The Australia cognitive health supplements market was valued at USD 199.03 Million in 2025 and is expected to grow at a CAGR of 7.70%, reaching USD 417.90 Million by 2035. The market growth is driven by increasing consumer awareness of brain health and a growing aging population seeking preventive care. The introduction of innovative, natural, and nutraceutical-based supplements is expanding product adoption. Rising e-commerce penetration and health-focused lifestyles are expected to further support market growth during the forecast period.
Base Year
Historical Period
Forecast Period
Innovations are strengthening consumer trust and driving expansion, positively impacting growth in the Australia cognitive health supplements market.
Rising health awareness, aging population, and increasing demand for memory and focus enhancement are driving significant growth in the market.
Strategic product innovations, expanding distribution channels, and targeted marketing by key players are accelerating market penetration and overall growth in the region.
Compound Annual Growth Rate
7.7%
Value in USD Million
2026-2035
*this image is indicative*
Cognitive health supplements are increasingly embraced for their potential to enhance memory, focus, and overall brain performance, catering to a growing population seeking mental wellness and age-related cognitive support. In Australia, the market is witnessing steady growth, driven by rising health awareness, increasing elderly demographics, and innovation in natural and clinically supported formulations. The market is poised to reach USD 417.90 Million by 2035, reflecting strong consumer demand and expanding distribution channels across pharmacies, online platforms, and health stores. This growth underscores the sector's strategic significance within the broader nutraceutical industry.
Rising Dementia Prevalence to Elevate Cognitive Health Supplements Market Demand in Australia
The growing prevalence of dementia in Australia is a key driver for the cognitive health supplements market. According to Dementia Australia, as of 2025, approximately 433,300 people are living with all forms of dementia nationwide, a number expected to rise to 812,500 by 2054, representing an 88% increase. In the Australian Capital Territory, dementia cases are projected to increase from 6,100 in 2025 to 12,300 by 2054, a 102% rise. This significant and rising patient population is creating increased demand for cognitive support solutions, thereby contributing to sustained market growth.
Some of the trends in the market include the increasing adoption of targeted cognitive therapies and advancements in targeted protein research.
Rising Adoption of Targeted Cognitive Therapies Likely to Boost Market Growth
The market is witnessing increased focus on therapies that target early-stage cognitive impairment, reflecting a broader trend toward personalized neurological care. In May 2025, Eli Lilly’s Kisunla (donanemab) received marketing authorization in Australia for adults with early symptomatic Alzheimer’s disease, demonstrating significant slowing of cognitive decline in clinical studies. Such advancements highlight the growing emphasis on early intervention and precision treatments for neurodegenerative conditions. This trend is expected to drive demand for cognitive health supplements, supporting sustained growth and innovation within the Australian market.
Targeted Protein Research Initiatives to Boost Australia’s Cognitive Health Supplements Market Value
The growing focus on neurological research is shaping trends in the market. Innovative studies targeting newly identified brain proteins, such as the recent research on the SOD1 protein linked to Parkinson’s disease, highlight the potential for interventions that support cognitive function. In August 2025, the University of Sydney demonstrated that modulating faulty SOD1 proteins improved motor function in experimental models, signaling a promising pathway for future treatments. Such advancements are expected to drive increased consumer interest in brain health supplements, ultimately enhancing market growth in Australia.
Memory Support to Lead Market Share by Functionality
The market includes various functionalities designed to enhance cognitive health, such as memory support, focus and concentration improvement, boosting cognitive performance, stress and anxiety management, and mood enhancement. Among these, memory support is expected to lead the market due to increasing awareness of age-related cognitive decline and a growing emphasis on dementia prevention. Consumers are increasingly seeking products that maintain memory and overall brain health, supported by clinical evidence demonstrating the benefits of targeted interventions. Focus and concentration improvement, as well as mood enhancement, are also witnessing substantial growth, but memory support remains the dominant driver in the functionality segment.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Form
Market Breakup by Product Type
Market Breakup by Functionality
Market Breakup by Distribution Channel
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Amway Corp is a global consumer goods company offering a range of health and wellness products, including its Nutrilite® line of cognitive health supplements. Key products such as Nutrilite® Mental Wellbeing, Salmon Omega-3 Softgels, and Cal Mag D Plus K2 support brain function and mental well-being. The company actively participates in the cognitive health supplements market, providing scientifically formulated products aimed at enhancing mental performance and overall cognitive health.
Herbalife Nutrition Ltd is a global nutrition company offering scientifically formulated products for health and wellness. In the cognitive health supplements segment, the company markets Vritilife® Brain Health, a tablet based on Ayurvedic principles and enriched with clinically tested Brahmi extract. This product is designed to support mental alertness, focus, concentration, and overall cognitive well-being, reflecting Herbalife’s active role in the market.
HVMN Inc. is a nutrition and performance-focused company specializing in cognitive and physical enhancement supplements. Their flagship product, Ketone-IQ, is a ketone-based formulation designed to boost brain energy, focus, endurance, and overall performance. Clinically tested and endorsed by athletes, HVMN actively contributes to the Cognitive Health Supplements Market by providing scientifically backed products that enhance mental clarity and metabolic efficiency.
Nestlé Health Science is a global leader in nutritional science, dedicated to enhancing health across all stages of life. Its product, BrainXpert, is designed to support memory and cognitive function in individuals with mild cognitive impairment. The company actively contributes to the cognitive health supplements market by promoting mental performance, healthy aging, and improved brain energy, helping patients regain confidence and quality of life.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include AlternaScript LLC and Natural Factors Nutritional Products Ltd.
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Form |
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| Breakup by Product Type |
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| Breakup by Functionality |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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