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Global Alcoholic Beverages Market Size, Share, Analysis: By Product Type: Beer, Spirits, Wines, Others; By Distribution Channel: On-Trade, Off-Trade; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
Global Alcoholic Beverages Market Outlook
The global alcoholic beverages market size reached approximately USD 1.75 trillion in 2023. The market is projected to grow at a CAGR of 3.20% between 2024 and 2032, reaching a value of around USD 2.34 trillion by 2032.
Key Takeaways
| Description |
| Czech Republic, Latvia, and Moldova lead the rankings for per capita consumption of alcoholic beverages. |
| Beer is the oldest and the world’s most popular alcoholic beverage, accounting for 41.9% of entire alcohol sales in the US. |
| In Europe, a person aged 15 years and older consumes nearly 9.5 litres of pure alcohol each year, according to the WHO. |
An alcoholic beverage is prepared from the fermentation of grapes, fruits, and other sugars in mills. It is known to reduce stress and lead to a feeling of euphoria upon consumption. It plays a pivotal role in many social cultures in countries such as such as the USA, UK, Italy, and Russia, among others. The production, consumption, and sales of alcoholic beverages are regulated by governments of multiple countries.
The global alcoholic beverages market is being driven by the widespread accessibility of alcoholic beverages and their crucial role in religions like Christianity. Alcoholic beverages are also consumed along with foods including pizzas and sandwiches. The consumption of alcohol in moderate amounts also has health benefits including improved heart health and circulatory system.
Key Trends and Developments
High demand for premium spirits; growth in demand for RTD alcoholic beverages; the growing trend of sustainability; and increasing launch of unique flavours of alcoholic beverages are the major trends impacting the market growth.
| Date | Company | Launch | Description |
| Feb 2nd 2024 | Ciroc (Diageo) | Ciroc Limonata | Infused with the flavours of Italian lemons and citrus fruits |
| Jan 23rd 2024 | Pernod Ricard | New vodka | Cater to the soaring demand for honey-flavoured spirits among consumers in the UK |
| Dec 11th 2023 | Coca-Cola | Lemon Dou | First alcoholic drink in the Indian market to cater to consumer demand for sour lemon-flavoured alcohol |
| Apr 15th 2023 | SNDL Inc. | E-commerce platform for Wine and Beyond | Enhance the accessibility of its destination liquor retail banner, featuring local and international beers, spirits, and wines |
| Topic | Details |
| High demand for premium spirits | The demand for premium spirits made from high-quality ingredients is increasing worldwide, with sales expected to record a double-digit growth over the forecast period. |
| Growth in demand for RTD alcoholic beverages | Ready-to-drink alcoholic beverages are garnering consumer appeal due to their exotic flavours, portability, convenience, and the trend of culinary globalisation. |
| Sustainability is an important trend in the global market | Consumers are attaching greater preference towards purchasing alcohol from beverage brands which adopt eco-friendly production and packaging methods. |
| Unique alcoholic flavours boosting market growth | Younger generations prefer a variety of flavours in alcoholic beverages, which is prompting companies to use thyme, sage, and other ingredients in their drinks. |
Alcoholic Beverages Market Trends
Canned cocktails are likely to be a significant driver of the demand for RTD alcoholic beverages due to their convenience and portability. This makes them a popular choice among consumers who like to consume fresh and flavourful beverages without compromising on quality. Canned cocktails are also budget-friendly, which makes them accessible for consumers from the lower income group.
Beverage companies are shifting towards the use of sustainable packaging materials like recycled paper, cardboard, and recycled plastic, among others, to reduce carbon emissions and boost their brand image. In 2020, 40 billion glass bottles for spirits packaging, and 30 billion bottles for wine packaging were produced, which adversely affected the practice of waste disposal globally. Hence, increasing launches of sustainable alcoholic beverages are expected to positively impact the alcoholic beverages market expansion in the coming years.
Market Segmentation
“Global Alcoholic Beverages Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Product Type | Beer, Spirits, Wines, Others |
| Distribution Channel | On-trade, Off-trade |
| Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Beer is further divided based on type into ale, lager, and hybrid, whereas the various types of spirits considered in the market report are rum, vodka, and whiskey, among others.
On-trade distribution channels are expected to dominate the alcoholic beverages market share in the forecast period
On-trade channels are expected to account for a significant market share in the coming years as public spaces are a preferred choice for drinking and meeting new people in many countries. On-trade consumption of alcoholic beverages provides people with relaxation and enables them to fully enjoy recreational activities.
Off-trade consumption is also expected to increase in the forecast period with the rise of the culture of entertainment at home. Alcoholic beverages can be used to create an atmosphere of comfort and relaxation within homes and enable customers to safely enjoy their time without any restrictions.
Competitive Landscape
Major players in the global alcoholic beverages market are collaborating to produce innovative tastes and flavours of different alcoholic beverages
| Company | Incorporated | Based In | Activities | Products |
| Diageo plc | 1997 | London, UK | Manufacturing and distribution of drinks | Premium quality drinks, 200 brands |
| Heineken N.V. | 1873 | Amsterdam, Netherlands | Brewing and distribution of beer | Beer, soft drinks, cider, 190+ countries |
| Carlsberg Breweries A/S | 1847 | Copenhagen, Denmark | Production, marketing, and sales of drinks | Beers and soft drinks, domestically and internationally |
| Brown-Forman Corporation | 1870 | Kentucky, United States | Manufacturing and marketing of alcoholic beverages | Alcoholic beverages, distilling, bottling, importing, exporting |
Other key players in the global alcoholic beverages market include Bacardi Limited, ANHEUSER-BUSCH INBEV SA/NV, Molson Coors Beverage Company, Tsingtao Brewery Co., Ltd., Asahi Group Holdings, Ltd., and Suntory Holdings Limited, among others.
Alcoholic Beverages Market Analysis by Region
The Asia Pacific region is expected to emerge as a significant market for alcoholic beverages in the coming years. This can be attributed to the rising middle-class population, which is inclined towards the consumption of premium quality and imported alcoholic beverages. China, India, and Japan rank among the biggest beer markets globally with popular brands like Snow, Kingfisher, Asahi, and Kirin competing with many international and domestic companies.
North America and Europe are also expected to witness a steady growth in the demand for alcoholic beverages in the forecast period. The growing popularity of craft beers, which are prepared in microbreweries, and the launch of fruity and carbonated alcoholic beverages are positively impacting the alcoholic beverages market growth in North America and Europe. The prevalence of drinking as a social norm in these regions is also expected to drive the market growth in the coming years.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Alcoholic Beverages Market Analysis
8.1 Key Industry Highlights
8.2 Global Alcoholic Beverages Historical Market (2018-2023)
8.3 Global Alcoholic Beverages Market Forecast (2024-2032)
8.4 Global Alcoholic Beverages Market by Product Type
8.4.1 Beer
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.1.3 Breakup by Type
8.4.1.3.1 Ale
8.4.1.3.2 Lager
8.4.1.3.3 Hybrid
8.4.2 Spirits
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.2.3 Breakup By Type
8.4.2.3.1 Rum
8.4.2.3.2 Vodka
8.4.2.3.3 Whiskey
8.4.2.3.4 Others
8.4.3 Wines
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Alcoholic Beverages Market by Distribution Channel
8.5.1 On-Trade
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Off-Trade
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Alcoholic Beverages Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Alcoholic Beverages Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Alcoholic Beverages Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Alcoholic Beverages Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Alcoholic Beverages Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Alcoholic Beverages Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis (HS Code: 2203, 2204, 2205, 2008)
15.1 Major Importing Countries
15.1.1 By Volume
15.1.2 By Value
15.2 Major Exporting Countries
15.2.1 By Volume
15.2.2 By Value
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Diageo plc
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Bacardi Limited
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 ANHEUSER-BUSCH INBEV SA/NV
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Heineken N.V.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Carlsberg Breweries A/S
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Molson Coors Beverage Company
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Tsingtao Brewery Co., Ltd.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Asahi Group Holdings, Ltd.
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Brown-Forman Corporation
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Suntory Holdings Limited
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Alcoholic Beverages Market: Key Industry Highlights, 2018 and 2032
2. Global Alcoholic Beverages Historical Market: Breakup by Product Type (USD Trillion), 2018-2023
3. Global Alcoholic Beverages Market Forecast: Breakup by Product Type (USD Trillion), 2024-2032
4. Global Alcoholic Beverages Historical Market: Breakup by Distribution Channel (USD Trillion), 2018-2023
5. Global Alcoholic Beverages Market Forecast: Breakup by Distribution Channel (USD Trillion), 2024-2032
6. Global Alcoholic Beverages Historical Market: Breakup by Region (USD Trillion), 2018-2023
7. Global Alcoholic Beverages Market Forecast: Breakup by Region (USD Trillion), 2024-2032
8. North America Alcoholic Beverages Historical Market: Breakup by Country (USD Trillion), 2018-2023
9. North America Alcoholic Beverages Market Forecast: Breakup by Country (USD Trillion), 2024-2032
10. Europe Alcoholic Beverages Historical Market: Breakup by Country (USD Trillion), 2018-2023
11. Europe Alcoholic Beverages Market Forecast: Breakup by Country (USD Trillion), 2024-2032
12. Asia Pacific Alcoholic Beverages Historical Market: Breakup by Country (USD Trillion), 2018-2023
13. Asia Pacific Alcoholic Beverages Market Forecast: Breakup by Country (USD Trillion), 2024-2032
14. Latin America Alcoholic Beverages Historical Market: Breakup by Country (USD Trillion), 2018-2023
15. Latin America Alcoholic Beverages Market Forecast: Breakup by Country (USD Trillion), 2024-2032
16. Middle East and Africa Alcoholic Beverages Historical Market: Breakup by Country (USD Trillion), 2018-2023
17. Middle East and Africa Alcoholic Beverages Market Forecast: Breakup by Country (USD Trillion), 2024-2032
18. Major Importing Countries by Volume
19. Major Exporting Countries by Volume
20. Major Importing Countries by Value
21. Major Exporting Countries by Value
22. Global Alcoholic Beverages Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 1.75 trillion.
The market is estimated to grow at a CAGR of 3.20% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 2.34 trillion by 2032.
The market is being driven by the widespread accessibility of alcoholic beverages and the significance of alcoholic beverages in cultures like Hinduism.
The key trends aiding the market expansion include high demand for premium spirits, growth in demand for RTD alcoholic beverages, and rising launch of unique flavoured alcoholic beverages.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major product types include beer, spirits, and wines, among others.
The major players in the market are Diageo plc, Bacardi Limited, ANHEUSER-BUSCH INBEV SA/NV, Heineken N.V., Carlsberg Breweries A/S, Molson Coors Beverage Company, Tsingtao Brewery Co., Ltd., Asahi Group Holdings, Ltd., Brown-Forman Corporation, and Suntory Holdings Limited, among others.
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