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Global Action Camera Market Size, Share, Trends, Forecast: By Resolution: Ultra HD, Full-HD, HD, Standard Resolution, Others; By Application: Sports, Recreational Activities, Entertainment and Media, Emergency Services, Others; By End-Use: Personal, Professional; By Distribution Channel; Regional Analysis; Competitive Landscape; 2023-2028
Global Action Camera Market Outlook
The global action camera market size was approximately USD 4.47 billion in 2022. The market is assessed to grow at a CAGR of 12.2% between 2023 and 2028, reaching a value of USD 8.91 billion by 2028.
Key Trends in the Market
An action camera or action-cam is a small digital camera especially designed for filming immersive action shots. They are lightweight, durable, and waterproof, and are suitable for producing high quality, wide-angle videos even in harsh environments. They allow users to capture photos and videos while being immersed in the action, unlike traditional cameras or smartphones.
- The impressive features of action cameras, including their robust design, time-lapse capability, and waterproofing benefits, make them perfect for extreme sports like skydiving, racing, skateboarding, and surfing. These cameras usually come with a mounting system for placement on bikes, surfboards, or helmets to support a range of activities.
- One of the key action camera market trends is the growing popularity of these cameras among photography and travel enthusiasts, besides their use in extreme sports. The interest of people in recording their travel experiences is surging as it enables them to create memories and relive those moments. This is also supported by the growing influence of social media, which is adding to the demand for high-end action cameras for professional photographers and content creators.
- Rapid technological advancements and increasing focus of manufacturers on retaining their customers by offering brand support, such as reliable after-sales services, are likely to aid the action camera market demand in the coming years. New models launched by brands are likely to feature improved battery life, huge storage, and better controls, along with advanced protection plans to meet the evolving customer choices.
Market Analysis
Based on resolution, the market is segmented into ultra HD, full-HD, HD, and standard resolution, among others. On the basis of application, the market can be divided into sports, recreational activities, entertainment and media, and emergency services, among others. The action camera market segmentation, based on end-use, includes personal and professional.
By distribution channel, the market is categorised into supermarket and hypermarket, speciality stores, and online, among others. The major regional markets for action camera include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global action camera market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Sony Corporation
- Nikon Inc.
- GoPro Inc.
- Garmin Ltd.
- Panasonic Corporation
- Drift Innovation Ltd.
- Rollei GmbH
- Samsung Electronics Co., Ltd
- Ricoh Imaging Company, Ltd.
- Shenzhen Zhencheng Technology Co., Ltd.
- Others
Market Share by Application
As per the action camera market analysis, the sports segment leads the market as these cameras are designed using materials that can withstand knocks and jolts, making them ideal for recording action and shooting videos in difficult locations, or at high speeds. Meanwhile, the recreational segment is expected to significantly contribute to the market demand in the forecast period, due to the growing use of these cameras for filming short and long videos during recreational activities like casual trips, summer holidays, and family outings. The increasing consumer spending on leisure activities is likely to support this trend.
Market Share by Region
North America accounts for a significant action camera market share due to early adoption of advanced gadgets and technologies in the region and the increasing trend of sharing content, including photos and videos, on social media platforms. The thriving consumer electronics market in the region also supports this trend. Additionally, the growing participation of people in sports events and music festivals, is likely to contribute to the demand for high-end action cameras for capturing high-definition photos and videos.
Competitive Landscape
Sony Corporation, based in Japan, is one of the leading global manufacturers of consumer electronics. The company offers a range of action cameras, with features such as SteadyShot™ stability, high speed REC, time-lapse effects, and water scene selection.
Nikon Inc. is a company whose foundation lies in the core technologies of opto-electronics and precision engineering. The company officially entered the action camera market with the launch of its KeyMission 360 line-up in 2016.
GoPro Inc., founded in 2002, is an American technology company that specialises in the manufacture of action cameras along with related accessories. The in-house video-editing software and mobile applications offered by the company aims to provide best-in-class experience to photo and video enthusiasts.
Other action camera market players include Garmin Ltd., Panasonic Corporation, Drift Innovation Ltd., Rollei GmbH, Samsung Electronics Co., Ltd, Ricoh Imaging Company, Ltd., and Shenzhen Zhencheng Technology Co., Ltd.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Resolution |
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| Breakup by Application |
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| Breakup by End-Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Action Camera Market Analysis
8.1 Key Industry Highlights
8.2 Global Action Camera Historical Market (2018-2022)
8.3 Global Action Camera Market Forecast (2023-2028)
8.4 Global Action Camera Market by Resolution
8.4.1 Ultra HD
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Full-HD
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 HD
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.4.4 Standard Resolution
8.4.4.1 Historical Trend (2018-2022)
8.4.4.2 Forecast Trend (2023-2028)
8.4.5 Others
8.5 Global Action Camera Market by Application
8.5.1 Sports
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Recreational Activities
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Entertainment and Media
8.5.3.1 Historical Trend (2018-2022)
8.5.3.2 Forecast Trend (2023-2028)
8.5.4 Emergency Services
8.5.4.1 Historical Trend (2018-2022)
8.5.4.2 Forecast Trend (2023-2028)
8.5.5 Others
8.6 Global Action Camera Market by End-Use
8.6.1 Personal
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Professional
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.7 Global Action Camera Market by Distribution Channel
8.7.1 Supermarket and Hypermarket
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Speciality Stores
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.7.3 Online
8.7.3.1 Historical Trend (2018-2022)
8.7.3.2 Forecast Trend (2023-2028)
8.7.4 Others
8.8 Global Action Camera Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2022)
8.8.1.2 Forecast Trend (2023-2028)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2022)
8.8.2.2 Forecast Trend (2023-2028)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2022)
8.8.3.2 Forecast Trend (2023-2028)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2022)
8.8.4.2 Forecast Trend (2023-2028)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2022)
8.8.5.2 Forecast Trend (2023-2028)
9 North America Action Camera Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Action Camera Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Action Camera Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Action Camera Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Action Camera Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Sony Corporation
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Nikon Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 GoPro Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Garmin Ltd.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Panasonic Corporation
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Drift Innovation Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Rollei GmbH
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Samsung Electronics Co., Ltd
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Ricoh Imaging Company, Ltd.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Shenzhen Zhencheng Technology Co., Ltd.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Action Camera Market: Key Industry Highlights, 2018 and 2028
2. Global Action Camera Historical Market: Breakup by Resolution (USD Billion), 2018-2022
3. Global Action Camera Market Forecast: Breakup by Resolution (USD Billion), 2023-2028
4. Global Action Camera Historical Market: Breakup by Application (USD Billion), 2018-2022
5. Global Action Camera Market Forecast: Breakup by Application (USD Billion), 2023-2028
6. Global Action Camera Historical Market: Breakup by End Use (USD Billion), 2018-2022
7. Global Action Camera Market Forecast: Breakup by End Use (USD Billion), 2023-2028
8. Global Action Camera Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
9. Global Action Camera Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
10. Global Action Camera Historical Market: Breakup by Region (USD Billion), 2018-2022
11. Global Action Camera Market Forecast: Breakup by Region (USD Billion), 2023-2028
12. North America Action Camera Historical Market: Breakup by Country (USD Billion), 2018-2022
13. North America Action Camera Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Europe Action Camera Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Europe Action Camera Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Asia Pacific Action Camera Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Asia Pacific Action Camera Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Latin America Action Camera Historical Market: Breakup by Country (USD Billion), 2018-2022
19. Latin America Action Camera Market Forecast: Breakup by Country (USD Billion), 2023-2028
20. Middle East and Africa Action Camera Historical Market: Breakup by Country (USD Billion), 2018-2022
21. Middle East and Africa Action Camera Market Forecast: Breakup by Country (USD Billion), 2023-2028
22. Global Action Camera Market Structure
Key Questions Answered in the Report
In 2022, the market reached an approximate value of USD 4.47 billion.
The market is estimated to grow at a CAGR of 12.2% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach a value of around USD 8.91 billion by 2028.
The market is being driven by the growing demand for advanced cameras for capturing moments during extreme sports, technological advancements, and increasing consumer disposable income and expenditure on leisure activities.
The key trends aiding the market expansion include innovations and new product launches, brand support, and growing popularity among photography enthusiasts.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major applications of action cameras include sports, recreational activities, entertainment and media, and emergency services, among others.
The major players in the market are Sony Corporation, Nikon Inc., GoPro Inc., Garmin Ltd., Panasonic Corporation, Drift Innovation Ltd., Rollei GmbH, Samsung Electronics Co., Ltd, Ricoh Imaging Company, Ltd., and Shenzhen Zhencheng Technology Co., Ltd., among others.
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