Reports
Global Adult Diaper Market Size, Share, Analysis, Forecast: By Type: Adult Pad Type Diaper, Adult Flat Type Diaper, Adult Pant Type Diaper; By Distribution Channel: Pharmacies, Convenience Stores, Online Stores, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
Global Adult Diaper Market Outlook
The global adult diaper market reached a value of about USD 17.65 billion in 2023. The market is further expected to grow at a CAGR of 7.20% in the forecast period of 2024-2032 to reach a value of approximately USD 32.99 billion by 2032.
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Based on type, the adult pad type diaper has been the most prominent product since it can be used in standard underwear to prevent leaks, without disturbing the skin. The adult diaper pad type is followed by the adult flat diaper type. Based on the distribution channel, pharmacies are the largest segment as they are mainly located in and around residential areas and are, thus, a convenient buying point for consumers. These are followed by convenience stores and online retailers.
The global adult diaper market is dominated by the North America region. The demand is growing in the region due to the rising geriatric population as well as the growing awareness campaigns in the region by the key players. North America is followed by other regions where the demand is growing as the stigma related to urinary incontinence is now getting eliminated and people are now becoming aware of its importance.
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Market Segmentation
Adult diaper refers to a kind of underwear used by people with problems including incontinence, dementia, damage to mobility, and severe diarrhoea. It is often borne by astronauts, long-term soldiers, divers under their suits, and other long-hour staff. It is made of convenient leakage safety materials that absorb and prevent leakage as well as the soiling of clothes.
Based on type, the market is divided into:
- Adult Pad Type Diaper
- Adult Flat Type Diaper
- Adult Pant Type Diaper
Based on the distribution channel, the industry is being segmented into:
- Pharmacies
- Convenience Stores
- Online Stores
- Others
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Market Analysis
The rising awareness among the consumers about hygiene is pushing the growth of the adult diaper industry forward. The growth is higher in the developing regions owing to the increasing awareness and rising access to the product. Due to the increasing prevalence of urinary incontinence amongst the geriatric population, there has been an increased demand for adult diapers, especially for products with better fluid absorption and retention ability.
Owing to technological advancements, several variants of the product have been launched in the market that are thinner and much more comfortable with improved skin-friendliness and odour control. This is expected to have a positive effect on the expansion of the global adult diaper market.
Competitive Landscape
The report gives a detailed analysis of the following key players in the global adult diaper market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Unicharm Corporation
- Kimberly-Clark Corporation (NYSE: KMB)
- Attends Healthcare Group Ltd.
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Distribution Channel, Region |
| Breakup by Type | Adult Pad Type Diaper, Adult Flat Type Diaper, Adult Pant Type Diaper |
| Breakup by Distribution Channel | Pharmacies, Convenience Stores, Online Stores, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Unicharm Corporation, Kimberly-Clark Corporation, Attends Healthcare Group Ltd., Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Report Coverage – Key Segmentation and Scope
2 Report Description
2.1 Market Definition and Outlook
2.2 Properties and Applications
2.3 Market Analysis
2.4 Key Players
3 Key Assumptions
4 Executive Summary
4.1 Overview
4.2 Key Drivers
4.3 Key Developments
4.4 Competitive Structure
4.5 Key Industrial Trends
5 Snapshot
5.1 Global
5.2 Regional
6 Opportunities and Challenges in the Market
7 Global Adult Diaper Market Analysis
7.1 Key Industry Highlights
7.2 Global Adult Diaper Historical Market (2018-2023)
7.3 Global Adult Diaper Market Forecast (2024-2032)
7.4 Global Adult Diaper Market by Type
7.4.1 Adult Pad Type Diaper
7.4.1.1 Historical Trend (2018-2023)
7.4.1.2 Forecast Trend (2024-2032)
7.4.2 Adult Flat Type Diaper
7.4.2.1 Historical Trend (2018-2023)
7.4.2.2 Forecast Trend (2024-2032)
7.4.3 Adult Pant Type Diaper
7.4.3.1 Historical Trend (2018-2023)
7.4.3.2 Forecast Trend (2024-2032)
7.5 Global Adult Diaper Market by Distribution Channel
7.5.1 Pharmacies
7.5.1.1 Historical Trend (2018-2023)
7.5.1.2 Forecast Trend (2024-2032)
7.5.2 Convenience Stores
7.5.2.1 Historical Trend (2018-2023)
7.5.2.2 Forecast Trend (2024-2032)
7.5.3 Online Stores
7.5.3.1 Historical Trend (2018-2023)
7.5.3.2 Forecast Trend (2024-2032)
7.5.4 Others
7.6 Global Adult Diaper Market by Region
7.6.1 North America
7.6.1.1 Historical Trend (2018-2023)
7.6.1.2 Forecast Trend (2024-2032)
7.6.2 Europe
7.6.2.1 Historical Trend (2018-2023)
7.6.2.2 Forecast Trend (2024-2032)
7.6.3 Asia Pacific
7.6.3.1 Historical Trend (2018-2023)
7.6.3.2 Forecast Trend (2024-2032)
7.6.4 Latin America
7.6.4.1 Historical Trend (2018-2023)
7.6.4.2 Forecast Trend (2024-2032)
7.6.8 Middle East and Africa
7.6.8.1 Historical Trend (2018-2023)
7.6.8.2 Forecast Trend (2024-2032)
9 North America Adult Diaper Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Adult Diaper Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Adult Diaper Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Adult Diaper Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Adult Diaper Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Manufacturing Process
11.1 Detailed Process Flow
11.2 Operations Involved
11.3 Mass Balance
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles (*This list is only indicative. The report contains a more comprehensive list of players.)
17.2.1 Unicharm Corporation
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Financial Summary
17.2.1.5 Certifications
17.2.2 Kimberly-Clark Corporation
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Financial Summary
17.2.2.5 Certifications
17.2.3 Attends Healthcare Group Ltd.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Financial Summary
17.2.3.5 Certifications
17.2.4 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Adult Diaper Market: Key Industry Highlights, 2018 and 2032
2. Global Adult Diaper Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Adult Diaper Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Adult Diaper Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Adult Diaper Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Adult Diaper Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Adult Diaper Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Adult Diaper Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Adult Diaper Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Adult Diaper Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Adult Diaper Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Adult Diaper Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Adult Diaper Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Adult Diaper Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Adult Diaper Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Adult Diaper Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Adult Diaper Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Adult Diaper Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of approximately USD 17.65 billion.
The market is projected to grow at a CAGR of 7.20% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 32.99 billion by 2032.
The major drivers of the market are rising disposable incomes, increasing population, growing hygiene awareness, and increasing prevalence of urinary incontinence amongst the geriatric population.
The key trends guiding the growth of the market include the launch of thin and skin friendly diapers with odour control properties and rising demand from developing regions.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various types of adult diapers in the market are adult pad type diaper, adult flat type diaper, and adult pant type diaper.
The leading distribution channels for adult diapers are pharmacies, convenience stores, and online stores, among others.
The major players in the global adult diaper market are Unicharm Corporation, Kimberly-Clark Corporation, and Attends Healthcare Group Ltd., among others.
Analyst Review
The global adult diaper market attained a value of USD 17.65 billion in 2023 driven by rising prevalence of urinary incontinence among the growing geriatric population. Aided by the technological advancements, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 7.20%. The adult diaper market is projected to reach USD 32.99 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, the global adult diaper industry can be segmented into adult pad type diaper, adult flat type diaper, and adult pant type diaper, with adult pad type diaper accounting for the largest market share. On the basis of distribution channels, the pharmacies sector accounts for the leading share in the industry. The major regional markets for adult diapers are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above market include Unicharm Corporation, Kimberly-Clark Corporation, and Attends Healthcare Group Ltd., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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