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Global Air Fryer Market Size, Share, Analysis, Forecast: By Device Type: Manual, Digital; By Type: Drawer Type, Lid Type; By Distribution Channel: Hypermarkets and Supermarkets, Electronic Stores, Online, Others; By End Use: Household, Commercial; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Global Air Fryer Market Outlook
The global air fryer market size attained a value of USD 1,020.34 million in 2023. The market is further expected to grow at a CAGR of 7% between 2024 and 2032, to reach a value of USD 1,875.85 million by 2032.
Key Takeaways
- Increasing inclination towards health and fitness globally is expected to contribute to the market growth of air fryers.
- Reportedly, sales of air fryers in the US rose to over USD 1 billion in 2021 and 36% of Americans owned air fryers during the COVID-19 pandemic.
- With rising concerns regarding soaring energy prices, the adoption of air fryers is likely to rise in households as they require 800-1800 watts of energy.
An air fryer is an airtight electrical device which is used for frying food using hot air with a low amount of oil. A popular cooking appliance, it contains a fan which blows hot air at high speeds, facilitating deep frying of food items such as potatoes, chicken, fish, and frozen foods.
The air fryer market expansion is being driven by rapid innovations in cooking technologies, the launch of new kitchen appliances, and innovations in appliance manufacturing processes. With rising disposable incomes, changes in lifestyle, and the emergence of healthy food alternatives, people are switching towards cooking meals at home, which is expected to drive the market for air fryers forward in the coming years.
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Key Trends and Developments
Increasing inclination towards health and fitness; benefits of convenience and satisfaction; increase in establishment of hotels and restaurants; and growing popularity of online distribution channels are the major trends impacting the air fryer market growth.
| Date | Company | Product/Event | Description |
| 27th Feb. 2024 | ProCook | Multifunctional air fryer | Advanced capabilities, priced 100 pounds, less than its competitors |
| Feb. 7th 2024 | Midea | Double decker air fryer | Offers convenience and occupies less kitchen space |
| 5th Feb. 2024 | Ninja | DoubleStack XL Air Fryer | Suited for small kitchens, family-sized option, and 30% lesser carbon footprint |
| Aug. 12th 2023 | Philips | "What's New on the Menu" campaign | Aimed at Indian customers, showcase multiple Indian recipes in air fryers |
| Factor | Explanation |
| Increasing inclination towards health and fitness | Air fryers can reduce around 70% of the total calories and fats involved in oil-based frying, which makes them a healthier option for frying applications. |
| Benefits like convenience and satisfaction | Air fryers are fast, safe, and produce crunchy and tasty food; offering convenience and satisfaction to the users. |
| Increase in the establishment of hotels and restaurants | Air fryers are versatile, fast, and energy-efficient, which is heightening their demand across the commercial sector, especially in restaurants. |
| Growing popularity of online distribution channels | E-commerce websites provide enhanced convenience and attractive discount options and accurate customer reviews of various products, like air fryers. |
Global Air Fryer Market Trends
Many hotels and restaurants are incorporating air fryers into their kitchens to diversify their menus and offer healthier cooking options to customers. By adding air-fried dishes to their menus, establishments can cater to the growing demand for healthier food choices among consumers. This is expected to lead to the air fryer market expansion in the forecast period.
Air fryers are versatile cooking appliances that can be used to prepare a wide variety of dishes, including appetisers, entrees, and even desserts. Hotel and restaurant chefs appreciate the flexibility offered by air fryers, as they can experiment with different recipes and create innovative dishes to appeal to their clientele.
Online distribution channels offer unparalleled accessibility and convenience to consumers, allowing them to browse and purchase air fryers from the comfort of their homes. This convenience factor eliminates the need for physical store visits and allows consumers to make purchases at any time, contributing to increased demand.
Moreover, online platforms provide a vast array of air fryer models from various brands, offering consumers a wider selection to choose from compared to traditional brick-and-mortar stores. This extensive product range allows consumers to find air fryers that best suit their needs in terms of features, capacity, price range, and design preferences.
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Market Segmentation
“Global Air Fryer Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Device Type | Manual, Digital |
| Type | Drawer Type, Lid Type |
| Distribution Channel | Hypermarkets and Supermarkets, Electronic Stores, Online, Others |
| End Use | Household, Commercial |
| Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Digital air fryers are expected to constitute a major portion of the global air fryer market share in upcoming years
Digital air fryers project accurate numbers on the display screen, which enables precise temperature control and time, leading to better frying. Multiple pre-settings, along with smart functions, such as shake reminder, warm-up, and Wi-Fi and Bluetooth connectivity, enable quicker and more efficient frying.
Moreover, technological advancements in digital air fryers, such as support for smartphone connectivity, are further propelling the global air fryer market growth. Further, digital air fryers are considered more elegant, which makes them aesthetically appealing.
Manual air fryers are straightforward to use with basic controls and settings. They are generally more affordable and are perceived as more durable and reliable in the long run.
Households are expected to emerge as leading end-users of global air fryer market.
The household sector accounts for a significant share of the market. This can be attributed to rising awareness about the product, increasing disposable income, and rapid market penetration across urban homes. In addition, air fryers occupy less space as compared to heavy appliances and are energy efficient.
In this regard, the growing need to reduce electricity bills, coupled with the demand for quick and easy cooking processes, is expected to provide impetus to the air fryer market growth over the forecast period. The growing popularity of frozen foods is also supporting the household end uses of air fryers, particularly expanding the market share of air fryers in the USA due to their preference for a variety of frozen foods.
As health and safety regulations become increasingly stringent in the food service industry, commercial establishments must adhere to strict guidelines for food preparation and handling. Air fryers offer a safer cooking method compared to deep frying, reducing the risk of accidents, burns, and fire hazards in busy kitchen environments.
Competitive Landscape
Major market players are investing in research and development of innovative air fryers to meet evolving customer demands
| Company | Founded | Headquartered | Specialization |
| Koninklijke Philips N.V. | 1891 | Amsterdam, Netherlands | Manufacturing innovative electrical appliances including air fryers |
| SharkNinja Operating LLC | 1993 | Massachusetts, United States | Designs, markets, and distributes innovative electronic gadgets for home uses |
| Newell Brands, Inc. | 1903 | New York, United States | Leading consumer goods manufacturing company which specialises in manufacturing air fryers |
| Breville Group Limited | 1932 | Sydney, Australia | Design, development, and marketing of small size kitchen appliances worldwide |
Other market players include Havells India Ltd., TTK Prestige Ltd., NuWave, LLC., Faber S.p.A, United Gain Limited, and Corelle Brands LLC (Instant), among others.
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Global Air Fryer Market Regional Analysis
The Asia Pacific region is expected to dominate the market in the coming years. This can be attributed to increasing consumer interest in cooking healthier food items, which is spurred by changes in flavours of people’s traditional dishes and rising health consciousness among people.
In Europe, stringent regulations surrounding manufacturers of air fryers are expected to drive changes in the manufacturing of kitchen appliances, which is likely to drive the global air fryer market growth in the coming years.
In North America, the United States is expected to witness a surge in demand for air fryers, which is driven by the trend of healthier lifestyles and the convenience provided by air frying technology. With increasing priority being attached to home cooked meals, the market is expected to grow significantly in the forecast period.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Device Type |
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Air Fryer Market Analysis
8.1 Key Industry Highlights
8.2 Global Air Fryer Historical Market (2018-2023)
8.3 Global Air Fryer Market Forecast (2024-2032)
8.4 Global Air Fryer Market by Device Type
8.4.1 Manual
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Digital
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Air Fryer Market by Type
8.5.1 Drawer Type
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Lid Type
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Air Fryer Market by Distribution Channel
8.6.1 Hypermarkets and Supermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Electronic Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Online
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Global Air Fryer Market by End Use
8.7.1 Household
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Commercial
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Air Fryer Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Air Fryer Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Air Fryer Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Air Fryer Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Air Fryer Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Air Fryer Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Koninklijke Philips N.V.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 SharkNinja Operating LLC
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Newell Brands, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Breville Group Limited
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Havells India Ltd.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 TTK Prestige Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 NuWave, LLC.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Faber S.p.A
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 United Gain Limited
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Corelle Brands LLC (Instant)
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Air Fryer Market: Key Industry Highlights, 2018 and 2022
2. Global Air Fryer Historical Market: Breakup by Device Type (USD Million), 2018-2023
3. Global Air Fryer Market Forecast: Breakup by Device Type (USD Million), 2024-2032
4. Global Air Fryer Historical Market: Breakup by Type (USD Million), 2018-2023
5. Global Air Fryer Market Forecast: Breakup by Type (USD Million), 2024-2032
6. Global Air Fryer Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023
7. Global Air Fryer Market Forecast: Breakup by Distribution Channels (USD Million), 2024-2032
8. Global Air Fryer Historical Market: Breakup by End Use (USD Million), 2018-2023
9. Global Air Fryer Market Forecast: Breakup by End Use (USD Million), 2024-2032
10. Global Air Fryer Historical Market: Breakup by Region (USD Million), 2018-2023
11. Global Air Fryer Market Forecast: Breakup by Region (USD Million), 2024-2032
12. North America Air Fryer Historical Market: Breakup by Country (USD Million), 2018-2023
13. North America Air Fryer Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Europe Air Fryer Historical Market: Breakup by Country (USD Million), 2018-2023
15. Europe Air Fryer Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Asia Pacific Air Fryer Historical Market: Breakup by Country (USD Million), 2018-2023
17. Asia Pacific Air Fryer Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Latin America Air Fryer Historical Market: Breakup by Country (USD Million), 2018-2023
19. Latin America Air Fryer Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Middle East and Africa Air Fryer Historical Market: Breakup by Country (USD Million), 2018-2023
21. Middle East and Africa Air Fryer Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Global Air Fryer Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 1,020.34 million.
The market is estimated to grow at a CAGR of 7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 1,875.85 million by 2032.
The market is being driven by the innovations in cooking technologies, launch of new kitchen appliances, and innovations in appliance manufacturing processes.
The key trends aiding the market expansion include increasing inclination towards health and fitness, benefits of convenience and satisfaction, increase in establishment of hotels and restaurants, and growing popularity of online distribution channels.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major types of air fryers include drawer type and lid type.
The major players in the market are Koninklijke Philips N.V., SharkNinja Operating LLC, Newell Brands, Inc., Breville Group Limited, Havells India Ltd., TTK Prestige Ltd., NuWave, LLC., Faber S.p.A, United Gain Limited, and Corelle Brands LLC (Instant), among others.
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