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Global A2P Messaging Market to Reach USD 94.18 billion by 2032, Aided by Increasing Mobile Marketing

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Global A2P Messaging Market Size, Share, Trends, Forecast: By Component: Platform, A2P Service; By Application: Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Others; By Deployment Mode; By SMS Traffic; By End-User; Regional Analysis; Competitive Landscape; 2024-2032

Global A2P Messaging Market Outlook

The global A2P messaging market reached a value of more than USD 69.09 billion in 2023. The industry is further expected to grow at a CAGR of 3.50% in the forecast period of 2024-2032 to reach over USD 94.18 billion by 2032.

Global A2P Messaging Market

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The Asia Pacific Region to Account for a Significant Share in the Global Market for A2P Messaging

Due to the vast mobile subscriber base, the Asia Pacific region accounts for a considerable market share in the A2P messaging industry. A2P messaging solutions are helping businesses become more competitive and provide better customer service. As a result, huge corporations are enticed to invest in the A2P messaging technology. With the high concentration of feature mobile phones in this region, the market growth can be associated with the vast advertising opportunities provided by A2P messaging. Thus, several multinational corporations are working on increasing their operations in the Asia Pacific countries, which presents potential growth prospects for A2P SMS providers in terms of raising brand awareness among businesses, thereby stimulating the market growth.

In addition, the increased demand for A2P messaging services such as push content services, interactive services, promotional campaigns, and inquiry related services, is further driving the market growth. The market in the Asia Pacific is also growing due to the developments in regulations and technologies and the large-scale acceptance of A2P messaging industry services by enterprises.

A2P Messaging: Market Segmentation

A2P messaging, variously known as application-to-person messaging, refers to any kind of traffic in which a person receives messages from an application. Some of the examples of A2P messaging include notifications, alerts, bulk messages, and mobile contextual marketing. It enables organisations to reach their consumer base in a fast and reliable manner. In addition, A2P messaging include promotional notifications and one-time passcode notifications from third-party applications.

Global A2P Messaging Market By Segment

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By component, the market can be categorised into:

Platform
A2P Service

The leading applications of the A2P messaging are:

Authentication Services
Promotional and Marketing Services
Pushed Content Services
Interactive Messages Services
Customer Relationship Management Services
Others

On the basis of deployment mode, the market includes:

On-Premises
Cloud

On the basis of SMS traffic, the market can be classified into:

National Traffic
Multi-Country

The market, based on end-users, can be divided into:

Banking, Financial Services, and Insurance
Retail and Ecommerce
E-Governance
Hyperlocal Businesses
Healthcare
Travel and Hospitality
Others

The EMR report looks into the regional markets for A2P messaging like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Global A2P Messaging Market By Region

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Increasing Mobile Marketing Boosting the Market Growth

The global market for A2P messaging is anticipated to be driven by rising mobile marketing and increasing revenues for mobile network providers in the coming years. In addition, the growing number of mobile users and mobile banking services are expected to give the sector a boost in the future years. Furthermore, the BFSI sector is expected to account for a considerable portion of the market, as A2P messages are used for transaction details, alerts, delivery updates, and verification, among other uses. Tech-savvy customers demand rapid service owing to the growing dependency on internet facilities. Further, the increased convenience of purchasing things through the internet is expanding the use of A2P SMS in the retail industry, which is another factor shaping the growth of the market.

Key Industry Players in the Global A2P Messaging Market

The report gives a detailed analysis of the following key players in the global A2P messaging market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

Sinch AB
Infobip Ltd.
Twilio Inc.
Comviva Technologies Limited
Route Mobile Limited
Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report

REPORT FEATURES	DETAILS
Base Year	2023
Historical Period	2018-2023
Forecast Period	2024-2032
Scope of the Report	Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment: Component Application Deployment Mode SMS Traffic End-User Region
Breakup by Component	Platform A2P Service
Breakup by Application	Authentication Services Promotional and Marketing Services Pushed Content Services Interactive Messages Services Customer Relationship Management Services Others
Breakup by Deployment Mode	On-Premises Cloud
Breakup by SMS Traffic	National Traffic Multi-Country
Breakup by End-User	Banking, Financial Services, and Insurance Retail and Ecommerce E-Governance Hyperlocal Businesses Healthcare Travel and Hospitality Others
Breakup by Region	North America United States of America Canada Europe United Kingdom Germany France Italy Others Asia Pacific China Japan India ASEAN Australia Others Latin America Brazil Argentina Mexico Others Middle East and Africa Saudi Arabia United Arab Emirates Nigeria South Africa Others
Market Dynamics	SWOT Analysis Porter's Five Forces Analysis Key Indicators for Demand Key Indicators for Price
Competitive Landscape	Market Structure Company Profiles Company Overview Product Portfolio Demographic Reach and Achievements Certifications
Companies Covered	Sinch AB Infobip Ltd. Twilio Inc. Comviva Technologies Limited Route Mobile Limited Others
Report Price and Purchase Option	Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format	Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1   Preface
2   Report Coverage – Key Segmentation and Scope
3   Report Description
   3.1   Market Definition and Outlook
   3.2   Properties and Applications
   3.3   Market Analysis
   3.4   Key Players
4   Key Assumptions
5   Executive Summary
   5.1   Overview
   5.2   Key Drivers
   5.3   Key Developments
   5.4   Competitive Structure
   5.5   Key Industrial Trends
6   Snapshot
   6.1   Global
   6.2   Regional
7   Opportunities and Challenges in the Market
8   Global A2P Messaging Market Analysis
   8.1   Key Industry Highlights
   8.2   Global A2P Messaging Historical Market (2018-2023)
   8.3   Global A2P Messaging Market Forecast (2024-2032)
   8.4   Global A2P Messaging Market by Component
       8.4.1   Platform
           8.4.1.1 Historical Trend (2018-2023)
           8.4.1.2 Forecast Trend (2024-2032)
       8.4.2   A2P Service
           8.4.2.1 Historical Trend (2018-2023)
           8.4.2.2 Forecast Trend (2024-2032)
   8.5   Global A2P Messaging Market by Application
       8.5.1   Authentication Services
           8.5.1.1 Historical Trend (2018-2023)
           8.5.1.2 Forecast Trend (2024-2032)
       8.5.2   Promotional and Marketing Services
           8.5.2.1 Historical Trend (2018-2023)
           8.5.2.2 Forecast Trend (2024-2032)
       8.5.3   Pushed Content Services
           8.5.3.1 Historical Trend (2018-2023)
           8.5.3.2 Forecast Trend (2024-2032)
       8.5.4   Interactive Messages Services
           8.5.4.1 Historical Trend (2018-2023)
           8.5.4.2 Forecast Trend (2024-2032)
       8.5.5   Customer Relationship Management Services
           8.5.5.1 Historical Trend (2018-2023)
           8.5.5.2 Forecast Trend (2024-2032)
       8.5.6   Others
   8.6   Global A2P Messaging Market by Deployment Mode
       8.6.1   On-Premises
           8.6.1.1 Historical Trend (2018-2023)
           8.6.1.2 Forecast Trend (2024-2032)
       8.6.2   Cloud
           8.6.2.1 Historical Trend (2018-2023)
           8.6.2.2 Forecast Trend (2024-2032)
   8.7   Global A2P Messaging Market by SMS Traffic
       8.7.1   National Traffic
           8.7.1.1 Historical Trend (2018-2023)
           8.7.1.2 Forecast Trend (2024-2032)
       8.7.2   Multi-Country
           8.7.2.1 Historical Trend (2018-2023)
           8.7.2.2 Forecast Trend (2024-2032)
   8.8   Global A2P Messaging Market by End-User
       8.8.1   Banking, Financial Services, and Insurance
           8.8.1.1 Historical Trend (2018-2023)
           8.8.1.2 Forecast Trend (2024-2032)
       8.8.2   Retail and Ecommerce
           8.8.2.1 Historical Trend (2018-2023)
           8.8.2.2 Forecast Trend (2024-2032)
       8.8.3   E-Governance
           8.8.3.1 Historical Trend (2018-2023)
           8.8.3.2 Forecast Trend (2024-2032)
       8.8.4   Hyperlocal Businesses
           8.8.4.1 Historical Trend (2018-2023)
           8.8.4.2 Forecast Trend (2024-2032)
       8.8.5   Healthcare
           8.8.5.1 Historical Trend (2018-2023)
           8.8.5.2 Forecast Trend (2024-2032)
       8.8.6   Travel and Hospitality
           8.8.6.1 Historical Trend (2018-2023)
           8.8.6.2 Forecast Trend (2024-2032)
       8.8.7   Others
   8.9   Global A2P Messaging Market by Region
       8.9.1   North America
           8.9.1.1 Historical Trend (2018-2023)
           8.9.1.2 Forecast Trend (2024-2032)
       8.9.2   Europe
           8.9.2.1 Historical Trend (2018-2023)
           8.9.2.2 Forecast Trend (2024-2032)
       8.9.3   Asia Pacific
           8.9.3.1 Historical Trend (2018-2023)
           8.9.3.2 Forecast Trend (2024-2032)
       8.9.4   Latin America
           8.9.4.1 Historical Trend (2018-2023)
           8.9.4.2 Forecast Trend (2024-2032)
       8.9.5   Middle East and Africa
           8.9.5.1 Historical Trend (2018-2023)
           8.9.5.2 Forecast Trend (2024-2032)
9   North America A2P Messaging Market Analysis
   9.1   United States of America
       9.1.1 Historical Trend (2018-2023)
       9.1.2 Forecast Trend (2024-2032)
   9.2   Canada
       9.2.1 Historical Trend (2018-2023)
       9.2.2 Forecast Trend (2024-2032)
10   Europe A2P Messaging Market Analysis
   10.1   United Kingdom
       10.1.1 Historical Trend (2018-2023)
       10.1.2 Forecast Trend (2024-2032)
   10.2   Germany
       10.2.1 Historical Trend (2018-2023)
       10.2.2 Forecast Trend (2024-2032)
   10.3   France
       10.3.1 Historical Trend (2018-2023)
       10.3.2 Forecast Trend (2024-2032)
   10.4   Italy
       10.4.1 Historical Trend (2018-2023)
       10.4.2 Forecast Trend (2024-2032)
   10.5   Others
11   Asia Pacific A2P Messaging Market Analysis
   11.1   China
       11.1.1 Historical Trend (2018-2023)
       11.1.2 Forecast Trend (2024-2032)
   11.2   Japan
       11.2.1 Historical Trend (2018-2023)
       11.2.2 Forecast Trend (2024-2032)
   11.3   India
       11.3.1 Historical Trend (2018-2023)
       11.3.2 Forecast Trend (2024-2032)
   11.4   ASEAN
       11.4.1 Historical Trend (2018-2023)
       11.4.2 Forecast Trend (2024-2032)
   11.5   Australia
       11.5.1 Historical Trend (2018-2023)
       11.5.2 Forecast Trend (2024-2032)
   11.6   Others
12   Latin America A2P Messaging Market Analysis
   12.1   Brazil
       12.1.1 Historical Trend (2018-2023)
       12.1.2 Forecast Trend (2024-2032)
   12.2   Argentina
       12.2.1 Historical Trend (2018-2023)
       12.2.2 Forecast Trend (2024-2032)
   12.3   Mexico
       12.3.1 Historical Trend (2018-2023)
       12.3.2 Forecast Trend (2024-2032)
   12.4   Others
13   Middle East and Africa A2P Messaging Market Analysis
   13.1   Saudi Arabia
       13.1.1 Historical Trend (2018-2023)
       13.1.2 Forecast Trend (2024-2032)
   13.2   United Arab Emirates
       13.2.1 Historical Trend (2018-2023)
       13.2.2 Forecast Trend (2024-2032)
   13.3   Nigeria
       13.3.1 Historical Trend (2018-2023)
       13.3.2 Forecast Trend (2024-2032)
   13.4   South Africa
       13.4.1 Historical Trend (2018-2023)
       13.4.2 Forecast Trend (2024-2032)
   13.5   Others
14   Market Dynamics
   14.1   SWOT Analysis
       14.1.1   Strengths
       14.1.2   Weaknesses
       14.1.3   Opportunities
       14.1.4   Threats
   14.2   Porter’s Five Forces Analysis
       14.2.1   Supplier’s Power
       14.2.2   Buyer’s Power
       14.2.3   Threat of New Entrants
       14.2.4   Degree of Rivalry
       14.2.5   Threat of Substitutes
   14.3   Key Indicators for Demand
   14.4   Key Indicators for Price
15   Value Chain Analysis
16   Competitive Landscape
   16.1   Market Structure
   16.2   Company Profiles
       16.2.1   Sinch AB
           16.2.1.1   Company Overview
           16.2.1.2   Product Portfolio
           16.2.1.3   Demographic Reach and Achievements
           16.2.1.4   Certifications
       16.2.2   Infobip Ltd.
           16.2.2.1   Company Overview
           16.2.2.2   Product Portfolio
           16.2.2.3   Demographic Reach and Achievements
           16.2.2.4   Certifications
       16.2.3   Twilio Inc.
           16.2.3.1   Company Overview
           16.2.3.2   Product Portfolio
           16.2.3.3   Demographic Reach and Achievements
           16.2.3.4   Certifications
       16.2.4   Comviva Technologies Limited
           16.2.4.1   Company Overview
           16.2.4.2   Product Portfolio
           16.2.4.3   Demographic Reach and Achievements
           16.2.4.4   Certifications
       16.2.5   Route Mobile Limited
           16.2.5.1   Company Overview
           16.2.5.2   Product Portfolio
           16.2.5.3   Demographic Reach and Achievements
           16.2.5.4   Certifications
       16.2.6   Others
17   Key Trends and Developments in the Market

List of Key Figures and Tables

1.   Global A2P Messaging Market: Key Industry Highlights, 2018 and 2032
2.   Global A2P Messaging Historical Market: Breakup by Component (USD Billion), 2018-2023
3.   Global A2P Messaging Market Forecast: Breakup by Component (USD Billion), 2024-2032
4.   Global A2P Messaging Historical Market: Breakup by Application (USD Billion), 2018-2023
5.   Global A2P Messaging Market Forecast: Breakup by Application (USD Billion), 2024-2032
6.   Global A2P Messaging Historical Market: Breakup by Deployment Mode (USD Billion), 2018-2023
7.   Global A2P Messaging Market Forecast: Breakup by Deployment Mode (USD Billion), 2024-2032
8.   Global A2P Messaging Historical Market: Breakup by SMS Traffic (USD Billion), 2018-2023
9.   Global A2P Messaging Market Forecast: Breakup by SMS Traffic (USD Billion), 2024-2032
10.   Global A2P Messaging Historical Market: Breakup by End User (USD Billion), 2018-2023
11.   Global A2P Messaging Market Forecast: Breakup by End User (USD Billion), 2024-2032
12.   Global A2P Messaging Historical Market: Breakup by Region (USD Billion), 2018-2023
13.   Global A2P Messaging Market Forecast: Breakup by Region (USD Billion), 2024-2032
14.   North America A2P Messaging Historical Market: Breakup by Country (USD Billion), 2018-2023
15.   North America A2P Messaging Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.   Europe A2P Messaging Historical Market: Breakup by Country (USD Billion), 2018-2023
17.   Europe A2P Messaging Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.   Asia Pacific A2P Messaging Historical Market: Breakup by Country (USD Billion), 2018-2023
19.   Asia Pacific A2P Messaging Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.   Latin America A2P Messaging Historical Market: Breakup by Country (USD Billion), 2018-2023
21.   Latin America A2P Messaging Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.   Middle East and Africa A2P Messaging Historical Market: Breakup by Country (USD Billion), 2018-2023
23.   Middle East and Africa A2P Messaging Market Forecast: Breakup by Country (USD Billion), 2024-2032
24.   Global A2P Messaging Market Structure

Key Questions Answered in the Report

What was the global A2P messaging market market size in 2023?

In 2023, the global A2P messaging market attained a value of more than USD 69.09 billion.

What is the growth rate of the market?

The market is projected to grow at a CAGR of 3.50% between 2024 and 2032.

What is the forecast outlook of the market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach over USD 94.18 billion by 2032.

What are the major industry drivers?

The market is being driven by the rising market penetration of mobile phones, robust internet facilities, and increasing use of A2P messaging for providing enhanced customer service.

What are the key industry trends of the global A2P messaging market?

The market growth is being led by the robust use of A2P messaging services by the BFSI and e-commerce sectors to provide instant information to customers and augment customer engagement.

What are the major regional markets of A2P messaging, according to the EMR report?

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

What are the different components of A2P messaging?

The different components of A2P messaging are platform and A2P service.

What are the leading applications of A2P messaging?

The leading applications of A2P messaging include authentication services, promotional and marketing services, pushed content services, interactive messages services, and customer relationship management services, among others.

What are the major deployment modes of A2P messaging?

The major deployment modes of A2P messaging are on-premises and cloud.

What are the significant SMS traffics of A2P messaging?

The significant SMS traffics of A2P messaging are national traffic and multi-country.

Who are the various end-users of A2P messaging?

The various end-users of A2P messaging are banking, financial services, and insurance, retail and ecommerce, e-governance, hyperlocal businesses, healthcare, and travel and hospitality, among others.

Who are the key industry players, according to the report?

The major players in the industry are Sinch AB, Infobip Ltd., Twilio Inc., Comviva Technologies Limited, and Route Mobile Limited, among others.

Analyst Review

The global A2P messaging market attained a value of more than USD 69.09 billion in 2023, driven by the rising trends surrounding mobile marketing. Aided by applications in the BFSI sector, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 3.50% to record a value of over USD 94.18 billion by 2032.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on component, the market is categorised into platform and A2P service. The leading applications of A2P messaging include authentication services, promotional and marketing services, pushed content services, interactive messages services, and customer relationship management services, among others. On the basis of deployment mode, the market can be segmented into on-premises and cloud. Based on SMS traffic, the market is divided into national traffic and multi-country. The market, based on end-users, can be classified into banking, financial services, and insurance, retail and ecommerce, e-governance, hyperlocal businesses, healthcare, and travel and hospitality, among others. The major regional markets for A2P messaging are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market are Sinch AB, Infobip Ltd., Twilio Inc., Comviva Technologies Limited, and Route Mobile Limited, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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