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Adaptive Learning Market

Global Adaptive Learning Market Size, Share, Forecast: By Application: EdTech Companies, Educational Institutes; By Component: Platform, Services; By Deployment: Cloud, On-Premises; By End Use: Academic, Enterprise; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032

Global Adaptive Learning Market Outlook

The global adaptive learning market reached a value of about USD 3.76 billion in 2023. The market is further estimated to grow at a CAGR of 23.40% in the forecast period of 2024-2032.

 

adaptive learning market

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Rising Application of Adaptive Learning in Educational Institutes to Propel the Market Growth of Adaptive Learning

Based on the application, the educational institutes segment is driving the market growth of adaptive learning. The incorporation of adaptive learning during the pandemic to develop an enjoyable learning experience for the students despite the closure of schools and colleges bolstered the market during the historical period. The growing adoption of adaptive learning technologies by the educational institutes to cater to the needs of students and improve the quality of education is resulting in the development of the market. The diverse student population worldwide and the initiatives taken by the teachers to offer personalised learning experiences and meet the government performance standards are fuelling the market for adaptive learning. The availability of internet connectivity in educational institutes facilitates adaptive learning technologies, thereby invigorating the market expansion. The rising collaboration of educational institutes with Edtech companies to alleviate the growing concerns of parents over the learning skills of the students are likely to aid the market over the forecast period.

 

Market Segmentation

 

adaptive learning market by segments

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Adaptive learning, also called adaptive teaching, uses computer algorithms and artificial intelligence to render to the unique needs of students and to achieve tailored learning. It offers targeted teaching practices by using adaptive models like technological programmes and enhances the personalised learning path of each student.

The market for adaptive learning, by application, is divided into:

  • EdTech Companies
  • Educational Institutes

Based on component, the market is segmented into:

  • Platform
  • Services
    • Professional Services 
    • Managed Services

On the basis of deployment, the market is bifurcated into:

  • Cloud
  • On-Premises

Based on end use, the market is classified into:

  • Academic
    • K-12
    • Higher Education
  • Enterprise
    • Small and Medium-Sized Enterprise
    • Large Enterprise

 

adaptive learning market by region

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The regional markets for adaptive learning can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Growing Adoption of Adaptive Learning Technologies to Drive the Market Growth of Adaptive Learning

The rising inclination towards adaptive learning technologies and the emergence of e-learning are contributing to the steady market growth of adaptive learning. The adaptive learning technologies enable a student-oriented learning environment, adapt to the curriculum, and continually seek feedback, which is propelling the market expansion. In addition, the adaptive learning systems enable the teachers to apply a range of methods and help to analyse the difficulties of students through access to real-time data. The advancements in the computer hardware and software systems coupled with the expansion of internet connectivity are fuelling the market development. The government initiatives in promoting adaptive learning play a critical role in the market growth. For instance, the DiGiDuniya (ICT at schools) initiative of the Government of India aims to set up Information and Communication Technology labs in 1246 Schools in order to provide personalised adaptive learning and assessments. The innovative advancements in adaptive learning technologies and the application of Artificial Intelligence by the market players are expected to augment the market over the forecast period.

 

Key Players in the Global Adaptive Learning Market

The report gives a detailed analysis of the following key players in the global adaptive learning market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • McGraw Hill 
  • Pearson Education Inc.
  • John Wiley & Sons, Inc.
  • Stride, Inc.
  • ACT, Inc. 
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Application
  • Component
  • Deployment
  • End Use
  • Region
Breakup by Application
  • EdTech Companies
  • Educational Institutes
Breakup by Component
  • Platform
  • Services
    • Professional Services
    • Managed Services
Breakup by Deployment
  • Cloud
  • On-Premises
Breakup by End Use
  • Academic
    • K-12
    • Higher Education
  • Enterprise
    • Small and Medium-Sized Enterprise
    • Large Enterprise
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • McGraw Hill 
  • Pearson Education Inc.
  • John Wiley & Sons, Inc.
  • Stride, Inc.
  • ACT, Inc. 
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Adaptive Learning Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Adaptive Learning Historical Market (2018-2023) 
    8.3    Global Adaptive Learning Market Forecast (2024-2032)
    8.4    Global Adaptive Learning Market by Application
        8.4.1    EdTech Companies
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Educational Institutes 
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Adaptive Learning Market by Component
        8.5.1    Platform
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Services
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
            8.5.2.3    Breakup by Type
                8.5.2.3.1    Professional Services 
                8.5.2.3.2    Managed Services
    8.6    Global Adaptive Learning Market by Deployment
        8.6.1    Cloud
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    On-Premises
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Adaptive Learning Market by End Use 
        8.7.1    Academic
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
            8.7.1.3    Breakup by Type
                8.7.1.3.1    K-12
                8.7.1.3.2    Higher Education
        8.7.2    Enterprise
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
            8.7.2.3    Breakup by Type
                8.7.2.3.1    Small and Medium-Sized Enterprise
                8.7.2.3.2    Large Enterprise    
    8.8    Global Adaptive Learning Market by Region
        8.8.1    North America
            8.8.1.1    Historical Trend (2018-2023) 
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Europe
            8.8.2.1    Historical Trend (2018-2023) 
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    Asia Pacific
            8.8.3.1    Historical Trend (2018-2023)
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Latin America
            8.8.4.1    Historical Trend (2018-2023) 
            8.8.4.2    Forecast Trend (2024-2032)
        8.8.5    Middle East and Africa
            8.8.5.1    Historical Trend (2018-2023) 
            8.8.5.2    Forecast Trend (2024-2032)
9    North America Adaptive Learning Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Adaptive Learning Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Adaptive Learning Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Adaptive Learning Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Adaptive Learning Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    McGraw Hill
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Pearson Education Inc.
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    John Wiley & Sons, Inc.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Stride, Inc.
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    ACT, Inc.
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Adaptive Learning Market: Key Industry Highlights, 2018 and 2032 
2.    Global Adaptive Learning Historical Market: Breakup by Application (USD Billion), 2018-2023
3.    Global Adaptive Learning Market Forecast: Breakup by Application (USD Billion), 2024-2032
4.    Global Adaptive Learning Historical Market: Breakup by Component (USD Billion), 2018-2023
5.    Global Adaptive Learning Market Forecast: Breakup by Component (USD Billion), 2024-2032
6.    Global Adaptive Learning Historical Market: Breakup by Deployment (USD Billion), 2018-2023
7.    Global Adaptive Learning Market Forecast: Breakup by Deployment (USD Billion), 2024-2032
8.    Global Adaptive Learning Historical Market: Breakup by End Use (USD Billion), 2018-2023
9.    Global Adaptive Learning Market Forecast: Breakup by End Use (USD Billion), 2024-2032
10.    Global Adaptive Learning Historical Market: Breakup by Region (USD Billion), 2018-2023
11.    Global Adaptive Learning Market Forecast: Breakup by Region (USD Billion), 2024-2032
12.    North America Adaptive Learning Historical Market: Breakup by Country (USD Billion), 2018-2023
13.    North America Adaptive Learning Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.    Europe Adaptive Learning Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    Europe Adaptive Learning Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Asia Pacific Adaptive Learning Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Asia Pacific Adaptive Learning Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Latin America Adaptive Learning Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Latin America Adaptive Learning Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Middle East and Africa Adaptive Learning Historical Market: Breakup by Country (USD Billion), 2018-2023
21.    Middle East and Africa Adaptive Learning Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.    Global Adaptive Learning Market Structure

Key Questions Answered in the Report

In 2023, the global adaptive learning market attained a value of nearly USD 3.76 billion.

The market is assessed to grow at a CAGR of 23.40% between 2024 and 2032.

The major market drivers include the demand for personalised learning experience, wider adoption by teachers to analyse the difficulties of students, expansion of internet connectivity, and presence of diverse student population.

The key trends guiding the growth of the market include the rising adoption of adaptive learning technologies, government initiatives, and development of advanced adaptive learning systems by market players.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The various applications of the market include EdTech companies and educational institutes.

The significant components of adaptive learning include platform and services.

The different market divisions, based on deployment, include cloud and on-premises.

The major end uses of the market include academic and enterprise.

The major players in the market are McGraw Hill, Pearson Education Inc., John Wiley & Sons, Inc., Stride, Inc., and ACT, Inc., among others.

Analyst Review

The global adaptive learning market attained a value of nearly USD 3.76 billion in 2023, driven by the wide adoption of adaptive learning technologies to meet the demand for personalised learning experience. Aided by the government initiatives, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 23.40%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The market for adaptive learning, by application, is divided into EdTech companies and educational institutes. Based on component, the market is segmented into platform and services. On the basis of deployment, the market is bifurcated into cloud and on-premises. Based on end use, the market is classified into academic and enterprise. The major regional markets for adaptive learning are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include McGraw Hill, Pearson Education Inc., John Wiley & Sons, Inc., Stride, Inc., and ACT, Inc., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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