Global Dietary Supplements Market Report and Forecast 2024-2032

Key Trends in the Market

Dietary supplements are manufactured products that add nutrients to the diet and come in variety of forms such as tablets, powders, pills, or liquids. These supplements keep a person physically and mentally fit along with providing support to the immune system. They are advised to be taken with food or might upset the stomach or cause other digestion problems. 

• Governments worldwide are taking steps to support and promote supplement production and cultivation which will ultimately help in the growth of the global market for dietary supplements. 

• There are many technological developments in supplement and nutraceutical products with the testing of new ingredients and innovate forms of consumptions. Investments in research and development activities and centres are expected to supplement the growth of the global dietary supplements market. 

• The United States Food and Drug Administration is taking initiatives to encourage only high-quality dietary supplements by using clean-labelled and organic ingredients for the manufacture of the supplements. This is helping in the growth of the market. 

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Market Analysis

Based on form, the market can be segmented into soft gels, powders, and liquids. According to ingredients, the market is divided into botanicals, proteins and amino acids, vitamins and minerals, fatty acids, probiotics, and others. On the basis of end user, the market is segmented into men, women, senior citizens, and others. By distribution channels, the market is categorised into supermarkets and hypermarkets, pharmacies and drug stores, and online, among others. The regional markets for the global dietary supplements market can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.  

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global dietary supplements market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.  

• Amway Corporation

• The Bountiful Company

• Pfizer Inc.

• Archer Daniels Midland Company

• Sanofi S.A.

• GlaxoSmithKline plc

• Nutrition and Biosciences (Dupont)

• Reckitt Benckiser Group plc

• Bayer AG

• Glanbia plc

• Nordic Premium Group

• Sun Pharmaceutical Industries Limited

• Others 

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Market Share by Form

Powdered form of the supplements such as omega-3, minerals and vitamin blends are commonly used by athletes, body builders and fitness enthusiasts. These forms of dietary supplements are easy to consume and easy to form blends which is why they are highly used in yogurts and other drinks that provide energy. The high usage of these products is likely to grow the global dietary supplements market.

Market Share by End User

Men and women have dominated the global dietary supplements market with high usage of these supplements due to greater awareness of their benefits. They are facing nutritional deficiencies because of improper diet intake triggered by hectic schedules and stressful lifestyles. More participation of adults in sports is further increasing the demand for dietary supplements.

Senior citizens are growing in number which will again affect the market positively as there are various problems that they face with growing age, especially lack of nutrition absorption. A number of awareness programmes are carried out for spreading the requirements of nutrition in children which is again contributing to the growth of the market for dietary supplments.

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Competitive Landscape

Amway Corporation founded in 1959 has its headquarter in Michigan in the United States. It is a marketing company and a global leader in selling health, beauty, and home care products. They believe in producing best quality products with an aim to change the world.

The Bountiful Company was founded in 1971 with headquarters in New York in the United States. Nestle owns this dietary supplements’ company which believes in innovating ways to make the life of people healthier and happier. 

Pfizer Inc., based out of New York in the United States, was established in 1849. It is a leading pharmaceutical and biotechnology company in continuous search for new scientific developments that will help them create a healthier world. 

Other market players include Archer Daniels Midland Company, Sanofi S.A., GlaxoSmithKline plc, Nutrition and Biosciences (Dupont), Reckitt Benckiser Group plc, Bayer AG, Glanbia plc, Nordic Premium Group, and Sun Pharmaceutical Industries Limited, among others.

Key Highlights of the Report