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Report Overview

The global adaptive learning market reached a value of about USD 3.76 billion in 2024. The market is further estimated to grow at a CAGR of 23.40% in the forecast period of 2025-2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

adaptive learning market

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Rising Application of Adaptive Learning in Educational Institutes to Propel the Market Growth of Adaptive Learning

Based on the application, the educational institutes segment is driving the market growth of adaptive learning. The incorporation of adaptive learning during the pandemic to develop an enjoyable learning experience for the students despite the closure of schools and colleges bolstered the market during the historical period. The growing adoption of adaptive learning technologies by the educational institutes to cater to the needs of students and improve the quality of education is resulting in the development of the market. The diverse student population worldwide and the initiatives taken by the teachers to offer personalised learning experiences and meet the government performance standards are fuelling the market for adaptive learning. The availability of internet connectivity in educational institutes facilitates adaptive learning technologies, thereby invigorating the market expansion. The rising collaboration of educational institutes with Edtech companies to alleviate the growing concerns of parents over the learning skills of the students are likely to aid the market over the forecast period.

Market Segmentation

adaptive learning market by segments

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Adaptive learning, also called adaptive teaching, uses computer algorithms and artificial intelligence to render to the unique needs of students and to achieve tailored learning. It offers targeted teaching practices by using adaptive models like technological programmes and enhances the personalised learning path of each student.

The market for adaptive learning, by application, is divided into:

  • EdTech Companies
  • Educational Institutes

Based on component, the market is segmented into:

  • Platform
  • Services
    • Professional Services 
    • Managed Services

On the basis of deployment, the market is bifurcated into:

  • Cloud
  • On-Premises

Based on end use, the market is classified into:

  • Academic
    • K-12
    • Higher Education
  • Enterprise
    • Small and Medium-Sized Enterprise
    • Large Enterprise

adaptive learning market by region

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The regional markets for adaptive learning can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Growing Adoption of Adaptive Learning Technologies to Drive the Market Growth of Adaptive Learning

The rising inclination towards adaptive learning technologies and the emergence of e-learning are contributing to the steady market growth of adaptive learning. The adaptive learning technologies enable a student-oriented learning environment, adapt to the curriculum, and continually seek feedback, which is propelling the market expansion. In addition, the adaptive learning systems enable the teachers to apply a range of methods and help to analyse the difficulties of students through access to real-time data. The advancements in the computer hardware and software systems coupled with the expansion of internet connectivity are fuelling the market development. The government initiatives in promoting adaptive learning play a critical role in the market growth. For instance, the DiGiDuniya (ICT at schools) initiative of the Government of India aims to set up Information and Communication Technology labs in 1246 Schools in order to provide personalised adaptive learning and assessments. The innovative advancements in adaptive learning technologies and the application of Artificial Intelligence by the market players are expected to augment the market over the forecast period.

Key Players in the Global Adaptive Learning Market

The report gives a detailed analysis of the following key players in the global adaptive learning market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • McGraw Hill 
  • Pearson Education Inc.
  • John Wiley & Sons, Inc.
  • Stride, Inc.
  • ACT, Inc. 
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Application
  • Component
  • Deployment
  • End Use
  • Region
Breakup by Application
  • EdTech Companies
  • Educational Institutes
Breakup by Component
  • Platform
  • Services
    • Professional Services
    • Managed Services
Breakup by Deployment
  • Cloud
  • On-Premises
Breakup by End Use
  • Academic
    • K-12
    • Higher Education
  • Enterprise
    • Small and Medium-Sized Enterprise
    • Large Enterprise
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • McGraw Hill 
  • Pearson Education Inc.
  • John Wiley & Sons, Inc.
  • Stride, Inc.
  • ACT, Inc. 
  • Others
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the global adaptive learning market attained a value of nearly USD 3.76 billion.

The market is assessed to grow at a CAGR of 23.40% between 2025 and 2034.

The major market drivers include the demand for personalised learning experience, wider adoption by teachers to analyse the difficulties of students, expansion of internet connectivity, and presence of diverse student population.

The key trends guiding the growth of the market include the rising adoption of adaptive learning technologies, government initiatives, and development of advanced adaptive learning systems by market players.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The various applications of the market include EdTech companies and educational institutes.

The significant components of adaptive learning include platform and services.

The different market divisions, based on deployment, include cloud and on-premises.

The major end uses of the market include academic and enterprise.

The major players in the market are McGraw Hill, Pearson Education Inc., John Wiley & Sons, Inc., Stride, Inc., and ACT, Inc., among others.

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