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Australia Cloud TV Market Size, Share, Trends, Growth: By Device Type: STB, Mobile Phones, Connected TV; By Deployment Type: Public Cloud, Private Cloud, Hybrid Cloud; By Application: Telecom, Entertainment and Media, Information Technology, Consumer Television, Others; Regional Analysis; Competitive Landscape; 2024-2032
Australia Cloud TV Market Outlook
The Australia cloud TV market size is expected to grow at a CAGR of 17.6% between 2024 and 2032.
Key Takeaways:
- In Australia, 5G availability remains consistent at approximately 36.6%, accompanied by a high 5G smartphone penetration rate of 82%. Additionally, the average Australian household was equipped with 20.5 internet-connected devices in 2021.
- Cloud-based software providers such as Microsoft Azure and Google Cloud are rolling out customer experience solutions to address customer churn concerns in Australia.
- As per industry reports, Samsung Australia emerges as a prominent retail brand, boasting 14,639 subscribers and amassing a total of 41,972,302 uploaded video views on YouTube. Renowned as a tech powerhouse, their active involvement in the social community, coupled with a hyperlocal online sales strategy and competitive pricing, underscores their dynamic approach.
Cloud TV, a cloud-based application streaming TV channels, movies, and music, offers a convenient entertainment experience on various electronic devices without requiring substantial memory. Users can access their saved recordings from anywhere and download content for offline viewing. Innovations in cloud TV enhance user experience and enable real-time updates for improved functionality. The platform delivers personalised viewing across devices, driving the Australia cloud TV market growth to meet diverse audience needs.
Scalable and flexible, cloud TV accommodates increasing watch hours and content consumption, spurred by the rising adoption of IoT-based media devices like Amazon Fire TV stick and Roku box. However, challenges arise from content rights restrictions in different markets and the dependency on high-speed internet, hindering adoption, particularly in rural areas.
Cloud TV capitalises on cord-cutting trends, offering affordable, customisable alternatives to traditional broadcasting. The COVID-19 pandemic accelerated cloud adoption in the media industry, benefiting small and medium enterprises (SMEs) seeking cost-effective content delivery solutions.
Cloud TV adoption among SMEs is propelled by its minimal infrastructure requirements, leading to significant time and cost savings. Leveraging cloud computing platforms like Google Cloud and Microsoft Azure, integrated solutions streamline content delivery and enable personalised viewing experiences, catering to varied audience segments.
The public cloud segment dominates the cloud TV market in Australia, driven by the adoption of serverless computing models and hybrid strategies, ensuring flexibility and resilience in content delivery. As cloud TV continues to evolve, its scalability and flexibility promise growth in viewership and content consumption, making it an attractive option for SMEs seeking to expand their reach in the digital era.
Market Segmentation
Australia Cloud TV Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- STB
- Mobile Phones
- Connected TV
Market Breakup by Deployment Type
- Public Cloud
- Private Cloud
- Hybrid Cloud
Market Breakup by Application
- Telecom
- Entertainment and Media
- Information Technology
- Consumer Television
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Companies are leveraging real-time data to innovate and find novel ways to secure a significant portion of the market.
- EllasTVMax
- Cloud365 Australia Pty Limited
- CommScope, Inc.
- LG Electronics Australia Pty Ltd.
- Sharp EIT Solutions.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Device Type |
|
| Breakup by Deployment Type |
|
| Breakup by Application |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Cloud TV Market Overview
8.1 Key Industry Highlights
8.2 Australia Cloud TV Historical Market (2018-2023)
8.3 Australia Cloud TV Market Forecast (2024-2032)
9 Australia Cloud TV Market by Device Type
9.1 STB
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Mobile Phones
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Connected TV
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
10 Australia Cloud TV Market by Deployment Type
10.1 Public Cloud
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Private Cloud
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Hybrid Cloud
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 Australia Cloud TV Market by Application
11.1 Telecom
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Entertainment and Media
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Information Technology
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Consumer Television
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 Australia Cloud TV Market by Region
12.1 New South Wales
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Victoria
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Queensland
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Australian Capital Territory
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Western Australia
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 EllasTVMax
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Cloud365 Australia Pty Limited
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 CommScope, Inc.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 LG Electronics Australia Pty Ltd.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Sharp EIT Solutions.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Cloud TV Market: Key Industry Highlights, 2018 and 2032
2. Australia Cloud TV Historical Market: Breakup by Device Type (USD Million), 2018-2023
3. Australia Cloud TV Market Forecast: Breakup by Device Type (USD Million), 2024-2032
4. Australia Cloud TV Historical Market: Breakup by Deployment (USD Million), 2018-2023
5. Australia Cloud TV Market Forecast: Breakup by Deployment (USD Million), 2024-2032
6. Australia Cloud TV Historical Market: Breakup by Application (USD Million), 2018-2023
7. Australia Cloud TV Market Forecast: Breakup by Application (USD Million), 2024-2032
8. Australia Cloud TV Historical Market: Breakup by Region (USD Million), 2018-2023
9. Australia Cloud TV Market Forecast: Breakup by Region (USD Million), 2024-2032
10. Australia Cloud TV Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 17.6% between 2024 and 2032.
The major applications includes telecom, entertainment and media, information technology, consumer television, and others.
The key market players are EllasTVMax, Cloud365 Australia Pty Limited, CommScope, Inc., LG Electronics Australia Pty Ltd., Sharp EIT Solutions., and others.
The market is driven by factors that include increasing demand from SMEs, rising adoption of IoT connected devices, growing cloud computing application platforms, among others.
The cloud TV market is categorised according to its deployment type, which includes public cloud, private cloud, and hybrid cloud.
The leading cloud service providers are Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP).
Cloud computing is credited to J. C. R. Licklider, who pioneered its development in the 1960s through his work on ARPANET, aiming to facilitate remote access to data and individuals regardless of location or time.
In 2006, Amazon introduced the inaugural commercial cloud service, known as the Elastic Computer Cloud (EC2).
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