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Report Overview
Adult diaper market size reached around USD 18.92 Billion in 2025. The market is projected to grow at a CAGR of 7.20% between 2026 and 2035 to reach nearly USD 37.92 Billion by 2035. Europe has emerged as the dominant region in the global market.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Industry Key Players
Essity and Kimberly-Clark Corporation to Account for the Maximum Market Share.
The adult diaper market is consolidated in nature, with Essity and Kimberly-Clark Corporation accounting for the largest share. Both are global leaders in the production of both incontinence solutions and personal hygiene products. Popular lines like TENA products have entered in the European and North American markets with a variety of options designed for comfort and absorbency. Kimberly-Clark, with brands like Huggies and Poise, also delivers innovative products designed to meet specific consumer needs. Moreover, plans for continuous investment into research and development, and a sharp focus on crafting high-quality, skin-friendly products, are key growth strategies employed by most companies in the market.
List of Key Companies Covered
- Unicharm Corporation
- Kimberly-Clark Corporation
- Attends Healthcare Group Ltd.
- Essity
- Procter & Gamble
- Ontex
- PAUL HARTMANN AG
- Domtar Corporation
- Wellspect HealthCare (Dentsply Sirona)
- Hollister Incorporated
- TZMO SA
- Others
Adult Diaper Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the market attained a value of nearly USD 18.92 Billion.
The market is assessed to grow at a CAGR of 7.20% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 37.92 Billion by 2035.
The major drivers of the market are rising disposable incomes, increasing population, growing hygiene awareness, and increasing prevalence of urinary incontinence amongst the geriatric population.
The key trends guiding the growth of the market include the launch of thin and skin friendly diapers with odour control properties and rising demand from developing regions.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various types of adult diapers in the market are adult pad type diaper, adult flat type diaper, and adult pant type diaper.
The leading distribution channels for adult diapers are pharmacies, convenience stores, and online stores, among others.
The major players in the global adult diaper market are Unicharm Corporation, Kimberly-Clark Corporation, Attends Healthcare Group Ltd., Essity, Procter & Gamble, Ontex, PAUL HARTMANN AG, Domtar Corporation, Wellspect HealthCare (Dentsply Sirona), Hollister Incorporated, and TZMO SA, among others.
The underwear & briefs segment held the largest share of the global market.
The North American region is expected to account for the largest market share.
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