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Assortment and Space Optimisation (ASO) Market

Global Assortment and Space Optimisation (ASO) Market Size, Growth, Forecast: By Component: Solutions, Services; By Deployment: On-Premises, Cloud; By Enterprise Size: Large Enterprises, Small and Medium Sized Enterprises; Regional Analysis; Market Dynamics; Competitive Landscape; Industry Events and Developments; 2024-2032

Global Assortment and Space Optimisation (ASO) Market Outlook

The global assortment and space optimisation (ASO) market attained a value of USD 1,719.0 million in 2023. The market is estimated to grow at a CAGR of 12.5% during 2024-2032 to reach a value of  USD  3,387.0 million by 2032.  The market is expected to be driven by the need to make effective product assortment decisions, especially under constraints such as limited shelf space or budgetary limitations. North America, Europe and Asia are expected to be key markets.

 

Global Assortment and Space Optimization (ASO) Market

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Global Market Likely to be Driven by Need to Optimally Arrange Products in the Right Quantities in Stores to Maximize Profit and Customer Satisfaction

Assortment and space optimisation (ASO) is employed to identify optimal selection and arrangement of products in stores by optimising item assortment and placement on a planogram. Assortment and space optimisation (ASO) considers information related to space availability in stores, dimensions of product, configurations of fixtures, expected demand and change in demand, top up schedules, target service levels, merchandising rules, visual guidelines, and category goals to optimise total performance.

Optimisation of retail space and item assortment in that space has been a key area of concern for manufacturers and retailers. From the point of view of the retailer, shelf space is a crucial asset; assortment variety raises inventory cost, further, assortment is important to demand generation and shopper satisfaction. For the manufacturer, assortment selection and category space allocation are likewise important. It would not be possible for manufacturers to make sufficient profits if their products are not effectively displayed on shelves of stores. Given today’s competitive and dynamic business environment, space and assortment have assumed much significance. With time and increasing retail competition, assortment and space optimisation has become more complex. Leading players such as Walgreens, Safeway, Walmart, and 7-Eleven are being forced to consider recommending and building assortments for thousands of sites. The growing significance of assortment and space optimisation (ASO) is expected to boost the global assortment and space optimisation (ASO) market.

 

Increasing Number of SKUs, Decreasing Spaces Warrant Effective Assortment and Space Optimisation

Rising number of SKUs (stock keeping units), restricted shelf space, varied store features, and supply chain complexities pressurize retailers to perform correct assortment. Assortment has developed beyond just simple performance metrics like overall sales or rotation numbers. Today, big data and advanced analytics have made possible extensive analysis of consumer behaviour at the flick of a button. Obtaining value through assortment optimisation assumes all the more significance considering an increasingly complex and space-constrained retail environment; maintaining optimal product assortment in stores is vital to retailers’ commercial activity. Effective assortment leads to higher sales and gross margins, more efficient operations, and a robust customer base.

While bigger brands are continually innovating and raising the number of their SKUs, smaller brands are also quickly increasing the number of SKUs. Private-label products are also growing significantly in terms of share and number. Shelf space is getting limited with increasing number of products and opening of new stores in restricted spaces. Decisions regarding the items that should be listed or removed from the assortment are compounded with increasing complexities of supply chain, despite increase in the number of SKUs.

Managing assortment is important even in e-commerce, where there is virtually infinite shelf space; assortment must be managed to hold customers’ attention and control logistics and inventory cost.

Retail stores vary in size and format. Factors including traffic connectivity and surrounding social and economic factors affect the performance of SKUs and product categories. Assortment must thus be optimised to specifics of every site; macrospace allocation (space to be dedicated to a particular category in each store) and localization (determining the optimal SKU mix for every store) are important elements to this end. In light of the above, it may be concluded that assortment and space optimisation (ASO) would gain more importance, and that the global assortment and space optimisation (ASO) market would grow during the forecast period.

 

Advancements in Cloud Computing, Big Data and AI Expected to Contribute to Market Growth

Growth in cloud computing has enabled big data and artificial intelligence (AI) to offer merchants the chance and the capability to timely carry out assortment and optimisation better aligned to customer needs and behaviours, increasing merchants’ chances of earning better profits. Advanced solutions offer deeper insights into consumer behaviour, purchase decisions, and changes in the market. Such solutions are likely to stimulate the market.

 

Market Segmentation

 

Global Assortment and Space Optimization (ASO) Market by Segments

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By component, the market is segmented into:

  • Solutions
  • Services

By deployment, the market is classified into:

  • On-Premises
  • Cloud

By enterprise size, the market is divided into:

  • Large Enterprises
  • Small and Medium Sized Enterprises

By region, the market is segmented into:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

 

Global Assortment and Space Optimization (ASO) Market by Region

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Key Industry Players in the Global Assortment and Space Optimisation (ASO) Market

The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Oracle Corporation, 
  • Blue Yonder Group, Inc. 
  • SAP SE 
  • McKinsey & Company 
  • Aptos, LLC 
  • Microsoft Corporation
  • IBM Corporation
  • Accenture plc 
  • Nielsen Consumer LLC 
  • Tata Consultancy Services Limited 
  • Symphony Retail Solutions
  • RELEX Solutions
  • Invent Analytics
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Deployment
  • Enterprise Size
  • Region
Breakup by Component
  • Solutions
  • Services 
Breakup by Deployment
  • On-Premises
  • Cloud
Breakup by Enterprise Size
  • Large Enterprises
  • Small and Medium Sized Enterprises
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Oracle Corporation, 
  • Blue Yonder Group, Inc. 
  • SAP SE 
  • McKinsey & Company 
  • Aptos, LLC 
  • Microsoft Corporation
  • IBM Corporation
  • Accenture plc 
  • Nielsen Consumer LLC 
  • Tata Consultancy Services Limited 
  • Symphony Retail Solutions
  • RELEX Solutions
  • Invent Analytics
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Assortment and Space Optimisation (ASO) Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Assortment and Space Optimisation (ASO) Historical Market (2018-2023) 
    8.3    Global Assortment and Space Optimisation (ASO) Market Forecast (2024-2032)
    8.4    Global Assortment and Space Optimisation (ASO) Market by Component
        8.4.1    Solutions
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Services 
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Assortment and Space Optimisation (ASO) Market by Deployment
        8.5.1    On-Premises
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Cloud
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    Global Assortment and Space Optimisation (ASO) Market by Enterprise Size
        8.6.1    Large Enterprises
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Small and Medium Sized Enterprises
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)    
    8.7    Global Assortment and Space Optimisation (ASO) Market by Region
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2023) 
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2023) 
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2023)
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2023) 
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2023) 
            8.7.5.2    Forecast Trend (2024-2032)
9    North America Assortment and Space Optimisation (ASO) Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Assortment and Space Optimisation (ASO) Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Assortment and Space Optimisation (ASO) Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Assortment and Space Optimisation (ASO) Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Assortment and Space Optimisation (ASO) Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Oracle Corporation
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Blue Yonder Group, Inc.
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    SAP SE
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    McKinsey & Company
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Aptos, LLC
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Microsoft Corporation
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    IBM Corporation
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Accenture plc
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Nielsen Consumer LLC
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications        
        15.2.10    Tata Consultancy Services Limited
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Symphony Retail Solutions
            15.2.11.1    Company Overview
            15.2.11.2    Product Portfolio
            15.2.11.3    Demographic Reach and Achievements
            15.2.11.4    Certifications
        15.2.12    RELEX Solutions
            15.2.12.1    Company Overview
            15.2.12.2    Product Portfolio
            15.2.12.3    Demographic Reach and Achievements
            15.2.12.4    Certifications
        15.2.13    Invent Analytics
            15.2.13.1    Company Overview
            15.2.13.2    Product Portfolio
            15.2.13.3    Demographic Reach and Achievements
            15.2.13.4    Certifications
        15.2.14    Others
16    Key Trends and Developments in the Market

 

List of Figures and Tables

1.    Global Assortment and Space Optimisation (ASO) Market: Key Industry Highlights, 2018 and 2032
2.    Global Assortment and Space Optimisation (ASO) Historical Market: Breakup by Component (USD Million), 2018-2023
3.    Global Assortment and Space Optimisation (ASO) Market Forecast: Breakup by Component (USD Million), 2024-2032
4.    Global Assortment and Space Optimisation (ASO) Historical Market: Breakup by Deployment (USD Million), 2018-2023
5.    Global Assortment and Space Optimisation (ASO) Market Forecast: Breakup by Deployment (USD Million), 2024-2032
6.    Global Assortment and Space Optimisation (ASO) Historical Market: Breakup by Enterprises Size (USD Million), 2018-2023
7.    Global Assortment and Space Optimisation (ASO) Market Forecast: Breakup by Enterprises Size (USD Million), 2024-2032
8.    Global Assortment and Space Optimisation (ASO) Historical Market: Breakup by Region (USD Million), 2018-2023
9.    Global Assortment and Space Optimisation (ASO) Market Forecast: Breakup by Region (USD Million), 2024-2032
10.    North America Assortment and Space Optimisation (ASO) Historical Market: Breakup by Country (USD Million), 2018-2023
11.    North America Assortment and Space Optimisation (ASO) Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Europe Assortment and Space Optimisation (ASO) Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Europe Assortment and Space Optimisation (ASO) Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Asia Pacific Assortment and Space Optimisation (ASO) Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Asia Pacific Assortment and Space Optimisation (ASO) Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Latin America Assortment and Space Optimisation (ASO) Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Latin America Assortment and Space Optimisation (ASO) Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Middle East and Africa Assortment and Space Optimisation (ASO) Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Middle East and Africa Assortment and Space Optimisation (ASO) Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Global Assortment and Space Optimisation (ASO) Market Structure

Key Questions Answered in the Report

The global assortment and space optimisation (ASO) market is projected to grow at a CAGR of 12.5% between 2024 and 2032.

The major drivers of the market include the growth in cloud computing, increasing demand for customer centric approach, increasing need for self-shape optimization, and customer satisfaction.

The need to make effective product assortment decisions and rising number of SKUs (stock keeping units) are the key industry trends propelling the market's growth.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The different components are solutions and services.

Based on deployment, the market is classified into on-premises and cloud.

The various enterprise size includes large enterprises and small and medium sized enterprises.

The major players in the market are Oracle Corporation, Blue Yonder Group, Inc., SAP SE, McKinsey & Company, Aptos, LLC, Microsoft Corporation, IBM Corporation, Accenture plc, Nielsen Consumer LLC, Tata Consultancy Services Limited, Symphony Retail Solutions,  RELEX Solutions, Invent Analytics, among others.

Analyst Review

The global assortment and space optimisation (ASO) market attained a value of USD 1,719.0 million in 2023. The market is estimated to grow at a CAGR of 12.5% during 2024-2032 to reach a value of  USD  3,387.0 million by 2032.   The market was driven by the need to make effective product assortment decisions in the historical period. Aided by the growth in cloud computing and rising number of SKUs (stock keeping units), the market is expected to witness further growth in the forecast period of 2024-2032.

EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the market. The different components are solutions and services. Based on deployment, the market is classified into on-premises and cloud. The various enterprise size includes large enterprises and small and medium sized enterprises. The major regional markets for assortment and space optimisation (ASO) are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa. The major players in the industry are Oracle Corporation, Blue Yonder Group, Inc., SAP SE, McKinsey & Company, Aptos, LLC, Microsoft Corporation, IBM Corporation, Accenture plc, Nielsen Consumer LLC, Tata Consultancy Services Limited, Symphony Retail Solutions,  RELEX Solutions, Invent Analytics, among others.

EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.

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