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Global Air Fryer Market Share, Size, Growth, Price, Analysis, Trends, Forecast: By Device Type: Manual, Digital; By Type: Drawer Type, Lid Type; By Distribution Channel: Hypermarkets and Supermarkets, Electronic Stores, Online, Others; By End Use: Household, Commercial; Regional Analysis; Market Dynamics; Competitive Landscape; 2023-2028

Global Air Fryer Market Outlook

The global air fryer market size attained a value of USD 953.59 million in 2022. The market is further expected to grow at a CAGR of 7% between 2023 and 2028, to reach a value of USD 1431.08 million by 2028.

 

Key Trends in the Market

An air fryer is an airtight electrical device which is used for frying food using hot air with little amounts of oil. A popular cooking appliance, it contains a fan which blows hot air at high speeds facilitating deep frying of food item such as potatoes, chicken, fish, and frozen foods. 

 

  • Air fryers are considered a much healthier option compared to traditional frying methods in oil. It can reduce around 70% of the total calories and fats that would be involved in oil-based frying which makes it a healthier option. Hence, the increasing inclination towards health and fitness is bolstering the product awareness and demand.
  • Additionally, air fryers are fast, safe, and produces crunchy and tasty food which brings convenience and satisfaction to the users. This factor is further adding to the air fryer market growth.
  • Air fryers are versatile, fast, and energy efficient which is heightening its demand across the commercial sector. Over the forecast period, the anticipated escalation in the number of consumers across hotels and restaurants is expected to fuel the growth of the air fryer market share.

 

Market Analysis

Based on device type, the market is bifurcated into manual and digital. On the basis of type, the market is classified into drawer type and lid type. By distribution channel, the market is segmented into hypermarkets and supermarkets, electronic stores, and online, among others. Based on end-use, the market is categorised into household and commercial. The regional markets for air fryers can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.  

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global air fryer market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

 

  • Koninklijke Philips N.V.
  • SharkNinja Operating LLC
  • Newell Brands, Inc.
  • Breville Group Limited
  • Havells India Ltd.
  • TTK Prestige Ltd.
  • NuWave, LLC.
  • Faber S.p.A
  • United Gain Limited
  • Corelle Brands LLC (Instant)
  • Others

 

Market Share by Device Type

The digital segment, based on device type, accounts for a healthy share of the market for air fryers. Digital air fryers project accurate numbers on the display screen which enables precise temperature control and time, leading to better frying. Multiple pre-sets along with smart functions such as shake reminder, warm-up, Wi-Fi and Bluetooth connectivity, enable quicker and more efficient frying. Moreover, technological advancements in the modern digital air fryers, such as support for smartphone connectivity are further propelling the segment’s growth and the air fryer market price. Further, digital air fryers are considered more elegant which makes them aesthetically appealing, leading to a greater growth of this segment.

 

Market Share by End Use

Based on end use, the household segment accounts for a significant share in the air fryer market. This can be attributed to the rising awareness about the product, increasing disposable income, and rapid market penetration across urban homes. In addition, air fryers occupy less space as compared to heavy appliances and are energy efficient. In this regard, the growing need to cut electricity bills, coupled with the demand for quick and easy cooking processes, is expected to provide impetus to this segment in the forecast period. The growing popularity of frozen foods is also supporting the household end uses of air fryers, particularly expanding the market share of air fryers in USA due to their preference for a variety of frozen foods.  

 

Competitive Landscape

Koninklijke Philips N.V. is a multinational conglomerate corporation which innovates in electrical appliances. The product portfolio of this company includes innovative air fryers such as the Airfryer Essential XL, and the Airfryer Daily collection, among others. The company was founded in the year 1891 and is currently headquartered in Amsterdam, Netherlands. 

 

SharkNinja Operating LLC is a leading home appliances developer which designs, markets, and distributes innovative electronic gadgets for home uses. The product portfolio of this company includes blenders, indoor grills, air fryers, and cookware, among others. SharkNinja Operating LLC was founded in the year 1993 and is currently headquartered in Massachusetts, United States.  

 

Newell Brands, Inc. is a leading consumer goods manufacturing company with an augmented portfolio. The company was established in the year 1903 and is currently headquartered in New York in the United States. Newell Brands innovates in air fryers and manufacturers products such as stainless-steel digital air fryers. 

 

Other market players include Breville Group Limited, Havells India Ltd., TTK Prestige Ltd., NuWave, LLC., Faber S.p.A, United Gain Limited, and Corelle Brands LLC (Instant), among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Device Type
  • Type
  • Distribution Channel
  • End Use
  • Region
Breakup by Device Type
  • Manual
  • Digital
Breakup by Type
  • Drawer Type
  • Lid Type
Breakup by Distribution Channel
  • Hypermarkets and Supermarkets
  • Electronic Stores
  • Online
  • Others
Breakup by End Use
  • Household
  • Commercial
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Koninklijke Philips N.V.
  • SharkNinja Operating LLC
  • Newell Brands, Inc.
  • Breville Group Limited
  • Havells India Ltd.
  • TTK Prestige Ltd.
  • NuWave, LLC.
  • Faber S.p.A
  • United Gain Limited
  • Corelle Brands LLC (Instant)
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Air Fryer Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Air Fryer Historical Market (2018-2022) 
    8.3    Global Air Fryer Market Forecast (2023-2028)
    8.4    Global Air Fryer Market by Device Type
        8.4.1    Manual
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Digital
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
    8.5    Global Air Fryer Market by Type
        8.5.1    Drawer Type
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Lid Type
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
    8.6    Global Air Fryer Market by Distribution Channel
        8.6.1    Hypermarkets and Supermarkets
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022)
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Electronic Stores
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022)
            8.6.2.3    Forecast Trend (2023-2028)
        8.6.3    Online
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2018-2022)
            8.6.3.3    Forecast Trend (2023-2028)
        8.6.4    Others
    8.7    Global Air Fryer Market by End Use
        8.7.1    Household
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2022)
            8.7.1.3    Forecast Trend (2023-2028)
        8.7.2    Commercial
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2022)
            8.7.2.3    Forecast Trend (2023-2028)
    8.8    Global Air Fryer Market by Region
        8.8.1    North America
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2018-2022) 
            8.8.1.3    Forecast Trend (2023-2028)
        8.8.2    Europe
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2018-2022) 
            8.8.2.3    Forecast Trend (2023-2028)
        8.8.3    Asia Pacific
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2018-2022) 
            8.8.3.3    Forecast Trend (2023-2028)
        8.8.4    Latin America
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2018-2022) 
            8.8.4.3    Forecast Trend (2023-2028)
        8.8.5    Middle East and Africa
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2018-2022) 
            8.8.5.3    Forecast Trend (2023-2028)
9    North America Air Fryer Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2022) 
        9.1.3    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2022) 
        9.2.3    Forecast Trend (2023-2028)
10    Europe Air Fryer Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2022) 
        10.1.3    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2022) 
        10.2.3    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2022) 
        10.3.3    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2022) 
        10.4.3    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Air Fryer Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2022) 
        11.1.3    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2022) 
        11.2.3    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2022) 
        11.3.3    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2022) 
        11.4.3    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2022) 
        11.5.3    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Air Fryer Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2022) 
        12.1.3    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2022) 
        12.2.3    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2022) 
        12.3.3    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Air Fryer Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2022) 
        13.1.3    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2022) 
        13.2.3    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2022) 
        13.3.3    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2022) 
        13.4.3    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Koninklijke Philips N.V.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    SharkNinja Operating LLC
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Newell Brands, Inc.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Breville Group Limited
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Havells India Ltd.
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    TTK Prestige Ltd.
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    NuWave, LLC.
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Faber S.p.A
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    United Gain Limited
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Corelle Brands LLC (Instant)
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Air Fryer Market: Key Industry Highlights, 2018 and 2022
2.    Global Air Fryer Historical Market: Breakup by Device Type (USD Million), 2018-2022
3.    Global Air Fryer Market Forecast: Breakup by Device Type (USD Million), 2023-2028
4.    Global Air Fryer Historical Market: Breakup by Type (USD Million), 2018-2022
5.    Global Air Fryer Market Forecast: Breakup by Type (USD Million), 2023-2028
6.    Global Air Fryer Historical Market: Breakup by Distribution Channels (USD Million), 2018-2022
7.    Global Air Fryer Market Forecast: Breakup by Distribution Channels (USD Million), 2023-2028
8.    Global Air Fryer Historical Market: Breakup by End Use (USD Million), 2018-2022
9.    Global Air Fryer Market Forecast: Breakup by End Use (USD Million), 2023-2028
10.    Global Air Fryer Historical Market: Breakup by Region (USD Million), 2018-2022
11.    Global Air Fryer Market Forecast: Breakup by Region (USD Million), 2023-2028
12.    North America Air Fryer Historical Market: Breakup by Country (USD Million), 2018-2022
13.    North America Air Fryer Market Forecast: Breakup by Country (USD Million), 2023-2028
14.    Europe Air Fryer Historical Market: Breakup by Country (USD Million), 2018-2022
15.    Europe Air Fryer Market Forecast: Breakup by Country (USD Million), 2023-2028
16.    Asia Pacific Air Fryer Historical Market: Breakup by Country (USD Million), 2018-2022
17.    Asia Pacific Air Fryer Market Forecast: Breakup by Country (USD Million), 2023-2028
18.    Latin America Air Fryer Historical Market: Breakup by Country (USD Million), 2018-2022
19.    Latin America Air Fryer Market Forecast: Breakup by Country (USD Million), 2023-2028
20.    Middle East and Africa Air Fryer Historical Market: Breakup by Country (USD Million), 2018-2022
21.    Middle East and Africa Air Fryer Market Forecast: Breakup by Country (USD Million), 2023-2028
22.    Global Air Fryer Market Structure

Key Questions Answered in the Report

The market reached a value of USD 953.59 million in 2022.

The market is estimated to grow at a CAGR of 7% in the forecast period of 2023 and 2028.

The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach a value of USD 1431.08 million by 2028.

The increasing adoption of air fryers across households, rising awareness about the electricity savings achieved by using this product, and growing inclination towards health and fitness, are the major drivers of the market.

The key trends in the market include the technological advancements in digital air fryers, rising disposable income, and increasing demand for air fryers in the commercial sector.

Manual and digital are the different device types included in the air fryer market report.

Drawer type and lid type are the segments of the market based on type.

Hypermarkets and supermarkets, electronic stores, and online, among others, are the different distribution channels included in the market report.

Depending upon the air fryer settings and capabilities, a wide range of foods can be cooked including vegetables like broccoli, potatoes, mushrooms, and onions, proteins such as chicken and tofu, and various frozen food items.

Koninklijke Philips N.V., SharkNinja Operating LLC, Newell Brands, Inc., Breville Group Limited, Havells India Ltd., TTK Prestige Ltd., NuWave, LLC., Faber S.p.A, United Gain Limited, and Corelle Brands LLC (Instant), among others, are the key market players, according to the report.

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