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Australia Electric Toothbrush Market Size, Share, Analysis: By Product Type: Battery Operated, Rechargeable; By Bristle: Soft Bristles, Nanometer Bristles; By Head Movement: Rotation/Oscillations, Sonic/Side-by-Side; By End Use: Kids, Adults; By Distribution Channel: Offline, Online; Regional Analysis; Competitive Landscape; 2024-2032
Australia Electric Toothbrush Market Outlook
The Australia electric toothbrush market size reached USD 60.8 million in 2023. The market is expected to grow at a CAGR of 5.7% between 2024 and 2032, reaching USD 101.3 million by 2032.
Key Takeaways:
- The Australian Institute of Health and Welfare reported that 82% of individuals aged 15 and above visited private dental practices in 2023.
- In 2020–21, Australia expended approximately $11.1 billion on dental services, as noted by the Australian Institute of Health and Welfare.
- According to the Australian Bureau of Statistics 2022, about half (49%) of individuals aged 15 and older visited a dental professional.
Battery-operated electric toothbrushes drive growth in the Australia electric toothbrush market owing to their convenience
Battery-operated electric toothbrushes provide affordability, catering to budget-conscious consumers. Their compact size and lightweight design make them easily portable, perfect for travel. They operate with user-friendly buttons, requiring no charging and running on replaceable batteries with extended battery life, ensuring convenient and low-maintenance oral care. They remove manual brushing, simplifying, and enhancing the efficiency of oral care routine.
Rechargeable electric toothbrushes offer enhanced cleaning through oscillating, rotating, or sonic motions, elevating oral hygiene standards. Equipped with timers and pressure sensors, they promote proper brushing techniques and gum health. With multiple modes, savings from interchangeable brush heads, environmentally friendly construction, and intelligent features, they offer personalized and sustainable oral care solutions.
The Pulse Connected Electric Toothbrush from Colgate, launched in June 2023, syncs with an application to encourage healthier brushing habits. Featuring integrated sensors, it provides tailored guidance for comprehensive cleaning, crucial given the prevalence of oral diseases affecting 29% of adults and 27% of children, impacting overall well-being.
Market Segmentation
Australia Electric Toothbrush Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Battery Operated
- Rechargeable
Market Breakup by Bristle
- Soft Bristles
- Nanometer Bristles
Market Breakup by Head Movement
- Rotation/Oscillations
- Sonic/Side-by-Side
Market Breakup by End Use
- Kids
- Adults
Market Breakup by Distribution Channel
- Offline
- Online
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
The Australia electric toothbrush market key players are Colgate-Palmolive Company, Procter & Gamble Company, Koninklijke Philips N.V., Panasonic Holdings Corporation, and Pigeon Corporation among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Bristle |
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| Breakup by Head Movement |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Electric Toothbrush Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Electric Toothbrush Historical Market (2018-2023)
8.3 Asia Pacific Electric Toothbrush Market Forecast (2024-2032)
9 Australia Electric Toothbrush Market Overview
9.1 Key Industry Highlights
9.2 Australia Electric Toothbrush Historical Market (2018-2023)
9.3 Australia Electric Toothbrush Market Forecast (2024-2032)
10 Australia Electric Toothbrush Market by Product Type
10.1 Battery Operated
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Rechargeable
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Australia Electric Toothbrush Market by Bristle
11.1 Soft Bristles
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Nanometer Bristles
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Australia Electric Toothbrush Market by Head Movement
12.1 Rotation/Oscillations
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Sonic/Side-by-Side
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Australia Electric Toothbrush Market by End Use
13.1 Kids
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Adults
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Australia Electric Toothbrush Market by Distribution Channel
14.1 Offline
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Online
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
15 Australia Electric Toothbrush Market by Region
15.1 New South Wales
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Victoria
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 Queensland
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 Australian Capital Territory
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
15.5 Western Australia
15.5.1 Historical Trend (2018-2023)
15.5.2 Forecast Trend (2024-2032)
15.6 Others
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicators for Demand
16.4 Key Indicators for Price
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Colgate-Palmolive Company
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Procter & Gamble Company
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Koninklijke Philips N.V.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Panasonic Holdings Corporation
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Pigeon Corporation
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Electric Toothbrush Market: Key Industry Highlights, 2018 and 2032
2. Australia Electric Toothbrush Market: Key Industry Highlights, 2018 and 2032
3. Australia Electric Toothbrush Historical Market: Breakup by Product Type (USD Million), 2018-2023
4. Australia Electric Toothbrush Market Forecast: Breakup by Product Type (USD Million), 2024-2032
5. Australia Electric Toothbrush Historical Market: Breakup by Bristle (USD Million), 2018-2023
6. Australia Electric Toothbrush Market Forecast: Breakup by Bristle (USD Million), 2024-2032
7. Australia Electric Toothbrush Historical Market: Breakup by Head Movement (USD Million), 2018-2023
8. Australia Electric Toothbrush Market Forecast: Breakup by Head Movement (USD Million), 2024-2032
9. Australia Electric Toothbrush Historical Market: Breakup by End Use (USD Million), 2018-2023
10. Australia Electric Toothbrush Market Forecast: Breakup by End Use (USD Million), 2024-2032
11. Australia Electric Toothbrush Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
12. Australia Electric Toothbrush Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
13. Australia Electric Toothbrush Historical Market: Breakup by Region (USD Million), 2018-2023
14. Australia Electric Toothbrush Market Forecast: Breakup by Region (USD Million), 2024-2032
15. Australia Electric Toothbrush Market Structure
Key Questions Answered in the Report
The market was valued at USD 60.8 million in 2023.
The market is projected to grow at a CAGR of 5.7% between 2024 and 2032.
The revenue generated from the market is expected to reach USD 101.3 million in 2032.
The electric toothbrush market is categorised according to product type, which includes battery-operated and rechargeable.
The key players are Colgate-Palmolive Company, Procter & Gamble Company, Koninklijke Philips N.V., Panasonic Holdings Corporation, and Pigeon Corporation among others.
Based on the distribution channel, the market is divided into offline and online.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
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