion.

What is the growth rate of the market?

The market is projected to grow at a CAGR of 3.50% between 2024 and 2032.

What is the forecast outlook of the market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach over USD 94.18 billion by 2032.

What are the major industry drivers?

The market is being driven by the rising market penetration of mobile phones, robust internet facilities, and increasing use of A2P messaging for providing enhanced customer service.

What are the key industry trends of the global A2P messaging market?

The market growth is being led by the robust use of A2P messaging services by the BFSI and e-commerce sectors to provide instant information to customers and augment customer engagement.

What are the major regional markets of A2P messaging, according to the EMR report?

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

What are the different components of A2P messaging?

The different components of A2P messaging are platform and A2P service.

What are the leading applications of A2P messaging?

The leading applications of A2P messaging include authentication services, promotional and marketing services, pushed content services, interactive messages services, and customer relationship management services, among others.

What are the major deployment modes of A2P messaging?

The major deployment modes of A2P messaging are on-premises and cloud.

What are the significant SMS traffics of A2P messaging?

The significant SMS traffics of A2P messaging are national traffic and multi-country.

Who are the various end-users of A2P messaging?

The various end-users of A2P messaging are banking, financial services, and insurance, retail and ecommerce, e-governance, hyperlocal businesses, healthcare, and travel and hospitality, among others.

Who are the key industry players, according to the report?

The major players in the industry are Sinch AB, Infobip Ltd., Twilio Inc., Comviva Technologies Limited, and Route Mobile Limited, among others.

Analyst Review

The global A2P messaging market attained a value of more than USD 69.09 billion in 2023, driven by the rising trends surrounding mobile marketing. Aided by applications in the BFSI sector, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 3.50% to record a value of over USD 94.18 billion by 2032.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on component, the market is categorised into platform and A2P service. The leading applications of A2P messaging include authentication services, promotional and marketing services, pushed content services, interactive messages services, and customer relationship management services, among others. On the basis of deployment mode, the market can be segmented into on-premises and cloud. Based on SMS traffic, the market is divided into national traffic and multi-country. The market, based on end-users, can be classified into banking, financial services, and insurance, retail and ecommerce, e-governance, hyperlocal businesses, healthcare, and travel and hospitality, among others.  The major regional markets for A2P messaging are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market are Sinch AB, Infobip Ltd., Twilio Inc., Comviva Technologies Limited, and Route Mobile Limited, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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