The Australia buy now pay later services market size reached USD 733.43 Million in 2025. The market is expected to grow at a CAGR of 10.65% between 2026 and 2035, reaching USD 2017.78 Million by 2035.
Base Year
Historical Period
Forecast Period
Over 40% of shoppers aged 18 to 39 utilized the instalment payment option while transacting online.
Australia originated several popular BNPL firms like Afterpay and Sezzle, with recent regulatory efforts treating the service as a credit product.
In February 2024, Australia provided credit card instalment choices and 'buy now, pay later' cards through major issuers and banks.
Compound Annual Growth Rate
10.65%
Value in USD Million
2026-2035
*this image is indicative*
Online platforms drive the Australia buy now pay later services market growth, as they allow customers to access BNPL options seamlessly during checkout for a smoother payment process
Customers' easy access to BNPL options online improves their experience, with real-time approval for swift transactions. Global availability broadens market reach, while online data insights inform targeted strategies. Streamlined processes and flexibility drive adoption, fuelling market growth.
In May 2023, the Australian government introduced laws treating BNPL services as credit products, safeguarding consumers. These services, offering interest-free short-term loans, were often utilized by financially constrained individuals, sometimes exceeding their means.
Seamless integration and enhanced customer experience through POS applications bolstered sales, providing quick approval and flexible options. Valuable insights, improved cash flow, competitive advantage, risk management, and enhanced accessibility contributed to the growth of the Australia buy now pay later services market.
"Australia Buy Now Pay Later Services Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Channel
Market Breakup by Enterprise Size
Market Breakup by End Use
Market Breakup by Region
The Australia buy now pay later services market key players are:
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The market was valued at USD 733.43 Million in 2025.
The market is projected to grow at a CAGR of 10.65% between 2026 and 2035.
The revenue generated from the buy now pay later services market is expected to reach USD 2017.78 Million in 2035.
The buy now pay later services market is categorised according to enterprise size, which includes large enterprises, medium enterprises, and small enterprises.
The buy now pay later services market key players are Zip Co Limited, Afterpay Australia Pty Ltd., Klarna Australia Pty Ltd., humm BNPL Pty Ltd., PayPal Credit Pty Limited, National Australia Bank Limited and Commonwealth Bank of Australia among others.
Based on the platform, the market is divided into online and point of sale.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Channel |
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| Breakup by Enterprise Size |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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