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Report Overview
The Asia Pacific baby diapers market reached approximately USD 31.01 Billion in 2024. The market is projected to grow at a CAGR of 8.80% between 2025 and 2034, reaching a value of USD 72.08 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
-
Reportedly, a baby, from birth to toddler age uses approximately 3,600 diapers.
-
In India, the number of women in the workforce is increasing by 5.6% per year, which is increasing the use of baby diapers due to added convenience.
-
Significant birth rates in countries such as India are supporting the market expansion.
Compound Annual Growth Rate
Value in USD Billion
8.8%
2025-2034
Asia Pacific Baby Diapers Market Outlook
*this image is indicative*
Asia Pacific Baby Diapers Market Growth
According to Asia Pacific baby diapers industry analysis, Southeast Asia and China account for about 85% of the growth of the disposable hygiene sector in the Asia Pacific region. The increasing importance of health and hygiene among the population is contributing to the adoption of baby diapers. It is estimated that the population of Asia will increase from 4.64 billion people in 2020 to 5.267 billion people in 2050. The rise in population is further contributing to the increased use of diapers, supporting market growth. Additionally, there is a growing inclination towards premium-priced baby diapers among young families in countries such as Indonesia, supported by the growing disposable incomes.
Eco-friendly and organic baby diapers are gaining traction, driven by the increased concerns regarding environmental pollution and safety, thus impacting the baby diapers demand forecast. Manufacturers are innovating new products with the use of safe and environment-friendly materials such as organic cotton, bamboo, wool, and hemp, catering to the changing consumer preferences.
Moreover, the baby diaper market in China is undergoing a rapid transition with the adoption of high-performing and affordable products from domestic companies. Although birth rates are decreasing in China, the use of baby diapers is increasing supported by the convenience, high quality, and stylish designs offered in the latest launches. Furthermore, there is a growing inclination towards pant-style diapers in countries such as Indonesia and India due to their convenience in hot climatic conditions, and due to their similarity to traditional baby clothing before the introduction of disposables.
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Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Key Trends and Recent Developments
Increasing birth rate, preference for organic and pant-style diapers along with the rise of e-commerce sales are accelerating the Asia Pacific baby diapers market value.
Increasing Birth Rate Propelling the Growth of Asia Pacific Baby Diapers Market
The Asia Pacific region has some of the most populous countries of the world such as China and India, leading the growth of its baby diapers market. According to the World Bank, the region recorded a rate of 10 baby births per 1000 individuals in 2021 and 2022. Considering the further rise in the region’s population, the birth rate is expected to grow in the coming years, propelling the baby diapers market growth.
Growing Sustainability Concerns Increasing the Demand for Organic Baby Diapers
Growing concerns over environmental sustainability and the extensive wastage of paper are propelling the demand for sustainable and eco-friendly baby diapers. Such diapers have a plethora of benefits when compared to the regular diapers. For instance, they are made from natural biodegradable materials such as bamboo and cotton, use natural fibres as an absorbent material, can be easily decomposed and turned into compost, as well as have limited risk of chemical exposure. These benefits make them ideal for the environment as well as the sensitive skin of babies.
Use of Pant Style Diapers is Creating Several Asia Pacific Baby Diapers Market Opportunities
Pant-style baby diapers are a growing trend in the Asia Pacific region owing to their ease and comfort of use. Regular diapers are tight on baby’s hips and require lifting the legs during diaper changes, which risks dislocating their hip joints. To avoid the same, parents are increasingly preferring the pant-style baby diapers which are more comfortable and safer to use. Key players are increasingly investing in the development and manufacturing of such diapers across the Asia Pacific region. For instance, Unicharm Corporation announced the launch of the world’s first One-Sided Opening Baby Diaper Pants, called Bobby Diaper Pants, in Vietnam, in late October 2023.
E-commerce sales are Driving the Asia Pacific Baby Diapers Market Revenue
The rise of e-commerce companies in Asia Pacific has encouraged the online sales of baby diapers as well. This new mode of selling has drastically increased the overall revenue of the market. According to the Global System for Mobile Communications (GSMA), a non-profit industry organisation, the total mobile subscribers globally stood at 1.8 billion in 2023 and is expected to reach 2.1 billion by 2030. This is expected to increase the online sales of baby diapers during the forecast period.
Asia Pacific Baby Diapers Industry Segmentation
Asia Pacific Baby Diapers Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Age Group
- Infant (0-6 Months)
- Babies and Young Toddlers (6-18 Months)
- Toddlers (18-24 Months)
- Children Above 2 Years
Market Breakup by Type
- Organic
- Conventional
Market Breakup by Product Type
- Cloth Diapers
- Disposable Diapers
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacy and Drug Stores
- Online
- Others
Market Breakup by Country
- China
- Japan
- India
- ASEAN
- Australia
- Others
Asia Pacific Baby Diapers Market Share
Based on type, the market is divided into organic and conventional. Asia Pacific is anticipated to witness a growing demand for organic baby diapers due to increased concerns regarding biodegradability, and environmental pollution caused by disposable baby diapers.
Leading Companies in the Asia Pacific Baby Diapers Market
Market players are offering baby diapers in line with changing consumer demand at competitive prices, further increasing their market share
- Procter & Gamble Co
- Kao Corp
- Essity AB
- Unicharm Corp
- Johnson & Johnson
- Kimberly-Clark Corporation
- Hengan International Group Company Ltd
- Awibi
- Others
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The baby diapers market in Asia Pacific reached approximately USD 31.01 Billion in 2024.
The market is projected to grow at a CAGR of 8.80% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach a value of USD 72.08 Billion by 2034.
The different types of diapers available in Asia Pacific are cloth diapers and disposable diapers.
The age groups considered are infant (0-6 months), babies and young toddlers (6-18 months), toddlers (18-24 months), and children above 2 years.
The major classifications based on distribution channel are supermarkets and hypermarkets, convenience stores, pharmacy and drug stores, and online, among others.
The major countries as per the market report are China, Japan, India, ASEAN and Australia, among others.
The major players in the market are Procter & Gamble Co, Kao Corp, Essity AB, Unicharm Corp, Johnson & Johnson, Kimberly-Clark Corporation, Hengan International Group Company Ltd, and Awibi, among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Age Group |
|
| Breakup by Type |
|
| Breakup by Product Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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