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Asia Pacific Shampoo Market Size, Share, Trends, Analysis: By Product Type: Medicated, Non-medicated; By Price Category: Mass, Premium; By End User: Men, Women, Kids; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Drug Stores and Pharmacies, Others; Regional Analysis; Competitive Landscape; 2024-2032
Asia Pacific Shampoo Market Outlook
The Asia Pacific shampoo market size was valued at USD 14.92 billion in 2023. The market is further projected to grow at a CAGR of 5% between 2024 and 2032, reaching a value of USD 23.29 billion by 2032.
Key Takeaways
- As per industry reports, key players in the Asia Pacific shampoo market include L'Oréal S.A., Procter & Gamble Company, Unilever PLC, Himalaya Global Holdings Ltd., and Kao Corporation.
- The Asia Pacific hair shampoo market is driven by factors like the growing popularity of hair coloring, increased utilisation of hair shampoos among millennials and Gen X, and the introduction of hair care products tailored to specific needs like anti-dandruff and colour protection.
- China dominates the Asia Pacific hair shampoo market, followed by Japan and India.
Innovations in natural and organic shampoo products, such as the use of herbs and flowers in shampoo that have potent effects, are in high demand. In countries like India, China, and Japan, the use of ayurvedic and natural ingredients in various products like shampoos and other haircare products is increased due to different hair types. Moreover, the growing personal care industry is expected to boost the Asia Pacific shampoo market growth.
Consumers are seeking shampoos tailored to specific hair concerns such as dandruff, hair loss, colour protection, and scalp health. This trend has led to the development of targeted formulations by major brands like Pantene, Head & Shoulders, and Dove.
Moreover, the rising awareness and preference for sustainable and eco-friendly products are influencing the Asia Pacific shampoo market development. Brands like Aveda, Love Beauty and Planet, and The Body Shop are gaining traction with their environmentally conscious formulations, biodegradable packaging, and cruelty-free practices.
Furthermore, the digital transformation of the beauty industry is impacting the shampoo market in the Asia Pacific region. Brands are leveraging digital marketing strategies, influencer collaborations, and e-commerce channels to reach a wider audience and engage with tech-savvy consumers.
Medicated shampoos are designed to treat various hair and scalp conditions, such as dandruff, itching, and hair loss. These shampoos contain active ingredients like ketoconazole, zinc, selenium sulphide, and salicylic acid, which help to soothe and cleanse the scalp. Medicated shampoos are gaining popularity in the Asia Pacific region due to their scalp-soothing and cleansing properties. For example, Head & Shoulders Clinical Strength Shampoo is a popular medicated shampoo in the Asia Pacific market known for its effectiveness in treating dandruff and scalp irritation.
Market Segmentation
Asia Pacific Shampoo Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Medicated
- Non-medicated
Market Breakup by Price Category
- Mass
- Premium
Market Breakup by End User
- Men
- Women
- Kids
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Drug Stores and Pharmacies
- Online
- Others
Market Breakup by Country
- China
- Japan
- India
- ASEAN
- Australia
- Others
Competitive Landscape
Market players are focused on catering to the changing consumer preferences towards natural and organic products, with a strong emphasis on advertising and promotional activities.
- L'Oréal SA
- Unilever Plc
- Johnson & Johnson Consumer Inc.
- Procter and Gamble Company
- Colgate-Palmolive Company
- Dabur India Limited
- Kao Corporation
- Beiersdorf AG
- Oriflame Holding Ag
- Marico Limited
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Price Category |
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Shampoo Market Overview
8.1 Key Industry Highlights
8.2 Global Shampoo Historical Market (2018-2023)
8.3 Global Shampoo Market Forecast (2024-2032)
8.4 Global Shampoo Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Asia Pacific Shampoo Market Overview
9.1 Key Industry Highlights
9.2 Asia Pacific Shampoo Historical Market (2018-2023)
9.3 Asia Pacific Shampoo Market Forecast (2024-2032)
10 Asia Pacific Shampoo Market by Product Type
10.1 Medicated
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Non-medicated
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Asia Pacific Shampoo Market by Price Category
11.1 Mass
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Premium
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Asia Pacific Shampoo Market by End User
12.1 Men
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Women
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Kids
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 Asia Pacific Shampoo Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Drug Stores and Pharmacies
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Online
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Asia Pacific Shampoo Market by Country
14.1 China
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Japan
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 India
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 ASEAN
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Australia
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators of Demand
15.4 Key Indicators of Price
16 Value Chain Analysis
17 Trade Data Analysis (HS Code: 330510)
17.1 Major Importing Countries
17.1.1 By Volume
17.1.2 By Value
17.2 Major Exporting Countries
17.2.1 By Volume
17.2.2 By Value
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 L'Oréal SA
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Unilever Plc
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Johnson & Johnson Consumer Inc.
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Procter and Gamble Company
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Colgate-Palmolive Company
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Dabur India Limited
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Kao Corporation
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Beiersdorf AG
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Oriflame Holding Ag
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Marico Limited
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Shampoo Market: Key Industry Highlights, 2018 and 2032
2. Asia Pacific Shampoo Market: Key Industry Highlights, 2018 and 2032
3. Asia Pacific Shampoo Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. Asia Pacific Shampoo Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. Asia Pacific Shampoo Historical Market: Breakup by Price Category (USD Billion), 2018-2023
6. Asia Pacific Shampoo Market Forecast: Breakup by Price Category (USD Billion), 2024-2032
7. Asia Pacific Shampoo Historical Market: Breakup by End User (USD Billion), 2018-2023
8. Asia Pacific Shampoo Market Forecast: Breakup by End User (USD Billion), 2024-2032
9. Asia Pacific Shampoo Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. Asia Pacific Shampoo Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. Asia Pacific Shampoo Historical Market: Breakup by Country (USD Billion), 2018-2023
12. Asia Pacific Shampoo Market Forecast: Breakup by Country (USD Billion), 2024-2032
13. Major Importing Countries by Volume
14. Major Exporting Countries by Volume
15. Major Importing Countries by Value
16. Major Exporting Countries by Value
17. Asia Pacific Shampoo Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 14.92 billion.
The market is expected to grow at a CAGR of 5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 23.29 billion by 2032.
The market is being driven due to rising number of women facing hair fall and thinning issues, availability of medicated shampoos, and presence of various hair care brands in the region.
Key trends aiding the market expansion include shift towards natural and organic products, increasing expenditure on advertisement and promotional activities, and increasing focus on eco-friendly packaging.
Countries considered in the market are China, Japan, India, ASEAN, and Australia, among others.
Different price categories in the market are mass and premium.
Based on distribution channel, the market segmentations include supermarkets and hypermarkets, convenience stores, drug stores and pharmacies, and online, among others.
Key players in the market are L'Oréal SA, Unilever Plc, Johnson & Johnson Consumer Inc., Procter and Gamble Company, Colgate-Palmolive Company, Dabur India Limited, Kao Corporation, Beiersdorf AG, Oriflame Holding Ag, and Marico Limited, among others.
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