Africa E-Learning Market Size, Share, Trends, Forecast: By Sector: K-12 Sector, Post-Secondary, Corporate and Government Learning, Others; By Product Type: Packaged Content, Services, Platforms; By Technology: Mobile Learning, Simulation Based Learning, Others; Regional Analysis; Competitive Landscape; 2024-2032

Africa E-Learning Market Size

The Africa e-learning market attained a value of around USD 2,861.9 million in 2023. The market is expected to grow at a CAGR of 19.2% between 2024 and 2032 to reach a value of about USD 13,904.1 million by 2032.

Africa E-Learning Market Outlook

• The overall literacy rate in Africa is 67%, with countries like South Africa, Sao Tome, Principe, and Namibia having rates between 92% and 94%. Adoption of e-learning methods can improve literacy rates.

• African students are upskilling themselves by leveraging e-learning platforms like Moringa School, Atingi Learning, Samaskull, and OkpaBac.

• As per industry reports, online education or e-learning is seen as a key strategy to increase higher education participation in Africa, aiming to reach 50% by 2063.

Africa E-Learning Market Growth

A method of learning focused on formalised instruction, but with the aid of electronic tools, is recognised as e-learning. While teaching may be centred in or out of classrooms, the use of computers and internet is crucial in e-learning. It may also be defined as a network enabling the transfer of skills and information and providing education to several recipients at the same time.

The Africa e-learning market expansion is being supported by the rising governments initiatives  and public-private partnerships to improve the education system in the region and support e-learning in Africa. For instance, Microsoft partnered with the Ministry of Education in Rwanda through its "Partners in Learning" program to enhance students' experiences and skills. The program has benefited over one million students in sub-Saharan Africa.

In addition, Africa’s economy is also growing at a healthy rate, which further fuels the demand for skilled labour and thus, good education throughout the region, impacting e-learning market in Africa. The lack of proper education or lower participation rates in higher education in the region has also compelled the demand for e-learning in the region. The increased awareness of proper education amongst people has also led to an increase in the demand for this facility.

Key Trends and Developments

Rapid digitisation and sales of smart devices, expanding number of education apps, and increasing adoption of e-learning solutions in SMEs are trends boosting the Africa e-learning market

May 2024

The African Development Bank (AfDB) has approved EUR 120 million in financing for Moroccan Digital, Entrepreneurial and Inclusive University to support higher education in Morocco and economic development in Africa. The funding will also support the development of e-learning platforms.

May 2024

Two hundred students at the Kwame Nkrumah University of Science and Technology (KNUST) have been trained as e-learning ambassadors and will promote e-learning within the university. This initiative is expected to improve the quality and accessibility of higher education at KNUST.

May 2024

The British Council has launched a free e-learning platform called SoCreative for African entrepreneurs. The platform offers self-paced online courses on entrepreneurship, business growth strategies, finance, and marketing to help early-stage entrepreneurs turn their passions into sustainable businesses.

May 2024

The Water Research Commission (WRC) and the University of Johannesburg (UJ) have partnered to launch six short e-learning programmes to address the growing challenge of siltation in South Africa's water resources, such as dams, rivers, and estuaries. These courses will provide skills needed to effectively manage siltation.

Growing awareness of e-learning benefits among SMEs

The growing awareness of the benefits of e-learning solutions and the expanding number of education apps are positively influencing the Africa e-learning market development. This trend has led to an increase in the adoption of e-learning solutions by small and medium-scale enterprises (SMEs). The Nigerian-based company, "Andela," uses e-learning platforms to provide coding and software development training to its employees.

Rapid digitisation and increased sales of smart devices

Rapid digitisation and the increasing sales of smart devices such as smartphones, tablets, and laptops are major factors driving the demand for e-learning in Africa. This trend has led to a significant rise in the adoption of digital learning platforms, making it easier for students to engage in online learning.

Integration of new techniques in e-learning applications

The incorporation of gamification techniques in e-learning applications and websites is creating a favourable Africa e-learning market outlook. For instance, the educational platform, "Kweli," uses gamification to make learning more engaging and fun for students in Africa.

Rising environmental concerns and need for accessible education

Rising environmental concerns such as climate change, desertification, and natural disasters are catalysing the demand for e-learning in educational institutions of African remote areas that lack trained teaching personnel. The "One Laptop per Child" initiative aims to enhance student’s access to online education.

Africa E-Learning Market Trends

The African education system mostly resides in remote areas and lack the necessary facilities and trained teaching personnel. In accordance with this, government of Africa has invested in the construction of a modern education system to provide students with a high-quality education. For example, the African Virtual University (AVU), a Pan-African Intergovernmental Organisation, has been using information and communications technology to provide higher education in more than 27 African countries. The University has a network of partners consisting of over 50 African tertiary schools and regional and international NGOs. As a result of these programs, the use of e-learning technology in Africa has increased, expanding Africa e-learning market size.

Also, the booming sales of smartphones and consumer electronics are expected to impact the demand for digital learning services in the region.  For instance, the University of Cape Town in South Africa has implemented a digital learning platform to improve the overall learning experience. The widespread adoption of these devices has also enabled the development of mobile learning applications. For example, the mobile learning app, "e-Learning Africa," offers educational content to students in various African countries.

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Africa E-Learning Industry Segmentation

The EMR’s report titled “Africa E-Learning Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Sector

• K-12 Sector

• Post-Secondary

• Corporate and Government Learning

• Others

Market Breakup by Product Type

• Packaged Content

• Services

• Platforms

Market Breakup by Technology

• Mobile Learning

• Simulation Based Learning

• Game Based Learning

• Learning Management System (LMS)

• Others

Market Breakup by Country

• South Africa

• Morocco

• Nigeria

• Tunisia

• Kenya

• Others

Africa E-Learning Market Share

Mobile, simulation based, and game based learning play a significant role in shaping the future of education in Africa as these technologies offer increased accessibility, flexibility, and engagement

Mobile learning accounts for the most market share due to its widespread adoption and accessibility via personal mobile devices. It involves remote education acquired via the Internet or network using personal mobile devices, often through mobile apps, social engagement, and online education hubs.

Simulation based learning is another significant segment in Africa e-learning market report, offering interactive and immersive learning experiences. It involves the use of simulations to mimic real-world scenarios, allowing learners to practice and develop skills in a controlled environment. Simulation based learning is particularly useful for training in fields such as healthcare, aviation, and the military.

The adoption of these technologies is driven by factors such as the increasing popularity of e-learning, the growing demand for skilled workers, and the need for cost-effective and flexible learning solutions. The Africa e-learning market is expected to continue growing, driven by these factors.

K-12 and post-secondary sectors are witnessing increasing acceptance of e-learning platforms for improving education and literacy rates

The K-12 sector is a significant segment in the market, driven by the increasing adoption of digital learning tools, such as online courses and the growing awareness of the benefits of e-learning among parents and educators. Many schools in Africa are adopting e-learning platforms to enhance the learning experience and improve student outcomes by providing video lectures, interactive simulations, and virtual labs. Moreover, governments in Africa are implementing initiatives to promote the adoption of e-learning in the K-12 sector. For example, the Kenyan government has launched the "E-Learning Platform" to provide online courses and degree programs to students across the continent.

As per Africa e-learning market analysis, the post-secondary segment is another significant segment, driven by the growing demand for higher education and the need for lifelong learning. The segment is witnessing a significant demand for online courses and degree programs, driven by the need for flexible and accessible higher education options. Moreover, the South African government has launched the "National Development Plan" to promote the adoption of e-learning in higher education.

Leading Companies in the Africa E-Learning Market

Market players are focused on expanding their presence and offerings to capitalise on the growing demand for e-learning solutions

Docebo S.p.A. was founded in 2005 and is headquartered in Cape Town, South Africa. The company offers AI-powered learning platform, over 20,000 constantly updated courses, and professional certification programs to cater to the needs of businesses and organisations looking to implement effective learning and development programs.

Via Afrika was founded in 1949 and is headquartered in Nairobi, Kenya. The company has been a leading provider of educational materials for South African and Botswanan schools and colleges. Their products include educational materials for various subjects and levels, as well as a digital platform, Via Afrika Digital Education Academy, which offers approved training for educators.

Eneza Education LTD was founded in 2011 and is headquartered in Toronto, Canada. The company offers an ed-tech platform for primary and secondary students and provide curriculum-aligned study materials. Their virtual tutor and teachers leverage mobile technology to connect students, parents, and teachers, empowering 50 million rural African students through e-learning.

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Africa E-Learning Market Analysis by Region

South Africa leads the market share due to favourable government initiatives, increasing internet penetration, and the growing demand for digital learning solutions

South Africa accounts for the largest Africa e-learning market share due to its well-established education infrastructure and high internet penetration. The University of Cape Town has implemented a comprehensive e-learning strategy to enhance student engagement and learning outcomes.

Morocco is another significant market for e-learning, driven by the government's efforts to improve education infrastructure and increase access to digital learning resources. The Moroccan Ministry of Education has launched initiatives to promote e-learning, including the "National Digital Education Platform".

Nigeria’s market share, on the other hand, is driven by the increasing adoption of digital learning solutions by educational institutions and organisations. Tutor.ng is a private company providing e-learning services to students and teachers across Nigeria.

Key Highlights of the Report

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Africa E-Learning Market Report Snapshots

Africa E-Learning Market Size

Africa E-Learning Market Analysis

Africa E-Learning Market Growth

Africa E-Learning Market Trends

Africa E-Learning Market Share

Africa E-Learning Companies

Africa E-Learning Market Regional Analysis

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.