The alfalfa grass powder market was valued at USD 1.31 Billion in 2025 and is expected to grow at a CAGR of 9.20%, reaching USD 3.16 Billion by 2035. The market growth is driven by increasing use in animal feed and nutraceutical applications.
Base Year
Historical Period
Forecast Period
The market is experiencing growth due to increasing demand for plant-based supplements and natural health products.
Rising awareness of the nutritional benefits of alfalfa grass powder is driving its use in functional foods and beverages.
The market is expanding as consumers seek plant-derived alternatives for detoxification, digestive support, and immune system enhancement.
Compound Annual Growth Rate
9.2%
Value in USD Billion
2026-2035
*this image is indicative*
Alfalfa grass powder is derived from the leaves and stems of the alfalfa plant, known for its high nutrient content. Rich in vitamins A, C, K, and various B vitamins, it also provides essential minerals like calcium, iron, and magnesium. This powder is commonly used as a supplement for digestive health, detoxification, and boosting overall vitality.
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Increasing Consumption as Herbal Supplement Augmenting the Market Growth
The market growth of alfalfa grass powder can be attributed to the growing trend of health and wellness. The increasing consumption of herbal supplements to boost holistic wellbeing is leading to a surge in demand for herbal supplements made up of alfalfa grass powder. As the popularity of Ayurveda is surging in both India and developed countries, the demand for alfalfa grass powder in herbal supplements is significantly growing, which is augmenting the industry growth. Furthermore, the increasing incorporation of alfalfa grass powder in processed food and beverages to boost their nutritional component is strengthening the industry growth.
Strategic Acquisitions Between Market Players Empowering Alfalfa Grass Powder Market Value
The growing demand for organic, high-quality alfalfa products in various industries such as food, supplements, and animal feed is a key driver in the market. Increasing awareness about the nutritional benefits of alfalfa, combined with rising interest in plant-based and sustainable farming practices, is further propelling market growth. Innovations in breeding technologies and the development of superior alfalfa varieties are also critical drivers, enhancing crop yield, quality, and resilience. For instance, in September 2023, DLF, a global leader in forage and turf seed, acquired the Corteva Agriscience alfalfa breeding program. This acquisition, including advanced technologies such as Hi-Gest and Hi-Ton alfalfa, provides DLF with enhanced genetic resources and a stronger market position. The integration of Corteva’s breeding program into DLF’s global R&D efforts is poised to improve the quality and sustainability of alfalfa crops. This will likely lead to increased production of premium alfalfa, benefiting the alfalfa grass powder market with higher-quality raw materials, driving demand in the forecast period.
The market is witnessing several trends and developments to improve the current scenario. Some of the notable trends are as follows:
The EMR’s report titled “Alfalfa Grass Powder Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Application
Market Breakup by Region
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Organic Alfalfa Grass Powder is Expected to Dominate the Market Segmentation by Type
The organic segment is expected to hold the largest market share based on type. As consumer demand for natural and chemical-free products rises, organic alfalfa powder is increasingly preferred over conventional options. This shift is driven by growing awareness of the benefits of organic farming and health-conscious consumers seeking products free from pesticides and synthetic additives. The organic segment is poised for significant growth in the forecast period as sustainability trends and demand for clean-label products continue to shape the market, driving value and expanding opportunities in health, wellness, and nutrition sectors.
Dietary Supplements to Lead Alfalfa Grass Powder Market Share
The dietary supplements segment is expected to hold the largest market share in the alfalfa grass powder market. As per the analysis by the Expert Market Research, the global dietary supplements market is expected to grow at a CAGR of 9.10% during the forecast period of 2026-2035. Alfalfa powder’s nutritional profile, rich in vitamins, minerals, and antioxidants, makes it a popular ingredient in dietary supplements. As the global demand for health supplements grows, particularly in the context of preventative healthcare and immunity support, alfalfa powder’s role is gaining prominence. This segment is poised to drive market growth during the forecast period, fuelled by consumer focus on holistic health and wellness, along with rising demand for natural ingredients in supplements.
The market report offers insights into various regions including North America, Europe, Asia-Pacific, Latin America and the Middle East and Africa. The North American region holds the largest market share for alfalfa grass powder, driven by increasing consumer demand for natural and organic products. The region’s well-established health and wellness industry, alongside a growing trend of plant-based diets, has bolstered the adoption of alfalfa powder in dietary supplements. As per the analysis by the Expert Market Research, the North America dietary supplements market is expected to grow at a CAGR of 5.70% between 2026 and 2035. Additionally, North America's strong retail infrastructure and rising awareness about the benefits of alfalfa powder for digestion, immunity, and detoxification further contribute to its dominance in the market, with continued growth expected in the forecast period.
The key features of the market report comprise patent analysis, grants analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Headquartered in California, USA, the company provides high-quality natural ingredients for the nutraceutical and dietary supplement industries, with a focus on organic products. NP Nutra's portfolio includes a range of botanical powders, including alfalfa grass powder, known for its health benefits such as supporting digestion and overall wellness.
Founded in 2001, is based in California, USA, the company offers a variety of organic ingredients for the nutritional, food, and supplement industries. Their alfalfa grass powder is a key product, celebrated for its nutritional profile, offering vitamins, minerals, and antioxidants that support immune function and detoxification.
The company is known for its high-quality organic products sourced from local farmers. Founded in 2013, the company specialises in the production of organic superfoods, including alfalfa grass powder. Their products are widely used in dietary supplements, known for their ability to enhance digestive health and improve energy levels.
Headquartered in Bloomingdale, Illinois, NOW Foods was established in 1968. The company offers a broad range of health products, including dietary supplements, essential oils, and natural foods. In the global alfalfa grass powder market, NOW Foods provides high-quality alfalfa powder, known for its nutritional benefits such as rich vitamins, minerals, and antioxidants.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include iHerb.com, Nxtgen Ayurveda, Shudh Online, BareOrganics, nubeleaf, and BLISS OF EARTH.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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