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Global Alfalfa Grass Powder Market: By Type: Organic, Conventional; By Application: Functional Foods and Beverages, Dietary Supplements, Others; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Industry Events and Developments

Global Alfalfa Grass Powder Market Outlook

The global alfalfa grass powder market is expected to grow in the forecast period of 2022-2027 at a CAGR of 5.20%.

 

Increasing Consumption of Alfalfa Grass Powder as a Herbal Supplement Augmenting the Market Growth

The market growth of alfalfa grass powder can be attributed to the growing trend of health and wellness. The increasing consumption of herbal supplements to boost holistic wellbeing is leading to a surge in demand for herbal supplements made up of alfalfa grass powder. As the popularity of Ayurveda is surging in both India and developed countries, the demand for alfalfa grass powder in herbal supplements is significantly growing, which is augmenting the industry growth. Furthermore, the increasing incorporation of alfalfa grass powder in processed food and beverages to boost their nutritional component is strengthening the industry growth.

 

Global Alfalfa Grass Powder Market

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The expansion of distribution channels of alfalfa grass powder is bolstering the market growth. With the growing penetration of supermarkets and hypermarkets, speciality stores, and convenience stores, the availability of alfalfa grass powder is surging, thus adding to the market growth. The growing popularity of e-commerce platforms, such as Walmart and Amazon, especially in developing countries, is increasing the accessibility of alfalfa grass powder and its diverse products, which is providing further impetus to the growth of the market.

 

Alfalfa Grass Powder: Market Segmentation

Alfalfa grass powder is a powdered form of alfalfa grass that contains numerous essential nutrients. It is a rich source of vitamins A, E, K, and C, potassium, iron, phosphorous, and calcium, among others. It is typically consumed to prevent and control various health-related issues like diabetes, high cholesterol, indigestion, and heart issues, among others.

The major types of alfalfa grass powder are:

  • Organic
  • Conventional

The market can be broadly categorised on the basis of its applications into:

  • Functional Foods and Beverages
  • Dietary Supplements
  • Others

The EMR report looks into the regional markets of alfalfa grass powder like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Increasing Demand for Healthy Food to Invigorate the Market for Alfalfa Grass Powder

The growing demand for immunity-boosting food, in the aftermath of the COVID-19 crisis, is surging the consumption of alfalfa grass powder, which is invigorating the growth of the market. As alfalfa grass powder contains various essential nutrients, it is increasingly preferred as a substitute for animal-based products by the growing vegan population, thereby fuelling the growth of the market. Moreover, the growing demand for clean-labelled products by health and environmentally-conscious consumers is surging the use of organic alfalfa grass powder, hence propelling the market growth.

The increasing research activities to determine the potential of alfalfa grass powder as a preventative measure and cholesterol-lowering agent are expected to drive the market growth. As the focus on the consumption of green food for healthy skin is increasing, alfalfa grass powder is extensively consumed to enhance skin texture and promote hair growth. In addition, various clinical studies are initiated to determine the efficacy of alfalfa grass powder for the treatment of diseases, such as rheumatoid arthritis and osteoarthritis, which is anticipated to drive the growth of the industry.

 

Key Industry Players in the Global Alfalfa Grass Powder Market

The report presents a detailed analysis of the following key players in the global alfalfa grass powder market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Nature's Power Nutraceuticals Corp. (NP Nutra)
  • Nutrient Innovations, Inc.
  • goIndiaOrganic
  • NOW Health Group, Inc.
  • BareOrganics, LLC
  • Mountain Rose Herbs
  • Isha agro developers pvt ltd (herbal hills)
  • Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2021
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Application, Region
Breakup by Type Organic, Conventional
Breakup by Application Functional Foods and Beverages, Dietary Supplements, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Nature's Power Nutraceuticals Corp. (NP Nutra), Nutrient Innovations, Inc.,
goIndiaOrganic, NOW Health Group, Inc., BareOrganics, LLC, Mountain Rose Herbs, Isha agro developers pvt ltd (herbal hills), Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Alfalfa Grass Powder Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Alfalfa Grass Powder Historical Market (2017-2021) 
    8.3    Global Alfalfa Grass Powder Market Forecast (2022-2027)
    8.4    Global Alfalfa Grass Powder Market by Type
        8.4.1    Organic
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Conventional
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
    8.5    Global Alfalfa Grass Powder Market by Application
        8.5.1    Functional Foods and Beverages
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Dietary Supplements
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
        8.5.3    Others
    8.6    Global Alfalfa Grass Powder Market by Region
        8.6.1    Market Share
            8.6.1.1    North America
            8.6.1.2    Europe
            8.6.1.3    Asia Pacific
            8.6.1.4    Latin America
            8.6.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    Nature's Power Nutraceuticals Corp. (NP Nutra)
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Nutrient Innovations, Inc.
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3    goIndiaOrganic
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    NOW Health Group, Inc.
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    BareOrganics, LLC
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    Mountain Rose Herbs
            12.2.6.1    Company Overview
            12.2.6.2    Product Portfolio
            12.2.6.3    Demographic Reach and Achievements
            12.2.6.4    Certifications
        12.2.7    Isha agro developers pvt ltd (herbal hills)
            12.2.7.1    Company Overview
            12.2.7.2    Product Portfolio
            12.2.7.3    Demographic Reach and Achievements
            12.2.7.4    Certifications
        12.2.8    Others
13    Industry Events and Developments


List of Key Figures and Tables

1.    Global Alfalfa Grass Powder Market: Key Industry Highlights, 2017 and 2027
2.    Global Alfalfa Grass Powder Historical Market: Breakup by Type (USD Million), 2017-2021
3.    Global Alfalfa Grass Powder Market Forecast: Breakup by Type (USD Million), 2022-2027
4.    Global Alfalfa Grass Powder Historical Market: Breakup by Application (USD Million), 2017-2021
5.    Global Alfalfa Grass Powder Market Forecast: Breakup by Application (USD Million), 2022-2027
6.    Global Alfalfa Grass Powder Historical Market: Breakup by Region (USD Million), 2017-2021
7.    Global Alfalfa Grass Powder Market Forecast: Breakup by Region (USD Million), 2022-2027
8.    North America Alfalfa Grass Powder Historical Market: Breakup by Country (USD Million), 2017-2021
9.    North America Alfalfa Grass Powder Market Forecast: Breakup by Country (USD Million), 2022-2027
10.    Europe Alfalfa Grass Powder Historical Market: Breakup by Country (USD Million), 2017-2021
11.    Europe Alfalfa Grass Powder Market Forecast: Breakup by Country (USD Million), 2022-2027
12.    Asia Pacific Alfalfa Grass Powder Historical Market: Breakup by Country (USD Million), 2017-2021
13.    Asia Pacific Alfalfa Grass Powder Market Forecast: Breakup by Country (USD Million), 2022-2027
14.    Latin America Alfalfa Grass Powder Historical Market: Breakup by Country (USD Million), 2017-2021
15.    Latin America Alfalfa Grass Powder Market Forecast: Breakup by Country (USD Million), 2022-2027
16.    Middle East and Africa Alfalfa Grass Powder Historical Market: Breakup by Country (USD Million), 2017-2021
17.    Middle East and Africa Alfalfa Grass Powder Market Forecast: Breakup by Country (USD Million), 2022-2027
18.    Global Alfalfa Grass Powder Market Structure

Key Questions Answered in the Report

The global alfalfa grass powder market is projected to grow at a CAGR of 5.20% between 2022 and 2027.

The market is being aided by the growing trend of health and wellness, the increasing incorporation of alfalfa grass powder in processed food and beverages, and the expansion of distribution channels.

The industry is anticipated to be bolstered by the rising demand for immunity-boosting food, the increasing preference for clean labelled products, and the rising attempts to determine the potential of alfalfa grass powder.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The major types of alfalfa grass powder in the industry are organic and conventional.

The significant applications in the market are functional foods and beverages and dietary supplements, among others.

The major players in the industry are Nature's Power Nutraceuticals Corp. (NP Nutra), Nutrient Innovations, Inc., goIndiaOrganic, NOW Health Group, Inc., BareOrganics, LLC, Mountain Rose Herbs, and Isha agro developers pvt ltd (herbal hills), among others.

Analyst Review

The global alfalfa grass powder market is driven by the growing trend of health and wellness. Aided by the rising demand for immunity-boosting food, the market is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 5.20%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, the alfalfa grass powder industry can be segmented into organic and conventional. On the basis of application, the industry is divided into functional foods and beverages and dietary supplements, among others. The major regional markets for alfalfa grass powder are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Nature's Power Nutraceuticals Corp. (NP Nutra), Nutrient Innovations, Inc., goIndiaOrganic, NOW Health Group, Inc., BareOrganics, LLC, Mountain Rose Herbs, and Isha agro developers pvt ltd (herbal hills), among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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