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Global AR and VR Display Market Size, Share, Forecast: By Type: HMD, HUD, Projector; By Technology: Augmented Reality (AR), Virtual Reality (VR); By Applications: Commercial, Automotive, Healthcare, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
Global AR and VR Display Market Outlook
The global AR and VR display market attained a value of nearly USD 1,851.38 million in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 36%.
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Extensive Use of AR and VR in the Healthcare Sector Boosting the Growth of the AR and VR Display Industry
Augmented reality and virtual reality have been extensively used in the healthcare industry for pain management and medical training. The coronavirus pandemic has significantly accelerated the use of AR and VR displays to foster a connection between healthcare professionals and patients while providing them a personalised treatment. They are increasingly used in operating rooms and classrooms to prepare medical professionals for efficient surgery and deliver complex care. Hence, the extensive use of AR and VR display is impacting the market growth positively. Moreover, the rising prevalence of virtual training in many industries is also fuelling the growth of the AR and VR display industry.
Technological advancements, including edge-computing and artificial intelligence (AI), are expected to provide personalised, accessible, and well-designed experiences, which are anticipated to further augment the market growth. Additionally, the advent of the 5G network is increasing the use of AR and VR displays in various applications, including entertainment, gaming, and training. The surging popularity of online gaming and e-sports, which require live immersive experience, is also increasing owing to the high-bandwidth and low-latency network capabilities of 5G. Hence, the growing deployment of the 5G network is providing further impetus to the market growth.
AR and VR Display: Industry Definition and Segmentation
AR display, variously known as augmented reality display, is a display that presents an enhanced version of the physical world achieved through digital visual elements, any sensory stimuli, or sound by the use of technology. VR display or virtual reality display presents a computer-generated environment with the use of stimulation that enables users to interact with the 3D virtual world.
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The major types of AR and VR display are:
- HMD
- HUD
- Projector
Based on the technology, the market is divided into:
- Augmented Reality (AR)
- Virtual Reality (VR)
The market can be broadly categorised on the basis of its applications into:
- Commercial
- Automotive
- Healthcare
- Aerospace and Defence
- Others
The EMR report looks into the regional markets of AR and VR display like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Rising Use of Augmented and Virtual Reality in the Automotive and Education Sector to Bolster the Market Growth
The use of augmented reality display, especially head-up display (HUD), in the automotive industry to make the drivers aware of potential hazards and redirect the driver’s focus on the road is expected to boost the market growth for AR and VR display. Moreover, mixed reality displays are used to present virtual objects to drivers while preparing them for potential hazards. Also, they can be used for marketing to enable consumers to experience their automobile in virtual reality. These are anticipated to propel the market growth for AR and VR displays in the forecast period.
The rising use of AR and VR technology in the education sector is further strengthening the market growth. It is widely used to provide personalised education, enhance the learning experience, and increase interaction via immersive technology, which is consequently invigorating the market growth. Moreover, research and development (R&D) by the leading companies to develop advanced displays and turn smartphones into AR and VR displays is accelerating the growth of the AR and VR display industry. In addition, the increasing adoption of AR technology in the gaming industry to provide an interactive experience to the viewers is also catalysing the market growth.
Key Industry Players in the Global AR and VR Display Market
The report presents a detailed analysis of the following key players in the global AR and VR display market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Samsung Electronics Co. Ltd.
- Oculus VR (Facebook Technologies, LLC)
- Sony Corporation
- LG Electronics Inc.
- HTC Corporation
- Others
The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Technology |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global AR and VR Display Market Analysis
8.1 Key Industry Highlights
8.2 Global AR and VR Display Historical Market (2018-2023)
8.3 Global AR and VR Display Market Forecast (2024-2032)
8.4 Global AR and VR Display Market by Type
8.4.1 HMD
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 HUD
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Projector
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global AR and VR Display Market by Technology
8.5.1 Augmented Reality (AR)
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Virtual Reality (VR)
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global AR and VR Display Market by Application
8.6.1 Commercial
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Automotive
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Healthcare
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Aerospace and Defence
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global AR and VR Display Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America AR and VR Display Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe AR and VR Display Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific AR and VR Display Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America AR and VR Display Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa AR and VR Display Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Samsung Electronics Co. Ltd.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Oculus VR (Facebook Technologies, LLC)
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Sony Corporation
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 LG Electronics Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 HTC Corporation
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global AR and VR Display Market: Key Industry Highlights, 2018 and 2032
2. Global AR and VR Display Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global AR and VR Display Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global AR and VR Display Historical Market: Breakup by Technology (USD Million), 2018-2023
5. Global AR and VR Display Market Forecast: Breakup by Technology (USD Million), 2024-2032
6. Global AR and VR Display Historical Market: Breakup by Application (USD Million), 2018-2023
7. Global AR and VR Display Market Forecast: Breakup by Application (USD Million), 2024-2032
8. Global AR and VR Display Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global AR and VR Display Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America AR and VR Display Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America AR and VR Display Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe AR and VR Display Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe AR and VR Display Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific AR and VR Display Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific AR and VR Display Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America AR and VR Display Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America AR and VR Display Market Forecast: Breakup by Country (USD Million), 2024-2032
18. The Middle East and Africa AR and VR Display Historical Market: Breakup by Country (USD Million), 2018-2023
19. The Middle East and Africa AR and VR Display Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global AR and VR Display Market Structure
Key Questions Answered in the Report
In 2023, the global AR and VR display market attained a value of nearly USD 1,851.38 million.
The market is projected to grow at a CAGR of 36% between 2024 and 2032.
The major drivers of the market include technological advancements and the extensive use of AR and VR display in the healthcare sector.
The increasing use of augmented and virtual reality in the automotive and education sector and surging research and development (R&D) activities are the key trends guiding the market growth.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major types of AR and VR display in the market are HMD, HUD, and projector.
The various technologies of AR and VR display considered in the market report are augmented reality (AR) and virtual reality (VR).
The significant applications of the product are commercial, automotive, healthcare, and aerospace and defence, among others.
The major players in the market are Samsung Electronics Co. Ltd., Oculus VR (Facebook Technologies, LLC), Sony Corporation, LG Electronics Inc., and HTC Corporation, among others.
Analyst Review
The global AR and VR display market attained a value of USD 1,851.38 million in 2023, driven by the rising use of the display in the healthcare industry. Aided by the increasing research and development (R&D) activities, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 36%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, the AR and VR display industry can be segmented into HMD, HUD, and projector. By technology, the industry is categorised into augmented reality (AR) and virtual reality (VR). On the basis of applications, the industry is divided into commercial, automotive, healthcare, and aerospace and defence, among others. The major regional markets for AR and VR display are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Samsung Electronics Co. Ltd., Oculus VR (Facebook Technologies, LLC), Sony Corporation, LG Electronics Inc., and HTC Corporation, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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