The Australia elderly care products market was valued at USD 2.55 Billion in 2025 and is expected to grow at a CAGR of 6.30%, reaching USD 4.70 Billion by 2035. The market growth is driven by growing demand for advanced home healthcare solutions, government initiatives for aged care services, and rising adoption of assistive devices, enhancing the quality of life. Increasing investments in digital health technologies, telemedicine, and smart monitoring systems are expected to accelerate growth, while the expanding elderly population will further boost market value in the forecast period.
Base Year
Historical Period
Forecast Period
According to the University of Sydney, by 2026, over 22% of Australians will be aged above 65, fueling higher demand for elderly care products and driving strong growth in Australia’s elderly care market.
Technological advancements in assistive devices and increasing healthcare investments are significantly driving the growth of the elderly care products market in Australia, ensuring improved accessibility and quality of care.
Key players are expanding product portfolios, enhancing distribution networks, and focusing on innovation, which is accelerating market growth and improving adoption of elderly care solutions across Australia.
Compound Annual Growth Rate
6.3%
Value in USD Billion
2026-2035
*this image is indicative*
Elderly care products encompass a wide range of solutions designed to support aging populations in maintaining comfort, mobility, safety, and overall well-being. In Australia, the market is witnessing steady growth, driven by an increasing aging population, rising healthcare awareness, and expanding home care services. The market was valued at USD 2.55 Billion in 2025, supported by technological advancements, government initiatives, and higher demand for mobility aids, assistive devices, and personal care solutions. This growth trend highlights the sector’s vital role in addressing the evolving needs of elderly individuals while enhancing their quality of life.
Rising Adoption of Digital Health Solutions Driving Growth in the Market
The increasing integration of digital health technologies designed to enhance care delivery for the aging population is one of the key growth drivers in the market. In July 2023, AWS launched its Healthcare Accelerator Australia/New Zealand program, spotlighting aged care and digital health startups such as Brenna, CareMonitor, and SilVR Adventures. These companies are leveraging digital platforms, telehealth, and virtual reality to improve communication, streamline workflows, and address mental health concerns among seniors. The growing adoption of such innovations is significantly enhancing care quality, thereby fueling market growth in Australia.
Some of the trends in the market include government-led reforms and the strengthening of infection prevention measures.
Government Reforms to Elevate the Elderly Care Products Market Demand in Australia
The strong focus on government-led reforms that improved the quality and accessibility of aged care services is a key trend shaping the market growth. Initiatives emphasize simplifying assessment systems and expanding home support programs, which strengthen care delivery for older adults. These measures created greater demand for innovative products that supported independent living, safety, and comfort. As reforms continued to shape aged care in Australia, the market experienced steady growth and is likely to expand further in the coming years.
Strengthening Infection Prevention Measures Likely to Boost Australia Elderly Care Products Market
A growing emphasis on infection prevention and control (IPC) is emerging as a key trend in the market. With the rising need to safeguard vulnerable populations in aged care settings, IPC programs are being integrated into products and services to ensure safer environments for residents. For instance, in August 2024, the Australian Government announced a USD 3.7 million investment to enhance IPC research in aged care facilities, reflecting the nation’s focus on high-quality, evidence-based care. This increasing prioritization of infection prevention is expected to drive sustained market growth.
Home Care to Lead the Market Share by Type of Care
The market is segmented by type of care into home care and chronic illness care. However, home care is expected to lead the market, supported by rising demand for in-home services and the integration of advanced technologies. For instance, in May 2025, Silverchain, in partnership with Talius, launched a pilot of the AI-powered virtual assistant CuriousThing to transform appointment scheduling in home care. This initiative demonstrates how technology is enhancing efficiency and personalization in elderly support, making home care the most dynamic and growth-driven segment of the market.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Type of Care
Market Breakup by End User
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Invacare Corporation is a leading provider of mobility and medical care solutions, with a strong presence in the elderly care products market. The company offers advanced patient lifting equipment, including lifters, hoists, and slings, designed to ensure safe and convenient transfers for elderly individuals with limited mobility or post-surgical conditions. Its solutions are widely used in both healthcare facilities and home care settings, supporting patient comfort and caregiver efficiency.
Cardinal Health plays an important role in the market through its comprehensive range of personal care and home healthcare solutions. The company offers incontinence briefs, protective underpads, incontinence underwear, and gender-specific protective pads and guards designed to enhance comfort, discretion, and mobility for elderly individuals. With advanced moisture-locking technology and odor control, Cardinal Health supports the growing demand for effective elderly care products, particularly in home-based care settings.
Abbott Laboratories plays a significant role in the elderly care products market with its specialized nutrition solutions. The company’s flagship product, Ensure®, is widely recognized for supporting elderly nutrition and healthy aging. Abbott emphasizes the importance of balanced diets and nutritional supplements to help seniors maintain muscle strength, immunity, and overall well-being. Through its innovations, Abbott addresses age-related nutritional gaps and promotes active, healthier aging among older adults.
Stryker Corporation, a global leader in medical technology, plays a significant role in the elderly care products market by providing hospital-quality solutions designed for home use. Through its Sage product line, the company offers essential elderly care items such as rinse-free bath cloths, incontinence barrier cream wipes, oral swabs, heel protection aids, and shampoo caps. These products support hygiene, comfort, and skin protection for seniors and individuals requiring long-term care, reinforcing Stryker’s commitment to improving healthcare outcomes in both clinical and home settings.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include 3M Company, Kimberly-Clark Corporation, and Hollister Incorporated.
Upto 15% Off
USD
$3099 $2789
$1999 $1799
$4599 $3909
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Type of Care |
|
| Breakup by End User |
|
| Market Dynamics |
|
| Supplier Landscape |
|
| Companies Covered |
|
Single User License
One User
USD 3,099
USD 2,789
tax inclusive*
Datasheet
One User
USD 1,999
USD 1,799
tax inclusive*
Five User License
Five User
USD 4,599
USD 3,909
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share